2021-October-01-Noland Announces Four New Members Of The Etsu Research Corporation Board, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Dr. Brian Noland, East Tennessee State University president and chair of the ETSU Research Corporation Board of Directors, announced today the addition of four new members to the Research Corporation’s board: Carol Anne Clayson, Ph.D.; Bryan Daniels; Denise Grant, J.D.; and Scott Niswonger.

“I am pleased to share these appointments to our board as we continue to grow the Research Corporation’s impact,” Noland said. “The Research Corporation’s mission is to enrich the region and change the world through innovation. Our new board members, in addition to being strong supporters of the university, share in the Research …

2021-October-01-October Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Regardless of the weather outside, the George L. Carter Railroad Museum on the campus of East Tennessee State University will celebrate the great railroads of the South on Saturday, Oct. 30. As the seasons change, this Heritage Day program will recall the classic streamliners and fast freights that once brought vacationers to the beach and goods to the nation.

Scheduled on the final Saturday of each month at the Carter Railroad Museum, each Heritage Day is an opportunity for visitors to come and witness historical representations of American railroading. The museum is located in the Campus …

2021-October-01-Respiratory Therapy Program Helping To Meet Workforce Needs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Donna Lilly looks no farther than her email inbox for a daily reminder of the impact of COVID-19 on the respiratory therapy profession.

As the director of East Tennessee State University’s Respiratory Therapy Program, Lilly has received an unprecedented number of recruitment emails from health care systems and hospitals from many different states.

“Respiratory therapy is a very rewarding career, but right now there just aren’t enough of us due to the COVID-19 pandemic,” Lilly said. “I get emails all the time looking to recruit our graduates. Now that the pandemic has hit, hospitals are …

2021-October-01-Winter Session Allows Students To Excel Toward Graduation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – Registration for Winter Session classes will soon begin at East Tennessee State University. All of the courses offered in Winter Session are 100% online to allow for the convenience of taking a class from home or while traveling during winter break. This option allows students to stay on track or complete goals ahead of schedule during their academic journey to graduation. 

Current ETSU students can register through Goldlink for the course they want to take. Registration for Winter Session begins Nov. 1, 2021. The final day to add a course is Tuesday, Dec. 14, 2021. Winter …

Tourism And Life Quality Perceptions Of Local People: A Comparative Research In Thermal Tourism Destinations, Ahmet Cetin, Esra Katircioglu, Mehmet Boyraz, Hülya Mutlu, Hasan Huseyin Soybali

Journal of Mediterranean Tourism Research

The purpose of the research is to reveal locals’ perceptions and attitudes toward tourism development in thermal tourism destinations, as well as to determine whether these perceptions and attitudes differ depending on the socio-demographic characteristics of the participants. Accordingly, seven hypotheses were constructed. The population of the research is formed by residents living in thermal tourism cities in the North Aegean Region. The study was designed as quantitative, and the survey method was used as the data collection tool. Using the convenience sampling method, 827 questionnaires in total were collected from locals living in Afyonkarahisar, Denizli, and Kütahya between the …

Building Connections In Co-Production Environments, Kimberly D. Grantham, Kimberly R. Mcneil, Gail Ayala Taylor, Roland L. Leak

Atlantic Marketing Journal

With the impact of the Covid-19 pandemic felt around the globe, consumers look forward to once again being able to engage in communal experiences where relationships with other customers and with service providers are integral parts of ongoing service experiences. The purpose of this study is to provide a framework for service establishments to better understand the communal approach to becoming a service co-creator, helping service providers create more meaningful relationships between their customers when customers are engaging in the service experience in a group and as an individual. We distinguish individual versus group influences that emerge as a result …

To Share Or Not To Share? Branded Content Sharing In Twitter, Adriana M. Boveda-Lambie, Tracy Tuten, Victor Perotti

Atlantic Marketing Journal

Marketers have long recognized the power of word-of-mouth communication to influence consumer brand perceptions. Social media channels such as Facebook and Twitter make possible an efficient spread of communication to potentially large audiences with the added value of the credibility afforded to earned media. Consequently, marketers seek to encourage social media users to share brand-related messages. But how? To answer this question, we must first understand the decision to share or not to share in a social media context. This paper reports on an investigation as to the source and content of a brand’s tweets as antecedents of an individual’s …

The Faculty Recruitment-Retention Connection: A Strategic Linkage Approach, Mary Mobley, Richard Easley

Atlantic Marketing Journal

The Association to Advance Collegiate Schools of Business (AACSB) is clear about the worsening shortage of doctoral qualified faculty. It is the proposition of this paper that business schools should consider evaluating and perhaps reinvigorating recruitment strategies in both the short- and intermediate-term, as well as developing marketing management strategies that will help alleviate business faculty shortages in the long-term. Strategic marketing guidance is set forth in this paper with a focus on the development and institutionalization of managerial linkages between recruitment-retention connections. Our major premise is that leadership robustness is needed relative to the construction and implementation of strategic …

2021-October-01-Etsu Names New Cmco, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (October 1, 2021) Jessica Vodden has been named Chief Marketing and Communications Officer for East Tennessee State University. Vodden comes to ETSU with more than a decade of experience in higher education marketing and public relations.

“Jessica brings an impressive record in creating and leading successful strategic integrative marking initiatives in higher education and other settings,” said ETSU President Brian Noland. “She will be instrumental in helping to promote the ETSU story and lifting our brand to new audiences across the region and beyond.”

Vodden is a graduate of Marshall University in Huntington, West Virginia. She received …

2021-October-01-Mtsu's Waldecker And Clark To Perform At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 1, 2021) – The East Tennessee State University Department of Music will present a guest artist recital featuring Dr. Todd Waldecker, clarinet, and Dr. Adam Clark, piano, on Thursday, Oct. 14, at 7:30 p.m. in the Powell Recital Hall of the Martin Center for the Arts.

