Marketing Commons^™

2020-April-30-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU welcomes the following new faculty and staff to the university family:

Brittany Adams is a custodian with Facilities Management after serving as a temporary employee.

David A. Austin is a custodian with Facilities Management after serving as a temporary employee.

Carl Bates is head equipment manager in the Department of Intercollegiate Athletics. Before coming to ETSU, he was a seasonal intern with the New York Jets. He holds a bachelor’s degree from Florida State University.

Leisa R. Brown is an executive aide in Information Technology Services after serving as a switchboard operator and technical clerk. She is a graduate …

The 2008, 2012, And 2016 Summer Olympics: A Test Market Efficiency, Joshua Hutchinson

Longwood Senior Theses

Corporate sponsorship is a form of advertising in which companies commit and pay to be associated with certain events. Corporate sponsorships of an event, such as the Olympic Games, may feel the need to evaluate the returns on their investment. In order to evaluate these investments, and how they pay off, an event study has been completed. The risk-adjusted event study methodology was used to test the hypothesis that risk-adjusted return of the sponsor companies stock prices are significantly positively affected by the type of information. The event study tested the effect of the 2008 Beijing, 2012 London and 2016 …

The Detrimental Effect Of Customer Demotion On Customer Profitability In Hierarchical Loyalty Programs, Woojung Chang

Asia Marketing Journal

Firms employing hierarchical loyalty programs (HLPs) periodically demote customers from higher to lower status level to divest from unprofitable customers and boost profitability. However, existing literature lacks objective evidence on how customer demotion affects demoted customers’ future purchase behaviors and ultimately profitability for the firm. Moreover, customers in the HLP’s higher position may respond to customer demotion differently from those in the HLP’s lower position. Drawing upon emotions and equity theories, this study quantifies how the profits that customers contribute to the firm change after customer demotion, and compares demoted customers’ behavioral reactions from top-tier with those from bottom-tier based …

Effect Of Social Norm On Consumer Demand: Multiple Constraint Approach, Sungjee Choi, Inwoo Nam, Jaehwan Kim

Asia Marketing Journal

The goal of the study is to understand the role of social norm in purchase decisions where demand is revealed in the form of multiple-discreteness. Consumers are socially engaged in various activities through the expectation from others in their community. Actions or decisions are likely to reflect this influence. This implicit or explicit social norm is revealed as the rules, regulations, and standards that are understood, shared, endorsed, and expected by group members. When consumers’ decisions are in distance from the norm, they come to face discomfort such as shame, guilt, embarrassment, and anxiety. These pressure act as a constraint …

2020-April-30- Faculty Tenurepromotion, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 30, 2020) – Sixty-two East Tennessee State University faculty members were promoted and 28 granted tenure by the ETSU Board of Trustees, the university’s governing body, during its recent quarterly meeting.

The following 30 faculty members attained the rank of full professor: Deborah L. Dotson, Allied Health Sciences; Wesley Buerkle, Communication and Performance; J. Michael Stoots, Community and Behavioral Health; Anthony D. Pittarese, Computing; Lori T. Meier and Ryan A. Nivens, Curriculum and Instruction; Jon L. Smith, Economics and Finance; Dean D. Isham, Engineering, Engineering Technology and Surveying; Mark …

Happiness From What We Have And What We Experience: Attribute Non-Alignability Increases Anticipated Satisfaction From Experiential Purchases, Minhee Kim, Hee-Kyung Ahn

Asia Marketing Journal

This research examines how processing type and alignability moderate the effect of product type on satisfaction (i.e., happiness). It is well known that there are two types of processing―deliberative and intuitive processing. Based on the previous literature that the intuitive processing is compatible with experiential purchases and the deliberative processing is fit with material purchase, the current research demonstrates that processing type moderates the effect of product type on happiness. Moreover, we hypothesize that alignability moderates the effect of product type on anticipated satisfaction. As expected, participants in the intuitive processing condition reported greater happiness from their experiential purchases than …

Asia Marketing Journal Vol.22 No.1 목차

Asia Marketing Journal

No abstract provided.

2020-April-29-Etsu Student Earns Society Of Critical Care Medicines Star Research Award, University Marketing And Communication, East Tennessee State University

ETSU News

Star Research Achievement Award

JOHNSON CITY (April 29, 2020) – Dr. Tuqa Alkhateeb, a third-year Ph.D. student in East Tennessee State University’s Department of Biomedical Sciences, was selected as a recipient of the Star Research Achievement Award by the Society of Critical Care Medicine (SCCM). 

The Star Research Award is intended to recognize excellence in critical care research and high-quality original investigative research. Accompanying the award was the opportunity to present her research findings at the SCCM 49th Critical Care …

2020-April-29-Entering The Classroom, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 29, 2020) More than 70 future teachers from East Tennessee State University are eyeing opportunities in the job market and recently had the chance to talk with principals from across the region about employment opportunities.

The Clemmer College’s Office of Educator Preparation recently held a Virtual Job Fair for the Class of 2020’s teacher candidates who graduate May 9.  Representatives from eight school districts welcomed 75 ETSU students for the event.

Students had the opportunity to indicate the school systems where they were interested working.  Each school district was assigned a Zoom breakout room, and eight …

Mpower: Thesis Project For Increased Financial Investment, Sustainability, And Growth For The Mpower: Lead Through The Creed Program, Annabella Sills

Honors Theses

MPower is a leadership and diversity conference hosted annually by the UM Student Union for incoming freshmen. I conducted a meeting with University officials including the Dean of students providing concrete evidence for why the University of Mississippi should increase financial investment for the program. Due to the outbreak of COVID-19, our scheduled stakeholder meeting had to be pushed to the fall semester as many departments are unable to collaborate on this project at this time. Therefore, this thesis paper has been adjusted accordingly. My thesis work will be used to collaborate with multiple campus departments to increase the sustainability …

2020-April-27-20 Years Of Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2020) – Dr. Scott Champney, professor emeritus in East Tennessee State University’s Quillen College of Medicine, has recently published a monograph describing 20 years of research on a novel antibiotic target.

