Implementing Data Clustering To Identify Capital Allocation For Small And Medium Sized Enterprises (Smes),
2021
Department of Management, Faculty of Economics and Business, Trilogi University, South Jakarta, Indonesia
Implementing Data Clustering To Identify Capital Allocation For Small And Medium Sized Enterprises (Smes), Amelia Hidayah
ASEAN Marketing Journal
Abstract: N/A. Manuscript type: Original Research. Research Aims: Analyzing the investigated factors includes the firm size and the industry sector that influence capital allocation for MSMEs using the K-means clustering technique. Design/methodology/approach: The initial step for the research is the data preparation. It is covering 20 sectors and consists of 6,666 pieces of data. The modified data are analysed using the K-means clustering technique. Research Findings: MSMEs are divided into three clusters, with each cluster exhibiting different characteristics in terms of assets, sales, and industry sectors. However, the number of employees was not found to be significant in the analysis. …
Social Shopping Relationship Management On Social E-Commerce In Indonesia (Case Study: Online Food Consumers),
2021
Faculty of Management and Business, Bogor Agricultural University, Bogor, Indonesia
Social Shopping Relationship Management On Social E-Commerce In Indonesia (Case Study: Online Food Consumers), Marza Riyandika Nugraha, Ujang Sumarwan, Lilik Noor Yulianti
ASEAN Marketing Journal
Abstract: The phenomenon of online shopping and business start-ups are rising in Indonesia, and one of the results of this movement is a new form of e-commerce—social shopping—which combines two online activities: social networking and online shopping. Manuscript type: Case Studies Research Aims: The purpose of this paper is to improve academic understanding on social shopping websites and to research the impact of relationship quality and the ensuing effect on individuals’ online loyalty to social shopping websites. Design/methodology/approach: This paper examines factors that may affect consumer behaviour in social shopping websites. This study proposes a conceptual framework which uses Google …
Label Size Evaluation Of Ready-To-Drink Beverages Based On Brand Knowledge Assessment With Brand Awareness As A Parameter,
2021
Department of Industrial Engineering, Pelita Harapan University, Tangerang, Indonesia
Label Size Evaluation Of Ready-To-Drink Beverages Based On Brand Knowledge Assessment With Brand Awareness As A Parameter, Marcel Brillian, Helena J. Kristina, Rudy V. Silalahi
ASEAN Marketing Journal
Manuscript type: Research Article Research Aims: Evaluate label size of RTD beverages based on brand awareness assessment to bridge the gap between marketing needs and environmental requirement. Design/Methodology/Approach: Interview, brand recognition experiment, brand recall questionnaire Research Finding: Propose some variation in percentage of label size reduction and show that larger label sizes do not ensure it will influence consumer’s ability and response time in recognizing products will be faster. Practitioner/Policy Implication: Label size reduction is a fine strategic implementation to initiate synergy between brand owners and recyclers toward sustainable waste management practice. Research Limitation/Implication: Label size reduction turns out to …
The Effect Of Organizational Reputation On E-Loyalty: The Roles Of E-Trust And E-Satisfaction,
2021
ShahidSattari Air University, Iran,Tehran
The Effect Of Organizational Reputation On E-Loyalty: The Roles Of E-Trust And E-Satisfaction, Amir Sadeghi, Tohid Ghujali, Hadi Bastam
ASEAN Marketing Journal
Purpose- The purpose of this paper is to examine how effect of Organizational Reputation on E-loyalty with the Roles of E-trust and E-satisfaction. Design/methodology/approach- A quantitative approach was undertaken to analyze. The study used Structural Equation Modelling (SEM) operated by LISREL program to analyze the hypothesis. This paper tests the model by using data from 450 customers of Digikala firm in Iran. Findings- Results indicated that organizational reputation affects e-satisfaction significantly and the impact of organizational reputation on e-trust is significant in the selected population. Originality/value- This study emphasized on the impact of corporate reputation on increasing customer satisfaction, customer …
Model Of Relationships Among Marketing Public Relations, Service Quality And Attitude Toward Brand,
2021
School of Business, International University – Vietnam National University Ho Chi Minh, Vietnam
Viet Nam
Model Of Relationships Among Marketing Public Relations, Service Quality And Attitude Toward Brand, Viet Dung Trinh, Hoang Mai Nguyen
ASEAN Marketing Journal
