Determinants Of Eco-Conscious Consumer Behavior Of Muslims In Indonesia Using The Theory Of Planned Behavior,
2021
Department of Management, Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
Determinants Of Eco-Conscious Consumer Behavior Of Muslims In Indonesia Using The Theory Of Planned Behavior, Sumayyah Amalina Nasr, Anya Safira
ASEAN Marketing Journal
Manuscript type: Research paper Research Aims: This study aims to analyze the determinants of eco-conscious behavior of Indonesian Muslim consumers by using the Theory of Planned Behavior, with the incorporation of several additional variables namely intrinsic religious orientation, green trust, and environmental concern. Design/methodology/approach: The analysis used for this research is Partial Least Square Structural Equation Modeling (PLS-SEM) using SmartPLS software. Research Findings: The results show that intrinsic religious orientation influences the eco-conscious behavior of Indonesian Muslims directly and indirectly through attitude toward green products. Furthermore, environmental concern influences the eco-conscious behavior of Indonesian Muslims directly and indirectly through subjective …
The Effect Of Perceived Value And Mobile Game Loyalty On In-App Purchase Intention In Mobile Game In Indonesia (Case Study: Mobile Legend And Love Nikki),
2021
Department of Management, Universitas Indonesia, Depok, Indonesia
The Effect Of Perceived Value And Mobile Game Loyalty On In-App Purchase Intention In Mobile Game In Indonesia (Case Study: Mobile Legend And Love Nikki), Luh Dyah Purnami, Anna Amalyah Agus
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: Investigate the effect of perceived value and mobile game loyalty on in-app purchase intention using case study male dominated game and female dominated game Design/methodology/approach: Conslusive descriptive research using Structural Equation Modelling Two-way approach Research Findings: It is found that on male dominated game and female dominated game economic value, social value, and game loyalty significantly influence in-app purchase intention. While on male dominated game loyalty is influenced by emotional values, social values and economic values. On the other hand, loyalty in female dominated game is influenced by emotional value, quality value, social value, …
Sosial Media Strategy Of New Kpop Album : A Visual Analysis Of Blackpink’S Photo Teaser,
2021
Visual Communication Design, School of Design, Bina Nusantara University, Jakarta, Indonesia
Sosial Media Strategy Of New Kpop Album : A Visual Analysis Of Blackpink’S Photo Teaser, Yudhistya Ayu Kusumawati, Anindya Widita
ASEAN Marketing Journal
Manuscript type: Research article. Research Aims: This paper examined visual concept in Blackpink photo teaser as the promotion strategy in social media. Design/methodology/approach: This research was carried with qualitative approach, using Roland Barthes semiotics analysis to identify sign and symbol to identify visual meaning of Blackpink photo teaser and how the group is being presented through social media. Research Findings: Blackpink photo teasers have visual appeals which is consistent with the brand of the group. The girl crush and duality concepts of black and pink characters representing beautiful and strong persona were the message intended to be delivered through social …
Antecedents Of Millennials’ Service Usage Intention: Online Grocery Service In Indonesia,
2021
Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
Antecedents Of Millennials’ Service Usage Intention: Online Grocery Service In Indonesia, Alma Roosnelia Putri
ASEAN Marketing Journal
Manuscript type: Research Article Research Aims: The research aims to fill in the gap in the existing literature on the usage intention of online grocery shopping in Indonesia. Further, the study intends to examine the influence of perceived usefulness and perceived ease of use to intention to use. Design/methodology/approach: The study was performed on 217 millennial respondents in the are of Jakarta and Greater Jakarta. Further, data results were analyzed using Structural Modelling Equation (SEM), specifically Partial Least Squared method with Smart PLS 3.2.8 software. Research Findings: Further, the research found that enjoyment is the predictor to perceived ease of …
Personal Norm And Pro-Environmental Consumer Behavior: An Application Of Norm Activation Theory,
2021
Faculty of Business, Institut Bisnis dan Informatika Kesatuan, Bogor, Indonesia
Personal Norm And Pro-Environmental Consumer Behavior: An Application Of Norm Activation Theory, Budi Setiawan, Adi Zakaria Afiff, Ignatius Heruwasto
ASEAN Marketing Journal
Manuscript type: Research paper Research Aims: This study aims to fill the research gap from previous research regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms based on norm activation theory in explaining behavior. Design/methodology/approach: The final sample size is 300 respondents selected through purposive sampling technique. Primary data is collected through a closed-end questionnaire. Data analysis consists of two stages, namely the confirmatory factor analysis and structural equation model. Research Findings: Awareness of consequences and ascription …
Comparative Analysis Of Youtuber And Celebgram In Developing Consumer Brand Perceptions And Intentions To Buy Luxury Brand Cosmetics,
