Marketing Commons^™

2021-September-01-Professor, Grad Student Author Article On Covid-19 And Nutrition, University Marketing And Communication, East Tennessee State University

ETSU News

COVID-19 and Nutrition

JOHNSON CITY, TN – An East Tennessee State University professor and graduate student have co-authored an article addressing the ways in which COVID-19 has changed the practice of nutrition.

The article titled “COVID & Nutrition: How the Pandemic has Changed Practice” was co-authored by Dr. Michelle Johnson, associate professor and director of the Dietetic Internship Program in ETSU’s College of …

Tapping Into Food Industry: A Comparative Dual-Model Study Of Religion And Culture On Food Products’ Purchase Intention, Sumera Syed, Fauziah S. Ahmad, Syed R. H. Shah

Journal of Mediterranean Tourism Research

Due to increased trend of globalization and immigration to advanced countries during the past decade, Halal food consumers are being observed not only in Islamic countries but also in Western European countries. Moreover, the concepts of hygiene, quality and cleanliness, being often related to Halal food, make it equally favorable for consumption to non-Muslims. However, this vast area of Halal food sector still needs further exploration. Though recent studies have, to some extent, tried to explore the impact of religiosity on Halal food purchase intention, but still the impact of religion on Halal food purchase intention remains unexplored. Moreover, almost …

Importance-Implementation Of Disability Management Practices In Hotels: The Moderating Effect Of Team Orientation, Zakaria Elkhwesky, Islam Elbayoumi Salem, Mona Barakat

Journal of Mediterranean Tourism Research

The purpose of this study is to examine the importance of disability management practices (DMPs) and the level of implementation from the viewpoint of food and beverage (F & B) managers, F & B entry-level employees, working in F & B departments, and human resources (HRs) managers in five-star hotels in Egypt. It also analyzed the moderating role of team orientation (TO) between the importance and the implementation of DMPs. Data were collected from 400 respondents. The association between the importance and the implementation of DMPs is significant, moderate, and positive. The results also exhibited that the correlation between the …

Competing Through Coopetition: A Strategy For Success In Hotel Marketing Consortia, Sofia Almeida, Ana Cláudia Campos, Carlos Costa, José Manuel Simões

Journal of Mediterranean Tourism Research

Coopetition is a strategy for a company to achieve a competitive advantage in the market environment. However, little is known about how coopetition works in the hotel sector and which organizational departments perform better in terms of coopetitive behaviour. In this research, coopetition is analysed in the context of international hotel marketing consortia (HMC) operating in Portugal. Exploratory interviews and a survey were conducted to consortia members to analyze managers’ perceptions on coopetitive behaviour and the organizational departments engaged in coopetition. The results show that there is higher cooperation than competition in the marketing and research & investigation departments. The …

Do Masks Matter? Consumer Perceptions Of Social Media Influencers Who Wear Face Masks Amid The Covid-19 Pandemic, Sona Klucarova

Marketing & Entrepreneurship Faculty Publications

The rapid spread of COVID-19 brought about an increased use of face masks among the general public. Focusing on disposable surgical masks in particular, this article examines consumer perceptions of and intentions toward social media influencers who wear such masks amid the pandemic. Drawing on the theory of product symbolism, this research experimentally demonstrates that masked (vs. unmasked) influencers remind consumers of highly competent healthcare professionals, leading in turn to greater competence inferences about and more favorable behavioral intentions toward these influencers. Additional analysis demonstrates that this effect might not hold for other groups of professionals who are considered relatively …

2021-September-01-Bucky's Fafsa Challenge, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University is launching Bucky’s FAFSA Challenge, an initiative aimed at encouraging current and potential college students to file the 2022-2023 Free Application for Federal Student Aid.

“The FAFSA is your gateway to all federal financial aid, as well as the starting point for many other funding opportunities,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at ETSU. “Put simply, filing the FAFSA accurately and timely is incredibly important, and we want to provide any assistance you might need.”

