Marketing Commons^™

2021-August-12-Pharmacy Technician Certification Course.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 12, 2021) – A course to train pharmacy technicians is offered by East Tennessee State University’s Office of Professional Development from Aug. 31-Nov. 16.

This class, limited to 35 students, will train assistants to assist pharmacists in handling medications and serving patients. Those who pass the Pharmacy Technician Certification Board (PTCB) examination become nationally certified.

The course instructor is Cheryl Ollry, a pharmacy technician with the James H. Quillen Veterans Affairs Medical Center. She has over 15 years of experience in retail and hospital pharmacy.

“This class is well worth the money,” said Laura Harman, who completed …

2021-August-11-The Curtain Rises.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (August 11, 2021) The Department of Theatre and Dance at East Tennessee State University will present its 2021-2022 season in the Martin Center for the Arts beginning in November.

The season opens with “Men on Boats,” a comedy by Jaclyn Backhaus.  Featuring an all-female cast, “Men on Boats” tells the “true(ish)” story of 10 explorers – a one-armed captain and crew of insane yet loyal volunteers – who set out to chart the course of the Colorado River during an 1869 expedition, writes Dramatists Play Service.  The show contains strong language.

The show runs November 18-21 and …

2021-August-10-Dr. Aruna Kilaru Receives Aaas Fellowship.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 10, 2021) — Dr. Aruna Kilaru, professor of Biological Sciences at East Tennessee State University, will serve as an agricultural science advisor for the U.S. Department of Agriculture (USDA) in a term-limited public service professional development program after being selected as a recipient of the Science and Technology Policy Fellowship (STPF) by the American Association for the Advancement of Science (AAAS).

The position is located within the USDA Foreign Agricultural Service (FAS), Trade Policy and Geographic Affairs, New Technologies and Production Methods Division (New Tech Division).

 “I am excited by this opportunity as I will gain first-hand …

Social Credibility: Trust Formation In Social Commerce, Lena Cavusoglu, Deniz Atik

Marketing Faculty Publications

Trust formation in informal social commerce, also considered lateral exchange markets (LEMs) on social media platforms, has different dynamics from e-commerce and traditional consumerto‐ consumer (C2C) exchange. These online markets are massive in scale; thus, it is an important phenomenon in consumer research. With a holistic perspective, we conducted in-depth interviews with Instagram consumers and sellers. Our research is among the first to reveal an empirical understanding of the critical dynamics of trust formation in LEMs within social commerce and contribute to theory by introducing a novel dimension termed social credibility. Social credibility surpasses the source credibility evaluations one step …

2021-August-10-Meet Kara Gilliam.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

(Aug. 10, 2021) With a goal of becoming a servant leader, Franklin native Kara Gilliam said her sights have been set on East Tennessee State University’s Quillen College of Medicine since she was a high school senior. Today, the M.D./M.P.H. candidate is not only on Quillen’s Rural Primary Care Track, she is also a student member of the ETSU Board of Trustees.

“When I was growing up, my church’s youth group was relationship and service project oriented,” recalled Gilliam. “It taught me the value of hard work and service in fellowship with our neighbors in need. The opportunities ETSU offers …

2021-August-09-Etsu Pharmacy Dean Awarded National Honor For Service.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 9, 2021) – East Tennessee State University Bill Gatton College of Pharmacy’s dean earned a national honor for her years of service to the profession of pharmacy.

Dr. Debbie Byrd was awarded the Anne Marie Liles Distinguished Service Award from the American Association of Colleges of Pharmacy (AACP) Pharmacy Practice Section.

“This truly is an honor to be recognized by my colleagues, and especially with an award named in memory of Anne Marie Liles,” said Byrd. “Anne Marie was my student then fellow faculty member at Auburn, and she is missed.” 

Since 1997 Byrd has served …

2021-August-07-36th Annual Pediatrics Conference.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

(Aug. 27, 2021) On Aug. 7, the East Tennessee State University Department of Pediatrics hosted the 36th Annual Pediatrics Conference at the Millennium Center in Johnson City. Each year, the conference is designed to share the latest updates and best clinical practices with providers who care for children in East Tennessee, Southwest Virginia, Western North Carolina and Southeast Kentucky. This year the conference was offered in a hybrid format allowing people to attend both in person and virtually.