2021
Management Departement, Faculty of Economics and Business, Universitas Indonesia
Comparative Analysis Of Youtuber And Celebgram In Developing Consumer Brand Perceptions And Intentions To Buy Luxury Brand Cosmetics, Irdina Tiara Putri, Rifelly Dewi Astuti
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: This study aims to determine the effect YouTuber and celebgram in the form of parasocial interaction that occurs between the influence to their followers in shaping consumer perceptions and purchase intention for the product that was endorsed by the influencers in the context of luxury cosmetic brand. Methodology: Descriptive quantitave research, total 430 women respondents aged 18 to 34 years, analyzed by using SEM. Research Findings: For both YouTuber and Celebgram all the hypotheses are supported; physical and social attractiveness are found to positively influence the parasocial interaction (PSI). Next, PSI significantly influences the …
Status Demotion In Loyalty Program: Strategy For Close To The Threshold Customers,
2021
Graduate School of Management, Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia
Status Demotion In Loyalty Program: Strategy For Close To The Threshold Customers, Altamim Marie Igamo, Adi Zakaria Afiff
ASEAN Marketing Journal
Manuscript type: Documentary Research. Research Aims: Identifying loyalty program strategies to demoted closed to the threshold customers with additional points and additional time in own money and other money customer to have positive evaluate toward program’ and company’ loyalty intention. Design/methodology/approach: This research employs 2 (payment source: own money vs other money) × 3 (demotion strategies: without additional point vs with additional points vs with additional time) factorial designs between-subject. Research Findings: Loyalty intention to the loyalty program appear stronger with demotion strategies with an additional point and additional time than demotion without additional point Theoretical Contribution/Originality: Enrich references about …
Passion And Self-Efficacy Based Decision Quality: Conceptualization And Empirical Research,
2021
Department of Management, Kwik Kian Gie School of Business, Jakarta, Indonesia
Passion And Self-Efficacy Based Decision Quality: Conceptualization And Empirical Research, Bilson Simamora
ASEAN Marketing Journal
Manuscript type: Research article Research Aims: I the marketing domain, consumer decision quality conceptualization still leaves unfulfilled nodes. When the decisions are made under uncertainty, decision outcomes occurred in the long run, and decision outcomes are determined mostly by customer participation in the value creation process; decision satisfaction as a decision quality sole indicator has less power. Therefore, this study offers passion-and self-efficacy-based decision quality in which passion and self-efficacy acted as a unidimensional construct in its function as a decision quality indicator. Design/methodology/approach: The study used a cross-sectional design. The data were collected with a survey using online questionnaires …
Influence Of Non-Demographic Factors On Indonesian Consumers Purchase Intention Towards Green Products,
2021
PPM Manajemen, Indonesia
Influence Of Non-Demographic Factors On Indonesian Consumers Purchase Intention Towards Green Products, Cynthia Irene Hutahaean, Pepey Riawati Kurnia
ASEAN Marketing Journal
This research analyzed the influence of non-demographic factors to Indonesian consumers’ attitude towards green products. Furthermore, this research also investigated the relationship between consumers’ attitude and the intention to purchase green products. This research used questionnaire data from 350 respondents selected by judgemental sampling. Data was analyzed using regression method. The research found that only five out of six non-demographic factors tested were proven to influence the Indonesian consumers’ attitude towards green products. Based on their magnitude of influence, the five factors are altruism, perceived consumer effectiveness, collectivism, perceived benefit, and environmental knowledge. Meanwhile, the interpersonal influence, another factor tested, …
The Impact Of Event Marketing On Building Brand Awareness For Fashion Customers,
2021
School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia
The Impact Of Event Marketing On Building Brand Awareness For Fashion Customers, Annissa Karni Rachmadhian, Rendra Chaerudin
ASEAN Marketing Journal
The growth of Small Medium and Enterprises (SMEs) business is one of the main keys to an economy’s vitality. SMEs are known to play a major role in creating wealth, given their place in the economy. As time goes by, numerous strategies have been done by the company to promote their products. One of the innovations that a company does to introduce the product and build awareness among the target market is through event marketing strategy. SMEs business can use this marketing strategy to increase their brand awareness. The purpose of this paper is twofold: to analyse the effect of …
Perceptions Of Technical And Social Presence Towards Customers Trust And Value: Click-And-Brick Versus Pure-Click Retailers,
2021
Department of Management, Universitas Indonesia,Depok, Indonesia
