Utah Gender Wage Gap: A 2021 Update, Rebecca Winkel, Emily S. Darowski, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

The gender wage gap is the difference between what women and men earn for performing full-time, year-round paid work. Nationally, women earn 16–18% less than men. Although the gap has substantially narrowed from 41% when the Equal Pay Act was passed in 1963, varying reports estimate that, depending on the rate of change, it may take anywhere from 40 to 130 years to close the gap. Estimates suggest that over a 40-year career, the wage gap can amount to a lifetime earnings deficit of $80k to $800k. In Utah, women earn approximately 30% less than men, ranking close to last …

2021-October-05-Etsu Dental Hygiene Clinic Welcomes Dr. Jason S. Cade, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 5, 2021)  – As the dental community observes October as National Dental Hygiene Month, East Tennessee State University’s Dental Hygiene Clinic is celebrating more than 50 years of care and education and the recent appointment of Dr. Jason S. Cade as an assistant professor and supervising dentist at the clinic.

Cade joins ETSU after working for 28 years in private practice dentistry, including 22 years in Kingsport. He earned his B.S. degree in chemistry from ETSU and his D.D.S. degree from the University of Tennessee College of Dentistry, where he also completed an advanced education in …

2021-October-05-Depelteau Named Appalachian Leadership Institute Fellow, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (Oct. 5, 2021) The Appalachian Regional Commission (ARC) recently named Audrey Depelteau, director of the East Tennessee State University Innovation Lab, to participate in the 2021-22 class of the Appalachian Leadership Institute (ALI).

As an Appalachian Leadership Institute Fellow, Depelteau will participate in an extensive, nine-month series of skill-building seminars featuring regional experts, peer-to-peer learning and case study analysis. The program begins virtually in October and culminates with the Class of 2021-22's graduation in July 2022.

“I am honored and grateful to the ARC for accepting me into the Appalachian Leadership Institute and to ETSU and the …

2021-October-04-Dr. Suman Dalal Studying Mutations In Atm Gene, Heart Function, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 4, 2021) – A researcher in the East Tennessee State University College of Public Health is studying how mutations in the Ataxia telangiectasia mutated kinase (ATM) gene affect heart function.

“Approximately 3 million Americans have a heterozygous mutation of ATM,” said Dr. Suman Dalal, assistant professor in the Department of Health Sciences. “Individuals with ATM mutations show enhanced vulnerability to ischemic heart disease and die 11 years earlier than the non-carriers.” 

Ataxia telangiectasia mutated kinase (ATM) is an enzyme residing in the nucleus of the cell. Its main function is to repair the DNA. Mutations …

2021-October-04-Etsu Choirs Will Offer 'Choral Collage' Of Musical Variety At Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 4, 2021) – The East Tennessee State University Department of Music will present its 2021 Choral Collage on Friday, Oct. 15, at 7:30 p.m. in the Grand Hall of the Martin Center for the Arts.

The annual Choral Collage concert is the season opener for the ETSU Choirs, including the ETSU Chorale, Greyscale, BucsWorth and the East Tennessee Belles. The ensembles will perform a variety of music, from Renaissance to contemporary pop.

“It is truly a collage of musical styles and genres that offers a little something for every type of music lover,” said Dr. Alan …

Digital Marketing For Dance: Strategies, Analysis, And Discussion, Cydney Covert

IPS/BAS 495 Undergraduate Capstone Projects

This paper explores the importance of multiple factors in the digital marketing of dance organizations. Idaho's only professional ballet company, Ballet Idaho, is used as a case study to determine which marketing strategies are the most beneficial. Cross-referencing tactics from other dance organizations, this research aims to determine how companies can market their more abstract performances, include dancer perspectives in their content, and take advantage of peripheral cities in order to increase their audience-base.

2021-December-Alumna Helps Save A Life Through Blood Stem Cell Donation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Alumna helps save a life through blood stem cell donation

As a pharmacist, alumna Dr. Brooke Stayer’s (’10) passion is to help patients, but when she recently served as a blood stem cell donor, she felt she was able to help a patient in a completely new way. Stayer serves as the Assistant Director of Pharmacy Services and PGY1 Residency Program Director at Holston Valley Medical Center. 

What led you to make the donation?

BS: I registered with Be The Match in 2009 during a drive at GCOP and received a call in December 2021 that I was a match …

2021-October-01-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Stephanie Layne is an assistant professor in the Department of Pediatrics. Before coming to ETSU, she was a general pediatrician in Asheville, North Carolina. She holds a D.O. degree from the University of Pikeville, Kentucky.

Dr. Kelsey Lee Lloyd is an assistant professor in the Department of Family Medicine. She holds an M.D. degree from ETSU’s Quillen College of Medicine.

Dr. Jennifer Locander is an assistant professor in the Department of Management and Marketing after earning her Ph.D. in marketing at the University of Mississippi.

Madison Lowe is a secretary in Learning Services, Center for Academic Achievement. She holds …

2021-October-01-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in September.  Thank you for your service!

Stephen Geraci – Professor, Internal Medicine, 8 years of service

Carol Maupin – Patient Care Representative, Office of Practice, College of Nursing, 12 years of service

John Schweitzer – Chair/Professor, Department of Pathology, 36 years of service

Mary Angela Wright – Director of Operations, Human Resources, 7 years of service

Published October 1, 2021, as part of the Accent email newsletter for faculty and staff.

2021-October-01-Location Change For Sga Fall Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University announces that the location of its Student Government Association Fall Concert on Monday, Oct. 25, has been changed to Freedom Hall Civic Center due to the potential for rainy weather.

