Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby,
2015
Dalton State College
Branding Gender In Sport: A Visual-Rhetorical Analysis Of The Branding Of Roller Derby, Tylean Coleman, Jon Littlefield
Atlantic Marketing Association Proceedings
Branding a sport has a significant effect on its reception by the public, particularly for sports that are newer or for which consumer awareness is less. Hence, how a sport is positioned to potential spectators will likely play a key role in its success. Roller derby has been a part of American cultural landscape since the 1880’s and took its modern form during the Great depression. Historically, it involved women competing for points circling a flat track, and was primarily target to working class spectators. Over the last few decades, however, roller derby has experienced a resurgence in popularity due …
Goodell,
2015
University of Central Florida
Goodell, Richard C. Crepeau
On Sport and Society
The opening of the new NFL season also marks the fifth anniversary of the elevation of Roger Goodell to the position of NFL Commissioner. It also marks the resolution of the biggest issue that he has dealt with in his role of leadership of the most popular and successful sports league in the United States.
Tennis,
2015
University of Central Florida
Tennis, Richard C. Crepeau
On Sport and Society
Nearly every year the U.S. Open Tennis Championships seem to offer some remarkable match, a stunning upset, or tennis at an extremely high level. This year it showcased all three.
Missouri,
2015
University of Central Florida
Missouri, Richard C. Crepeau
On Sport and Society
On Monday the protests on the campus of the University of Missouri came to their climax with the resignation of Tim Wolfe the president of the Missouri system, and Chancellor R. Bowen Loftin of the Columbia campus. For the past several months students have been protesting a range of arbitrary and unpopular actions initiated by President Wolfe. African American students contributed the charge of “racial insensitivity’ to the growing list of complaints about President Wolfe.
Pharoah And Roger,
2015
University of Central Florida
Pharoah And Roger, Richard C. Crepeau
On Sport and Society
In the world of sport or in the world generally, how often can you say that today there are two major pieces of good news? Yesterday was such a day.
Brady And Goodell,
2015
University of Central Florida
Brady And Goodell, Richard C. Crepeau
On Sport and Society
The success of the NFL derives in part from its mastery of the electronic media as the league is able to blanket that world at all times and places. There is no off-season for the NFL. On the rare occasion, there can be drawbacks to this dominance. The last seventy-two hours is not what the media mavens at the NFL would call “a good run.”
Hall Of Fame Denial,
2015
University of Central Florida
Hall Of Fame Denial, Richard C. Crepeau
On Sport and Society
This past Tuesday the U.S. Justice Department announced that it was dropping the obstruction of justice case against Barry Bonds. He had been charged with perjury and obstruction of justice in 2007 for testifying to a grand jury that he had never knowingly used anabolic steroids or human growth hormone, Bonds’ testimony was given to the grand jury in 2003 as part of a federal investigation into steroid use by athletes popularly known as the BALCO case. Estimates of the cost of this failed pursuit of Bonds run upwards of $100M.
Women's World Cup,
2015
University of Central Florida
Women's World Cup, Richard C. Crepeau
On Sport and Society
It was a remarkable performance. Two goals in five minutes, four goals in sixteen minutes. Five overall in a 5-2 World Cup Victory in front of over 53,000 fans in Vancouver. According to NPR early reports put the peak U.S. television audience at nearly 23 million viewers. It is the highest rating and largest audience for any U.S. World Cup match in U.S. television history. The overnight rating approached the ratings of the recently concluded NBA Finals. The game had such excitement that even FOX’s commentators and announcing team could not put a damper on the event.
Boom & Bust: The Perils Of Guaranteed Long Term Contracts. Evidence From Ops100 Performance Over The Contract Cycle,
2015
Ursinus College
Boom & Bust: The Perils Of Guaranteed Long Term Contracts. Evidence From Ops100 Performance Over The Contract Cycle, Heather M. O'Neill
Business and Economics Faculty Publications
This study focuses on panel data of 256 MLB free agent hitters under the 2006-2011 Collective Bargaining Agreement (CBA) to demonstrate that hitters, on average, increase their offensive production, measured by OPS100, during the last year of their contract and subsequently underperform the first year of the newly signed long term contract. The contract year phenomenon arises from the incentive to land a lucrative guaranteed contract for players not intending to retire. Signing a long term guaranteed contract creates an incentive to shirk (underperform) the first year of the new contract because performance and pay become unlinked and the need …
Intangible Benefits Of Team Identification, And The Factors Which Generate It, Toward Intercollegiate Athletic Programs In Students' College Adjustment,
2015
University of Arkansas, Fayetteville
Intangible Benefits Of Team Identification, And The Factors Which Generate It, Toward Intercollegiate Athletic Programs In Students' College Adjustment, Junmo Sung
Graduate Theses and Dissertations
Intercollegiate athletic programs have been used to facilitate Social interactions between students within the complex nature of the college environment. In particular, many researchers have discussed the benefits of intercollegiate athletic programs in higher education, examining positive aspects of team identification such as the enhancing sense of belonging, personal self- esteem, happiness, and decreasing stress, anxiety, depression, and loneliness in Social life. With the benefits of the program, it is important to scrutinize the benefits of intercollegiate athletic programs in students’ college adjustment in higher education. Therefore, the goal of this dissertation was to provide better understanding of the intercollegiate …
A-Rod,
2015
University of Central Florida
A-Rod, Richard C. Crepeau
On Sport and Society
The past few weeks have been full of riveting sport. The Stanley Cup Final proved to be one of the most exciting in several years as no team enjoyed more than a one goal lead until the last few minutes of the final game. The NBA finals were marked by expected and unexpected star performances. The College World Series went down to the final game in the best of three series with Virginia besting Vanderbilt. And continuing this week is the Women’s World Cup which has offered both newcomers and established teams a chance to shine in this world class …
Happy Valley,
2015
University of Central Florida
Happy Valley, Richard C. Crepeau
On Sport and Society
Documentary film can be one of the most effective forms of journalism when done right. “Happy Valley” directed by Amir Bar-Lev is an impressive, haunting, and powerful example of documentary at its very best. The subject on its surface is the Jerry Sandusky child abuse scandal at Penn State University. Bar-Lev follows the story from the first revelations of November 2011 through the cascading fallout over the next year.
