Marketing Commons^™

Exploring The Influence Of Touch Points On Tourist Experiences At Crisis Impacted Destinations, Nina Krey, M Claudia Tom Dieck, Shuang Wu, Paraskevi Fountoulaki

Rohrer College of Business Departmental Research

Customer journeys in tourism are becoming more complex, often including multiple touch points that can influence expectations, experiences, and travel behaviors. The management of these different interactions is further complicated if tourist destinations face natural or man-made crises (e.g., financial crises, COVID-19). The current research takes a comprehensive look at how negative word-of-mouth (WOM) shapes pre-consumption expectations that drive actual tourist experiences and subsequent satisfaction behaviors. Using partial least squares structural equation modeling (PLS-SEM), findings from 188 tourists confirm the influence of uncontrollable, negative WOM on destination image. Yet an actual, positive experience negates these negative pre-trip influences. Tourism managers …

2021-September-20-Tri-Cities Financial Aid Night, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 20, 2021) – Current and potential college students are invited to East Tennessee State University’s Tri-Cities Financial Aid Night, an evening aimed at helping students file their 2022-2023 Free Application for Federal Student Aid and learn more about potential funding opportunities. 

The event is from 5-8 p.m. on Thursday, Oct. 7, on the third floor of the newly renovated D.P. Culp Student Center.

“We certainly understand that the financial aid process can seem daunting,” said Catherine Morgan, director of ETSU’s Financial Aid and Scholarships. “That is why we are thrilled to provide you with assistance in a …

2021-September-20-Etsu Program Helping To Provide Safe Bars Training To Prevent Sexual Assault, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 20, 2021)  – A new bystander intervention education program aimed at training bar and restaurant staff to help prevent sexual assault is being offered free to local establishments in partnership with the HELP SARA program at East Tennessee State University’s College of Nursing.

“Safe Bars is a national and state program that we have adapted locally to help train bartenders, servers, and anyone in the restaurant industry, particularly those that serve alcohol. This training helps them to spot the warning signs of sexual harassment that could potentially lead to sexual assault and then how to …

2021-September-20-Fall Train Excursion, River Cruise Planned In October, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 20, 2021) —The George L. Carter Chapter of the National Railway Historical Society (NRHS) and East Tennessee State University’s George L. Carter Railroad Museum will sponsor a scenic train excursion and riverboat cruise to Knoxville on Saturday, Oct. 30.

The Star of Knoxville

Tickets must be purchased no later than Oct. 15. The cost is $95 for adults, …

Representing Africa In The ‘Coming To America’ Films, Samuel K. Bonsu, Delphine Godefroit-Winkel

Markets, Globalization & Development Review

Through an interpretive analysis of the two Eddie Murphy films "Coming to America" (CTA) and "Coming 2 America", spaced nearly 30 years apart, this review essay underscores the persistence of Orientalist Othering of Africa. The negative images of Africa that are so engrained in people have been facilitated in significant part by a strategic, but perhaps unconscious, effort to socialize audiences into an identity construction process that casts Africans as inferior. Despite attempts at favorable depictions of Africa, these processes continue to play out.

When We See Us: Coming 2 America And The Intricacies Of Black Representation And Diasporic Conversation, Terri Bowles

Markets, Globalization & Development Review

This is a review essay of the film Coming 2 America (2021) by Craig Brewer, a follow-up to the 1988 comedy classic Coming to America , which stars Eddie Murphy as a newly crowned African king confronted with shifting family dynamics and evolving challenges to his royal authority. The review examines the cultural space occupying the 30 years that separate the first film and its sequel, and interrogates the structures of popular film and comedy that situate representational discourses of gender and diasporic Black representation.

