Sports Management Commons^™

Understanding How The Southeastern Conference Football Teams Use Twitter Through A Content Analysis, Kristin Elise Pearson

Graduate Theses and Dissertations

The influence of Social media on intercollegiate athletic departments has been prominent in the past few years. With tight budgets, the departments are forced to find different means of marketing and promoting their brand – through embracing Social media platforms. Research on Social media and intercollegiate athletics is limited; therefore, it is necessary to research how the departments are utilizing Social media. With the agenda setting theory as a foundation, this study explores how the 14 SEC football teams are utilizing Twitter. A total of 3,176 tweets were collected from two constructed weeks. Overall, the findings show that the information …

Men Who Coach Women, Shannel Blackshear

Graduate Theses and Dissertations

Although Title IX helped to shape athletics in educational settings, the legislation also transformed the world of coaching. Due to the growing demand for competitive female athletics at the collegiate level, the need for qualified individuals to coach women’s sports continues to grow. As colleges and universities continue to create women’s athletic opportunities, coaching collegiate female teams has become equally competitive to coaching male athletes in terms of pay, benefits, compensation packages, and national attention (Welch & Sigelman, 2007). Despite the fact that 57% (Pilon, 2015), of female collegiate athletic teams are coached by male coaches, there is a gap …

An Investigation Of Virtual Golf In The Republic Of Korea From A Marketing Perspective., Chulhwan Choi

Electronic Theses and Dissertations

Just as advances in technology have drastically changed daily life, the entire sport business industry has been altered by the latest technology (Lee, Cheon, Judge, Shin, & Kim, 2012). A virtual sport, called "screen golf", has offered a virtual reality via simulators and has seen enormous growth in the Republic of Korea (Kim, Seo, Kim, & Chang, 2014), not just as an alternative to the existing sport but as an entirely new type of sport entertainment (Han, Beak, Lee, & Huh, 2014). Knowing that there are significant gaps in consumer behaviors between existing sports and emerging sports (Ko, Park, & …

Gendered Self-Presentation On Social Media: A Content Analysis Of Tweets From Unlv Men's And Women's Athletic Teams, Alexandra Nicole White

UNLV Theses, Dissertations, Professional Papers, and Capstones

ABSTRACT

This thesis examines how sports teams vary by means of self-presentation on a social media

platform in relation to gender and sport. Building on Erving Goffman’s (1959) constructs of selfpresentation

and operationalizing impression management strategies, this study content analyzed

seven UNLV teams’ Tweets. The analysis spanned from August 2015 to October 2015. Every

Tweet posted, during these three months, from the seven different sporting teams was coded to

compare and contrast the men's teams accounts with the women’s teams accounts, as well as one

account that combines the men’s and women’s team on one Twitter page. The study found …

Through The Eyes Of Volunteers, Megan Ridings

Sport Management Undergraduate

The motivation behind this paper is showing that the long-term survival of nonprofit organizations depends on the recruitment and retention of today’s young adults. Determining what motivates young adult’s verses what holds them back and how organizations can meet student’s interest seems to be still unknown. Looking within the St. John Fisher community through an emailed survey can help pinpoint some of those unanswered questions for nonprofits. With help of the data we can see SJFC student’s volunteer history, influence for volunteering and influences for not volunteering, which organizations they volunteered for and pinpoint why as a volunteer they would …

Fan Reaction On Twitter Following The Announcement Of Ahl Teams Relocating, Pat Sofia

Sport Management Undergraduate

Franchise relocation has been occurring in professional sports for years. The Hartford Whalers experienced one in 1997. Almost 20 years later, the American Hockey League (AHL) experienced a historic franchise relocation process. However, little research has been done that included more recent research about fan identity, affiliation, and actions. This study is a content analysis of fan Twitter posts a week prior when the rumors start to spread that both the Manchester Monarchs and the Norfolk Admirals will be relocating to California for the 2015-2016 hockey season and the week following the official announcement. A total of 43 tweets were …