This concert featuring melodic punk-pop band All Time Low and rapper Swae Lee will begin at 7 p.m. Doors open at 6 p.m. Because the concert is now indoors, masks will be required.

ETSU students receive one free ticket and may purchase up to four guest tickets for $10 each with valid ID. ETSU staff and faculty may purchase up to five …

2021-October-01-Noland Announces Four New Members Of The Etsu Research Corporation Board, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Dr. Brian Noland, East Tennessee State University president and chair of the ETSU Research Corporation Board of Directors, announced today the addition of four new members to the Research Corporation’s board: Carol Anne Clayson, Ph.D.; Bryan Daniels; Denise Grant, J.D.; and Scott Niswonger.

“I am pleased to share these appointments to our board as we continue to grow the Research Corporation’s impact,” Noland said. “The Research Corporation’s mission is to enrich the region and change the world through innovation. Our new board members, in addition to being strong supporters of the university, share in the Research …

2021-October-01-October Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Regardless of the weather outside, the George L. Carter Railroad Museum on the campus of East Tennessee State University will celebrate the great railroads of the South on Saturday, Oct. 30. As the seasons change, this Heritage Day program will recall the classic streamliners and fast freights that once brought vacationers to the beach and goods to the nation.

Scheduled on the final Saturday of each month at the Carter Railroad Museum, each Heritage Day is an opportunity for visitors to come and witness historical representations of American railroading. The museum is located in the Campus …

2021-October-01-Respiratory Therapy Program Helping To Meet Workforce Needs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Donna Lilly looks no farther than her email inbox for a daily reminder of the impact of COVID-19 on the respiratory therapy profession.

As the director of East Tennessee State University’s Respiratory Therapy Program, Lilly has received an unprecedented number of recruitment emails from health care systems and hospitals from many different states.

“Respiratory therapy is a very rewarding career, but right now there just aren’t enough of us due to the COVID-19 pandemic,” Lilly said. “I get emails all the time looking to recruit our graduates. Now that the pandemic has hit, hospitals are …

2021-October-01-Winter Session Allows Students To Excel Toward Graduation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Registration for Winter Session classes will soon begin at East Tennessee State University. All of the courses offered in Winter Session are 100% online to allow for the convenience of taking a class from home or while traveling during winter break. This option allows students to stay on track or complete goals ahead of schedule during their academic journey to graduation. 

Current ETSU students can register through Goldlink for the course they want to take. Registration for Winter Session begins Nov. 1, 2021. The final day to add a course is Tuesday, Dec. 14, 2021. Winter …

Tourism And Life Quality Perceptions Of Local People: A Comparative Research In Thermal Tourism Destinations, Ahmet Cetin, Esra Katircioglu, Mehmet Boyraz, Hülya Mutlu, Hasan Huseyin Soybali

Journal of Mediterranean Tourism Research

The purpose of the research is to reveal locals’ perceptions and attitudes toward tourism development in thermal tourism destinations, as well as to determine whether these perceptions and attitudes differ depending on the socio-demographic characteristics of the participants. Accordingly, seven hypotheses were constructed. The population of the research is formed by residents living in thermal tourism cities in the North Aegean Region. The study was designed as quantitative, and the survey method was used as the data collection tool. Using the convenience sampling method, 827 questionnaires in total were collected from locals living in Afyonkarahisar, Denizli, and Kütahya between the …

To Share Or Not To Share? Branded Content Sharing In Twitter, Adriana M. Boveda-Lambie, Tracy Tuten, Victor Perotti

Atlantic Marketing Journal

Marketers have long recognized the power of word-of-mouth communication to influence consumer brand perceptions. Social media channels such as Facebook and Twitter make possible an efficient spread of communication to potentially large audiences with the added value of the credibility afforded to earned media. Consequently, marketers seek to encourage social media users to share brand-related messages. But how? To answer this question, we must first understand the decision to share or not to share in a social media context. This paper reports on an investigation as to the source and content of a brand’s tweets as antecedents of an individual’s …

2021-October-01-Etsu Names New Cmco, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (October 1, 2021) Jessica Vodden has been named Chief Marketing and Communications Officer for East Tennessee State University. Vodden comes to ETSU with more than a decade of experience in higher education marketing and public relations.

“Jessica brings an impressive record in creating and leading successful strategic integrative marking initiatives in higher education and other settings,” said ETSU President Brian Noland. “She will be instrumental in helping to promote the ETSU story and lifting our brand to new audiences across the region and beyond.”

Vodden is a graduate of Marshall University in Huntington, West Virginia. She received …

2021-October-01-Mtsu's Waldecker And Clark To Perform At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 1, 2021) – The East Tennessee State University Department of Music will present a guest artist recital featuring Dr. Todd Waldecker, clarinet, and Dr. Adam Clark, piano, on Thursday, Oct. 14, at 7:30 p.m. in the Powell Recital Hall of the Martin Center for the Arts.

An evening of clarinet and piano

“We are excited to welcome Dr. Waldecker and Dr. Clark, …

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …

2021-October-01-Etsu Health's Baby Steps Clinic Recognized As 'Promising Practice', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The American Academy of Pediatrics (AAP) recognized ETSU Health’s Baby Steps clinic as a “Promising Practice” for enhancing primary care services for children and families affected by prenatal opioid exposure. 

The Baby Steps Clinic is an interdisciplinary clinic at ETSU Health Pediatrics that cares for the complex needs of children from birth to 5 years who have been affected by prenatal substance exposure. 

“The purpose of the clinic is to partner with families in recovery and ensure the best possible outcomes for children exposed to substances before birth,” said Dr. Dianna Puhr, Baby Steps medical director.

The …