Marketing Commons^™

When Time Is Sales: The Impact Of Sales Manager Time Allocation Decisions On Sales Team Performance, Adam Rapp, J. Andrew Petersen, Douglas E. Hughes, Jessica Ogilvie

Marketing Faculty Research and Publications

Sales managers often take on the dual responsibilities of managing a sales team and selling to customers. This practice raises questions about how sales managers' time allocation to managing and selling activities affects sales team performance. Building on qualitative findings, this research first highlights and categorizes activities that are regularly competing for the limited time resources of today's sales managers. Our qualitative results reveal a prevalence of sales managers taking a "hybrid" approach to managing their sales teams by regularly allocating time toward both managing and selling activities. Through a resource allocation lens, we investigate how the time allocation decisions …

Starbucks In China: An Undisputed Leader?, Nirmalya Kumar, Sheetal Bhardwaj, Stephen Eryung Chu

Asian Management Insights

How Starbucks faces the emergence of ‘new retail’, or the seamless integration of offline and online retail.

2020-June-01-Meet Araminta Ray, University Marketing And Communication, East Tennessee State University

ETSU News

Araminta Ray’s path to East Tennessee State University’s Quillen College of Medicine took a 2,190.9-mile detour that required some of the same tools she has used as a medical student – resilience, perspective, and community.

Ray was accepted to Quillen in 2018.

“I don’t remember a time in my life when I didn’t want to become a doctor,” Ray said. “But I’ve also known I was going to hike the Appalachian Trail about as long as I’ve known I was going to be a doctor. It’s been a part of me and one of my lifelong goals for years.”

Ray …

2020-June-01-Etsu Health Family Medicine Johnson City Resident Physician Class Of 2020, University Marketing And Communication, East Tennessee State University

ETSU News

The graduation ceremony for ETSU Family Medicine Johnson City was held on Friday, June 19, 2020.

Dr. Brian Earley, Program Director, opened the ceremony and introduced Dr. Reid Blackwelder, Department Chair, to offer sentiments to the graduates. Graduates were later recognized with special video presentations from Dr. Wilsie Bishop, Vice President for Academics and Interim Provost, and Dr. William Block, Vice President for Clinical Affairs and Dean of Quillen College of Medicine.

Dr. Amit Patel and Dr. Benjamin Whitfield were recognized for serving as Chief Residents.

Special awards were presented, followed by the awarding of diplomas to the residency graduates. …

A Proposal Digital Marketing Strategy For Marcheluzzo Srl: Training And Evaluating A Prediction Model For The Number Of Adv. Impressions, Charles Alves De Castro

Articles

This research aims to describe a digital marketing strategy elaborated to be deployed in the MarcheluzzoSrl Company located in Italy. In addition, it intends to give a wide range of information to the company about its customers, target, competitors, market, digital marketing strategy, and potential recommendations. It is also important to highlight that this strategy is focused on the Brazilian market. Most of the information collected for the situational analysis and many other components for this research were gathered through the author`s perception during his internship in the company. The methodology includes secondary data collected through field observation in the …

E-Commerce And Web Design For Small Businesses: Using Blogs To Build Engaging Consumer Marketing, Emma N. Tomlin

Journalism

The following study explores how to develop a successful website for an E-Commerce store that is user-friendly and engaging to consumers. A key concept that this study will discuss, is how a blog can create engaging consumer marketing. This study is focused on Moondoggies Beach Club, a surf shop with two brick-and-mortar locations in San Luis Obispo, California. A Cal Poly student saw the need for their existing online presence to be reevaluated and recreated. This paper will address the importance of well-done web design for E-Commerce, including ways to achieve user-friendly, easily accessible, well thought out web design; as …

Star Rating Factors For Umrah Services: The Perspectives Of Umrah Operators And Consumers, Amran Harun, Aini Khalida Muslim, Dzunnur Dzail, Bestoon Abdulmaged Othman

International Journal of Religious Tourism and Pilgrimage

The star rating system is widely used in the hotel industry to classify hotels according to their quality. However, the Umrah industry in Malaysia has yet to adopt the system. Thus, their services are not monitored by a controlled and reliable rating system. The star rating is deemed important to Umrah consumers as the system would provide the consumers with information about basic facilities or services that can be expected. Hence, the purpose of this study is to explore the key elements of a star rating that would suit the Umrah industry in Malaysia and to accomplish this, perspectives of …

2020-May-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Chelsey S. Blevins is a secretary in Gatton College of Pharmacy’s Department of Pharmacy Practice. She was previously an executive aide in the Department of Literature and Language. She holds a B.A. in English from ETSU.

Dr. Leon J.A. Dumas is an assistant professor of medical education in the Quillen College of Medicine after serving as director of Dr. Leon Dumas Inc. He holds his M.Med. degree from the University of the Free State in South Africa.

Nicole Fisher is a secretary in the Department of Psychiatry and …

2020-May-29-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in May.  Thank you for your service!

Gary L. Bishop – Director, Facilities Management Operations

Mitzi J. Douglas – Assistant Director of Payroll, Financial Services

Jeanine Doren Minch – Information Research Technician, Community Outreach

Betty Ann Proffitt – Executive Aide, Department of Educational Leadership and Policy Analysis

Published May 29, 2020, as part of the Accent email newsletter for faculty and staff.

2020-May-29-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Chelsey S. Blevins is a secretary in Gatton College of Pharmacy’s Department of Pharmacy Practice. She was previously an executive aide in the Department of Literature and Language. She holds a B.A. in English from ETSU.

Dr. Leon J.A. Dumas is an assistant professor of medical education in the Quillen College of Medicine after serving as director of Dr. Leon Dumas Inc. He holds his M.Med. degree from the University of the Free State in South Africa.

