When And How Frontline Service Employee Authenticity Influences Purchase Intentions,
2020
Wichita State University
When And How Frontline Service Employee Authenticity Influences Purchase Intentions, Lynn Matthews, Meike Eilert, Les Carlson, James W. Gentry
Department of Marketing: Faculty Publications
In this manuscript, we investigate the central role of perceived frontline service employee (FSE) authenticity and the process by which it impacts purchase intentions, taking into account the represented brand's authenticity. While brand authenticity has previously been shown to enhance consumer outcomes, we find that FSE authenticity is a separate significant predictor of purchase intentions. Further, we find that FSE authenticity enhances purchase intentions by increasing perceived trust and perceived quality. However, this finding only holds for brands that do not emphasize their authenticity, indicating that brand managers should differentially emphasize FSE authenticity based on their brand's positioning. Furthermore, we …
The Importance Of Disclosing Cybersecurity Risks And Incidents In A Company’S 10-K,
2020
Louisiana State University
The Importance Of Disclosing Cybersecurity Risks And Incidents In A Company’S 10-K, Anna Duplechin
Honors Capstones
No abstract provided.
2020 April,
2020
Morehead State University
2020 April, Morehead State University. Office Of Communications & Marketing.
Morehead State Press Release Archive, 1961 to the Present
Press releases for April of 2020.
2020 Ijbe Front Matter,
2020
Illinois State University
2020 Ijbe Front Matter
International Journal for Business Education
- Editorial Board
- Letter from International President
- SIEC-ISBE International
Essay 1: How We Feel: The Role Of Macro-Economic Sentiment In Advertising Spending-Sales Relationship; Essay 2: It Was The Best Of Times; It Was The Worst Of Times: The Effect Of Emotional Uncertainty And Arousal On Healthy Food Choices,
2020
Old Dominion University
Essay 1: How We Feel: The Role Of Macro-Economic Sentiment In Advertising Spending-Sales Relationship; Essay 2: It Was The Best Of Times; It Was The Worst Of Times: The Effect Of Emotional Uncertainty And Arousal On Healthy Food Choices, Leila Khoshghadam
Theses and Dissertations in Business Administration
Essay 1: Controversies regarding the advertising spending-sales relationship have spawned many studies in marketing. Previous research on macroeconomic influencers of this relationship has focused mostly on objective macroeconomic indicators such as cyclical contraction and expansion. Extending these previous studies, the current research argues that sales response to advertising is also contingent upon the pervasive feelings present in the macroeconomic environment, above and beyond the influence from objective macroeconomic factors. Specifically, it argues that future outlook negativity and uncertainty in macroeconomic sentiment can affect the ad spending-sales relationship. Analyzing sales and advertising spending data for salty snacks in conjunction with macroeconomic …
The Effectiveness Of The Counter Marketing Strategy Of The Truth® Campaign,
2020
University of South Carolina
The Effectiveness Of The Counter Marketing Strategy Of The Truth® Campaign, Maura Castronuovo
Senior Theses
The counter marketing strategy of the truth® campaign is unique. They use a voice that does not talk down to the teens in their target market; instead, they talk to teens in their own voice. Throughout this paper, I work to determine the effectiveness of the truth campaign’s counter marketing strategy. I do this through my own research, in which I utilize a survey and two focus groups, in addition to secondary research. As many of the studies I looked at were from the time of the launch of truth®, conducting my own research allowed me to gain a better …
Analyses Of Five Industries, Potential Job Prospects, And Expatriate Employment In Spain,
2020
Grand Valley State University
Analyses Of Five Industries, Potential Job Prospects, And Expatriate Employment In Spain, Leonardo Brista
Honors Projects
This memorandum analyzes five industries of personal interest and potential job opportunities within each, as well as an analysis of Spain’s economy and identifying the process of working as an expatriate. The goal of this project is to lay out the career opportunities in various industries in and out of the United States, the situation of their environments, and rationalizing them in an evaluative method. Each industry of interest will be analyzed on their economic strength, sociopolitical environment, and geographic area of focus. The top five companies in each industry will also briefly analyzed, comparing their overall employee approval rating …
2020-March-31-Enjoy Retirement,
2020
East Tennessee State University
2020-March-31-Enjoy Retirement, University Marketing And Communication, East Tennessee State University
ETSU News
Congratulations to the following members of the East Tennessee State University family who retired in March. Thank you for your service!