Champney taught in ETSU’s Department of Biomedical Sciences for 31 years. His paper, “Antibiotics Targeting Bacterial Ribosomal Subunit Biogenesis,” was published as the lead article in the April 2020 issue of the Journal of Antimicrobial Chemotherapy.

The paper details Champney’s research, which provides a better understanding of how antibiotics work. Over a period of two decades, seven ETSU Ph.D. students and two master’s students worked …

Body Language And Sales, Adam Puckett

Honors College Theses

This area of research focuses on the link and association between body language and success in professional sales, and whether gestures have any relationship to perceptions of the salesperson’s ability and acumen. Utilizing collegiate sales competition videos taken from a university Sales program, the current study investigates and observes the link between nonverbal gestures, body language, and sales performance scores given by professional salespeople and sales recruiters. The results of this study hopes to suggest a relationship between gesture and perceptions of skillfulness within the sales interaction to the buyer or potential client. This, in turn, would have implications for …

Arbor Day Foundation Consultation, Drew Spadaro, Leigh Hanson, Demi Van Reeuwijk, Fran Munro, Mason Smalley, Trevor Lockard

Honors Program: Senior Projects (Public)

Over the past 4 months, our team at the University of Nebraska-Lincoln Business Honors Academy has been working directly with Nebraska’s own, Arbor Day Foundation, or Arbor Day, in hopes of applying our skill sets and mindsets to solve a pressing problem Arbor Day currently faces. We have been tasked with the challenge of identifying creative, scalable, and profitable new business ventures for Arbor Day that will aid the generation of new revenue sources. With these sources of revenue, Arbor Day desires to further inspire people to plant, nurture, and celebrate trees and in turn solve some of the world’s …

Fast Fashion, Honor, And The Value Of Overconsumption, Samuel J. Shoaff

KUCC -- Kutztown University Composition Conference

An analysis of the implications of fast fashion in a post-industrial society, with a focus on the environmental and human costs.

Elkton Motor Company - Elkton, Kentucky (Sc 3526), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3526. Letter, December 1939, from Elkton Motor Company, Elkton, Kentucky, wishing the recipient a Merry Christmas and suggesting the purchase of a new 1940 Ford V-8 as a family gift. The letterhead features a car wrapped as a Christmas present.

2020-April-24-Etsu College Of Nursing Rn To Bsn Ranked Third In Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

Mary Campbell

JOHNSON CITY (April 24, 2020) – East Tennessee State University’s College of Nursing earned the No. 3 ranking in the 2020 Best Online RN to BSN Programs in Tennessee released by RegisteredNursing.org.

ETSU was the highest-ranking public university in Tennessee in the RN to BSN category.

The RN to BSN program is focused on advancing the skills and preparation of current associate degree and diploma nurses seeking a baccalaureate degree. It is one of many programs offered in the ETSU College of Nursing.

“ETSU’s RN to BSN is completely online, so it’s convenient …

2020-April-23-Etsu To Host Virtual Comedy Series With Snl Cast Members, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 23, 2020) – East Tennessee State University will host a Laughing Alone Together Comedy Series featuring “Saturday Night Live” cast members Mikey Day, Chloe Fineman and Kenan Thompson from April 30-May 7.

These virtual comedy events will be open to all ETSU students, faculty and staff via Zoom.

Mikey Day will be the featured comedian on Thursday, April 30, at 8 p.m. Day is in his fourth season with “Saturday Night Live” as a cast member after joining the show as a writer in the 39^th season. Day gained recognition in his first season as a …

They Don't Make Bourbon Like They Used To: Nostalgia As A Predictor Towards Attitude, Likelihood Of Consumption, And Usage Occasion In True, Retro, Heritage, And False Nostalgia Brands, Montana Mcknight

Undergraduate Distinction Papers

This study investigates the relationship of brand nostalgia, brand attitude, likelihood to purchase the brand, and usage of the brand, based upon a four-way classification of nostalgia. Using multi-group analysis, a difference between types of nostalgia for the predictiveness of brand nostalgia is found in attitude and purchase likelihood. Managerial implications and future research directions are discussed.

It Takes An (Online) Village: Adoptive Parent Identity Construction Through Blogging, Elise Johansen Harvey

AMTP Proceedings 2020

There are over 1.5 million adopted children in the U.S. Extant literature primarily examines these adopted children, not their parents, in terms of identity, coping skills, stigma, and more. We know little about how adoptive parents establish their identity as parents without going through the visual and biological transition as women who give birth do. There is a need for research on the intersection of marketplace resources and communication in the formation and confirmation of parental and family identity. We draw on consumer culture theory, which illustrates how consumer coproduce their identity, or sense of self, through market-based materials. In …

2020-April-22-University School Ranked 8th In Tennessee By Us News Magazine, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (April 22, 2020) University School is ranked as the eighth best high school in Tennessee by U.S. News & World Report in its 2020 “Best High Schools” listing.

Located on the campus of East Tennessee State University, University School is the only school in Northeast Tennessee ranked in the top 10, and is also the highest ranked school east of Murfreesboro.

“University School has a legacy of academic excellence, and we are honored to once again be listed among the state’s best high schools in these rankings,” said Dr. Brian Partin, director of University School.  “Several factors …