Nomadland: The New Frontiers Of The American Dream At The Periphery Of The Market, Aleksandrina Atanasova, Giana Eckhardt

Markets, Globalization & Development Review

This Dialogue contribution is based around the film Nomadland, which won five Oscars, including Best Film, Best Director, and Best Actress. Nomadland, a captivating ode to resisting market logics of accumulation, delivers a gripping image of what life looks like in the absence of possessions. Navigating between the extremes of lack and social displacement, and community and newfound ability to live life with little, the nomads find ways to live in the face of despair and disenchantment. Nomadland is a critique of the death of the American dream while at the same time a story of solidarity amongst the dispossessed.

Race, Representation, Misrepresentation, Caricatured Consumption Tropes; And Serious Matters Of Inequity And Precarity, Nikhilesh Dholakia, Deniz Atik

Markets, Globalization & Development Review

No abstract provided.

2021-September-17-Dr. Heather Killmeyer, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 17, 2021) — Dr. Heather Killmeyer, associate professor of double reeds in the East Tennessee State University Department of Music, will present a faculty recital, described as a musical celebration of renewal and joy, on Friday, Sept. 24, at 7:30 p.m., in the Martin Center for the Arts Powell Recital Hall.

Dr. Heather Killmeyer

The free program will feature the …

2021-September-17-Kingsport Acl Fall Classes, University Marketing And Communication, East Tennessee State University

ETSU News

KINGSPORT (Sept. 17, 2021) –The Kingsport Alliance for Continued Learning (KACL), in partnership with East Tennessee State University at Kingsport, will offer a series of informal in-person and virtual class options beginning Tuesday, Oct. 12, focusing on a variety of subjects from science, local history and government to world travel and healthy living.

This six-week series of non-credit courses is open to anyone. There are no homework assignments, grades or tests. Classes will continue through Thursday, Nov. 18, and will be held at the Kingsport Center for Higher Education (KCHE), 300 W. Market Street. The cost to participate is $30 …

2021-September-16-Asl Program Planning Events For Deaf Awareness Week, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 16, 2021) – East Tennessee State University’s American Sign Language (ASL) program is planning a week-long slate of activities in recognition of September as Deaf Awareness Month.

“We have activities planned for everyone who wants to learn more about our language, culture, and ETSU’s ASL minor program itself,” said Stephanie Horvath, assistant professor.

Deaf Awareness Week at ETSU will launch on Saturday, Sept. 18 with ASL Night at ETSU’s home football game against Delaware State University. Football game attendees are invited to come to sign, socialize and watch the game together.

“We have deaf, deafblind and hard …

2021-September-15-Guest Artist Recital Dr. Chih-Long Hu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 15, 2021) – Pianist Dr. Chih-Long Hu will provide an evening of classical music on Friday, Sept. 17, in a Guest Artist Recital at East Tennessee State University.

The concert will begin at 7:30 p.m. in the Powell Recital Hall of ETSU’s new Martin Center for the Arts. Tickets are $15 for general admission, $10 for seniors and free for students.

Hu, a former faculty member of the ETSU Department of Music, is currently the Sandra G. Powell Endowed Professor of Piano at the University of Tennessee School of Music. He is a recipient of the UT …

Characterizing And Categorizing The Essence Of Sport Consumption Behavior: A Thematic Analysis, Sid Terason

The Qualitative Report

Sport consumer decision making is a complex process in which an individual evaluates, acquires, uses, or disposes of sport products or services. This qualitative study aimed to identify, understand, and describe the essential characteristics of sport products consumption behavior among professional athletes in Thailand. In-depth interviewing was carried out on 25 professional athlete consumers who responded to semi-structured questions regarding their sport goods consumption. Thematic analysis was performed on the transcripts to describe the essential characteristics of the consumption and to identify overarching topics. Following social constructionism, three themes (i.e., acquisition, use, and disposal) were analyzed and eight categories (i.e., …

2021-September-13-City As Text, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Sept. 13, 2021) For a group of students at East Tennessee State University, the Big Apple was more than just a weeklong summer destination this past July.

It was, in fact, their textbook.  And also their classroom.

