Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands,
2021
Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge, United Kingdom
Factors Affecting Purchase Intention Of South East Asian (Sea) Young Adults Towards Global Smartphone Brands, Wahid Zahid, Omkar Dastane
ASEAN Marketing Journal
The study aims to probe the effect of perceived price, perceived quality, brand awareness, and social influence on purchase intention of South East Asian (SEA) Young Adults towards global smartphone brands. This explanatory research uses quantitative empirical data collected from 200 SEA Young Adults studying in one of the public universities in Malaysia. Stratified random sampling is used while ensuring fair representation of SEA countries, viz., Singapore, Malaysia, Philippines, Thailand, Indonesia, Vietnam, and Cambodia. Correlation and regression analysis were carried out using SPSS 20.0. The study resulted in the finding that social influence has the highest level of linear relationship …
Role Of Consumption Emotions Mediate Perceived Service Fairness To The Service Satisfaction And Its Impact On Customers’ Behavioral Intentions,
2021
Management Department, Shiraz University, Shiraz, Islamic Republic Of Iran
Role Of Consumption Emotions Mediate Perceived Service Fairness To The Service Satisfaction And Its Impact On Customers’ Behavioral Intentions, Abolghasem Ebrahimi, Abbas Abbasi, Mojtaba Khalifeh, Mehdi Samizadeh, Farzaneh Abkhiz
ASEAN Marketing Journal
Considering that customers’ emotions toward received services are evaluated in light of fairness and equity theory, the purpose of this study is to investigate the effect of customers’ perceptions and emotions of received services on their behavioral intentions. Data were collected from 329 questioners that were distributed among Mellat bank customers, and hypotheses and the conceptual model were analyzed based on the data collected through structural equation modeling in AMOS 18. Results showed that three dimensions of interactional, procedural, and distributive justice affected customers’ emotions (negative and positive) and satisfaction. Customers’ emotions were also found to be having a mediating …
Achievement As Gift And Prestige: Formulating Anticipated Emotion Of Others As New Determinant Of Consumer Motivation,
2021
Kwikkiangie School of Business, Indonesia
Achievement As Gift And Prestige: Formulating Anticipated Emotion Of Others As New Determinant Of Consumer Motivation, Bilson Simamora
ASEAN Marketing Journal
Emotion is central component of consumer behavior. This concept, that is borrowed from psychology, is now widely and applied studied in marketing. Two major approaches used by marketing researchers are, first, behavior causes emotions and second, emotions cause behavior. In the second approach, marketing researchers study anticipated emotions of the actors and their consequences on the actors¡¯ behavior. The interesting question, how is anticipated emotion of others on the actor¡¯s behavior? This study is purposed to answer that question. The author studies potential emotions of others that accompany future individuals¡¯ achievement when achievement is considered as gift to significant others …
A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch,
2021
Doctoral of Business Management Program, Institut Pertanian Bogor, Indonesia
A Model Of Service Marketing In Port Services: Empirical Study In Pt Pelabuhan Indonesia Ii (Persero), Tanjung Priok Branch, Rati Farini Srihadi, Hartoyo Hartoyo, Dadang Sukandar, Agus Maulana
ASEAN Marketing Journal
Port of Tanjung Priok is one of the ports in Indonesia which has the potential to be developed into an international seaport with the level of activity and the capacity of loading and unloading. This study aims to understand the key variables that determine the service quality of the port, so as to achieve customer satisfaction and loyalty. By using Structural Equation Modeling, this study analyzes the effects of various dimensions of service quality to customer satisfaction, and the relationships formed between perceived value and customer loyalty of the port service industry in Indonesia. The sampling method used was stratified …
100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia,
2021
Department of Management, Faculty of Economics, Universitas Indonesia
100% Love Indonesia: Role Of Government Campaign To Promote Local Products In Indonesia, Imam Salehudin
ASEAN Marketing Journal
This research aims to investigate the role of government buy-local campaign to increase consumer willingness to purchase local products in Indonesia. This paper also aims to identify relevant mediating variables between exposure to ¡°buy local¡± campaign and willingness to purchase local products. This research use questionnaire data from 394 respondents selected using purposive sampling method. Product specific constructs are asked and analyzed separately in four different product categories (e.g. Produce, Leather, Culinary and Creative products). Data was analyzed using Structural Equation Model and compared further between product categories. The study found that exposure to the buy local promotion campaign does …
