Marketing Commons^™

2020 March, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for March of 2020.

Consumers’ Perceptions Of Visual Product Aesthetics Based On Fashion Innovativeness And Fashion Leadership Levels: A Research Study In Mersin, A. Celil Cakici, Sena Tekeli

Journal of Global Business Insights

The main objective of the study is to determine whether consumers’ visual product aesthetic perception differs according to the level of fashion innovations and fashion leadership. The study was conducted in five counties of Mersin, and the population was 20-64-year-old consumers. The sample consisted of 420 consumers, 213 of whom were male, and 207 of whom were female. Data were obtained through surveys and were analyzed electronically. Descriptive statistics, factors, clustering, and chi-square analysis with t-test were used. As a result of the study, it was found that consumers’ perception of visual product aesthetics is three-dimensional, and it differs …

"I Like It, But I Don't Use It": Impact Of Carsharing Business Models On Usage Intentions In The Sharing Economy, Ruediger Hahn, Felix Ostertag, Adrian Lehr, Marion Buettgen, Sabine Benoit

Research Collection Lee Kong Chian School Of Business

Carsharing is often promoted as a potentially environmental-friendly alternative to individual car ownership. However, various carsharing programs have displayed limited success in the past. An initial field study of a new carsharing service is such a story of failure: The introduction of this new service at a medium-sized German university generated unexpectedly low adoption rates so that the service was eventually scaled down and then suspended. Quantitative field study results as well as additional qualitative focus groups reveal that missing compatibility is a key barrier to adoption. Drawing on extant conceptual frameworks of user participation in sharing business models, a …

2020-February-28-An Impressive Report Card, University Marketing And Communication, East Tennessee State University

ETSU News

(Feb. 28, 2020) On February 14, the State Board of Education released its annual Educator Preparation Report Card.  The ETSU Clemmer College performed very well and was among a small number of institutions to earn an overall designation as “Exceeds Expectations.” 

 Highlights of the report include:

•  ETSU performed very well in the “Employment” category that found a high percentage of recent Clemmer graduates working in Tennessee’s public schools system who are retained as teachers in their 2^nd and 3^rd year of teaching. 

• Clemmer also performed well in “Provider Impact” that reflected on the positive influence our alumni are …

2020-February-28-March Guest And Faculty Recitals, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 28, 2020) – The East Tennessee State University Department of Music continues its spring 2019 concert season with two performances featuring faculty and guest artists.

The following performances are open to the public: 

• David Kovac and Friends will be presented Saturday, March 7, at 7:30 p.m. at Munsey Memorial United Methodist Church, 201 E. Market St.  In this concert, Dr. David Kovac, ETSU assistant professor of strings, will perform in a free viola recital featuring a variety of works performed with other ETSU faculty.
• NOTE: This event has been cancelled due to the new coronavirus. On Friday, …

2020-February-27-Excellent Results, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Feb. 27, 2020) A recent financial and compliance audit of East Tennessee State University conducted by the Tennessee Comptroller of the Treasury resulted in no findings or recommendations.  The report was released by the Division of State Audit Feb. 27.

Conducted annually, the audit was for the July 1, 2018 – June 30, 2019 fiscal year.  All state agencies are required to undergo this audit each year.

According to ETSU Chief Financial Officer Dr. B.J. King, the audit reviews the institution’s financial procedures and internal controls and evaluates how the university is complying with federal funding regulations. …

Artificial Intelligence And The Sales Process: How To Help Sales Students Develop An Analytics Skill Set, Michael Rodriguez, Stefanie L. Boyer

Marketing Department Faculty Journal Articles

The following learning protocol provides an opportunity for professors to help students apply artificial intelligence and analytics in a pipeline management exercise. The activity allows advanced sales students to build a predictive sales model in Salesforce.com’s Einstein Analytics Platform. The following innovation walks the educator through the process of accessing the platform, building a model and analyzing outcomes. The exercise provides the opportunity to improve outcomes and act on sales opportunities, simulating the work environment. The article provides teaching tips for success to help professors stay current in the digital age and prepare students for early career success.

