Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport,
2010
University of Nevada, Las Vegas
Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy L. Lough, Jennifer R. Pharr
Environmental & Global Health Faculty Research
Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …
Post Season Media Supplement Morehead State 2010-2011 Basketball,
2010
Morehead State University
Post Season Media Supplement Morehead State 2010-2011 Basketball, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2010-2011 official media guide of the Morehead State University Basketball team.
Morehead State Basketball 2009-2010,
2010
Morehead State University
Morehead State Basketball 2009-2010, Morehead State University. Office Of Athletics.
Morehead State Sports Team Programs
The 2009-2010 official media guide of the Morehead State University basketball team.
2010 January-February,
2010
Morehead State University
2010 January-February, Morehead State University. Office Of Athletics.
Morehead State Athletics Press Release Archives
Morehead State Athletics press releases from January to February of 2010.
Customer-Based Brand Equity Of The Sportswear Market In Malaysia.,
2010
Universiti Malaya
Customer-Based Brand Equity Of The Sportswear Market In Malaysia., Emilia Rosemera Uzir
Student Works (2010-2019)
Abstract not available
The Influence Of Title Ix On Personal And Professional Biographies Of Early Career Female Club Volleyball Coaches,
2010
University of Dayton
The Influence Of Title Ix On Personal And Professional Biographies Of Early Career Female Club Volleyball Coaches, Dennis Dahlberg, George M. De Marco, Corinne M. Daprano, Carolyn Ridenour
Health and Sport Science Faculty Publications
Seeking to understand the relationship between Title IX and its impact on a select group of its contemporary beneficiaries, the purpose of this study was to determine the influence of Title IX on the personal and professional biographies of 8 early career female club volleyball coaches. This study utilized a modified case study design featuring constant comparison data analysis. Data were collected using a qualitative interview technique with each of the candidate’s interviews subdivided into four distinct sections. Part I of the interview established a basic personal and professional biography of each individual coach. Part II provided data on the …
Baseball Media Guide 2010,
2010
Indiana State University
Baseball Media Guide 2010, Indiana State University
Intercollegiate Athletics
No abstract provided.
Women's Basketball Final Release 2010-2011,
2010
Indiana State University
Women's Basketball Final Release 2010-2011, Indiana State University
Intercollegiate Athletics
No abstract provided.
Women's Basketball Media Guide 2010-2011,
2010
Indiana State University
Women's Basketball Media Guide 2010-2011, Indiana State University
Intercollegiate Athletics
No abstract provided.
Hormone And Adpokine Alterations Across Eleven Weeks Of Training In Division I Collegiate Throwers: An Exploratory Study,
2010
West Virginia University
Hormone And Adpokine Alterations Across Eleven Weeks Of Training In Division I Collegiate Throwers: An Exploratory Study, W. Guy Hornsby, Christian R. Carter, Guy Gregory Haff, Micheal R. Ramsey, Andy R. Dotterweich, N. Travis Triplett, Charles A. Stuart, Margaret E. Stone, Michael H. Stone
ETSU Faculty Works
Conceptually, it is important to understand the underlying physiological mechanisms of any training program model. This understanding aids the coach/sport scientist in making better choices in manipulating variables in formulating the training model. These underlying mechanisms can be associated with training variable manipulation and fatigue management aspects as well as the overall health of the athlete. Hormone and cytokine concentrations can be linked to alterations resulting from the manipulation of training variables and to subsequent alterations in performance (Haff et al., 2008; Ishigaki et al., 2005; Jurimae et al., 2010; Stone et al., 2007). For example, alterations in the testosterone: …
Repeated Measures Of Impact Verbal Memory Scores Of Concussed And Non-Concussed Individuals,
2010
University of Texas at El Paso
Repeated Measures Of Impact Verbal Memory Scores Of Concussed And Non-Concussed Individuals, Deshea Davis Gornowicz
Open Access Theses & Dissertations
This study compared ImPACT verbal memory scores of concussed and non-concussed athletes (n=6). This purpose of this study was to determine stability of verbal memory scores with repeated measures. Stability was determined using the ImPACT normative data for university of men and women published in the ImPACT manual. Based on visual inspection of the data, differences between groups was observed. All concussed participants demonstrated scores that were not stable according to the operational definition. All non-concussed participants were demonstrated stable verbal memory scores.
Student And Faculty Perspectives Of A Scalable, Sustainable, Higher Education, Learning-Rich Classroom,
2010
University of the Pacific
Student And Faculty Perspectives Of A Scalable, Sustainable, Higher Education, Learning-Rich Classroom, Jace Hargis, Peter J. Schroeder
Eberhardt School of Business Faculty Articles
This article profiles the development of a sustainable, learning-rich room and provides student and faculty perspectives on its effectiveness. The room features mobile furniture and instructional technology - interactive whiteboard, student response systems and FLIP camcorders. Three faculty members were selected to use the classroom for instruction. Data was collected via student surveys and videos as well as faculty meetings, videos, surveys, and reports. Faculty made extensive use of the classroom infrastructure by employing a wide variety of active teaching methods. The success of the Learning Lab resulted has given administration new opportunities to explore innovative teaching through building learning …
A Model For Assessing Organizational Culture In Intercollegiate Athletics,
2010
University of the Pacific
A Model For Assessing Organizational Culture In Intercollegiate Athletics, Peter J. Schroeder
Eberhardt School of Business Faculty Articles
Beyer and Hannah (2000) have suggested that a major barrier to the reform of intercollegiate athletics is its cultural significance in higher education. Even leaders within the National Collegiate Athletic Association have acknowledged the need for culture change in intercollegiate athletics (Brand, 2001; Dempsey, 2000). Yet major culture change has not occurred and few studies have examined culture within intercollegiate athletic departments (Ridpath, 2008). This gap may be due, in part, to the lack of a framework with which to analyze athletic departments as organizational cultures. Schein’s (2004) model of organizational culture is the most frequently cited perspective in the …