The students were enrolled in the summer course, “City as Text,” offered by the ETSU Honors College.  Students enrolled in “City as Text” included many Honors College students as well as leaders from the BUCS Academy Living-Learning Community. 

Participants spent a week in New York City.  For some of the students, it was their first time getting on a plane, …

2021-September-11-Two Decades Later, University Marketing And Communication, East Tennessee State University

ETSU News

Nearly 20 years ago, our world was turned upside down. Many of you may remember the moment. Perhaps you heard the news while in your classroom, the grocery store, or right here on the campus of ETSU. 

Others may know of the events of September 11, 2001, only because of their infamy. Some, who are too young to remember, may even wonder why two decades later we still pause to commemorate one of the darkest hours in our nation’s history. 

We do so because it touched all of us — even those among us who were not yet born. 

I’d …

A Brand New Day: How Commitment Impacts Trust And Perceived Motivation Of A Firm’S Corporate Social Responsibility And Brand Activism Efforts, Tara-Ann Dugan

College of Business Theses and Dissertations

As consumers’ expectations for brands to “do good” continue to grow, companies are simultaneously increasing their corporate social responsibility (CSR) efforts and communication. Communicating on the “good” a company is doing may seem like it would yield a positive outcome; however, such is not always the case. Companies face the challenge of wanting to engage in CSR activities that address topical issues while simultaneously avoiding the perception of engaging in CSR efforts for self-serving reasons, a phenomenon referred to as “virtue signaling,” where the company’s prosocial efforts are perceived as primarily self-motivated. Furthermore, as companies engage in greater brand activism, …

2021-September-10-Meet Carson Frizzell, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 10, 2021) Monday through Friday, ETSU student Carson Frizzell begins his day before sunrise – 5:45 a.m. to be exact.

By 6:30 a.m., he’s literally on the run.  The ROTC cadet spends Mondays, Wednesdays and Fridays at PT, or physical training.  On Tuesdays and Thursdays, he is part of the Joe Callahan Running Club.

Some weeks bring new adventures, such as this past week when he had the opportunity to ride in the UH-60 Black Hawk, which landed on the ETSU campus September 9.  Frizzell and the other cadets were given a ride above Johnson City and Buffalo Mountain. …

2021-September-09-Dr. Arceo-Gomez Co-Authors Study Published In Nature, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 9, 2021) – East Tennessee State University’s Dr. Gerardo Arceo-Gomez is a co-author of a study published Sept. 8 in the journal Nature examining the role of pollinators in the maintenance of diversity among flowering plants.

Arceo-Gomez was part of a team led by Dr. Na Wei of the Holden Arboretum in Kirtland, Ohio, and Dr. Tia-Lynn Ashman of the University of Pittsburgh that conducted a National Science Foundation-funded study of a plant-pollinator system in the serpentine seep communities in northern California, which is a global biodiversity hotspot.

“How rare species are able to persist in any …

2021-September-09-Hayden Coffman, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 9, 2021) – Country music artist Hayden Coffman will perform live during tailgating festivities before East Tennessee State University’s football home opener this Saturday, Sept. 11, from 3:30-6:30 p.m.

Hayden Coffman

Sponsored by Pepsi and Buctainment, Coffman’s performance will take place at parking lot 21 adjacent to the ETSU parking garage and Warf-Pickel Hall.

At age 24, Coffman is enjoying sold-out shows with a touring schedule of more than 100 dates …

2021-September-07-Appalachian Teaching Project 20th Anniversary, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Sept. 7, 2021) – East Tennessee State University’s Center of Excellence for Appalachian Studies and Services recently completed 20 years of coordinating the Appalachian Teaching Project (ATP), an annual program in which students work with a local community to address a critical need that affects the community's long-term economic development.

The ATP is supported by the Appalachian Regional Commission (ARC), which annually provides both a grant to support the student work and a forum in which students present their research in Washington, D.C. The program offers a unique opportunity for students to get out of the classroom and …