Podium presentations discussed prevention, diagnosis and management of important child health conditions, including acute appendicitis, sports participation after COVID-19 infection, seizures, suicide …

2021-August-06-Etsu No. 1 In Tennessee In Game Design.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 6, 2021) — East Tennessee State University has been ranked No. 1 in Tennessee as the top school for game design, as well as animation. It is also positioned among the Top 20 Game Design and Animation Colleges in the South, ranking No. 12 for its animation program and No. 17 for game design. Both concentrations are part of the ETSU College of Business and Technology digital media program.

For the Top 20 rankings, determined since 2011 by the online resource Animation Career Review, ETSU was chosen from colleges and universities throughout Florida, Georgia, Alabama, Louisiana, North …

More Than Money: Establishing The Importance Of A Sense Of Purpose For Salespeople, Valerie Good, Douglas E. Hughes, Hao Wang

Peer Reviewed Articles

Much of the current research on salesperson motivation focuses on extrinsic reward expectancy related to compensation, contests, incentives, and quotas. We find that while salespeople want to make money, they also want to make a difference and contribute to society through their work. In Study 1, the qualitative findings reveal that a sense of purpose–the belief that one is making a contribution to a cause greater and more enduring than oneself–is a significant motivator for salespeople. Hence, in Study 2 we develop a measure for sense of purpose and distinguish it from related constructs. Finally, in Study 3 we use …

2021-August-06-Etsu Health Hosting August Covid-19 Vaccine Clinics.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 6, 2021) – ETSU Health is expanding its COVID-19 vaccination efforts in August by offering several free clinics at various campus locations throughout the month. In addition to offering the Janssen Johnson & Johnson vaccine at all of its clinic dates, ETSU Health also will offer the Pfizer-BioNTech COVID-19 vaccine at most of its clinics.

“We are grateful to Ballad Health and First Tennessee Development District’s Take a Shot on Life for partnering with ETSU Health to allow us to offer a choice of vaccines at our upcoming August clinics,” said Donna Noland, manager of ETSU Health’s …

The Effect Of Service Quality And Switching Barrier On Customer Loyalty: A Study Of Saudi Mobile Telecommunication Services, Yomen Ghazi Bamatraf

Effat Undergraduate Research Journal

The Saudi mobile telecommunication services industry is currently facing lots of complaints, criticism and dissatisfaction from their customers regarding the quality of services, and customer loyalty may be in question. The industry is reportedly shifting its strategic focus away from attracting new customers towards keeping existing customers. The present study examined the relationship between service quality and customer loyalty, as well as between switching barriers and customer loyalty among a sample of 271 users of telecommunication services from Jeddah. A survey consisting of the Customer Loyalty Scale, the Service Quality Scale, and the Switching Barriers Scale, and some demographic related …

2021-August-04-Weeks Of Welcome Concert.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 4, 2021) – Country artist Kip Moore will headline East Tennessee State University’s SGA Weeks of Welcome Outdoor Country Concert on Sunday, Aug. 29, at 7:30 p.m.

This concert, sponsored by the Student Government Association at ETSU, will be held at the Wayne G. Basler Center for Physical Activity “Back Yard.” Admission is free for ETSU students, staff and faculty with ID.

Kip Moore’s stop at ETSU is part of his “How High Tour” in support of his latest album, “Wild World.”

“I’ve always felt different, like when other people see blue, I see red,” the singer/songwriter …

2021-August-04-Etsu Honors College Introduces Minor In Changemaking.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY  (August 4, 2021) —Beginning this fall, a new Changemaker minor will be offered through the Honors College at East Tennessee State University. The Changemaker Scholars minor is an update and revision to the current Presidential Honors Community Service Scholars program for which it replaces. The first cohort of 25 Changemaker Scholars was selected in spring 2021.

The purpose of the new minor is to engage students to think about and work on problems at a more systemic level and to develop innovative, sustainable, scalable, and measurable solutions.