Perceptions Of Technical And Social Presence Towards Customers Trust And Value: Click-And-Brick Versus Pure-Click Retailers, Joshua Jeffrey Kurniawan, Adrian Achyar
ASEAN Marketing Journal
Manuscript type: EmpiricalResearch Aims: Sellers/retailers understand that there is always a risk behind online interaction (e.g., anonymity or proximity) and respond with the multi-platform commercial channel (click-and-brick). Consequently, the click-and-brick (multi-channel) retailers gain, relatively, an immense prominence and rivalry from the pure-click (single-channel) retailers. The present study attempts to measure the impacts of both retailers’ (multi and single) web-features on trust and value perceptions.Design: Utilising structural equation modelling, the current study recruited 565 experienced respondents to provide primary data.Research Findings: These empirical findings provide several insights (recommendations) to pureclick retailers in developing and promoting offline presence, thus weathering the competition …
Effect Of Marketing Mix And National Culture On Consumer Buying Intention For Music Products: A Case Study Of Indonesian And Indian Consumers,
2021
Department of Economic, Universitas Gunadarma, Depok, Indonesia
Effect Of Marketing Mix And National Culture On Consumer Buying Intention For Music Products: A Case Study Of Indonesian And Indian Consumers, Teddy Oswari, Reni Diah Kusumawati, Tristyanti Yusnitasari, Vijay Kumar Shukla
ASEAN Marketing Journal
Manuscript type: Research articles.Research Aims: To determine the effect of marketing mix and culture on consumer buying intention on music product.Design/methodology/approach: The research conducted a different test to determine there are whether or not differences in consumer behavior in Indonesia and in India.Research Findings: The results of this study can provide information to music industry about the factors that can attract consumer buying intention of music products, so the music industry can determine the right product marketing strategy.Theoretical Contribution/Originality: This research was conducted by analyzing the perceptions of consumers from Indonesia and India by paying attention to internal and external …
The Comparison Of Credit Accessibility Channel On Satisfaction And Loyalty: Case Study Of Credit Consumer “Generation X And Y” In Thailand,
2021
Faculty of Business Administration, Panyapiwat Institution of Management, Nonthaburi Thailand
The Comparison Of Credit Accessibility Channel On Satisfaction And Loyalty: Case Study Of Credit Consumer “Generation X And Y” In Thailand, Palida Srisornkompon
ASEAN Marketing Journal
Manuscript type: Research articleResearch aims: The study aimed to compare the effects of credit accessibility channels on satisfaction and loyalty between credit users in generations X and Y. Design/methodology/approach: The sample groups were as follows: 1)138 credit users in generation X (n = 138) and, 2) 262 credit users in generation Y (n =262). The data were analyzed using the AMOS program via the structure equation modeling (SEM) technique. Research findings: The online channel showed the positive influence of satisfaction in both the generation X and Y groups. The results also indicated that generation Y credit users exhibited higher satisfaction …
Conceptual Model Of Students Abroad’S Behaviour: Agent-Based Modeling Approach,
2021
School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia
Conceptual Model Of Students Abroad’S Behaviour: Agent-Based Modeling Approach, Tutik Inayati, Utomo Sarjono Putro, Santi Novani, Ilham Fadhil Nurdayat
ASEAN Marketing Journal
Manuscript type: Original Papers Research Aims: To explore the behavioral process of international students on how they can change their decision to remain or return home based on their interactions with other agents during their studies. Design/methodology/approach: This paper uses an agent-based methodology approach to simulate the behavior of students based on their interactions while studying abroad. A combination of four parameters with three different scenarios and 40 repetitions in every scenario are conducted to verify the model; 81 simulations are determined to simulate this model. Research Findings: The number of natives interacting with students is proven as one single …
Green Purchase Determinants Based On Interpretive Structural Modeling: Case Of Iran’S Green Marketing,
2021
Industrial Management Department, Tarbiat Modares University Tehran, Iran
Green Purchase Determinants Based On Interpretive Structural Modeling: Case Of Iran’S Green Marketing, Mahmoud Dehghan Nayeri, Mohammad Moradi
ASEAN Marketing Journal
Manuscript type: Research paperResearch Aims: This paper aims to clarify the relationship between the green purchase behavior’s affecting factors as well as organizing them depending upon their driving and dependence power which ultimately leads to an ISM-based structural model.Design/methodology/approach: Thorough literature review and subsequent discussions with experts, antecedent factors of green purchase behavior are extracted, which are followed by ISM structural modeling.Research Findings: Interpretive structural modeling, justified a five-layer structure in which the role of government, social influence, and reference power are the cornerstones of green purchase behavior in Iran’s green market.Theoretical Contribution/Originality: As the general rule of all affecting …
