Marketing Commons^™

2021-August-25-Exploring Black Appalachian Music Podcast.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 25, 2021) — A six-part podcast series, “Sepia Tones: Exploring Black Appalachian Music,” is in the works, co-hosted by Dr. Ted Olson, an East Tennessee State University professor of Appalachian Studies and Bluegrass, Old-Time and Country Music Studies, and Dr. William Turner, a noted scholar on African American communities in Appalachia.

The first two episodes are now available on all popular podcast streaming platforms through the Great Smoky Mountains Association’s “Smoky Mountain Air” podcast.

Dr. Ted Olson

2021-August-24-Perreault Publishes Book Chapter On Esports.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 24, 2021) — Video gaming played competitively, or eSports, has grown in such popularity that universities, including ETSU, have established their own teams to compete against similar lineups at peer educational institutions. eSports is also piquing the interests of university researchers and those in marketing and communication.  

That is why Dr. Mimi Perreault, an associate professor in the Department of Media and Communication at East Tennessee State University, said she took the opportunity to contribute a chapter on the news coverage of eSports to the “Handbook of Research on Pathways and Opportunities Into the Business of eSports,” …

External And Internal Factors Of Sports Sponsorship Selling Cycles In North American Professional Sports, Dan Kaufmann

USF Tampa Graduate Theses and Dissertations

In sports sponsorship, sellers and management seek to shorten their sales cycles to renew, upsell, and close new business. This research covers what professional sports organizations can do to help shorten the sales process. The study includes an industry analysis, literature review, and a mixed method survey of 212 people within the North American Sports Sponsorship Industry. The surveyed individuals are C-suite sponsorship salespeople and managers. These individuals work in the following professional sports leagues in North America: The National Football League (NFL), National Basketball League (NBA), National Hockey League (NHL), Major League Baseball (MLB), and Major League Soccer (MLS). …

Strengthening Sisters: How Latter-Day Saint Missionary Service Prepares Women For Leadership, Sara Mcphee Lafkas, Wendy Fox-Kirk, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Women, especially those from highly religious societies, are underrepresented in professional and civic leadership positions. Considering how women's life experiences, especially from religious volunteer opportunities, can be reframed as training for broader leadership roles could help address this disparity. The potential for women to learn leadership skills from volunteer religious service is an overlooked, but possibly important, means of transferability to larger leadership roles. The current article describes a qualitative study of women's perceptions of leadership skills gained while serving as full-time volunteer missionaries for The Church of Jesus Christ of Latter-day Saints during young adulthood. Respondents described perceptions of …

The Effects Of Political Ideology And Brand Familiarity On Conspicuous Consumption Of Fashion Products, Ganga S. Urumutta Hewage, Sona Klucarova, Laura Boman

Marketing & Entrepreneurship Faculty Publications

From the lens of conspicuous consumption, this research examines the interactive effect of brand logo size and political ideology on consumers’ intentions toward fashion products. Specifically, in a series of four studies, we address how consumer political ideology influences intentions toward items displaying smaller, inconspicuous logos versus larger, conspicuous logos for unfamiliar and familiar brands. We show that liberal consumers are more likely to prefer a large (rather than small) logo when a brand is unfamiliar. We suggest that liberals’ greater desire for product uniqueness elevates their risk propensity, which in turn increases preference for conspicuous consumption when familiarity with …

2021-August-20-Distinguished Faculty Awards.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (August 20, 2021) Three East Tennessee State University faculty members were presented with the Distinguished Faculty Award in the areas of teaching, research and service.  This award is the highest honor given to an ETSU professor.  Each honoree receives a medallion and a $5,000 prize provided by the ETSU Foundation.

Dr. Sean Fox, a lecturer and laboratory coordinator (microbiology) in the Department of Health Sciences in the College of Public Health, is the recipient of the Distinguished Faculty Award for Teaching.

Fox joined ETSU as a lecturer in June 2013.  He received his B.S. in …

2021-August-20-College Of Nursing Hosts Convocation And Pinning Ceremony.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

August Convocation and Pinning

JOHNSON CITY (Aug. 20, 2021) — The East Tennessee State University College of Nursing held a virtual and in-person pinning and convocation ceremony on Friday, Aug. 13, for its almost 200 August graduates. The ceremony was held at ETSU’s new Martin Center for the Arts.

