Marketing Commons^™

2021-September-07-Esports Season Two, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (September 7, 2021) Two of East Tennessee State University’s Esports teams begin their fall competition seasons today.

“Last year was a year of firsts,” ETSU Head Coach Jeff Shell reported during today’s Media Day.  “Our first media day, our first recruitment season, our first games, our first jerseys, our first tournament, our first team captains…it was an incredible first year!” 

The school’s Overwatch® team begins its second season after finishing in the top 16 of the National Association of Collegiate Esports (NACE) playoffs.  This past spring, the Overwatch® varsity and junior varsity teams competed in the NECC …

2021-September-07-Etsu Health Pediatrics Offering Extended Hours, University Marketing And Communication, East Tennessee State University

ETSU News

Extended Hours

ETSU Health's Dr. Demetrio R. Macariola, of ETSU Health Pediatrics, performs a checkup for Emmie Hollinger in this 2018 file photo. ETSU Health Pediatrics is offering extended hours to improve access for families to annual well-child visits and unexpected sick visits.

JOHNSON CITY (Sept. 7, 2021)  – As children and teenagers return to school this fall, ETSU Health Pediatrics encourages families to schedule an annual well-child visit to update immunizations and obtain a comprehensive physical exam.

“This is a great time of the year to schedule those well visits, because as your kids get back into school, they …

2021-September-03-Innovative Leader, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 3, 2021) Philip Stuckey, founder and chief executive officer of FC Renew, has been inducted into the fifth cohort of Innovation Crossroads. The program, held at Oak Ridge National Laboratory, allows leading innovators from across the country to develop their research for commercialization. To support his research and entrepreneurial efforts, Stuckey is an affiliate member of the East Tennessee State University Innovation Lab.

Audrey Depelteau, Innovation Lab director, has known Stuckey since 2012 when he first became a member of the Innovation Lab.

“Dr. Stuckey has impressive academic and scientific credentials as well as an entrepreneurial …

2021-September-03-Slocumb Galleries Hosts Collaboration Now Exhibition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 3, 2021) — On Tuesday, Sept. 7, from 5-7 p.m., Slocumb Galleries at East Tennessee State University will host a reception for its printmaking exhibition “Collaboration Now,” a collection of works by 18 artists created during their residencies with five different international printmaking studios. 

These studios include Jackalope Editions and Brimstone Editions of the United States, Silver Magic Ships of Spain, Paper Plains Editions of Belgium and Pulp Editions of Singapore.

Curated by Chen Shitong and Jake Ingram, “Collaboration Now” runs through Sept. 17 and aims to shine a spotlight on the medium of printmaking and the …

Counting Monopoly Money Twice: Resale Discounting In Consumer-To-Consumer Exchange, Catherine A. Armstrong Soule, Sara Hanson

Marketing Faculty Publications

Consumer-to-consumer (C2C) secondhand exchange activity has exploded due to increased user connectivity stemming from widespread digital platform development and adoption. This research focuses on the effects of participation in secondhand exchange collectives on price perceptions. In three studies, the authors find that participation in secondhand exchange leads to price perception changes at various stages of the buying and reselling process, including traditional retail purchase decisions via resale discounting, a novel decision making bias. This research demonstrates that secondhand markets can cause individuals who are considering a purchase to (1) view firsthand prices as more reasonable and (2) increase purchase likelihood …

2021-September-02-Etsu Host Free Application Month During September, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (September 2, 2021) Prospective freshmen and transfer students interested in East Tennessee State University will have the opportunity to apply for free during “TN Free Application Month” Sept. 1-30. This opportunity is for residents of Tennessee and the select border counties in North Carolina and Virginia that are eligible for in-state tuition and scholarships at ETSU.

Interested applicants should visit etsu.edu/apply and use the code TNFreeApp22 to have the standard $25 application fee waived.

