Sports Management Commons^™

Throwing The Flag On Copyright Warnings: How Professional Sports Organizations Systematically Overstate Copyright Protection, Tyler Mccormick Love

Georgia Journal of Law & Technology

No abstract provided.

Can China Protect The Olympics, Or Should The Olympics Be Protected From China?, Jennifer L. Donatuti

Georgia Journal of Law & Technology

No abstract provided.

The National Anthem, Richard C. Crepeau

On Sport and Society

It has been over a week now since Colin Kaepernick sat during the playing of the National Anthem prior to an NFL Exhibition game. He was protesting discrimination against African Americans and police brutality in the United States. These issues have been in the forefront of public discussion since the shooting of Michael Brown just over two years ago. At various points and venues since the Brown shooting athletes have protested and offered various forms of support directly and indirectly to the “Black Lives Matter” movement. Kaepernick’s action joins a long list of protests, and as has often been the …

Sentiment And Stock Returns: Anticipating A Major Sporting Event -- Online Appendix, Geoffrey C. Friesen, Brian C. Payne, Jiri Tresl

Department of Finance: Faculty Publications

Table 3 (Appendix): Average Daily Raw Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States and the S&P 500

Table 5 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States

Table 6 (Appendix): Average Daily Abnormal Returns around NFL Super Bowl Events for Firms Headquartered in Losing, Winning, Favored, and Non-Favored States Conditioned on whether the Firm is in a Losing or Winning State

Table 7 (Appendix) : Sample Split into Size Quintiles

Table 8 (Appendix) : Characteristics of the Matched Sample …

Olympic Contradictions, Richard C. Crepeau

On Sport and Society

There are times when I think that the Olympics should be wiped off the sports calendar once and for all. Then when the games begin I flip into reverse and find myself watching the performances and admiring the high level of skill on display.

Why We Follow: Exploring How Culture Shapes Users’ Motivation For Following Sport Organizations On Twitter And Weibo, Bo Li

Graduate Theses and Dissertations

The purpose of this dissertation was to explore how culture shapes Social media users’ usage as they follow sport organizations on two similar microblogging services - Twitter and Weibo. In particular, the study attempted to measure whether Social media users exhibited different usage pattern, points of attachment, and usage motivations within two different cultural environments known as individualism and collectivism.

The Los Angeles Lakers’ Social media followers were selected and invited to participant in this study. There were 839 the Lakers’ Weibo followers and 334 Twitter followers who completed an online survey facilitated on Qualtrics. The results of Multivariate analysis …

Leveling The Playing Field? A Content Analysis Of Espn.Com And Espnw.Com’S Online Coverage, Rachael Caldwell

Graduate Theses and Dissertations

The purpose of this exploratory study was to compare sports coverage provided by the male-centric website ESPN.com and its affiliated female-centric website ESPNW.com. The amount and type of coverage provided for female athletes was the primary focus of this study. Results suggest that ESPNW.com provides an outlet for increased coverage of women’s sports, but the type of coverage provided to female athletes is not equivalent to that of their male counterparts. These results supported findings in previous studies on mass media coverage of women’s sports, specifically coverage on the emerging field of Internet coverage.

Recruiting: An Act Of Trust, Krystal Evette Beachum

Graduate Theses and Dissertations

The realization for incoming freshmen to be able to balance education and participate in athletics at the college level takes complete dedication. Participation in athletics has been linked with reports of growth in the individual's personality and leadership skills and with their overall satisfaction with the college experience (Ryan, 1989). Using former student-athletes as participants, the study aims to look at college athletics through the eyes of the student-athletes.

The purpose of this study offers an inside look at former Division I football student-athletes perception of the recruiting process, along with the perception of the financial agreement and the National …

Evaluating Minor League Baseball Social Identity, Social Image, And Brand Equity., Christan David Hanna

Electronic Theses and Dissertations

An understanding of brand equity, the value a brand adds to a product (Keller, 1993), can provide valuable information to sport managers. This is due to the fact price elasticity, competitive strength, and brand loyalty are consequences of brand equity (Keller, 2001). The degree to which fans identify with teams has been found to predict brand equity in major professional sport (Boyle & Magnusson, 2007) and major college sport (Watkins, 2014) contexts. One purpose of this study is to assess whether fan identification is predictive of brand equity in a MiLB context. Further, Lassar, Mittal, and Sharma (1995) found social …

Rio 2016, Richard C. Crepeau

On Sport and Society

It’s beginning to appear that the Russians will be the big winners at the Olympic Games opening next week in Rio. You may wonder how this could be given the fact that large numbers of Russian athletes, including all the track and field team, have been banned from participation in the Games of 2016. That of course is precisely the point.

