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2021-October-26-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in October.  Thank you for your service!

Wilsie Sue Bishop – Senior Vice President for Academics and Interim Provost, Office of the Provost, 43 years of service

Keith Davenport – Business Manager, Information Technology Services, six years of service

Beth Ann Trinkle – Patient Care Specialist, ETSU Health Family Physicians Bristol, 17 years of service

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Published October 26, 2021, as part of the Accent email newsletter for faculty and staff.

2021-October-26-Etsu's Accp Clinical Pharmacy Challenge Team Tops In Tennessee, Nation, University Marketing And Communication, East Tennessee State University

ETSU News

Gatton's ACCP Clinical Pharmacy Challenge Team

The team consists of Dr. Kelly Covert, coach and assistant professor of Pharmacy Practice; Morgan Thomas (’23); Gabe Thompson (’22); and Kaitlyn Phillips (’22).

JOHNSON CITY, Tenn. (Oct. 26, 2021) — A team of student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy recently demonstrated state and national success in an academic competition that included more than 100 other pharmacy school teams across the country.

Gatton College of Pharmacy’s team competed in the American College of Clinical Pharmacy’s (ACCP) Clinical Pharmacy Challenge, a “quiz bowl” format held virtually this year due …

2021-October-26-Public Health Hosts Lecture On Gross National Happiness By Dasho Karma Ura, University Marketing And Communication, East Tennessee State University

ETSU News

Dasho Karma Ura

JOHNSON CITY (Oct. 26, 2021) – East Tennessee State University’s College of Public Health is hosting a lecture about Gross National Happiness, featuring Dasho Karma Ura, president of the Centre for Bhutan Studies.

The webinar, which is part of the college’s Leading Voices in Public Health lecture series, will be held on Thursday, Nov. 4 at noon ET. The lecture will be presented via Zoom and is free and open to the public. A link …

2021-October-26-Strike Up The Band, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 26, 2021) East Tennessee State University will host one of 22 Bands of America Regional Championships held across the nation this fall. The event will take place Oct. 30 in the ETSU Ballad Health Athletic Center (Mini Dome).

The box office opens at 10:15 a.m., and gates will open at 10:45 a.m. Sixteen of the top bands in Tennessee, Virginia, North Carolina, South Carolina, Georgia and Florida will compete throughout the day, and the top 12 bands will advance to finals in the evening. ETSU’s Marching Bucs will perform their 2021 halftime show in exhibition at …

2021-October-26-Going Places, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Carlos Gabriel Martel Gora is a postdoctoral associate in the Department of Biological Sciences. He was previously a postdoctoral researcher at Pontifica Universidad Catouca del Peru. He holds a doctoral degree in natural sciences from the University of Ulm in Germany.

Alexander Kemp is an assistant men’s track and cross-country coach in the Department of Intercollegiate Athletics after serving as an assistant coach at Frostburg State University. He holds an M.S. in sports administration from Eastern Illinois University. 

Laura Leon is a patient care representative with the Johnson City Community Health Center.

Angela “Jo” Marich-Miller is a custodian with …

2021-October-25-Ballad Health, Etsu Combine To Create Appalachian Highlands Center For Nursing Advancement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 25, 2021) – Ballad Health announced it has committed a $10 million investment to create the Appalachian Highlands Center for Nursing Advancement at East Tennessee State University.  

The Center will be dedicated to bringing nursing, business, liberal arts, education and other academic and support programs together to increase the pipeline of opportunity and augment the supply of nurses and nursing support in the Appalachian Highlands.

The Center will develop partnerships with other colleges and universities, such as Emory & Henry College, Milligan University, Northeast State Community College, Tusculum University and the University of Virginia’s College at …

2021-October-25-Guest Artist Recital: Christian Howes, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 25, 2021) – Violinist, educator and composer Christian Howes will perform in a Guest Artist Recital at East Tennessee State University on Friday, Oct. 29.

His performance, sponsored by the ETSU Department of Music, will begin at 7:30 p.m. in the Powell Recital Hall of the Martin Center for the Arts.

The concert will feature original compositions by ETSU jazz piano faculty member Michael Jefry Stevens, who will also perform along with Howes.

