Marketing Commons^™

2021-November-01-Etsu, Mercer Presidents Celebrate Championship Tradition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The presidents of East Tennessee State University and Mercer University have raised the stakes for Saturday’s regular-season football finale that will decide the champion of the Southern Conference.

Both presidents have signed on to participate in a championship tradition, agreeing to graciously concede one of their state’s most sought-after culinary delicacies if their team loses the Nov. 20 contest that will kick off at 1 p.m. at Greene Stadium in Johnson City, Tenn.
            
If the Bears win, ETSU President Dr. Brian Noland will send Mercer President William D. Underwood a batch of Tennessee BBQ, and if the …

2021-November-01-Meet Kayla Weber, University Marketing And Communication, East Tennessee State University

ETSU News

For many college graduates, the job search begins after they have completed their final exams and finally received their diploma. 

However, Kayla Weber found out that she landed her dream job a few months before she finished her final semester at East Tennessee State University. After she graduates with her BSN on Dec. 11, 2021, she will begin a full-time job in the main operating room at a local hospital. It was her top pick of positions, and she cannot wait to begin her career. 

“My experience at ETSU has helped prepare me for my career in nursing by helping …

2021-November-01-Meet Cory Whitfield, University Marketing And Communication, East Tennessee State University

ETSU News

As he approaches the Thanksgiving holiday, graduate student Cory Whitfield remains grateful for a mentor’s powerful impact on his journey at East Tennessee State University.

Whitfield, who will graduate with his Master of Social Work in May 2022, would not have been able to attend ETSU if not for the late Dr. Angela Radford Lewis, an ETSU administrator who served as vice provost and special assistant to the president for strategic initiatives at ETSU before her death in 2019.

Lewis paved the way for Whitfield to pursue his dreams at ETSU, and now, he hopes to pay it forward and …

2021-November-01-Medical Students Hosting Virtual 5k Fun Run:Walk, University Marketing And Communication, East Tennessee State University

ETSU News

Fun Run/Walk

JOHNSON CITY, Tenn. (Nov. 1, 2021) — The Organization of Student Representatives (OSR) at East Tennessee State University’s Quillen College of Medicine is hosting the 2021 Quillen 5K Fun Run/Walk on Saturday, Nov. 13.

All proceeds will benefit the Willow Unit at Woodridge Hospital, which is a 12-bed unit offering inpatient psychiatric care to children and adolescents in a caring, comfortable environment. The unit serves children and teens ages 6 to 17 (and 18-year-olds meeting criteria who are current high school students).

Registration is $10 and all participants are eligible for prizes, which include gift cards form local …

2021-November-01-Voting Among Etsu Students Up Nearly 20 Percent During 2020, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University recently received a report that reveals student voting increased significantly during last year’s presidential election, rising from 46.8% in 2016 to 64.3% in 2020 for a total 17.5% increase overall. 

The report comes from the Institute for Democracy & Higher Education (IDHE), founders of the National Study of Learning, Voting, and Engagement, or NSLVE.  

The study’s authors report that nationwide, college communities are seeing record-number voter turnout. Educational institutions across the nation saw a national average of 66% voter turnout during the 2020 presidential election, a notable increase from the 52% …

2021-November-01-Remote Area Medical (Ram) Clinic, University Marketing And Communication, East Tennessee State University

ETSU News

An interprofessional team of students, faculty and staff from East Tennessee State University’s five health sciences colleges volunteered at the Remote Area Medical (RAM) clinic in Gray Nov. 5-7. 

This was the fifth year that ETSU sent a team to Gray to help deliver free medical, dental and vision services to people of the region. 

The ETSU Health volunteers represented Bill Gatton College of Pharmacy, Quillen College of Medicine, College of Public Health, College of Nursing and College of Clinical and Rehabilitative Health Sciences. 

Throughout the weekend, the students assisted with vision, dental, and medical screenings …

The Influence Of Intrinsic Motivational Forces On Consumers’ Product Purchase Intentions, Sumera Syed, Syed R. H. Shah, Fauziah S. Ahmad

Journal of Mediterranean Tourism Research

Food is perceived as the top most surviving need of humans since their existence. With the passage of time, this need has been further revolutionized with added requirements of safety and hygienic factors. Halal food having both of these factors, has gained popularity among both Muslims and non-Muslims consumers. Despite of ever increasing trend of Halal food consumption, the research to uncap this amazingly growing sector is still in its infancy stages. Interestingly, the role of intrinsic motivation in shaping up intention of the consumers for Halal food purchase is still not well explored. This study has addressed this untapped …

The Procrustean Bed Revisited: Ways To Scale 'Physical Service' Platforms, Prakash Bagri

Asian Management Insights

The course of their growth and extension never did run smooth.

The Global Chinese Consumer, Rane Xue, Xiaolei Gu

Asian Management Insights

At the forefront of growth in the luxury goods market.

Luxury Back In Vogue, Erwan Rambourg

Asian Management Insights

The luxury rebound following the Covid-19 pandemic has been more impressive than most would have thought. Scale continues to play an important role, physical stores are back, and while there are some clouds on the horizon, the outlook for the luxury sector remains incredibly positive for the long term. My optimistic outlook for the long term is predicated on the power of three consumer segments that will move the needle for the luxury sector–women, Chinese shoppers, and youth. In addition, the rapid speed of scaling-up and mergers and acquisitions (M&A) should provide a great boost to a post-Covid luxury world.