Sport Specialization By Youth Athletes, Ian Campbell

Sport Management Undergraduate

Sport specialization and sampling are two ways youth athletes can play sports. Athletes playing in college, at the Division III level, sample sports throughout their childhood instead of specializing in one sport. There is not a lot of specific research done for each Division in the NCAA. This study is a cross-sectional survey of students and athletes at SJFC, which is a small Division III school in Western New York. Using surveys, data was found that supports the research question that Division III athletes and students sampled sports throughout their childhoods rather than specializing. This question can help parents determine …

Evolution Of Salary Discrimination In The Nba, Taylor D. Rayburn

Sport Management Undergraduate

Prior research has found that salary discrimination based upon a player’s race was present and eventually disappeared from the National Basketball Association (NBA). Recent research has produced similar findings regarding salary discrimination between foreign and U.S. players, which too has produced conflicting results. Foreign players have continued to enter the NBA over the past decades and the game has expanded as a global brand. This study examined salary discrimination between foreign and U.S players after the implementation of the 2011-2012 CBA using 39 foreign and 39 U.S. players. Multiple regression analyses were used to determine if salary discrimination persisted in …

Burned Out: The Relationship Between Coaching Style And Burnout In Elite Athletes, Ethan S. Bledsoe

Sport Management Undergraduate

Sport specialization and sampling are two ways youth athletes can play sports. Athletes playing in college, at the Division III level, sample sports throughout their childhood instead of specializing in one sport. There is not a lot of specific research done for each Division in the NCAA. This study is a cross-sectional survey of students and athletes at SJFC, which is a small Division III school in Western New York. Using surveys, data was found that supports the research question that Division III athletes and students sampled sports throughout their childhoods rather than specializing. This question can help parents determine …

Muscular Christianity: A Comparison And Analysis Of The Historic And Modern Muscular Christian Movements, Chase H. Stevens

Senior Honors Theses

“Muscular Christianity” is a scholarly term that is used to define the general view of Christians in Europe and the United States that arose in the 1800s toward sport involvement. Muscular Christian beliefs have progressed throughout the past century and are still influential in the modern world. This thesis seeks to outline the historic progression of muscular Christian beliefs and practices and then explores similarities and differences of modern muscular Christian beliefs with its historic positions. It concludes with a future perspective on the globalization of muscular Christianity and provides suggestions for proper Christian attitudes toward sport.

Career Motivation Within Ncaa: A Study On Division Ii Administrators’ Motivation To Advance To Division I Athletics, Kelsey Sampson, Taylor Sundstrom, Katerina Peterson, Sean Harris

Creative Activity and Research Day - CARD

This study investigates the effects of career motivation in NCAA Division II athletic administrators’ advancement to Division I. We specifically identified gender and current position within an athletic department as variables. The entire population of Division II athletic administrators at the assistant athletic director level or higher was surveyed, accumulating a total of 327 responses. Male (p=0.035) and assistant/associate administrators (p=0.013) are more likely to accept a similar or elevated role at the Division I level. This study is relevant to current and aspiring collegiate athletic administrators across all subdivisions who are looking to advance in their respective careers.

Exploring Nirsa Championship Series Professional Development Opportunities: Understanding Their Perceived Value To The Association, Jacob K. Tingle, Dan Hazlett, April Flint

School of Business Faculty Research

The NIRSA Championship Series (Series) is a significant component of NIRSA: Leaders in Collegiate Recreation (NIRSA). Demonstrated, in part, by the fact that many campus recreational professionals contend the events directly relate to both their institution and the association’s mission. The purpose of this study was to gain an understanding of how NIRSA professionals perceive the value of volunteer experiences at Series events. The research team conducted semistructured interviews with thirteen campus recreation directors. The participants had a median of 28 years in the profession, (SD = 7.4), and represented all six NIRSA regions. In describing the benefits of …

Implementation And Validation Of A Probabilistic Open Source Baseball Engine (Posbe): Modeling Hitters And Pitchers, Rhett Tracy Schaefer