Howes was voted No. 1 in the Downbeat Critics Poll (“Rising Stars/Violin”), named among the top three jazz violinists in the JazzTimes critics …

2021-October-21-Sga Fall 2021 Concert, University Marketing And Communication, East Tennessee State University

ETSU News

p xmlns:ouc="https://omniupdate.com/XSL/Variables">NOTE: The location of this concert has been changed to Freedom Hall Civic Center due to the forecast of rain. Masks will be required.

JOHNSON CITY, Tenn. (Updated Oct. 21, 2021) – East Tennessee State University welcomes All Time Low and Swae Lee for the Student Government Association Fall 2021 Outdoor Concert on Monday, Oct. 25, at 7 p.m.

Originally planned to take place outdoors, this concert will be held at Freedom Hall Civic Center, with gates opening at 6 p.m. Masks will be required for entry. ETSU requires the use of face coverings indoors for everyone (both …

2021-October-21-Charles Allen Jr. Named To Etsu Board Of Trustees, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 21, 2021) – Local entrepreneur Charles E. Allen Jr. has been appointed to the East Tennessee State University Board of Trustees. Governor Bill Lee announced the appointment on Sept. 30.

“Charles Allen is a well-known, highly respected leader in the Tri-Cities region,” said ETSU President Dr. Brian Noland. “He and his family have been loyal advocates and friends to this institution for many years. Our board and this campus will benefit tremendously from the extensive expertise he has gained in business and finance.”

Allen has spent many years serving in the finance, real estate and banking industries …

Research Productivity Of Management Faculty: Job Demands-Resources Approach, Chet E. Barney, Brent B. Clark, Serge P. Da Motta Veiga

Marketing & Entrepreneurship Faculty Publications

Purpose

The main purpose of this study was to examine which job resources are most valuable for research productivity, depending on varying teaching demands.

Design/methodology/approach

Data was collected from 324 management faculty at research, balanced and teaching (i.e. respectively low-, moderate- and high-teaching demands) public universities in the United States.

Findings

Results showed that no single job resource predicted research productivity across all three types of schools. At research schools (i.e. low-teaching demands), productivity was positively associated with job resources including summer compensation, level of protection for untenured faculty and number of research assistant hours, while negatively associated with travel …

Marketing Strategy Implementation Impediments And Remedies: A Multi-Level Theoretical Framework Within The Sales-Marketing Interface, Avinash Malshe, Douglas E. Hughes, Valerie Good, Scott B. Friend

Peer Reviewed Articles

Why do marketing strategies fail? This persistent question attracts significant attention and resource investments given its associated performance implications. Existing research suggests that most marketing strategies suffer due to poor implementation; however, the nuances of strategy implementation impediments and their accompanying remedies remain underdeveloped. To contribute to this line of inquiry, the authors use multi-level qualitative data to capture cross-functional dynamics that traverse the organizational hierarchy and are critical to marketing strategy implementation. The data collection procedure consisted of depth interviews with 48 informants within eight organizations, constituting sales-marketing dyads at three hierarchical levels (senior, middle, and frontline) within each …

2021-October-21-Etsu's Accp Clinical Pharmacy Challenge Team Tops In Tennessee, Nation, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 21, 2021)—A team of student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy recently demonstrated state and national success in an academic competition that included over 100 other pharmacy school teams across the country.

Gatton College of Pharmacy’s team competed in the American College of Clinical Pharmacy’s (ACCP) Clinical Pharmacy Challenge, a “quiz bowl” format held virtually this year due to the pandemic, and they progressed to among the top eight teams in the nation, the only team in Tennessee to advance to the top 8. Since the college’s founding in 2005, Gatton …

2021-October-19-Opening Fall Bands Concert, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Oct. 19, 2021) – East Tennessee State University’s Wind Ensemble and Concert Band will perform in concert on Thursday, Oct. 21, at 7 p.m. in the ETSU Foundation Grand Hall of the Martin Center for the Arts.

The free public concert is the first of the fall 2021 semester for the ETSU Bands.