ETSU is offering this opportunity in support of the Tennessee Higher Education Commission’s Path to College series of events.  September is Tennessee College …

2021-September-02-Etsu's Care Womens Health Continues To Grow With Recent $3m Award, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2021) — The East Tennessee State University Center for Applied Research and Evaluation in Women’s Health (CARE Women’s Health) continues to grow with a $3,192,884 research award in 2021 for a total of approximately $18 million in grant funding since 2017.

Dr. Amal Khoury, director of CARE Women’s Health and a professor in the ETSU College of Public Health, said the latest award will expand and extend research and evaluation on priority women’s health issues at the center.

“Obviously, this helps us advance the mission of the center, which is to improve the lives of …

2021-September-02-Tyree Daye To Give Lecture, Poetry Reading, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 2, 2021) – Poet and educator Tyree Daye will visit East Tennessee State University on Wednesday, Sept. 8, for a lecture and poetry reading. 

Daye’s appearance at ETSU is the inaugural event in the Black American Writers Series presented by the university’s Black American Studies Program, with additional support provided by the Bert C. Bach Written Word Initiative and Department of Literature and Language.

His lecture, “Nina Simone and Tone,” will begin at 2 p.m. in The Cave in the D.P. Culp Student Center. Later, at 7 p.m. in the Culp Center’s Martha Street Culp Auditorium, Daye …

The Impact Of Covid-19 On Utah Women And Work: Health Impacts, Marin Christensen, Susan R. Madsen, Jenna Dyckman, Dianne Mcadams-Jones

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–21 has affected workers across the globe, and women in the workforce have been disproportionately impacted, including those who live in Utah. The pandemic affected every aspect of life, especially physical and mental health. While the fatality rate has been higher for men, the pandemic impacted women’s mental health at a higher rate with more women being laid off or furloughed in certain industries (e.g., retail, food services, hospitality), experiencing increased workloads in other sectors (e.g., healthcare, education), absorbing greater unpaid caregiving responsibilities from homeschooling and childcare disruptions, and reporting elevated instances of domestic violence. These …

What Mayors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren

Marketing and Strategy Faculty Publications

This idea sheet is based on input from 20 former and current mayors representing a variety of cities and towns across Utah. Discussions in the spring of 2021 focused on a myriad of ways mayors can increase the impact of Utah girls and women. For example, mayors discussed the importance of mentorship starting at a young age and continuing into adulthood, as well as building strong networks and relationships. They also discussed the need to champion more inclusive and family-friendly policies and programs. Participants recommended community outreach strategies and ways to support women leading in their community. These mayors insisted …

2021-September-01-Africana Studies Becomes Black American Studies At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2021) – East Tennessee State University’s College of Arts and Sciences announces its new Black American Studies (BAS) Program, formerly known as Africana Studies.

“The new Black American Studies Program is excited to be open for business,” said Dr. Daryl A. Carter, director of the program. Since he took the reins in August 2020, BAS has “changed its name to reflect the program’s focus, pursue opportunities, engage faculty and diligently establish partnerships with a variety of partners on campus and throughout the region.

Program name change reflects focus

2021-September-01-Bot Meeting September 17, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — (September 1, 2021) East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, Sept. 17.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room, with limited seating.

Meetings are scheduled as follows:

• Audit Committee – 8 a.m.
• Academic, Research, and Student Success Committee – 9:45 a.m.
• Finance and Administration Committee – 11 a.m.
• Board of Trustees Meeting – 1 p.m.

When they become available, the agenda and accompanying materials for the meeting will be posted at etsu.edu/trustees under “Meeting Schedule & Materials.” …

2021-September-01-Center For Surgical Innovation And Training, University Marketing And Communication, East Tennessee State University

ETSU News

Center for Surgical Innovation and Training

East Tennessee State University's Center for Experiential Learning (CEL) is an educational center located on the Mountain Home VA Campus at ETSU's Quillen College of Medicine. Experiential learning focuses on creating innovative learning opportunities that result in a meaningful impact utilizing the most sophisticated technology available to provide a safe yet realistic environment to develop clinical skills through Healthcare Simulation.