The Rise And Infiltration Of Pac-Man And Street Fighter, Angelic Phan

University Honors Theses

With the social, cultural, and economic influence of video games, it is important to examine why they have become such popular forms of entertainment. Particularly, why certain franchises have continued to persist among the growing industry. Two notable franchises are Pac-Man and Street Fighter, which are also most frequently discussed in scholarly texts. I supplement a literature review with an analysis of marketing texts to illuminate a series of shared factors that help explain both games' popularity despite the apparent dissimilarities of their content. First, my work helps us look across multiple scholarly papers to create a bigger picture …

2020-February-26-Pharmacy School Creates Early Admission Pathway For Aspiring Pharmacists, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) East Tennessee State University Bill Gatton College of Pharmacy has created an Early Admission Pathway for aspiring pharmacists to get started on their pharmacy career now.

High-achieving high school seniors choosing to attend ETSU or current ETSU freshmen can apply to be accepted directly into Gatton College of Pharmacy through the Early Admission Pathway, which provides students the opportunity to earn both a Bachelor of Science and a Doctor of Pharmacy (PharmD) in six years. 

Currently, the pharmacy school is waiving application fees to apply for the Early Admission Pathway. Students can learn more and …

2020-February-26-In Begleitungin Accompaniment, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – East Tennessee State University’s Reece Museum and Department of Literature and Language present an exhibition that features the poems of German author and philosopher Dieter Leisegang and the artwork of Claire-Lise Holy that continues through April 10 at the Reece Museum. A reception will be held Thursday, March 5, from 5-7 p.m. 

"Jolei's Verschwundenes Bild/Jolei's Lost Painting"

Curated by Joachim Leisegang, who was the husband of Holy and brother of Leisegang, with …

2020-February-26-Charity Concert To Benefit Animal Shelter, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – The Student Advisory Council of East Tennessee State University’s Department of Music will host its third annual Community Charity Concert on Friday, March 6, at 7:30 p.m. in the Brown Hall auditorium.

There is no admission fee, but donations are welcome.  All proceeds from this variety show will benefit the Washington County-Johnson City Animal Shelter.

The program will feature students of the Department of Music in solo and ensemble performances.  Included are a number of the department’s ensembles, such as ETSU Chorale, Percussion Ensemble, Jazz Combo, Swashbucklers, Harmonium, Ascension and The Buc 5, a …

2020-February-26-Etsu Elevates Pitch Competition Winners, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – Each of the five teams selected to participate in the ETSU Elevate Pitch Competition came prepared with presentations and supporters last Thursday. The audience chose three winners, each receiving $5,000 service grants from East Tennessee State University to fund projects aimed at improving the lives of people across the region.

Now it is time for the winning teams from Sleep in Heavenly Peace, Inc., Feeding 5,000 and STREAMWORKS to begin implementing their projects.

First place went to Bunkheads, a team made up of students from Volunteer ETSU and Liv Detwiler from the Department …

2020-February-26-Hannah Mehaffey, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – Recent East Tennessee State University Media and Communication graduate Hannah Mehaffey earned national recognition for a music video that she directed, filmed and edited as her capstone project.

Her black and white video for “Crying Again” by Morgan’s Mill earned Mehaffey third place in the music video category of the 2020 Broadcast Education Association Awards. The country video coasts through the ETSU parking garage and ends with an intimate concert by the band on the top deck. Mehaffey said that ever since she heard the song by her husband’s band, she’s envisioned the concept. …

2020-February-26-Pharmacy School Creates Early Admission Pathway For Aspiring Pharmacists, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Feb. 26, 2020) – East Tennessee State University Bill Gatton College of Pharmacy has created an Early Admission Pathway for aspiring pharmacists to get started on their pharmacy career now.

