Marketing Commons^™

Fandom In The Digital Age: Examining Parasocial Relationships Between Fans And Music Artists On Instagram, Brittani Wert

University Honors Theses

With the rise of social media as a cultural staple in entertainment industries such as music, Instagram changes the landscape of the artist-fan connection and muddles the boundaries of parasocial relationships in a digital space. While a wealth of research exists on how fans perceive mediated relationships, the perspective of the artist and how they navigate this connectivity is missing from the discourse. This study builds on the current literature surrounding mediated artist-fan interactions and examines how music artists use Instagram to build strong, loyal relationships with fans through the lens of parasocial relationships. Through interviews with up-and-coming artists and …

2021-September-30-Etsu Health Surgery Welcomes Plastic Surgeon, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Jeremy Powers

JOHNSON CITY, Tenn. (Sept. 30, 2021) – As both a reconstructive and cosmetic surgeon and a native of Marion, Virginia, Dr. Jeremy Powers appreciates the opportunity to contribute his skills and abilities to improve the lives and health of the people in this area.

He is accepting new patients of all ages, pediatric or adult, at ETSU Health Surgery.

Powers joining ETSU Health not only …

2021-September-29-The Edge Hosting Grand Opening Of New Studios, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 29, 2021) – The Edge 89.5 HD4, the student-run radio station of East Tennessee State University, will host its grand opening celebration in its new D.P. Culp Student Center studios on Friday, Oct. 1, at noon, as part of World College Radio Day.

A state-of-the-art space for students

The Edge Station Manager Erika McCluskey (left) and Candy Bryant, Edge Adviser, test the new equipment.

At top: The lights on the DJ console table have the capability of syncing to the beat of the music.

The day’s programming will begin with a ceremony at the studio, located …

2021-September-28-Fall Open Houses, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 28, 2021) – Rising high school juniors and seniors, as well as prospective transfer students, are invited along with their families to visit the campus of East Tennessee State University during one of two Fall Open Houses scheduled this fall to learn more about everything the university has to offer.

These Open Houses will be held on Saturdays, Oct. 16 and Nov. 13, from 8 a.m.-4 p.m.

Open House offers opportunities to speak one-on-one with campus leadership, representatives of the university’s colleges and academic departments, and staff of Admissions, Housing and Residence Life, Financial Aid and …

2021-September-28-Wgs On Wednesdays: Dr. Stacey Williams, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 28, 2021) – Dr. Stacey Williams of the East Tennessee State University Department of Psychology will share “The Untold Stories of Gender-Diverse Individuals with Polycystic Ovary Syndrome” in a free virtual talk on Wednesday, Oct. 6.

Her talk, which will be given via Zoom (https://etsu.zoom.us/j/91534258461), is part of the “WGS on Wednesdays” series sponsored by the Women’s, Gender and Sexuality Studies Program at ETSU.

Polycystic ovary syndrome (PCOS) is one of the most common endocrine disorders among women, and the psychological and social experiences of cisgender women are well-known. However, Williams notes that nonbinary, …

Explaining Loyalty In Higher Education: A Model And Comparative Analysis From The Policy Of Gratuity, A Case Applied To Chile, Maritza Katherine Galindo-Illanes, Juan Alejandro Gallegos-Mardones, Arturo Z. Vasquez-Parraga

Marketing Faculty Publications

Since the 1980s, numerous transformations in higher education were experienced in Latin America, and especially in Chile, a country that allowed private entities to enter the education systems and develop a market. The opportunity triggered an increase of coverage and competition to capture and retain students, followed by marketing strategies delivering student satisfaction and pursuing student loyalty. Moreover, since 2012, higher education institutions in Chile have been allowed to adopt a policy of gratuity, giving families the co-responsibility of dealing with the cost of education. So, some institutions adopted gratuity and continued receiving funds from the state, but others did …

2021-September-24-Pharmacy Plus Creates New Scholarship, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Recently, longtime Gatton College of Pharmacy benefactors David and Betty Jo Pesterfield signed a memorandum of understanding to create the Pharmacy Plus Community Pharmacy Scholarship and Travel Endowment. The fund was created by Pharmacy Plus to provide support for deserving Gatton student pharmacists with either scholarship funds or travel assistance to Tennessee Pharmacists Association (TPA) and/or National Community Pharmacists Association (NCPA) meetings. Also in attendance at the signing ceremony were local pharmacists, and Gatton supporters, Dr. Alan and Mary Lynn Corley and Dr. Eddie and Dot Rowe.

“Betty Jo and I have always been passionate about supporting Gatton College of …

2021-September-24-Guest Artist Recital Arkai, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 24, 2021) — Drawing on musical influences from around the world, award-winning string duo ARKAI will present a genre-defying evening of original composition and arrangements at East Tennessee State University on Friday, Oct. 1, at 7:30 p.m., in the Powell Recital Hall in the Martin Center for the Arts.

Winners of the 2021 Astral Artists National Auditions, ARKAI was formed by Jonathan Miron and Philip Sheegog. Their previous engagements have included performances at The MET Breuer, The Curtis Institute, Lincoln Center, Carnegie Hall, and the 92^nd Street Y. Their electronic debut composition, “Letters from COVID,” …

2021-September-24-Subsidiary Opens At Innovation Lab, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Sept. 24, 2021) Machine vision system company senswork GmbH has officially opened its subsidiary at the East Tennessee State University Innovation Lab. The German-based company will use the subsidiary, senswork Inc., to enter the U.S. market.

senswork has been an affiliate member of the Innovation Lab since August 2020 and a residential member since May 2021. The company is also an International Soft Landings designee with the Innovation Lab, which assists foreign clients transitioning to the U.S. business world.