Socio-Economic Classification And Its Scope In Crafting Rural Segments,
2021
Department of Business Administration, Gauhati University, India
Socio-Economic Classification And Its Scope In Crafting Rural Segments, Rinalini Pathak Kakati, Shazeed Ahmed
ASEAN Marketing Journal
With the liberalization of the Indian Economy in the mid 1990’s, substantial growth has been seen in the rural areas. Rural India which comprises around 70% of the total population of the country has become an emerging area for marketers. This study tries to identify key market variables that can help in crafting rural market segments. The socio-economic classification (SEC) 2011 which segments the market based on education level and possession of consumer durables. This study examines income as another key market variable together with education in the creation of distinct segments or hybrid segments. It then further identifies important …
Entrepreneurs` Cognitive And Decision Making Styles,
2021
Department of Entrepreneurship, Tehran University, Tehran, Iran
Entrepreneurs` Cognitive And Decision Making Styles, Mahmoud Motvaseli, Fariba Lotfizadeh
ASEAN Marketing Journal
The main purpose of this study is to explore the relation between decision-making styles which are measured by the General decision-making style (GDMS) test and information processing styles which are often termed cognitive styles and are, in this study, measured by Cognitive Style Inventory. The authors directed a survey research on 162 Iranian students. Structural equation modeling techniques were used to measure the impact of cognitive styles on decision-making styles. The authors found that cognitive styles have a positive impact on decision-making styles. In spite of the abundant research on factors that affect decision-making styles, few researches have tested the …
Examination Of Transport Performance And Authenticity On Behavioural Intention,
2021
School of Tourism, Hospitality and Environmental Management, Universiti Utara Malaysia
Examination Of Transport Performance And Authenticity On Behavioural Intention, Bintang Handayani, Basri Rashid
ASEAN Marketing Journal
This study aims to scrutinise the transport performance and authenticity as one of the elements in tourism attributes in relation with behavioural intention. Utilising quantitative approach; data collected from survey of 384 overseas tourists were used to clarify the research proposition. The study suggests that transport performance may emerge as one of organic image elements for destination brand identity formation, influences cognitive image of overseas tourist but insignificant on tourist’s behavioural intention. In addition, future spectrum of the transport development in relation with authenticity indicates its importance for not damaging the destination’s overall profile.
The Existence Of Islamic Banking In Indonesia From Non-Muslims Perceptions,
2021
STIE Kesatuan Bogor, Indonesia
The Existence Of Islamic Banking In Indonesia From Non-Muslims Perceptions, Budi Setiawan, Ratih Puspitasari, Tarida Marlin Surya Manurung
ASEAN Marketing Journal
This study has three main objectives, which are to identify the common knowledge of the non- Muslims on the Islamic banking products and services; to identify the non-Muslims perception; and to analyze the influence of respondents’ demography to the perception on revenue sharing system of Islamic banking. E-survey method was used with a quantitative approach involving 244 respondents, who partook to fill the online questionnaire. Descriptive statistics and binary logistic regression tests were used as data analysis techniques. The majority of the respondents have a better knowledge on savings, rather than other products. The existence of Islamic banking has been …
Application Of Text Mining To Extract Hotel Attributes And Construct Perceptual Map Of Five Star Hotels From Online Review: Study Of Jakarta And Singapore Five-Star Hotels,
2021
Department of Management, Faculty of Economics and Business University of Indonesia
Application Of Text Mining To Extract Hotel Attributes And Construct Perceptual Map Of Five Star Hotels From Online Review: Study Of Jakarta And Singapore Five-Star Hotels, Arga Hananto
ASEAN Marketing Journal