Bert C. Bach – Special Assistant to the President, Provost/Vice President for Academic Affairs
Lorena Alice McKinley Burton – Medical Education Coordinator, Academic and Faculty Affairs, Quillen College of Medicine
Patrick Cronin – Professor and Director of Arts Outreach, Theatre and Dance
Angela Dawn Finney – Internal Auditor, Internal Audit
Larry Thomas Gourley – Custodian, Facilities Management
Ricky Lynn Holmes* – Painter Lead Worker, Plant Maintenance and Repairs
Jerry Lee Keplinger – Coordinator, Biomedical Sciences
Stuart Leicht – Professor, …
2020-March-31-Going Places,
2020
East Tennessee State University
2020-March-31-Going Places, University Marketing And Communication, East Tennessee State University
ETSU News
ETSU welcomes the following new faculty and staff to the university family:
Makayla Barrett is a dispatcher in Public Safety. She holds a B.S. degree in psychology and criminal justice from ETSU.
Jonathan Michael Briest is a custodian with Facilities Management after serving as a temporary employee. He is a graduate of University School.
Elizabeth Graham is assistant director for Dual Enrollment Programs in the Office of Undergraduate Admissions. She holds a master’s degree in college student personnel from the University of Tennessee.
Amanda L. Hixson is an executive aide in the Multicultural Center. She was previously a compliance specialist …
2020-March-30-Finance And Administration Committee Meeting,
2020
East Tennessee State University
2020-March-30-Finance And Administration Committee Meeting, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (March 30, 2020) — East Tennessee State University’s Board of Trustees will hold a called meeting of the Finance and Administration Committee on Wednesday, April 1, at 3 p.m.
The meeting will be conducted permitting participation by electronic or other means of communication if necessary. Due to extraordinary circumstances surrounding the COVID-19 pandemic, public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php.
When they become available, the agenda and accompanying materials for the meeting will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”
For more information, call 423-439-4317. For disability accommodations, call …
2020-March-30-Covid-19 Response,
2020
East Tennessee State University
2020-March-30-Covid-19 Response, University Marketing And Communication, East Tennessee State University
ETSU News
Despite the extraordinary circumstances surrounding the COVID-19 outbreak, the East Tennessee State University community remains united and committed to our mission to improve the lives of the people of our region. Our students, faculty and staff are discovering new ways to connect with one another virtually and to help our neighbors across the region.
Our ETSU family continues a legacy of resilience. In light of the many disruptions to daily life, students and faculty have embraced online course delivery and the University remains dedicated to the academic achievements of our students and ensuring they remain on track to graduation. The …
2020-March-27-College Of Nursing Ranked Nationally For Online Nursing Degree Programs,
2020
East Tennessee State University
2020-March-27-College Of Nursing Ranked Nationally For Online Nursing Degree Programs, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (March 27, 2020) – East Tennessee State University’s College of Nursing was ranked 11th among the top accredited online nursing programs and schools in the country by Learn.org.
The list included the top 50 online nursing programs and schools according to Learn.org. ETSU was the only institution in Tennessee listed in in the top 20.
“This ranking is another affirmation of the high quality we provide our students through all of our programs – including our online programs,” said Dr. Wendy Nehring, dean of the ETSU College of Nursing. “Our online programs allow nurses to continue their …
2020-March-25-Etsu Health Begins Offering Telemedicine Appointments,
2020
East Tennessee State University
2020-March-25-Etsu Health Begins Offering Telemedicine Appointments, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (March 25, 2020) – Beginning next week, ETSU Health is bringing medical care closer to home for its patients by offering telemedicine appointments. Telemedicine is the use of electronic audio and video communication to provide remote health care services to patients.
“ETSU Health has partnered with VisuWell, a telehealth company, to provide patients access to our health care team using a web-based portal,” said Dr. Timothy Canavan, a professor at East Tennessee State University’s Quillen College of Medicine and chair of the Department of OB/GYN.