“We are excited to continue our relationship with senswork as they are now fully operational,” said Dr. …

Mediating Role Of Perceived Value On The Relationship Among Perceived Risks, Perceived Quality, And Purchase Intention Of Private Label Brands, Meenu Mathur, Sanjeevni Gangwani

International Journal of Applied Management and Technology

In the current competitive retail market, retailers constantly strive to deliver products to consumers at a better value. Consumers are becoming more price sensitive but still seeking quality products. A retailer can establish value with a brand. Consequently, retailers are introducing their own private label brands (PLBs), which also differentiate their products from competitors. The role of perceived value in the purchase behavior of PLBs and its relationship with quality and various risk dimensions has received scant consideration in the retailing literature. Our study suggests perceived value is a mediating part in associations amid perceived quality, perceived risks, and purchase …

2021-September-24-Michael Knight Creative Writing Residency, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 24, 2021) – Novelist Michael Knight is the featured speaker in the Fall Residency in Creative Writing at East Tennessee State University, with virtual events planned for Monday and Tuesday, Sept. 27-28.

Knight will give a reading from his work on Monday at 4 p.m., followed by an interview and Q&A session on Tuesday at 2:15. Both are free to the ETSU community and the public.

Knight is the author of three novels, “Divining Rod,” “The Typist” and “At Briarwood School for Girls,” as well as three collections of short stories and a book of novellas. …

2021-September-23-Carter Railroad Museum September Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 23, 2021) – The valuable natural resources of the southern Appalachians were a big part of the growth experienced by America in the past, and the railroads built to serve it will be the highlight of the ninth event in the 2021 Heritage Day series at the Carter Railroad Museum on the campus of East Tennessee State University on Sept. 25.

The museum covers historical railroading from around the nation during these special events, but this one will be of interest to local residents, some whose families were once employed by the like of the old …

2021-September-23-Etsu Health Welcomes New Pediatrician, University Marketing And Communication, East Tennessee State University

ETSU News

Welcome Dr. Sukhvir Singh

ELIZABETHTON, Tenn. (Sept. 23, 2021) – ETSU Health welcomes Dr. Sukhvir Singh, a pediatrician committed to providing comprehensive care for his patients and going above and beyond for their families.

Dr. Singh is accepting patients at ETSU Health’s newest clinic, Pediatrics Elizabethton.

The clinic, which opened Sept. 20, will offer families general pediatric care, including preventative and acute care and immunizations. It also grants patients access to behavioral health care and ETSU Health’s extensive network of pediatric specialists.

“I feel that if families are …

Futurizing Gastronomic Experiences In Natural Environments, Francesc Fusté-Forné

Journal of Sustainability and Resilience

The current pandemic accentuated the need for a more responsible tourism system, where local food production and consumption become a cornerstone of sustainable tourism futures. Experiences embedded in natural environments are neither new nor recent, but the pandemic urged tourism stakeholders to look at nature again as a source of inspiration for tourism regeneration. The research analyses the configuration of gastronomic experiences in protected areas through the philosophy of a gourmet restaurant located in a volcanic setting in Catalonia, north-eastern Spain.

Finding The Formula: The Convoluted Chronicle Of The Creation Of The 1938 Formule Internationale, Richard Armstrong

Journal of Motorsport Culture & History

No abstract provided.

2021-September-21-Etsu Health Ob/Gyn Accepting New Patients, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Tara Vick

JOHNSON CITY (Sept. 21, 2021) – Combining her natural curiosity, love for science and desire to help people led Dr. Tara Vick, OB/GYN, to pursue a medical degree and a career focused on carrying out the tradition of medical education.

She is accepting new patients at ETSU Health OB/GYN.

“My goal is to take the time to get to know each patient individually and to listen to her health goals and preferences,” Vick said. “I prefer for a patient to be actively involved and to …

2021-September-21-Etsu Sponsors South Arts Documentaries This Fall, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 21, 2021) – For more than a decade, East Tennessee State University’s Mary B. Martin School of the Arts has brought to the region the South Arts Southern Circuit Tour of Independent Filmmakers.

This year, because of its streaming format, rather than in-person, the series is featuring five films this fall and five in spring 2022 – an increase from three films a semester in past seasons – for all 24 screening venues, including ETSU.

The long-running South Arts program connects U.S.-based documentary filmmakers with communities throughout the South to share their work, discuss the art …

2021-September-21-Google Flutter Class, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – (Sept. 21, 2021) In 2023, mobile apps are projected to generate more than 935 billion U.S. dollars in revenues via paid downloads and in-app advertising, according to Statista. To address this growing trend, Cloud Wise Academy, an East Tennessee State University Innovation Lab affiliate member, is hosting an “Introduction to Mobile Development using Google Flutter” course this fall.

The workshop begins Nov. 1 and runs through Dec. 8, with classes on Monday and Wednesday nights from 6-8 p.m. In-person participants meet at the ETSU Innovation Lab, located at 2109 W. Market St. in Johnson City. The …

Ua42 Division Of Extended Learning & Outreach, Wku Archives

WKU Archives Collection Inventories

Records created by and about the Division of Extended Learning & Outreach.

Nonprofit Social Media Internships: A Handbook, Allison M. Laroy

The Cardinal Edge

This brief research report provides details on a study that examines how nonprofits can best prepare their interns and how interns can best prepare themselves for a role in engaging audiences through social media. Through a literature review on nonprofit social media and internships, a series of qualitative interviews with interns and supervisors, and the researcher’s lived experiences as a social media intern, a handbook was developed for nonprofit social media internships. This guide is relevant to the specific experiences of nonprofit social media internships, includes advice on training, mentorship, and best practices, and finally, it incorporates further resources on …