The Wind Ensemble is conducted by Dr. Christian Zembower, professor and director of bands in the ETSU Department of Music, and the ETSU Concert Band is conducted by Dr. Joe Moore, associate professor and director of athletic bands.

The Martin Center for the Arts is …

2021-October-18-Etsu Bach Theatre Set To Open In One Month, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 18, 2021) One month from today, the Bert C. Bach Theatre at East Tennessee State University’s Martin Center for the Arts will open its doors.

“Our students and faculty have been anticipating this day for years, while others have been waiting decades for this moment,” said Karen Brewster, chair of ETSU’s Department of Theatre and Dance.  “We have a truly state-of-the-art black box theater, and we are so excited to welcome our patrons and the community to our new home.”

The Bach Theatre opens Thursday, Nov. 18, with the comedy “Men on Boats,” which kicks off …

2021-October-15-Voces8 To Perform At Martin Center, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 15, 2021) – The internationally renowned British vocal ensemble VOCES8 will perform a program juxtaposing Renaissance music with jazz and pop at East Tennessee State University in the ETSU Foundation Grand Hall of the Martin Center for the Arts on Tuesday, Oct. 26, at 7:30 p.m.

Their program includes works by Byrd, Britten, Rachmaninov, Palestrina and Bach, as well as VOCES8-styled standards including “Me and My Shadow,” “I Won’t Dance,” “Cheek to Cheek” and “Straighten Up and Fly Right.”

The Arts Desk website calls VOCES8 “the Rolls-Royce of British a cappella ensembles,” and Gramophone Magazine lauds …

Xviii Sim Conference Presentation - Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro Mr, Isobel Oreilly Dr, Aiden Carthy Dr

Other Resources

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …

2021-October-15-U.S. Respiratory Graduates From Etsu Innovation Lab, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Oct. 15, 2021) Debbie Smith, owner of U.S. Respiratory, LLC, and member of the ETSU Innovation Lab, has successfully graduated and opened a new location in Gray, Tennessee. A “graduate” from a business incubator is one that has made significant progress toward meeting their milestones and reached a level of capacity, growth and stability that will ensure their success in the community at large.

U.S. Respiratory became a member of the Innovation Lab in 2014 and was awarded the Rising Star Award that year from the Tennessee Small Business Development Center at ETSU. This award is given …

2021-October-15-William Turner Lecture, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 15, 2021) – Noted scholar, educator and civil rights leader Dr. William H. “Bill” Turner will speak about his new book, “The Harlan Renaissance,” at East Tennessee State University on Thursday, Oct. 21, at 7 p.m. in The Cave on the first floor of the D.P. Culp Student Center. 

A book signing will follow, with copies available for sale. “The Harlan Renaissance” is an intimate remembrance of kinship and community from the treasured son of one of the most successful and diverse coal camps in Appalachia's history. The event is co-sponsored by the ETSU Department of …

2021-October-14-Etsu Health Collecting Hats, Scarves For Chemo Patients During October, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Oct. 14, 2021) – ETSU Health has several initiatives underway to recognize Breast Cancer Awareness Month and honor those who are battling cancer.

“Approximately one in eight women will face breast cancer in their lifetime. Unfortunately, COVID-19 has affected routine screenings and reconstruction opportunities for many patients,” said Dr. Alicia Billington, an ETSU Health plastic and reconstructive surgeon who has helped lead the awareness efforts. “We are hoping our efforts to promote awareness encourage patients to get their screening imaging and exams.”

ETSU Health’s Plastic & Reconstructive Surgery team is accepting donations of hats and scarves for …

Social Media Influencers (Smis) In Context: A Literature Review, Charles Alves De Castro, Isobel O'Reilly, Aiden Carthy

Conference papers

This review focused on three main areas, “Social Media Influencers (SMIs) in Context, The Impact of SMIs on Adolescents, and Consumer Behaviour in a Digital Era – Generation Z in Perspective.” This article aims to further the overall understanding of SMIs and outlines the impact of SMIs on adolescents’ lives. Thus, the main objective of this literature review is to raise awareness within the marketing field about the influence of social media influencers on adolescents and how brands promote their products and content through social media influencers. The review comprised a deep search using electronic journal databases and secondary data …