An evening of clarinet and piano

“We are excited to welcome Dr. Waldecker and Dr. Clark, …

Beauty During A Pandemic: The Impact Of Covid-19 On The Cosmetic Industry, Katelyn Gardner, Diane R. Edmondson, Lucy Matthews

Atlantic Marketing Journal

The cosmetic industry is a multi-billion-dollar industry that has taken a financial hit in 2020 due to COVID-19. The drop in cosmetic usage leaves the industry in question for future consumer intention and behavior. Survey responses from 1,715 female students at a southeastern U.S. public university was obtained using Qualtrics. Results indicate significant differences in cosmetic usage; however, post-COVID predicted usage indicates that cosmetic usage will revert back to pre-COVID levels for eye, lip, and skin cosmetics. For face cosmetics, usage will still be slightly below pre-COVID levels. The most important cosmetic category was skincare, which had the highest levels …

The Customer Value Model And Mobile Banking: Evaluation Of Technology-Based Self Service (Tbss) Gaps, Justin A. Moist, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

Mobile banking has become a prevalent part of everyday banking, and almost all banks have adopted its use. This form of self-service has seen wide adoption because of its ease of use, performance, reliability, and enjoyment of use. These attributes of technology-based self-service options help both customers and businesses determine the value of the service. The proposed customer value model aims to conceptually represent how companies and customers perceive the value of a product or service and pinpoint gaps between these values. This paper presents the customer value model in the context of mobile banking. This new context is part …

An Analysis On Engaging “Beauty Work”, Timothy Reisenwitz, Jie G. Fowler

Atlantic Marketing Journal

This study attempts to compare non-invasive cosmetic procedures consumers who use a high amount of information sources with those who use a low amount of information sources in the information search stage of the decision-making process. The findings indicate that patients who use more cosmetic procedures information sources have lower cognitive ages. Patients who use less information have a greater attitude toward social media advertising and the traditional advertising of cosmetic procedures. Finally, patients who use more cosmetic procedures information have greater increases in self-image after the procedure than those patients who use less information. The findings contribute to marketing …

2021-October-01-Etsu Health's Baby Steps Clinic Recognized As 'Promising Practice', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The American Academy of Pediatrics (AAP) recognized ETSU Health’s Baby Steps clinic as a “Promising Practice” for enhancing primary care services for children and families affected by prenatal opioid exposure. 

The Baby Steps Clinic is an interdisciplinary clinic at ETSU Health Pediatrics that cares for the complex needs of children from birth to 5 years who have been affected by prenatal substance exposure. 

“The purpose of the clinic is to partner with families in recovery and ensure the best possible outcomes for children exposed to substances before birth,” said Dr. Dianna Puhr, Baby Steps medical director.

The …

2021-October-01-Nursing Recognized As A Top School In Online Health Care Education, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – East Tennessee State University’s College of Nursing has been named one of 2021’s best schools for online programs and courses in health care education by EduMed.org. 

ETSU earned top honors for distance education in the following subject areas:

• #17 among the Best Online MSN Programs 
• #23 among the Best Online DNP Programs 
• #23 among the Best Online Nurse Practitioner Programs
• #24 among the Best Online Psychiatric Nurse Practitioner Programs

“We are extremely proud of all of our undergraduate and graduate programs, including these recently ranked online programs,” said Dr. Leann Horsley, …

Cancel Culture In College: A Phenomenological Study To Define Cancel Culture In The College Generation, William D. Morgan

Senior Theses

The history of civic activism dates back centuries and in 2021, with the increased role of technology and social media, civic engagement rates are at all-time highs in the United States. The rise in popularity of smartphones and social media applications have given consumers new ways to connect with like-minded peers and develop a unified voice to fight for movements towards equality and justice in the US economy. College students represent a large point of emphasis for public relations and marketing teams as their generation is entering the US consumer market with high rates of social media use to make …

Advertising And Social Media Strategy For America’S National Parks: A Case Study Of Congaree National Park, Abigail Gallup

Senior Theses

Advertising for America’s National Parks comes in many different forms but is highly limited for national parks with lower visitation rates and less funding. Congaree National Park located just outside of Columbia, South Carolina has a small budget for advertising and goals to increase their visitation rates and visitor diversity. Particularly, Congaree rangers hope to increase visitation from the local Black community which surrounds Congaree National Park. Rangers at Congaree mainly use social media to advertise but have also investigated other forms of advertising and fundraising as well, including a Friends of Congaree Swamp license plate. This thesis will show …

2021 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2021.

Distressing For People’S Lives When Lights Go Off During Facebook Outage, Ramaswami, S.

Research Collection Lee Kong Chian School Of Business

The rise of the super app has changed our lives – and livelihoods – as many of us depend on these social media sites to make a living. Are there alternatives or are we always going to be held hostage? SMU’s Seshan Ramaswami gives his take.

Impact Of Different Types Of In-Store Displays On Consumer Purchase Behavior, Yoonju Han, Sandeep R. Chandukala, Shibo Li

Research Collection Lee Kong Chian School Of Business

Research on consumer in-store shopping behavior does not account for the existence of different types of display locations (e.g. storefront, store rear, secondary, front end cap, rear end cap, and shelf displays). This article focuses on accounting for and understanding the impact of various displays on consumer purchase behavior based on the Stimulus-Organism-Response (SOR) theory. Specifically, we study how displays closer to and farther from the main location of the focal category influence consumer purchase behavior. Furthermore, within the different types of displays we investigate the impact of specific types of displays on consumer's category purchase and brand choice and …