A Meta-Analysis Of Customer Loyalty In The Banking Services,
2021
Department of Business and Management, Islamic Azad University (IAU), Abhar, Iran
A Meta-Analysis Of Customer Loyalty In The Banking Services, Ali Valipour, Mahmoud Noraei, Kamyar Kavosh
ASEAN Marketing Journal
Abstract: This paper presents a systematic framework via a meta-analytical approach to distinguish various dimensions of customer loyalty in the banking industry. Manuscript type: Documentary Research. Research Aims: Presenting a systematic framework of customer loyalty in the banking industry. Design/methodology/approach: The authors conducted searches in various databases and analysed 146 observations in 27 articles. For the quantitative data analysis, the authors used the count of variable repetitions to measure the size and scope of the studied variables. Research Findings: The findings of this meta-analysis demonstrated four dimensions of customer loyalty in the banking sector: behavioral loyalty, attitudinal loyalty, cognitive loyalty …
Moderating Role Of Credibility And Ad Liking Between Online Advertisement And Consumer Buying Behavior Of University Students Of Pakistan,
2021
MS Scholar, COMSATS University Islamabad, Pakistan
Moderating Role Of Credibility And Ad Liking Between Online Advertisement And Consumer Buying Behavior Of University Students Of Pakistan, Rizwan Khalid, Tehreemyasmeen Tehreemyasmeen
ASEAN Marketing Journal
Research aim: The motivation behind the study is to see the effect of online ad on shopper conduct just from the university understudy point of view. Methodology: There are five autonomous factors in the study and one is the reliant variable. The study information is gathered from 300 respondents and put into the SPSS to make the determination through Multiple Regression. Theoretical contribution: The study is beneficial for the theory developers and the readers who are interested in designing the advertisement for youth because university students mostly consist of youth who have different thought of opinion because they are open …
Antecedents Of Green Awareness For Eco-Friendly Products,
2021
Program Pascasarjana, Universitas BSI, Bandung, Indonesia
Antecedents Of Green Awareness For Eco-Friendly Products, Doni Purnama Alamsyah, Hayder Alhadey Ahmed Muhammed
ASEAN Marketing Journal
Manuscript type: Empirical Research Research Aims: This study examined factors that support the cultivation of green awareness among customers for the improved consumption of eco-friendly products Design/methodology/approach: The examination was conducted through an analysis of customer behaviors as they relate to green advertising, green brand attributes, perceived value of green initiatives, and green brand image. To this end, a survey was administered to 500 customers of Supermarket Retail, which is an establishment in West Java Province that offers eco-friendly products Research Findings: The findings indicated that the variable that most strongly supports the development of green awareness is green advertising, …
Factors Affect To Relationship Marketing For Creating Customer Loyalty In Hospital Services Business,
2021
Magister Management Universitas Indonesia, Indonesia
Factors Affect To Relationship Marketing For Creating Customer Loyalty In Hospital Services Business, Iqbal Afifi, Ahdia Amini
ASEAN Marketing Journal
Manuscript type: Research paper. Research Aims: The purpose of this paper is to understand and answer problems from the variables of service quality (interaction quality, physical environment quality, & outcome quality), customer trust, customer value, and customer loyalty to hospital consumer that has applied JCI standard accreditations through green hospital concept. Design/methodology/approach: The study uses a descriptive research design, with 209 valid respondents. SPSS is used to pretest the variables that well construct variables, and SEM to analyze significant construct variables and influence the construct variables. Research Findings: There study findings are: 1) interaction quality, physical environment quality, and outcome …
The Anomaly Of Airline Passenger Behavioral Intention: A Comparison Between Low-Cost And Full-Service Airlines,
2021
International Undergraduate Program, Faculty of Economics and Business, Universitas Indonesia, Indonesia
The Anomaly Of Airline Passenger Behavioral Intention: A Comparison Between Low-Cost And Full-Service Airlines, Auryn Rachma Maulisa, Sri Rahayu Hijrah Hati
ASEAN Marketing Journal
Manuscript type: Research paper Research Aims: This study investigates the effect of service quality, perceived value for money, and customer satisfaction based on behavioral intentions to re-use, be loyal, and to recommend the airlines to others, in low-cost and full-service airlines. Design/methodology/approach: The online survey was conducted to 161 low-cost and 156 full-service airline passengers Research Findings: The study indicates that the most robust variable that influences the airline passengers’ behavioral intention is customer satisfaction. The study also indicates that customer satisfaction has a positive impact on passengers’ behavior intention in both the low cost and full-service customer groups. The …