To complete Bucky’s FAFSA Challenge, students must file the 2022-2023 FAFSA …

2021-September-01-Simulation Standardized Patient (Sp) Program, University Marketing And Communication, East Tennessee State University

ETSU News

The Role of a Standardized Patient

"Being an SP takes a special mix of skills: teaching, acting and a love of working with students," said Perry Butler, Simulation SP Manager.

East Tennessee State University's Simulation Standardized Patient (SP) program is used to train students in all five of the health sciences colleges, including Quillen College of Medicine, Bill Gatton College of Pharmacy, College of Nursing, College of Public Health, and College of Clinical and Rehabilitative Health Sciences.

A standardized patient (SP) is a person trained to portray a realistic patient, their family member or others to recreate a scenario accurately …

2021-September-01-Meet Mason Mosier, University Marketing And Communication, East Tennessee State University

ETSU News

The desire to give back drives Mason Mosier in most everything he does – from academics to public service.

The Student Government Association President for 2021-22 is a junior University Honors Scholar from nearby Piney Flats, with a double major in political science and media and communication.

“I’ve really been blessed,” Mosier said. “My mother was a single mother for a number of years until my stepfather, who became my father, came into our lives, and there were a lot of things that we had to overcome. She showed me that through hard work and perseverance, you can do anything. …

2021-September-Etsu Geosciences Graduate Student Devotes Research To Ensure Clean Drinking Water For Netn Residents, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU graduate student, Lukman Fashina, devotes research to ensure clean drinking water for NETN residents.

2021-September-01-The Simulation Laboratory, University Marketing And Communication, East Tennessee State University

ETSU News

Simulation Laboratory

The Simulation Laboratory at ETSU consists of six simulation rooms at ETSU’s Bishop Hall (Interprofessional Education and Research Center) that mimic the real-life patient care setting. In these labs, users practice their skills on human patient (mannequin) simulators in a controlled environment so that they have the necessary skills and confidence needed to transfer to a real-world hospital setting. 

Lab Manager Andy Berry describes the capabilities of the …

2021-September-01-Etsu Earns State, National Recognition For Interprofessional Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. — East Tennessee State University’s Interprofessional Education and Research (IPER) program recently earned two statewide awards recognizing its work in championing and cultivating interprofessional education and practice. 

The Tennessee Interprofessional Practice and Education Consortium (TIPEC) presented the People’s Choice Award and the Poster Award to ETSU for a presentation showcasing ETSU’s relationship with interprofessional teams during the Remote Area Medical (RAM) clinic that occurs each November in Gray.

Interprofessional education is rooted in students learning and practicing team-based, collaborative care in order to improve health outcomes for patients.  

“The annual RAM clinic in Gray is a true …

2021-September-01-New Semg Lab At Etsu Publishes First Research, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — As a result of an extensive, ongoing collaboration between three East Tennessee State University colleges, which has resulted in creation of a new research lab at the school, the ETSU Spatial Epidemiology and Medical Geography (SEMG) Lab has had its first COVID-19 research paper published in the Journal of Appalachian Health with a second expected to publish this month.

Part of a major interdisciplinary alliance between the College of Arts and Sciences Department of Geosciences/Geoinformatics and Disaster Science (GADS) Lab, the College of Public Health Department of Biostatistics and Epidemiology, and Quillen College of Medicine Department of …

2021-September-01-Summer 2021 Deans List, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2021-September-01-Reece Museum Exhibits From Classic Pianos To Dante'ss 'Inferno', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY — The Reece Museum at East Tennessee State University has three current exhibitions with a little something for everyone to explore, from Dante’s “Inferno” to the melodic sounds of a Steinway and Sons piano.