Manuscript type: Full research paper. Research Aims: Exploratory. Design/methodology/approach: This research is based on quantitative data collected from 317 respondents who took part in various MPR programs of RMIT International University Vietnam (RMIT Vietnam) in 2016. Research Findings: Through multiple regression analysis, it was concluded that MPR has a positive relationship with ATB and the tangibles dimension of SERVQUAL; MPR also indirectly affects ATB through this service quality dimension. This research concluded with a model of the relationships among MPR, service quality and ATB. Theoretical Contribution/Originality: This research is based on the perspective that public relations may have significant value …
The Impact Of Destination Exposure In Reality Shows On Destination Image, Familiarity, And Travel Intention,
2021
Universitas Indonesia, Indonesia
The Impact Of Destination Exposure In Reality Shows On Destination Image, Familiarity, And Travel Intention, Stacia Reviany Mege, Daniel Tumpal H Aruan
ASEAN Marketing Journal
The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the …
Intention To Adopt And Willingness To Pay: Mass Rapid Transport System In Greater Jakarta, Indonesia,
2021
Faculty Economics and Business University of Indonesia, Indonesia
Intention To Adopt And Willingness To Pay: Mass Rapid Transport System In Greater Jakarta, Indonesia, Rosiwarna Anwar, Imam Salehudin, Basuki Muhammad Mukhlish, Kirana Rukmayuninda Ririh
ASEAN Marketing Journal
The objective of this study is to explore and examine supportive factors of Mass Rapid Transport (MRT) implementa- tion in Jakarta, Indonesia. Successful implementation requires proper understanding of which factors are influential to the acceptance of this technology. The population of this study is commuters along the North to South route of Jakarta MRT development site. We conducted the survey in thirteen locations along the track based on the Station Development Plan. We obtained only 392 valid data after the validation and verification process. This study used Factor Analysis (FA) to test the construct validity of the measurement instrument and …
Predicting Tourist Loyalty To A Small Emerging Destination – The Importance Of Destination Image,
2021
Department of Business Communication Fukushima National College of Technology, Japan
Predicting Tourist Loyalty To A Small Emerging Destination – The Importance Of Destination Image, Binh Nghiem-Phu
ASEAN Marketing Journal
In the Southeast Asia region, Vietnam is a developing country and also a developing tourism destination. The number of international tourists to Vietnam has been increasing in recent years. However, the post-trip issues (e.g., not returning, bad word-of-mouth) have become the focal points of many arguments. Based on the existing literature, this study devel- oped and tested a theoretical model to predict international tourists’ loyalty to Vietnam from a combination of destination image, tourist motivation, and overall trip satisfaction. The findings revealed that destination image significantly and positively predicted tourists’ overall satisfaction with the trip and their loyalty to the …
A Study On Product Innovation Portfolio And Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation And Marketing Performance,
2021
Universitas Wira Wacana Sumba, Indonesia
A Study On Product Innovation Portfolio And Customer Value Creation: Bridging Entrepreneurial Risk-Taking Orientation And Marketing Performance, Maklon Felipus Killa
ASEAN Marketing Journal
The aims of this study is to investigate the role of product innovation portfolio and customer value creation in bridging the gap of research entrepreneurial risk-taking orientation and marketing. Wood crafts firms that are in the city of Bandung, Yogyakarta and Solo which has been regarded as a creative city in Indonesia used as a sample. Sampling was done by using a combination of purposive sampling and convenience sampling. Data were collected using a questionnaire given directly to the respondent. The total data used for analysis about 172 respondents. Data analysis used in this research is Structural Equation Modeling (SEM) …
Antecedents And Consequences Of Tourist Satisfaction: A Literature Review,
2021
Program Studi Manajemen, Fakultas Ekonomika dan Humaniora Universitas Dhyana Pura, Bali, Indonesia
Antecedents And Consequences Of Tourist Satisfaction: A Literature Review, Joko Adinegara, Ni Wayan Sri Suprapti, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja
ASEAN Marketing Journal
The concept of satisfaction is being practiced worldwide at very large scale and has drawn significant attention from academics and practitioners, because it played an important role in company marketing strategies and it was recognized as driving force of loyalty. Although the antecedent of satisfaction was widely learned, the antecedent of satisfaction is still debate by the researcher. The aim of this article is to develop more integrative constructs of satisfaction and its consequences and how the correlations among constructs that form the satisfaction. By understanding the factors that form the satisfaction and its consequences, is expected to be composed …