Nba Finals, Summitt, And Howe, Richard C. Crepeau

On Sport and Society

It is always a surprise to me that so much can happen in SportsWorld in only two weeks. It was just over two weeks ago that I left for Canada and the annual conference of the Sport Literature Association. That was followed by several days on Prince Edward Island. The developments over these last two weeks have left me with much to contemplate.

The Thrill Of Victory, And The Agony Of The Tweet: Online Social Media, The Non-Copyrightability Of Events, And How To Avoid A Looming Crisis By Changing Norms, Jason Richard Sheppard

Georgia Journal of Law & Technology

No abstract provided.

Rights Of Publicity: A Practitioner's Enigma, Gil N. Peles Esq.

Georgia Journal of Law & Technology

No abstract provided.

Sport Is The Thing, Richard C. Crepeau

On Sport and Society

In the face of the oozing cesspool of stories of corruption, crime, and cheating in sport filling the various forms of media, there is a danger that the reason people are drawn to sport will get lost in the muck. We love sport because it reveals the high levels of achievement that can be attained by humans, it offers the excitement and drama of competition, and at times it reaches the sublime. We need to keep reminding ourselves of this simple truth.

Wage Gaps In Professional Sports, Bill Elgersma

Faculty Work Comprehensive List

"If America actually cares about wage parity in professional athletics, the country is going to need to show up—literally."

Posting about wage and gender equity in athletics from In All Things - an online hub committed to the claim that the life, death, and resurrection of Jesus Christ has implications for the entire world.

http://inallthings.org/wage-gaps-in-professional-sports/

Ali, Richard C. Crepeau

On Sport and Society

Looking back on this remarkable life, it seems to me that Muhammad Ali changed nearly everything. He and I are nearly the same age and so our lives ran in parallel paths that seldom crossed but often swept across similar territory. Ali in full public view, a hero and a villain, to different people at different times, he was often both, at one and the same time. Where you sat in time and space and in the American social and political landscape shaped how you viewed this remarkable bellwether of American life.

Examining The Application Of Experiential Learning Techniques Across Sport Management Programs, Elizabeth Sattler

Theses and Dissertations

The Commission on Sport Management Accreditation (COSMA) has identified experiential learning projects as an integral element to be included in sport management curriculum (COSMA, 2016). However, often the experiential learning opportunities offered by sport management programs are limited to a required internship experience (Foster & Dollar, 2010). While internship programs have been widely accepted and implemented by sport management programs (Eagleman & McNary, 2010), there is little evidence of the implementation of other experiential learning practices within sport management programs. Consequently, the purpose of this study was to investigate the widespread application of experiential learning practices of sport management faculty. …

Factors Contributing To Consumer’S Buying Habits In The Online Ticketing Industry, Joe D'Agostino

Sport Management Undergraduate

Ticket scalping is a growing epidemic that has become more specialized in the online market. The online secondary ticket market thrives on consumer demand. It has been discovered that this demand in the online market is driven by factors such as trust, risk, time (availability), and popularity of the website. A cross sectional survey, using St. John Fisher students, faculty, and staff, uncovered what online secondary ticketing platform consumers use most, and why. Being able to understand what causes consumers to buy online is coveted by businesses’ and marketers. The results showed that consumers had more trust and less presumed …

Understanding Insights For Building Marketing Strategies For Women's Volleyball, Merideth Jewell, Steve Chen, Kenneth Henderson

Celebration of Student Scholarship Poster Sessions Archive

No abstract provided.

The Relationship Between The Behaviors Of The Top 50 Most Endorsed Athletes In The World And The Monetary Value Of Their Endorsement Deals, Rogerio B. Ribeiro

Undergraduate Honors Theses

The top endorsed athletes in the world are most likely the ones who have the biggest impact on their sport. These athletes are usually among the best in their sport or they might have something special that creates a strong relationship between the athlete and his or her fans. It is possible to say that this relationship combined with their skills on and off of the fields, courts, or arenas is what makes these athletes special. Big companies all over the world feel attracted to these athletes and, as a result, they spend millions of dollars every year in order …