While plans for the telemedicine service at ETSU Health were in place before …
2020-March-25-Manufacturing Face Shields,
2020
East Tennessee State University
2020-March-25-Manufacturing Face Shields, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (March 25, 2020) – Health care workers on the front lines of the COVID-19 outbreak need personal protective equipment to reduce exposure and limit spread of the disease. East Tennessee State University and community partners are addressing the shortage of medical equipment by developing and manufacturing face shields.
In March, Gov. Bill Lee and the Tennessee Higher Education Commission requested assistance in meeting the increased demand for face shields. The 3D-printed headband for the shield can take a long time to produce, so Dr. Keith Johnson and Bill Hemphill from the Department of Engineering, Engineering Technology and Surveying …
A Qualitative Study: Military Veterans And Franchise Ownership,
2020
Purdue University Global
A Qualitative Study: Military Veterans And Franchise Ownership, Martin J. Mcdermott 4384520, Jason Jackson
The Qualitative Report
This study focuses on the military experience and motivation to become a franchise business owner. Previous research indicated franchisees who were military veterans had a significantly higher level of job satisfaction in owning and operating a franchise compared to franchisees with no military background.This study attempts to provide answers to important research questions like how and why military experience influences satisfaction in owning a franchise.Seven franchise business owners who served in the military participated in this qualitative study using a process of surveying, coding, and thematizing to answer this research inquiry. The findings of this follow-on study indicated veterans had …
Looking Beyond The Millennium: Shifting Salesforce Priorities,
2020
Western Michigan University
Looking Beyond The Millennium: Shifting Salesforce Priorities, Roberta J. Schultz
Southern Business Review (Archived)
Roberta J. Schultz, is an associate professor of marketing, Department of Marketing, Western Michigan University, Grand Rapids, MI.
2020-March-20-Dean's List Fall 2019,
2020
East Tennessee State University
2020-March-20-Dean's List Fall 2019, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, TN (March 20, 2020)—East Tennessee State University Bill Gatton College of Pharmacy has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for the fall 2019 semester. Pharmacy students must successfully complete a minimum of 12 hours and earn a grade point average of at least 3.5 or above with no grade below a B-.
Tennessee
Antioch: Chukwunyere I. Umeh
Blaine: Dakota R. Rorie
Blountville: Sarah M. Arnold; Michael S. Harr; Gabriel I. Thompson
Bristol: Parker R. Wade
Chattanooga: Lauren E. Dickerson
Chuckey: Jessie L. Carey; Shawna …
2020-March-20-Board Of Trustees Special Called Meeting,
2020
East Tennessee State University
2020-March-20-Board Of Trustees Special Called Meeting, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (March 20, 2020) — East Tennessee State University’s Board of Trustees will hold a special called meeting on Monday, March 23, at 4 p.m.
ETSU President Brian Noland will provide a report on COVID-19 updates and response. The meeting will be conducted permitting participation by electronic or other means of communication if necessary. Due to extraordinary circumstances surrounding the COVID-19 pandemic, public attendance to the meeting will be available via livestream at www.etsu.edu/trustees/livestream.php.
When they become available, the agenda and accompanying materials for the meeting will be posted online at www.etsu.edu/trustees under “Meeting Schedule & Materials.”
For …
2020-March-20-Quillen College Of Medicines Class Of Takes Part In Match Day,
2020
East Tennessee State University
2020-March-20-Quillen College Of Medicines Class Of Takes Part In Match Day, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (March 20, 2020) – The Class of 2020 at East Tennessee State University’s Quillen College of Medicine found out today where they were matched for their residencies upon their upcoming graduation.
Like the majority of medical schools across the country, Quillen College of Medicine cancelled its traditional match day celebration held for students and their families due to the COVID-19 pandemic. However, the students took part in an alternate match day experience, receiving an email with the results of the National Resident Matching Program (NRMP) at noon today.
The NRMP pairs graduating medical students with residency programs throughout …
Body Language And Sales,
2020
Georgia Southern University
Body Language And Sales, Lindsay Larson, Adam Puckett, Timothy C. Heinze
AMTP Proceedings 2020
Utilizing professional sales competition videos taken from a university Sales program, the current study investigates the link between nonverbal gestures made by salespeople and performance scores given by professional sales recruiters watching their role plays. The results of this study may suggest a relationship between gesture use and perceptions of sales ability.