High-achieving high school seniors choosing to attend ETSU or current ETSU freshmen can apply to be accepted directly into Gatton College of Pharmacy through the Early Admission Pathway, which provides students the opportunity to earn both a Bachelor of Science and a Doctor of Pharmacy (PharmD) in six years. 

Currently, the pharmacy school is waiving application fees to apply for the Early Admission Pathway. Students can learn more …

Is It All In Your Head? How Your Beliefs About Money Influence Your Financial Behavior, Patricia T. Gouveia

AMTP Proceedings 2020

Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior

Patricia T. Gouveia

Florida International University

ABSTRACT

Research suggests that many consumers struggle with financial decision making. According to the Federal Reserve (2018), Americans accumulated a staggering $1.027 trillion in revolving credit in 2017 and one-quarter of the non-retired population reported having no retirement savings or pensions. This data underscores the importance of academic research that sheds light on the factors that might impact consumer financial behavior, such as savings, investing and budgeting. To fulfill this goal, the present research examines how expectations of social …

The Proof Is In The Power: Social Community Integration In Electronic Health Records For Elevated Patient Empowerment, Amanda Ledet

AMTP Proceedings 2020

With national health expenditures currently comprising nearly one fifth of the U.S. economy, recent regulations aimed at lowering costs attempt to incentivize physicians to help promote patient empowerment by encouraging increased engagement in their Certified Electronic Health Record Technology (CEHRT) platform (i.e. online health portal). Patient portals are an area of emerging technology in which the need to improve value to the patient is present. The Centers for Medicare and Medicaid Services recently discussed their intentions to improve the patient experience and, therefore, help patients feel more empowered. It is assumed that those who are empowered are associated with cost-effective …

Empirical Study: Use Of Online Or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching For First Post-Graduation Careers, Linda Mullen Phd, Randy S. Stuart, Michael L. Thomas

AMTP Proceedings 2020

No abstract provided.

Preparing Performance Reports For Upper Management: A Skills Building Project For Sales Management Students, Joseph D. Chapman, Russell G. Wahlers

AMTP Proceedings 2020

This paper presents an in-depth assignment used in sales management courses to help students develop the skills needed to prepare a formal performance report for upper management. Students are divided into district management teams and are required to prepare a company performance report for four years of their company’s performance. The author provides the detailed guidelines which are given to the students to aid them in the development of the performance report. Example tables for the report, the grading process, and other information for the project are also included.

The Future Of Electronics Consumption And The Role Of The Sustainable Consumer, Jennifer D. Henderson

AMTP Proceedings 2020

The Future of Electronics Consumption and the Role of the Sustainable Consumer

Jennifer D. Henderson

University of South Alabama

ABSTRACT

A recent area of ethical, environmental, and social responsibility concern is in regard to smartphones and related electronic devices. Specifically, these products have been linked to generating large quantities of electronic waste (e-waste) and are increasingly produced under questionable working conditions. These social and environmental impacts can potentially be mitigated through the adoption of sustainably produced devices. However, although we are years into the modern sustainability movement, there still exists an attitude-behaviors gap where many consumers report that they are …

Yours, Mine, Or Ours? Exploring The Role Of Cultural Values In Sharing Economy Services, Lacey K. Wallace, Joanne T. Cao

AMTP Proceedings 2020

The sharing economy offers consumers an alternative to ownership by exchanging value through technology-based services. As the growth of sharing economy practices continue to emerge, business scholars have only recently begun to study how cultural differences impact the sharing economy. Specifically, few studies have examined individual cultural values. Therefore, this study explores whether differences in cultural values, using Hofstede’s cultural dimensions, account for consumers’ attitudes and participation in sharing economy services (SES). Two studies employing a mix-method approach will be conducted to gain a thorough understanding of the sharing economy from both the consumers’ and the peer providers’ perspective. This …