Dr. Chris Keller, dean of ETSU Honors College, identified the term …

2021-August-04-Competition Begins.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY –  (August 4, 2021) The annual MATE ROV Competition World Championship is Aug. 5-7 at East Tennessee State University. Some of the brightest minds from around the globe will compete with remotely operated vehicles (ROVs) they designed and built both in-person and through telepresence.

After the 2020 competition was cancelled due to COVID-19, this year’s championship has been reimagined to include an in-person event on the ETSU campus, a telepresence competition requiring video submissions of ROVs performing tasks and virtual presentations, and a MATE Virtual Reality World. In-person underwater challenges will take place at the ETSU Basler Center …

2021-August-03-Etsu Kicks Off Renovation To New Physical Rehabilitative Sciences Hub.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU's physical rehabilitative science hub

JOHNSON CITY (August 3, 2021)  – East Tennessee State University kicked off a $4 million renovation project that will transform 14,000 square feet of space into a state-of-the-art physical rehabilitative sciences hub for the university’s new Master of …

Influence Of Demographic Factors On Interest Of Lis Undergraduates In Infopreneurship: A Comparative Analysis, Temitope Kehinde Bamgbose Msc

Library Philosophy and Practice (e-journal)

Infopreneurship is a lucrative skill that can create self-employed job opportunities for the LIS undergraduates, even before graduation, to curb the unemployment rate that keeps growing in our society. It is critical to be able earn profit without sole dependence on traditional librarian jobs. However, the effectiveness of this skill is determinable by some factors. This study examined and conducted a comparative analysis of the influence of demographic factors on UI and TASUED LIS undergraduates' interest in infopreneurship. A descriptive survey research design was employed for the study using a systematic sampling technique to select 226 respondents that represented the …

Utah Girls, Young Women, And Physical Activity, Kim Buesser, Rachel Myrer, Susan R. Madsen

Marketing and Strategy Faculty Publications

The benefits of physical activity are well documented and improve all aspects of health and overall wellbeing. Globally, on average, 37.1% of women are insufficiently physically active while only 23.4% of men are; this trend is also found in Utah, where 19.4% of women are insufficiently physically active while only 17.6% of men are. While women often live longer than men, they are frequently in worse health. Physical inactivity contributes to the development and severity of chronic diseases including cardiovascular disease, diabetes, and hypertension. In addition to affecting physical health, physical inactivity is also associated with poor mental health. Physical …

2021-August-03-Covid-19 Response: Updated Face Covering Policy.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

2021-August-03-COVID-19 Response Updated Face Covering Policy

Retail Employees’ Ethical Value And Climate On Multidimensional Job Satisfaction: A Comparative Study With B2b Employees, Hyowon Hyun, Jungkun Park, Jihwan Yum, Sangwoo Lee

Asia Marketing Journal

In the retail industry, managing companies’ ethical environments is critical because it is associated with employee satisfaction and performance. Despite the increasing demand to understand the role of salespersons’ ethical climate and value on behavior, only a few studies have focused on this connection. Furthermore, the relative impact of ethical issues (e.g., ethical value and ethical climate) on multidimensional job satisfaction in B2B and B2C sectors remains unexplored. Thus, this study 1) explores the impact of ethical issues (e.g., ethical value and ethical climate) on multi-dimensions of job satisfaction (e.g., satisfaction with management, supervisor, co-workers, and customers) and 2) compares …

How Does Global-Local Identity Impact Consumer Decision-Making, Xiaodong Nie

Marketing Dissertations - Archive

Globalization has exacerbated the birth of the sharing economy on a global scale, and it has made global–local identity essential in understanding consumer decisions. For example, an emerging literature has uncovered the effects of global–local identity on various consumer responses, including price sensitivity, preference for local/global products and brands, preference for eco-friendly products, and a tendency to use price as a signal of product quality. Extending the literature, this dissertation aims to advance the understandings of the effect of global-local identity on various consumer behavior. Specifically, in the first essay, consumers face the decision as to whether to choose a …