2021-November-01-Emily Napier Wins Etsu's 3mt Competition, University Marketing And Communication, East Tennessee State University

ETSU News

(Nov. 22, 2021) Master’s degree student Emily Napier won East Tennessee State University’s recent 2021 3 Minute Thesis (3MT®) Competition with a presentation on “The Instructor-Student Relationship: An Interpersonal Perspective.”

This competition, created at the University of Queensland, Australia, provides graduate students the opportunity to develop professional presentation and research communication skills. Participants condense complex research projects into engaging, three-minute presentations designed for a general audience using just one slide. Audience members learn what students in master’s and doctoral programs are studying and gain insight into the future of research, design and innovation in a variety of disciplines.

3MT® winners …

2021-November-01-Jack Tottle Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A new scholarship named in honor of the founder of East Tennessee State University’s Bluegrass, Old-Time and Roots Music Studies program was recently endowed in the ETSU Foundation.

The Jack Tottle Scholarship Endowment will provide scholarship assistance to recruit promising students who will be enrolled in Bluegrass, Old-Time and Roots Music in ETSU’s Department of Appalachian Studies. Eligible students must be new incoming or transfer students who display strong musical and academic potential and who are declared undergraduate majors or minors in Bluegrass, Old-Time and Roots Music Studies.

The leader of the band

2021-November-01-Meet Brendon 'Light Up Guy' Tiggs, University Marketing And Communication, East Tennessee State University

ETSU News

For Brendon Tiggs, dancing is an act of public expression and self-acceptance. 

Hailing from New Orleans, the East Tennessee State University senior is slated to graduate in December 2021 with his bachelor’s degree in psychology and minors in sociology and social work. While he hopes to make positive changes in the lives of others with his degree, not quite having it yet has not stopped him from leaving his mark on the world. While in pursuit of his undergraduate degree, Tiggs has found himself in a special position. 

“I came to ETSU for a fresh start,” said Tiggs. “I’ll …

2021 November, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for November of 2021.

J Mich Dent Assoc November 2021

The Journal of the Michigan Dental Association

Every month, The Journal of the Michigan Dental Association brings news, information, and features about Michigan dentistry to our state's oral health community and the MDA's 6,200+ members. No publication reaches more Michigan dentists!

In this issue, the reader will find the following original content:

• Cover stories with a “Focus on Advocacy: Helping Dentistry Succeed”, including “MDA Dental PAC: What It Is and Why It Matters “, “2021 Advocacy Success — and More to Come “, and “Dental Programs Maintained in 2021-22 State Budget”.
• A feature article on “The Anishinaabe Dental Outreach Program”.
• A feature article, “How Your Website and …

Antecedents And Outcomes Of Duty Orientation Among Salespeople, James Deconinck, Drew Carnes, Mary Beth Deconinck

American Business Review

This study analyzed the relationship among ethical leadership, duty orientation, perceived organizational support (PSS), organizational citizenship behaviors (OCBs) and job performance among a sample of 45 sales managers and 203 salespeople. Duty orientation and perceived organizational support were found to mediate the relationship between ethical leadership and performance outcomes. Ethical leadership was a direct predictor of OCBs but not job performance. This study shows the importance of analyzing ethical leadership, duty orientation, and PSS and their relationship with OCBs and job performance in the salesforce.

Leatherby Libraries From Home: Online And Social Media Response To The Covid-19 Pandemic, Rachel Karas, Essraa Nawar

Library Articles and Research

Starting March 11, 2020, the day that Chapman University announced that classes would transition immediately to remote in response to the COVID-19 pandemic, the Leatherby Libraries dramatically shifted its marketing strategy and the use of social media to communicate with the student body, faculty, staff, and other community member followers. The Leatherby Libraries used social media during the COVID-19 crisis as both a means of communicating urgent messages to its patrons and also as a tool for engaging community members in the absence of traditional
library tours, events, and exhibits.

2021-October-29-Etsu Celebrating Hip-Hop History With Special Events Planned, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Oct. 29, 2021) Multiple programs at East Tennessee State University have partnered to present Hip-Hop History: A Cultural Celebration, a series of events aimed at recognizing the important contributions hip-hop has made to art and culture.

Jason Flack’s Exhibition Is At Reece Museum

The Black American Studies Program, the Reece Museum and the Mary V. Jordan Multicultural Center, with support from the College of Arts and Sciences’ Office of Equity and Inclusion, are working on this initiative.  

 “This partnership and collaborative exercise highlight the importance of Black Americans and their contributions to America, …

2021-October-29-Etsu Celebrating Hip-Hop History With Special Events Planned, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Oct. 29, 2021) Multiple programs at East Tennessee State University have partnered to present Hip-Hop History: A Cultural Celebration, a series of events aimed at recognizing the important contributions hip-hop has made to art and culture.

Jason Flack’s Exhibition Is At Reece Museum

The Black American Studies Program, the Reece Museum and the Mary V. Jordan Multicultural Center, with support from the College of Arts and Sciences’ Office of Equity and Inclusion, are working on this initiative.  

 “This partnership and collaborative exercise highlight the importance of Black Americans and their contributions to America, …

2021-October-29-Scholar Will Speak At Etsu About The American Chestnut, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (October 29, 2021) – Well-known scholar, author and environmental historian Dr. Donald Edward Davis is coming to East Tennessee State University to talk about his new book, “The American Chestnut: An Environmental History.”

Dr. Donald Davis

Davis will speak at 7 p.m. on Thursday, Nov. 4, in room 118 of Rogers-Stout Hall. The event is free and open to the public. A book signing will follow. Masks will be required at the indoor event, sponsored by the ETSU Department of Appalachian Studies and the Department’s Environmental Studies Minor.

“No one knows more about the environmental history …