The use of post-purchase online consumer review in hotel attributes study was still scarce in the literature. Arguably, post purchase online review data would gain more accurate attributes thatconsumers actually consider in their purchase decision. This study aims to extract attributes from two samples of five-star hotel reviews (Jakarta and Singapore) with text mining methodology. In addition,this study also aims to describe positioning of five-star hotels in Jakarta and Singapore based on the extracted attributes using Correspondence Analysis. This study finds that reviewers of five star hotels in both cities mentioned similar attributes such as service, staff, club, location, pool …
The Timing Effects Of Reward, Business Longevity, And Involvement On Consumers’ Responses To A Reward Program,
2021
Department of Management, Airlangga University, Surabaya, Indonesia
The Timing Effects Of Reward, Business Longevity, And Involvement On Consumers’ Responses To A Reward Program, Badri Munir Sukoco, Meng-Kuan Lai, Wan-Jou Weng
ASEAN Marketing Journal
The Timing Effects of Reward, Business Longevity, and Involvement on Consumers’ Responses to a Reward Program
E-Travel Adoption By Small Travel Enterprises (Stes): An Initial Study In Indonesia And Malaysia,
2021
Management Department, Andalas University, Limau Manis, Padang
E-Travel Adoption By Small Travel Enterprises (Stes): An Initial Study In Indonesia And Malaysia, Vera Pujani, Yazrina Yahya, Alfitman Alfitman, Refdinal Nazir
ASEAN Marketing Journal
This paper aims to investigate e-travel adoption of tourism industries in Indonesia and Malaysia particularly by STEs. The qualitative research was undertaken using case analysis from in-depth interviews of 10-STEs as intial study both in Indonesia and Malaysia. The finding result of e-travel adoption by STEs in a cross-cultural study was identified from the findings present in the initial study based on personal, organizational and website characteristics. The majority of personal characteristics were relatively similar in both countries. However, few differences are present in organizational and website characteristics. E-travel adoption in both countries is influenced by the business experiences of …
Marketing Collaboration And Sme Strategy Implementation In Blora, Indonesia,
2021
Semarang University, Semarang
Marketing Collaboration And Sme Strategy Implementation In Blora, Indonesia, Kesi Widjajanti
ASEAN Marketing Journal
The collaboration between small and medium enterprises (SMEs) and large enterprises (LEs) have been widely researched. Previous research on collaborative marketing strategy has been developed, but the contribution of these strategies for SMEs is still unclear. This research focuses on “marketing collaboration”to clarify the role of collaboration, based on the discussion of the findings that emerged from the qualitative study of SMEs. This is related to the characteristics of creative industries which mostly consist of SMEs with limited knowledge and skills to enter in the field of marketing. To expand the business SMEs is very difficult if done alone. To …
The Relationship Between Brand Equity, Customer Satisfaction, And Brand Loyalty On Coffee Shop: Study Of Excelso And Starbucks,
2021
Faculty of Engineering, Industrial Engineering Department, Universitas Diponegoro, Semarang
The Relationship Between Brand Equity, Customer Satisfaction, And Brand Loyalty On Coffee Shop: Study Of Excelso And Starbucks, Aries Susanty, Eirene Kenny
ASEAN Marketing Journal
This study investigates the effect of the Brand Equity on the Customer Satisfaction and the Brand Loyalty of Starbucks and Excelso coffee shops’ customers. Starbucks is the strongest competitor of Excelso. Data used in this study was primary data which were collected through closed questionnaires with 1-5 Likert scale. A sample of this study was 270 respondents, 135 respondents for each brand. The study used Structural Equation Modelling (SEM) operated by LISREL program to analyze the hypothesis. The results of this study showed that The Physical Quality, the Ideal Self-Congruence, and the Lifestyle Congruence have a positive and significant impact …
Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia,
2021
PPM School Of Management, Indonesia
Influences Of Antecendent And Outcome Factors On The Speed Of New Product Development: A Study Of Sme Companies In Indonesia, Pepey Riawati Kurnia
ASEAN Marketing Journal
The research’s objective is doing an empirical test toward research conducted by Menon & Lukas (2004), which generates 6 propositions of antecedent and outcome factors in the velocity of new product development. The literature theory based on theory of new product development speed (PDS) with antecendent and outcome factors. The research towards 63 respondent managers of Small and Medium Enterprises (SME) companies in Jabodetabek, Indonesia. Six propositions are developed into 6 hypotheses, which are then subject to a statistical test using LVS. Goodness-of-fit test informs that 6 hypotheses are eligible and so does the Measurement-fit test. Test towards 6 hypotheses …
Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands,
2021
University of Greenwich, London, United Kingdom
Vietnamese Attitudes And Behavioural Patterns Towards Counterfeit Brands, Giang Huynh, Jonathan A.J. Wilson
ASEAN Marketing Journal
This study examines Vietnamese female consumers’ attitudes towards counterfeit branded products; by investigating the influence of brand image, product involvement and price advantage towards decision-making processes associated with purchasing and ownership. An inductive anti-positivist approach was adopted, employing qualitative methods; drawing from in-depth interviews distilled and synthesized using Word Cloud software, as Geographic Information System (GIS) based Spatial Analyses. Findings suggest that Price Advantage plays a determining and predominant role in encouraging consumers’ purchase intention of a counterfeit product. In addition, Brand Image has positive effect on the purchase intention as well; while product involvement plays no significant role in …
The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta,
2021
Master of Management, Faculty of Economics and Business, Gadjah Mada University, Yogyakarta, Indonesia. Phone: +62 85729939107
The Use Of Travel Guidebooks By Tourist Visiting Yogyakarta, Gabriela Intani Putri, Ike Janita Dewi
ASEAN Marketing Journal
This research aims to know to what extend tourist use travel guidebooks for their visit to Yogyakarta, as one of tourism destination in Indonesia. This research was conducted by taking tourist who has been to or during their visit to Yogyakarta. Qualitative interviews with three travel experts precede this research in order to gather the purpose of using travel guidebooks by tourist visiting Yogyakarta. The results are 31 purposes of using travel guidebooks. After conducting factor analysis and reliability tests, seven factors comprising 26 statements were extracted which are: functional needs, forward-looking needs, learning needs, autonomy needs, tension reduction needs, …
Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia,
2021
Department of Management, Faculty of Economics and Business, Universitas Indonesia
Global Brands And Consumer Ethnocentrism Of Youth Soft Drink Consumers In Greater Jakarta, Indonesia, Hammam Haris Tasurru, Imam Salehudin
ASEAN Marketing Journal
Indonesia is a large market for consumer products targeting youth consumers, with populations of more than 70 million young inhabitants and market size of USD 155 billion. The large size of this potential market attracts foreign products with globallyrecognized brands to enter the Indonesian market. The objective of this study is to explain the purchase intention of youth consumers toward a particular brand of soft drink with global penetration by their perceptions and ethnocentrism. This study obtained response from 156 youths in Greater Jakarta, Indonesia. The resulting data was analyzed using structural equation modeling with LISREL software package. The study …
The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students,
2021
Department of Family and Consumer Sciences, Faculty of Human Ecology, Institut Pertanian Bogor
The Effects Of Knowledge, Religiosity Value, And Attitude On Halal Label Reading Behavior Of Undergraduate Students, Megawati Simanjuntak, Muhammad Mardi Dewantara
ASEAN Marketing Journal
Halal label is a label on food that justified according to Islamic law, qualified and did not harm our health. The purpose of this research was to analyze the effect of intrinsic factors (individual characteristics and family characteristics), extrinsic factors, knowledge, religiosity and the attitude towards behavior of reading the halal label on food products of undergraduate students. This study used cross sectional study with survey method. The research involved 400 students of Bogor Agricultural University that were chosen by multistage random sampling with gender as a layer. There was significant difference between female and male in knowledge, religiosity value, …
Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand,
2021
Faculty of Economics and Business Universitas Padjadjaran
Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand, Diana Sari, Brata Kusuma
ASEAN Marketing Journal
The research regarding luxury products in developed economies can be found in many literatures, nevertheless similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesian consumers’ perception of two different luxury brands that comes from different countries, namely BMW (Germany) and Lexus (Japan). Data was collected from diverse Indonesian BMW and Lexus owners. The consumers’ general brand perception and perceived values of luxury car are examined in this study. Data analysis used structural equation modeling (SEM). Results indicated that Indonesian consumers considered Japanese …