Contextual Marketing Based On Customer Buying Pattern In Grocery E-Commerce: The Case Of Bigbasket.Com (India),
2021
Universitas Indonesia, Indonesia
Contextual Marketing Based On Customer Buying Pattern In Grocery E-Commerce: The Case Of Bigbasket.Com (India), Nesya Vanessa, Arnold Japutra
ASEAN Marketing Journal
The objectives of this research are to identify customer purchase behavior, obtain the number of customer clusters, and form customer profile in order to find situation-based customer purchase be- havior pattern. From the given data, the RFM method and K-Means clustering are used to identify the customer purchase behavior and profiles. The result of this research showed that the customer clusters are formed differently in every product category based on the RFM value and K-Means clustering. There are also differences in peak hour for each customer cluster. The best time to deliver notifica- tions and personal messages is near the …
Consumer Preference For Genetically Modified Halal Yogurt Drinks,
2021
Universiti Sains Malaysia, Malaysia
Consumer Preference For Genetically Modified Halal Yogurt Drinks, Siti Hasnah Hassan, Qaisar Iqbal
ASEAN Marketing Journal
This study strives to understand the importance placed by consumers on the features of a product when purchasing yogurt drinks. In addition, their attitude towards genetically modified foods, generally, and their purchase intention towards genetically modified yogurt drinks, in particular, was also determined. Convenience sampling was employed; 120 usable responses were received from the self-administered survey. The research findings showed that nutrition was deemed as being the most important product feature that influenced the decision in purchasing yogurt drinks. This was followed by freshness, price, flavor, variety, and origin. Furthermore, it was found that respondents presented a neutral attitude and …
Measuring Brand Loyalty Of Coffee Shop Visitors In Jakarta,
2021
Faculty of Economics, Universitas Negeri Jakarta, Indonesia
Measuring Brand Loyalty Of Coffee Shop Visitors In Jakarta, Usep Suhud, Cattleya Dewi Puter, Setyo Ferry Wibowo
ASEAN Marketing Journal
This study is intended to investigate the impact of brand trust, brand affect, self-image congruity, and functional congruity toward brand loyalty of coffee shop visitors. Participants were approached conveniently in several modern coffee shops in August-September 2014 in southern Jakarta. In total, there are four hypotheses to be tested using 200 usable valid questionnaires. As a result, three hypotheses were accepted – the links between brand trust and brand loyalty, self-image congruity and functional congruity, and functional congruity and brand loyalty. This study suggests an alternative model in order to have all hypotheses significant and positive. Brand affect and self-image …
Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers,
2021
Atma Jaya Yogyakarta University, Indonesia
Customers’ Response To Service Failure: An Empirical Study On Indonesian Customers, Jeanne Ellyawati
ASEAN Marketing Journal
The purpose of this study is to identify customers’ response to service failure. The response is about why some customers are likely to complain and others are not. This study adopts the concept of customer complaint behavior (CCB) with three-dimensional model: private response, voice response, and third party response. It is also identified the relationships between CCB and customers demographic backgrounds such age, gender and education levels; and their complaining behaviors. Based on a survey of 173 randomly selected of Indonesian consumers who have experienced with service failure, complainers and non-complainers are identified. It is also identified the type of …
Purchasing Massive Prestige Brands: The Exploration Of Consumers’ Value Perceptions,
2021
University of Paramadina, Faculty of Economics and Business, Jakarta, Indonesia
Purchasing Massive Prestige Brands: The Exploration Of Consumers’ Value Perceptions, Iin Mayasari, Iyus Wiadi
ASEAN Marketing Journal
The objective of the research was to analyze the internal aspects of individual consumer to perceive the massive prestige brands. The brand chosen was influenced by conspicuousness, uniqueness, functional value, extended-self, hedonism, exploration, value consciousness, vanity. The research used quantitative approach by conducting a survey college students, workers and housewives. A total of 300 questionnaires were distributed, but only 243 questionnaires were used for further analysis. The data were analyzed by multiple regressions. Conspicuousness consumption had an effect on purchasing of massive prestige brands positively and it was significant. Uniqueness had an effect on purchasing of massive prestige brands positively …
How Consumers Respond To Corporate Social Responsibility Initiative: Cause Related Marketing Vs Philantrophy,