Triple Crown,
2015
University of Central Florida
Triple Crown, Richard C. Crepeau
On Sport and Society
It was a just a year ago that I wrote about the last attempt at a Triple Crown. This year we are at that point again where a race of approximately two minutes and twenty seconds will either end a remarkable era of Triple Crown futility or extend it for yet another year. And so with a few changes of the cast I submit again these observations on this marvelous weekend in horse racing history.
Leadership In Collegiate Soccer,
2015
Tusculum College
Leadership In Collegiate Soccer, Jack Mccann, Thomas Kohntopp, Power Home Remodeling Group
Walden Faculty and Staff Publications
One of the most significant athletic and social changes in the United States over the past two decades has been the growing popularity of soccer. Since the mid-1990s, soccer popularity has exploded, fueled by the emergence and growth of Major League Soccer (MLS) (Saporito, 2010). Though soccer is the world’s most popular sport in terms of attendance, U.S. soccer matches have modest attendance; however, this may be changing. Soccer popularity has increased through participation and media coverage while becoming integrated into the U.S. culture (Saporito, 2010). This research examined an extremely important aspect of the sport . . . the …
Deflategate,
2015
University of Central Florida
Deflategate, Richard C. Crepeau
On Sport and Society
As I mentioned previously it seems as if there are always some bizarre or hilarious developments in the world of sport while I am out of touch. A few days ago I reported on my experiences watching hockey in Russia. Now I want to revisit what many of you will consider old news.
Catching Up,
2015
University of Central Florida
Catching Up, Richard C. Crepeau
On Sport and Society
As I mentioned previously it seems as if there are always some bizarre or hilarious developments in the world of sport while I am out of touch. A few days ago I reported on my experiences watching hockey in Russia. Now I want to revisit what many of you will consider old news.
Hockey In Russia,
2015
University of Central Florida
Hockey In Russia, Richard C. Crepeau
On Sport and Society
It may be my imagination but it seems as though every time I leave the country for a few weeks the world of sport goes through some sort of convulsion or some extraordinary developments take place. This past couple of weeks seems to have been no exception and I will come back to those later.
Ruth's First,
2015
University of Central Florida
Ruth's First, Richard C. Crepeau
On Sport and Society
A hundred years ago, Babe Ruth strode to the plate and cracked his first major league home run on May 5, 1915. Twenty years later he would hit No. 714, a milestone that would stand for generations. 712, 713, and 714 came in Pittsburgh a few weeks before his retirement, and 714 was the first ball ever hit over the roof of Forbes Field in right, and it came to rest in a small park across the street. It was the longest home run, some would say, of his career.
Financing Small Market Baseball: A Case Study Of The Auburn Doubledays,
2015
Syracuse University
Financing Small Market Baseball: A Case Study Of The Auburn Doubledays, Derek Wohlfarth
Renée Crown University Honors Thesis Projects - All
Professional baseball has been played in Auburn, New York, since 1958, but over the last few years, the team has experienced a period of financial losses. The biggest hit was in 2013, when the team lost $125,000. The City of Auburn, which owns the team, no longer has the money to support the franchise, so in order to keep baseball in Auburn, the team must become self-sufficient. Auburn is the second-smallest market in the league, so the community needs to get behind the team in order for it to stay in operation. New management came in for the 2014 season …
National Collegiate Athletic Association Head Coaches' Satisfaction With Athletic Training Services 2015,
2015
SUNY College Cortland
National Collegiate Athletic Association Head Coaches' Satisfaction With Athletic Training Services 2015, Whitney Larson
Master's Theses
Athletic trainers and coaches have a significant amount of interaction regarding the care of an athlete. This communication and cooperation is necessary to providing effective care. The purpose of this study was to determine the level of satisfaction that head coaches have with those providing athletic training services across all three NCAA Divisions. Overall satisfaction and four satisfaction categories (professionalism, communication, knowledge/ability, and accessibility) were examined. A total of 40 head coaches from NCAA Division I, II, and III schools participated in the study. The instrument used was originally developed by Beer (2004) and was modified to fit the current …