One of the newest areas of the CEL is …

2021-September-01-Etsu And Vanderbilt Researchers Continue Partnership To Study Sepsis, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU, Vanderbilt research partnership

JOHNSON CITY, TN – East Tennessee State University and Vanderbilt University Medical Center researchers are continuing a five-year partnership with a $2.1 million National Institutes of Health (NIH) grant to study trained immunity in sepsis.

Drs. David Williams (ETSU Quillen College of Medicine) and Ed Sherwood (Vanderbilt) have been awarded a grant by the NIH National Institute of General Medical Sciences. This competitive renewal grant titled “Training Innate Immunity: A …

2021-September-01-Cycling Event At Bristol Motor Speedway Promotes Healthier Lifestyles, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — Cyclists of all experience levels will race the World’s Fastest Half-Mile this fall as a full day of relay events roll onto the track at Bristol Motor Speedway (BMS), Saturday, Oct. 16, for The Quillen 100.

 Started in 2019 by students in the East Tennessee State University Quillen College of Medicine, The Quillen 100 aims to positively impact Northeast Tennessee and the Appalachian region by promoting cardiovascular health and exercise through education and engagement. Not only an event, but a non-profit health organization, The Quillen 100 emphasizes wholesome lifestyle choices that lead to healthy heart practices, …

2021-September-01-Etsu Celebrates Healthcare Simulation Week, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, TN — East Tennessee State University is celebrating Healthcare Simulation Week, Sept. 13-19, with special recognition and events planned for the health care simulation professionals who work with the Center for Experiential Learning (CEL) at the Mountain Home VA campus at ETSU.

CENTER FOR EXPERIENTIAL LEARNING

“Experiential learning focuses on creating innovative learning opportunities that …

2021-September-01-Grad Student Lukman Fashina Earns Honors For Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 1, 2021) — Maintaining access to a clean water supply and keeping it drinkable is a top priority for the nearly 10% of Tennesseans who get their water from private water sources like karst springs and groundwater wells. To ensure supplies from karst springs located in Northeast Tennessee are safe for consumption, Lukman Fashina, a graduate student in the East Tennessee State University Department of Geosciences is spending some award-winning time in the field and in the research lab.

For his master’s thesis, Fashina received the 2021 Richard A. Herbert Memorial Education Scholarship from American Water Resources …

2021-September-01-Knoxville Tva Employees Credit Union Stage Opens, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Leaders from East Tennessee State University announced today that the stage area in the D.P. Culp Student Center Cave will be named the Knoxville TVA Employees Credit Union Stage.

The naming recognizes a recent $75,000 pledge from Knoxville TVA Employees Credit Union.

“We are honored to be part of the exciting renovation that has taken place within the D.P. Culp Student Center and to support the experience of students at East Tennessee State University,” said Charlotte Havely, Knoxville TVA Employees Credit Union’s Vice President for Marketing.  “The Cave within the Culp Student Center is a popular place …

2021-September-01-Gray Fossil Site Volunteers Can Help Uncover The Ancient Past, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Individuals who would like to join East Tennessee State University’s world-class team of paleontologists exploring the ancient history of East Tennessee are invited to volunteer this fall at the Gray Fossil Site and Museum.

Volunteers needed!

At top: Wet screening takes place on the grounds of the Gray Fossil Site, behind the museum. This essential process has relied on volunteer help for …

2021-September-01-Pharmacy Medicine Going On Admissions Tour Across Tennessee, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Admissions representatives from East Tennessee State University Bill Gatton College of Pharmacy and Quillen College of Medicine are going on the road across the state of Tennessee to visit college students who are interested in a career in pharmacy or medicine.

The tour includes stops at:

• Monday, Sept. 27, 1-3 p.m. CT: Tennessee Tech University, Lab Science Commons Building
• Tuesday, Sept. 28, 11 a.m.- 1 p.m. CT: Union University, White Hall room 322  (Quillen College of Medicine only)
• Tuesday, Sept. 28, 11:30 a.m.-1 p.m.: Jackson State Community College, Science Building Atrium (Gatton College …