Open Access Theses

This manuscript details the implementation and validation of an open source probabilistic baseball engine (POSBE) that focuses on the hitter and pitcher model of the simulation. The simulation produced outcomes that parallel those observed in actual professional Major League Baseball games. The observed data were taken from the nineteen games played between the New York Yankees (NYY) and Boston Red Sox (BOS) during the 2015 season. The potential hitter/pitcher outcomes of interest were singles, doubles, triples, homeruns, walks, hit-by-pitch, and strikeouts. The nineteen game series was simulated 1000 times, resulting in a total of 19,000 simulations. The eighteen hitters and …

The Impact Of Dual Identities Of College Student-Athletes On Academic Performance, Stephen E. Knott

Teaching & Learning Theses & Dissertations

Maintaining a balance between the dual roles of being both a student and an athlete can be challenging for many college student-athletes. While research has indicated identity conflicts exist for student-athletes because of these two roles, few investigations have analyzed the impact of having dual identities on academic performance. Using identity theory as a theoretical framework, this study sought to determine if relationships exist among athlete identity, student identity, and GPA. In addition, this study examined whether these relationships varied based on gender, race, year in school, major, and sport. A survey instrument that included the Academic and Athletic Identity …

An Exploration Of Ticket Pricing In Intercollegiate Athletics, Craig A. Morehead

Human Movement Studies & Special Education Theses & Dissertations

Ticket sales represent a significant revenue stream for FBS athletic departments, yet little is known about how administrators determine prices for those tickets. This three-paper format dissertation is an attempt to begin filling this gap in the literature so that we may better understand ticket pricing from a managerial perspective. Paper one is conceptual in nature, and includes a review of extant ticket pricing literature and presents a research agenda for studying pricing in the unique environment of intercollegiate sport using the theoretical frameworks of stakeholder theory and institutional theory. The second and third papers are empirical examinations of ticket-pricing …

Determinants Of Nba Average Annual Attendance By Team, Kevin Joseph Mcgee

Research in the Capitol

My project explores which characteristics of NBA teams are significant determinants of average attendance for the 1990-91 to 2014-15 seasons. By determining which variables are significant and the direction and magnitude of their impact on a team’s annual attendance, the results may be used to predict future NBA attendance figures, analyze how different teams can improve attendance and revenues, and determine whether other cities, such as Des Moines, are strong candidates for attracting new NBA teams. In the exploration of which characteristics are most important to determining NBA attendance, data has been collected and sorted by each team by year. …

Penn State Scandal, Richard C. Crepeau

On Sport and Society

One of the biggest shocks to hit sportsworld in the past few years came in the form of the Jerry Sandusky scandal at Penn State University that led to the firing of Joe Paterno as head football coach. In addition, the University President Graham Spanier, Athletic Director Tim Curley, and VP of Business and Finance Gary Schultz were all removed from their positions on the Penn State campus and all three were indicted on various charges connected to the scandal.

Analyzing Twitter Usage Differences Between Student Season Ticket Buyers And Non-Buyers, Matthew Aloysius Kinney

Theses and Dissertations

This thesis investigates the importance of social media to college students as it relates to purchasing game tickets. More specifically, the thesis examines the role that Twitter and marketing play in purchase intentions of students that actually purchase tickets. The results demonstrate that those who have purchased a ticket membership package are more likely to follow said organization on Twitter. Results also found that no significant difference exists in Twitter Intensity based on whether or not a student has purchased a ticket membership package.

Spring Training Optimism, Richard C. Crepeau

On Sport and Society

The atmosphere at Spring Training is one of the special qualities of baseball in America. The optimism generated by fans and players alike tends to reach beyond reality. Rookies and career minor leaguers anticipate a breakthrough season. Veterans look forward to the dawning of a career year. Spring is the season of rebirth, hope and high expectations. The failures and disappointments of the previous season, or decade, or in one case, the previous century, are cast aside.

Super Bowl Superness, Richard C. Crepeau

On Sport and Society

The Rev. Norman Vincent Peale once said that if Jesus were alive today he would be at the Super Bowl. No doubt the Reverend was on to something.