Sports Management Commons^™

The Australian Open, Richard C. Crepeau

On Sport and Society

Each year the Australian Open seems to produce some excellent tennis in the form of a dramatic match, a surprising winner, or some other wonder. It is the first of the Grand Slam events of the year and as such has a significance for anyone even slightly interested in tennis.

Women's Golf: An Academic Perspective, Kelly Price-Rhea

ETSU Faculty Works

You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price

A New Year, Richard C. Crepeau

On Sport and Society

It is a new year in the world of sport and in just two weeks there have been a number of notable events and achievements. Yesterday there were two remarkable NFL playoff games that once again remind us of the unpredictability of sport and the excitement that is generated by it. Both games ended in dramatic fashion.

Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried

Sport Management Faculty Publications

The use of analytics has been growing throughout the sport industry. Although the concepts of analytics and big data are frequently used in the sport industry and highlighted in numerous media outlets, sport management students often do not have a strong understanding of why and how analytics are important for their future career, especially as it relates to sport marketing. This case study describes a fictitious student’s interaction with an industry professional who is an expert on Customer Relationship Management (CRM) and marketing analytics in the sport industry, and the student’s desire to be an intern in the Analytics Department …

What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc

Sport Management

Athletes’ endorsement earnings receive significant attention in the trade/popular press, but the academic literature on this issue is sparse. Thus, the purpose of the study was to examine factors that drive variation in endorsement earnings. Resulting analyses indicated the Positive Q Score measure (likability) was worth about $750,000-$1 million for each unit of the scale, while the Negative Q Score measure was statistically insignificant. One unit increases in Exposure and Familiarity were worth roughly $600,000 and $200,000, respectively. These findings can be used by athletes, agents, and sponsors to determine estimates, or fair-market value, for endorsement deals.

Determining Fair Market Value For Duke’S Sporting Goods Store, Michael Goldman, Daniel A. Rascher

Sport Management

Shelley Valdez is a recent finance team hire at Duke’s Sporting Goods Store. She has 1 week to identify, gather, and analyze relevant information to calculate the financial value of the business, using the income and market approaches. She has also been asked to consider Duke’s liquidation value, and comment on the strategic options these calculations point to, before a board meeting of the owners next week.

Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha

Sport Management

This case presents the strategic repositioning challenge faced by the Confederation of North American, Central American and Caribbean Association Football (CONCACAF) after a period of leadership and strategy instability. It reports the allegations and findings of misconduct, and discusses the steps taken by the new leadership to define a new mission and strategy.

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2017-18 season.

2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Cricket South Africa’S Protea Fire Brand, Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton

Sport Management

No abstract provided.

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 women's golf team season.

Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 men's golf team season.

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Career Termination And Transition Experiences Of Former Collegiate Student-Athletes In Japan, Junya Adachi

Masters Theses

Athletes are unique groups of individuals who make a career out of sports. They face challenges to get into a sport, to stay in it and to adapt to life after their athletic career. The primary objective of this study was to explore the challenges and experiences that Japanese student-athletes encounter when they terminate their athletic career. More specifically, this study examined personal and sport characteristics, emotional responses, psychosocial support, coping strategies and other variables (e.g., gender, athletic identity) that may have impacted the athlete's reactions to career termination. Participants were 76 former Japanese student-athletes (ages 22-38 years; M= 38, …

Ua37/5 Faculty Personal Papers E.A. Diddle, Wku Archives

WKU Archives Collection Inventories

Artificial collection of records created by and about E.A. Diddle during his tenure as athletic director and coach at Western Kentucky University from 1922-1964. It consists mainly of scrapbooks of clippings regarding Hilltopper basketball. William Jenkins' interviews regarding Diddle used in preparation of his book Man with the Red Towel are also included.

Athletes Quality Of Life After Retirement, Kevin Estrada

Nebraska College Preparatory Academy: Senior Capstone Projects

Professional athletes have had a long life of being able to compete in the sport they love. Once retried, most athletes quality of life worsens. Injuries and the dramatic change from competing sets up a former athlete for adversity. Most people believe that athletes are privileged individuals that earn too much money for the work they do. However, consequences such as bankruptcy, depression, and even suicide points otherwise.

●The findings show that although athletes might have a gifted early life the quick change in lifestyle sets them up for failure. Also I agree that former athletes have a worse quality …

Gender Pay Gap In Athletics, George Siliman

Nebraska College Preparatory Academy: Senior Capstone Projects

The pay gap is a measure of what women are paid relative to men. It is important to to minimize the gender pay gap in athletics so it can successfully help society move in forward progression and not hinder on the past. The effects on women in professional sport setting, and the overall difference between males and females in athletics all play a significant role on the fluctuated pay gap.

Women play a prominent role in athletics but the lack of compensation devalues them as competitors and athletes. In sum, I learned about the fluctuation of the pay gap between …

Management In Major League Baseball: How General Managers Succeed And Fail Using Statistics To Build Winning Franchises, Sam Baughman

CMC Senior Theses

Baseball fans discuss and remember the heroics of Major League Baseball players and managers. However, team executives operate away from the crowds, in the front office to draft, trade for, and sign talented players and managers to construct successful teams. The intent of this thesis is to first rank and analyze these general managers and presidents of baseball operations through finance and baseball statistics. Then, I will examine team statistics to determine what statistics correlate to winning. Two of the general managers, Theo Epstein and Dan O’Dowd, will then be examined more thoroughly to determine how their decisions impacted their …