“The ETSU College of Nursing is one of the few colleges of nursing across the state graduating such a large group of nurses over the summer,” said Dr. Kathryn Wilhoit, who served as interim dean …

Teenagers’ Moral Advertising Literacy In An Influencer Marketing Context, Emma Sweeney, Margaret-Anne Lawlor, Mairead Brady

Articles

Teenagers are avid consumers of social media and also constitute attractive target audiences for influencer marketing (IM). Teenagers can perceive strong, parasocial relationships with influencers, frequently regarding them as being akin to a peer or a friend. Furthermore, influencer endorsements are observed to carry greater credibility and authenticity than traditional forms of advertising. This therefore raises questions about young consumers’ discernment of, and critical evaluation of the overall appropriateness when influencers act as conduits of commercial messages on behalf of brands. This paper reports on a qualitative study of 29 teenagers aged 15–17 years. The aim was to explore the …

The Impact Of Covid-19 On Utah Women And Work: Resilient Mindset And Wellbeing, Jared Hansen, Chris Hartwell, Susan R. Madsen

Marketing and Strategy Faculty Publications

The COVID-19 pandemic of 2020–2021 continues to impact all Utahns’ daily lives. Nationally, the Bureau of Labor Statistics, Pew Research Center, the Federal Reserve Bank, and sources such as the Wall Street Journal continue to report that women’s employment and careers have been disproportionately impacted during this time. Utah has seen similar negative impacts on working women. For example, the Kem C. Gardner Policy Institute at the University of Utah reported that from 2019 to 2020, jobs held by women declined at a rate more than double that of men, and unemployment rose more for females than males.

2021-August-18-Tri-Cities College Fair.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 18, 2021) – Over 50 colleges and universities from across the Southeast will be represented at the annual Tri-Cities College Fair hosted by East Tennessee State University’s Office of Undergraduate Admissions on Thursday, Sept. 2, from 9 a.m.-noon and 6-8 p.m. at Freedom Hall Civic Center. 

All area high school students, prospective transfer students and their families are invited to attend this college fair, which is free and open to the public. Representatives of regional two- and four-year institutions will be present to discuss admission requirements, scholarships, academic programs, campus life and more.

“We know there have …

2021-August-18-Etsu Health Sports Medicine Brings High-Quality Care To The Tri-Cities.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Health Sports Medicine

Ralph L. Mills, M.D., who has long been the practicing physician at ETSU Health's BucSports clinic, is now also accepting patients at ETSU Health Family Medicine clinics in Johnson City, Kingsport and Bristol.

JOHNSON CITY  (Aug. 18, 2021) – ETSU Health’s three Family Medicine clinics now offer comprehensive Sports Medicine care for all generations, from injury treatment and prevention to orthopedics care and ultrasound-guided joint injections.

Ralph L. Mills, M.D., who has long been the practicing physician at ETSU Health's BucSports clinic, is now also accepting patients at ETSU Health Family Medicine clinics in Johnson …

2021-August-17-Etsu Response: Haiti.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 17, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the Aug. 14 earthquake in Haiti.

The website, www.etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the Haitian people in the aftermath of the 7.2-magnitude earthquake, which resulted in the deaths of at least 1,400 people and injuries to more than 7,000. In addition to the damage and destruction from the earthquake, tropical depression Grace is currently moving toward the island, …

2021-August-17-Rotc Cadet Chase Baird Is Us Army Airborne School Honor Graduate.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 17, 2021) — East Tennessee State University Army ROTC Cadet Chase Baird recently graduated with honors from the U.S. Army’s Airborne School, becoming a paratrooper.

Cadet Baird, a Marion, North Carolina native and 2018 graduate of McDowell High School, is a rehabilitative health sciences major at ETSU where he also plans to obtain a minor in military science. In addition to this recent accomplishment, Baird, a rising senior at ETSU, has also completed Army Air Assault School.

“Attending Airborne School has been a goal of mine for quite some time,” said Cadet Baird. “Since I was …

2021-August-17-Etsu Professors Named Consulting Editors Of Johns Hopkins Series.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 17, 2021) – Two East Tennessee State University professors have been selected as consulting editors of an innovative new series, “Race, Mental Health and Inequality in the 21^st Century,” by Johns Hopkins University Press.