"Sustained Melodies"

The Impact Of Information Presentation Format On User Purchase Decision-Making, Muhammad Jawad

Dissertations, Theses, and Capstone Projects

Online reviews have garnered considerable attention, especially in recent years, from scholars in various domains (such as information systems and marketing) seeking to understand their role in purchase decision-making. With the growing popularity of online review videos, however, understanding the role of information presentation format in online decision-making becomes crucial. While prior research has explored how presentation formats affect users’ perceptions differently, the extent of these differences and their implications in purchase decision-making stages are not yet fully understood. Specifically, this dissertation work examines the role of presentation format of online reviews in two decision-making stages: 1) choice-reduction stage, which …

2021 September, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for September of 2021.

From Delhi To Mumbai, Apple Seeks A Bigger Slice Of The Pie, Taylor Greer, Brent Cassidy, Mike Williams, Nick Hill, Chandler Burger, Adam Pedraza, Steven Wehde, Caleb Fortney

Symposium of Student Scholars

From Delhi to Mumbai, Apple Seeks a Bigger Slice of The Pie in India:

An International Marketing Case Study

Mike Williams, Adam Pedraza, Taylor Greer, Brent Cassidy, Nick Hill, Chandler Burger, Steven Wehde, and Caleb Fortney

Abstract

Apple Inc., headquartered in the United States, is the world’s largest technology company with revenues of $265 billion as of 2018 (Johnson, 2012). Apple has been trying to compete in India’s smartphone market, the world’s fastest-growing and second-largest smartphone market globally, accounting for nearly 30 million purchases per quarter (Sheth, 2019). Despite its success in the U.S., Apple has not been able to …

Mobike’S Bike-Share Battle In India, Amber Cranston, Sam Kroll, Evan Coulter, Austin Tudor, Eric Jacobs, Miguel Pereira, Savannah Rubio

Symposium of Student Scholars

Mobike’s Bike-Share Battle in India: An International Marketing Case Study

Amber Cranston, Savannah Rubio, Sam Kroll, Austin Tudor, Eric Jacobs, Evan Coulter, and Miguel Pereira

Abstract

Mobike, the world’s first cashless and station-free bicycle service, launched in Shanghai in 2016 and now operates in over 19 countries including India (Khanna, 2017). Growing urbanization has led to increasing traffic congestion and pollution in most large cities around the world. Recently, there have been increasing calls for more sustainable transportation methods and one solution that is becoming popular is bike-sharing. The global bike ride-sharing market is projected to be worth around $8.6 …

Zara: Facing Fast Fashion Challenges In China. An International Marketing Case Study, Daniela Schaich Graniel, Alexxus Finnell, Caitlin Hopkins, Candace Salters, Elimay Baez, Larissa Hernandez, Madison Mcintyre, Raven Lee

Symposium of Student Scholars

Zara, one of the largest international fashion companies, was founded in Spain in 1974. It has a brand value of $18.4 billion and global revenues of $ 28.22 billion in 2018. Zara entered China in 2006 to compete in its $5.58 billion fast fashion market (Ge, 2018). China is an attractive emerging market with a GDP of $13.6 trillion, growing at 5.9% (World Bank, 2019). Zara’s fast fashion typically appeals to young college students and the middle class with income ranging from $7,250 to $62,500, representing about 39% of the population (Cyrill, 2019). In China, Zara targeted young women entering …

Ev’S Leading In China, Ford Is A Few Cars Behind, Jacob Murfin, Katie Mccombs, Tyler Lehman, Hayden Harrison, David Whitehead, Chris Sterling, Brianna Vangordon

Symposium of Student Scholars

As the world is looking at sustainable energy sources, electric vehicles are likely to be a big part of the perceived future. China has 18.47% of the world’s population, is one of the highest emitters of carbon dioxide, and is the world’s largest market for electric vehicles (Country Meters). China’s GDP was USD 13.608 trillion in 2018 and is expected to increase substantially in coming years (Wang, 2019). With 25 million vehicles sold in 2019, China’s automobile market is the biggest in the world. With that, China accounts for 27.52% of the world’s CO2 emissions (Statista). To decrease that number, …