Nicole Fisher is a secretary in the Department of Psychiatry and …

2020-May-29-Nsac Championship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Updated May 29, 2020) – East Tennessee State University’s National Student Advertising Competition (NSAC) team headed to the national championship for the second time in three years.

The team won in the semi-finals on May 7 after winning first place in district 7 of the American Advertising Federation (AAF) competition sponsored by Adobe. The final round of competition took place virtually on May 20, with winners to be announced June 8 during ADMERICA Adjusted, the AAF’s national conference, which will be held online. Trophies and cash prizes will be awarded to the top three teams, with additional prizes …

2020-May-28-Respiratory Therapy Alumni Caring For Covid-19 Patients In Nyc, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 28, 2020) – As the number of COVID-19 cases started rising in New York City earlier this year, two alumni of East Tennessee State University’s Cardiopulmonary Science Program, Rayford Johnson and Jessica Burleson, were among a group of respiratory therapists from across the country who decided they wanted to use their professional abilities to help. 

Johnson and Burleson have never met and they took separate paths to New York this spring, but both are currently on the front lines, caring for patients on COVID floors in two New York City hospitals. Both said they have never seen …

2020-May-28-Tennessee Poll Covid-19 Economy, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 28, 2020) – The most recent Tennessee Poll by East Tennessee State University finds that although Tennesseans feel that the COVID-19 pandemic is the biggest problem facing both the nation and the state, they also believe things are generally going in the right direction for the Volunteer State. 

This is part of a series of releases on the 2020 Tennessee Poll. Visit www.etsu.edu/asrl/tnpoll for additional analysis, methodological reporting, and margin of error calculations for sample and subgroup analysis. 

The poll, fielded from April 22-May 1 by the Applied Social Research Lab (ASRL) at ETSU, surveyed a random …

2020-May-27-College Consensus Ranking, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 27, 2020) – East Tennessee State University is among the 30 Best Colleges for Students with Learning Disabilities, a ranking published by College Consensus.

According to College Consensus, such “invisible disabilities” as ADHD, dyslexia and various forms of autism are prevalent on college campuses, and schools are tailoring programs to assist students who live with these challenges.

The institutions on College Consensus’ ranking “take neurodiversity seriously. They all believe that a learning disability does not have to be a roadblock to a successful education and lifepath,” the company’s website says. “In fact, many of these schools celebrate …

2020-May-26-Big Bass Shootout, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – Connect Outdoors, an affiliate member of East Tennessee State University’s Innovation Lab, will host the Big Bass Shootout through its Connect Fishing League. A series of four one-day tournaments open to all ages is scheduled for May 30, June 6, June 13 and June 20 with the winner to be announced on Father's Day, June 21. 

The Big Bass Shootout is a single best catch Black Bass tournament (Largemouth Bass, Smallmouth Bass or Spotted Bass). Fishing can take place in any public waterway in the U.S. or Canada. Fishing in private ponds is not …

2020-May-26-Pharmacy School Launches Free Webinar Series For Prospective Students, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – With COVID-19 shutting down many in-person summer activities for high school and undergraduate students, East Tennessee State University Bill Gatton College of Pharmacy has launched a free interactive webinar series for students interested in pharmacy called “Gatton Rx Elements.”

The five-week series explores current career options in pharmacy, how to apply to pharmacy school, financial aid options, student life on campus, a virtual tour of Gatton College of Pharmacy and a chance to chat and have virtual coffee with the college’s dean, Dr. Debbie Byrd. The series is taught by Dr. Brooklyn Nelson, clinical …

Sme Ict Marketing Impact: A New Conceptual Model, Justina Setkute, Simone Kurtzke

Conference papers

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and medium enterprises (SMEs) is highly context specific, and applies it within marketing practice. The resulting model is relational, iterative and context-sensitive, and considers marketing impact from the use of ICT as emerging over time. This article extends existing research by considering the role that attitudes towards ICT may play in their successful use. It also provides three propositions to guide future research towards generating an empirically based understanding …

2020-May-26-Elijah Watt Sells Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – East Tennessee State University alumnus Ryan Lynch is among 133 Certified Public Accountant (CPA) candidates nationwide to earn the 2019 Elijah Watt Sells Award.

The Elijah Watt Sells Award program was established by the American Institute of CPAs (AICPA) in 1923 to recognize outstanding performance on the CPA Exam. Elijah Watt Sells was one of the first CPAs in the U.S., was active in the establishment of the AICPA and played a large role advancing professional education within the profession.

Nearly 75,000 individuals sat for the CPA Exam in 2019 with only 133 candidates …

2020-May-26-Quillen College Of Medicine Alumni On The Front Lines Of Covid-19 Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 26, 2020) – Alumni of East Tennessee State University’s Quillen College of Medicine are on the front lines of research and studies happening across the world to develop treatments for the COVID-19 virus. 

Dr. Davey Smith (’96) is leading a clinical trial that is currently underway to evaluate whether the malaria drug hydroxychloroquine, given with the antibiotic azithromycin, can prevent hospitalization and death from COVID-19. 

The National Institute of Allergy and Infectious Diseases (NIAID), part of the National Institutes of Health, is sponsoring the trial, which is being conducted by the NIAID-funded AIDS Clinical Trials Group (ACTG). …

2020-May-22-Big Train Show Canceled, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 22, 2020) – The George L. Carter Railroad Museum on the campus of East Tennessee State University has canceled the 5th Annual Big Train Show for the health and safety of patrons, vendors, and model railroad enthusiasts.

The train show, originally scheduled for June 5-6 in the ETSU Ballad Health Athletic Center (Mini Dome), has steadily become one of the largest in the southeastern United States and the most anticipated show for rail fans and model railroaders in the region. Plans are underway to hold the event in the same venue next year. The tentative date is …