These editors are Dr. Elwood Watson, a professor in the Department of History in ETSU’s College of Arts and Sciences, and Dr. Hadii Mamudu, a professor in the Department of Health Services Management and Policy in the College of Public Health.

As consulting editors for this interdisciplinary, peer-reviewed series, Watson and Mamudu will identify topics and authors or volume editors of promising …

Relationship Between Ewom And Purchase Intention: Moderating Role Of Culture (Evidence From University Students Of Pakistan), Shaikh Obaidullah, Asad Shahbaz, Tariq Majeed

Business Review

This study is an attempt to find out the relationship between eWOM and Purchase Intention (PI) with the moderating role of culture among the varsities students in Khyber Pakhtunkhwa. For this purpose data was collected from business and management students of various public and private sector universities. The adopted version of constructs was used to obtain the data. The result indicates that the Consumer Review (CR), Brand Image (BI) and Source Credibility (SC) attributes of eWOM have a significant relationship with (PI), while Brand Equity (BE) shows an insignificant relationship with PI. Interestingly findings from a cultural perspective indicate no …

2021-August-16-Womens Studies Changes Name Updates Curriculum.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 16, 2021) – If Women’s Studies at East Tennessee State University is anything, it is dedicated and resilient, according to Program Director Dr. Phyllis Thompson.

Since its founding, the Women’s Studies Program has seen several milestones. The Women’s Studies (WMST) minor was approved in 1993; the ETSU chapter of Tri Iota, the National Women’s Studies Honor Society, was formed; the Notable Women of ETSU Award was created in 2002; and the Women’s Studies bachelor’s degree was approved in 2007.

Dr. Phyllis Thompson

2021-August-13-Gatton College Of Pharmacy Welcomes Class Of 2025.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 13, 2021) — East Tennessee State University Bill Gatton College of Pharmacy welcomed 65 student pharmacists in the Class of 2025 during an orientation week that culminated with a traditional White Coat Ceremony today at the new ETSU Martin Center for the Arts. 

“This is a day that has been long in the making for the students on this stage,” said Dr. Debbie Byrd, dean of Gatton College of Pharmacy, during her address at the ceremony. “For them, it began with a desire to seek a profession in health care and culminated with their decision to …

Global E-Commerce Readiness Of U.S. Smes Towards The Mexican Market: Are American Small Businesses Prepared For Digital Commerce To Mexico?, Ricardo Cardoza, Eileen Daspro Dba

McNair Summer Research Program

The entry into force of the United States-Mexico-Canada Trade Agreement on July 1st, 2020, ushered in a new era of regional trade for the region. The modernized agreement’s inclusion of a chapter specifically focused on expanding digital trade and investment reflected a business phenomenon that had expanded markedly over the last ten years: cross-border e-commerce within the former NAFTA region. This article examines the literature needed to assess the readiness of U.S. small and medium-sized businesses (SME’s) to sell to the Mexican market online based on the degree of localization of their firm’s websites towards the Mexican market. First, a …

2021-August-13-Research Corporation Officers.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (August 13, 2021) ETSU Research Corporation CEO David Golden has announced the appointments of Dave Clark, Stephen Marshall, Raina Wiseman and William Heise.

“The ETSU Research Corporation is already taking action on campus and in the region, promoting world-class innovation in a rural setting,” said Golden. “Each new appointee has a dedicated history of expertise and a passion for the university, which will support the corporation during the initial development phase and well into the future. I’m confident in their abilities, and I’m excited to see our team expand and support the region.”

Clark joins as the …

2021-August-13-Welcome Class Of 2025, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Aug. 13, 2021) — East Tennessee State University Bill Gatton College of Pharmacy welcomed 65 student pharmacists in the Class of 2025 during an orientation week that culminated with a traditional White Coat Ceremony today at the new ETSU Martin Center for the Arts. 

“This is a day that has been long in the making for the students on this stage,” said Dr. Debbie Byrd, dean of Gatton College of Pharmacy, during her address at the ceremony. “For them, it began with a desire to seek a profession in health care and culminated with their decision to …