2021
Faculty Economics and Business Universitas Indonesia
How Consumers Respond To Corporate Social Responsibility Initiative: Cause Related Marketing Vs Philantrophy, Lisia Astari Pertiwi, Tengku Ezni Balqiah
ASEAN Marketing Journal
Increasing in demand of CSR from various stakeholders has caused company¡¯s CSR motives to be more complex. CSR activities are not only founded on the benevolence of corporate agents but also as part of a corporate strategy formulated in pursuit of stakeholder interest. This study investigate whether CSR motives could enhance customer trust and satisfaction. Focus on two CSR initiatives conducted by GrabTaxi (transportation industry) and Alfamart (retail industry), the purposes is to demonstrate how two type CSR initiative could delivered perceived motives and create loyalty. Cross-sectional offline and on- line survey was conducted on 175 respondents of GrabTaxi and …
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior,
2021
Faculty of Economics, Management and Accounting Yazd University, Iran
The Effects Of Companies’ Social Irresponsibility On Consumers’ Negative Emotions Toward The Brand And Their Behavior, Seyyed Mohammad Tabataba'i Nasab, Masoome Abikari
ASEAN Marketing Journal
Consumers’ negative emotions may be the main cause of behaviors such as complaining, negative word of mouth, and brand switching. In this regard, factors other than brand can produce negative or positive emotions toward a brand. One such factor is corporate social irresponsibility (CSIR). This study seeks to extract negative emotions toward a particular brand (auto brand). The results show that consumers’ negative emotions toward the auto brand are mainly characterized by anxiety, discontent, and anger. Also, the study model indicates a significant positive correlation between consumers’ negative emotions and their behavioral approaches (e.g., complaining, negative word of mouth, brand …
Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products,
2021
Department of Management, Faculty of Economics and Business, University of Pancasila
Green Marketing: A Study Of The Factors Influencing The Repurchase Decision For Javanony Herbal Products, Sri Widyastuti, Budi Santoso
ASEAN Marketing Journal
The green consumer movement is a reflection of people’s concern about the environment and has given rise to the green market. Companies that want to survive in this market must be able to apply a green label to all aspects of their business. This research aims to understand the influence of attitude, perceived value, and perceived price among customers on the decision to repurchase Javanony herbal products. The sampling technique in this study is purposive sampling. This study concludes that the attitude of customers who already have an understanding of green products is not completely supported by the company in …
Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion,
2021
Department of Management, Faculty of Economics and Business, Universtas Indonesia
Effects Of Externalities And Flow On Perceived Usefulness, Satisfaction, And Loyalty In Mobile Instant Messaging Promotion, Theresa Victory Gloria, Adrian Achyar
ASEAN Marketing Journal
At its introduction, instant messaging (IM) was predicted to facilitate communication between businesses and customers. Growing numbers of smartphones coupled with internet penetration then led to the development of mobile instant messaging (MIM). Some MIM provides a feature for businesses to communicate to customers, which enables businesses to send promotions and information directly to customers. For this to be effective, loyalty is crucial for continued MIM use, especially MIM that can be used as a promotional tool, or mobile instant messaging promotion (MIMP). This study focuses on the factors that affect loyalty and satisfaction in MIMP. The results suggest that …
E-Procurement Service Quality In Malaysia,
2021
Dept. of Operations and Information Systems Management, Faculty of Business and Accountancy, Universiti Malaya, Malaysia
E-Procurement Service Quality In Malaysia, Shafirah Latifah Binti Syed A Kadir
ASEAN Marketing Journal
The government in Malaysia has fully adopted and developed the applications and practices of information communication technologies (ICTs) to provide better online services to enhance the government’s credibility. To understand service quality issues within this new delivery channel, this paper investigates e-procurement portal/websites through the use of E-Service-Quality (E-S-QUAL) and E-Recovery Service-Quality (E-RecS-QUAL) scales by employing a questionnaire survey distributed to 400 respondents. The collected data were analyzed using Smart PLS 3.0 to test the relationships among efficiency, system availability and privacy, responsiveness, and contact. The results show that both E-S-QUAL and E-RecS-QUAL strongly influence perceived service quality and behavioral …
