Sports Management Commons^™

What Drives Endorsement Earnings For Superstar Athletes?, Daniel Rascher, Terry Eddy, Oskr, Llc

Sport Management

Athletes’ endorsement earnings receive significant attention in the trade/popular press, but the academic literature on this issue is sparse. Thus, the purpose of the study was to examine factors that drive variation in endorsement earnings. Resulting analyses indicated the Positive Q Score measure (likability) was worth about $750,000-$1 million for each unit of the scale, while the Negative Q Score measure was statistically insignificant. One unit increases in Exposure and Familiarity were worth roughly $600,000 and $200,000, respectively. These findings can be used by athletes, agents, and sponsors to determine estimates, or fair-market value, for endorsement deals.

Determining Fair Market Value For Duke’S Sporting Goods Store, Michael Goldman, Daniel A. Rascher

Sport Management

Shelley Valdez is a recent finance team hire at Duke’s Sporting Goods Store. She has 1 week to identify, gather, and analyze relevant information to calculate the financial value of the business, using the income and market approaches. She has also been asked to consider Duke’s liquidation value, and comment on the strategic options these calculations point to, before a board meeting of the owners next week.

Concacaf Strategic Repositioning: Rebuilding Trust In The ‘Beautiful Game’, Michael Goldman, Aaron Burks, Nola Agha

Sport Management

This case presents the strategic repositioning challenge faced by the Confederation of North American, Central American and Caribbean Association Football (CONCACAF) after a period of leadership and strategy instability. It reports the allegations and findings of misconduct, and discusses the steps taken by the new leadership to define a new mission and strategy.

Ua19/16/1 2017-18 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2017-18 season.

2017-18 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Ua19/16/1/1 2017 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Cricket South Africa’S Protea Fire Brand, Luisa Mazinter, Michael M. Goldman, Jennifer Lindsey-Renton

Sport Management

No abstract provided.

Ua19/16/1/5 Lady Topper Golf 2016-17 Season Statistics, Wku Athletics Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 women's golf team season.

Ua19/16/1/5 Hilltopper Golf 2016-17 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2016-17 men's golf team season.

Ua19/16/1 Lady Topper Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1 Western Kentucky Hilltoppers 2017-18 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2017-18 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Pancho's Racket And The Long Road To Professional Tennis, Gregory I. Ruth

Dissertations

Historians have written little on sports in the United States compared to other topics. They have had even less to say about tennis than other popular sports in large part because the original research necessary to complete a full treatment of the history of the game appeared too daunting to undertake. By contrast, this study has made use of over a dozen arcHIVal collections around the country, many of which researchers have never used before, to tell the story of how tennis went from an amateur sport closely guarded by economic elitists and cultural purists to a professional sport thoroughly …

Career Termination And Transition Experiences Of Former Collegiate Student-Athletes In Japan, Junya Adachi

Masters Theses

Athletes are unique groups of individuals who make a career out of sports. They face challenges to get into a sport, to stay in it and to adapt to life after their athletic career. The primary objective of this study was to explore the challenges and experiences that Japanese student-athletes encounter when they terminate their athletic career. More specifically, this study examined personal and sport characteristics, emotional responses, psychosocial support, coping strategies and other variables (e.g., gender, athletic identity) that may have impacted the athlete's reactions to career termination. Participants were 76 former Japanese student-athletes (ages 22-38 years; M= 38, …

Ua37/5 Faculty Personal Papers E.A. Diddle, Wku Archives

WKU Archives Collection Inventories

Artificial collection of records created by and about E.A. Diddle during his tenure as athletic director and coach at Western Kentucky University from 1922-1964. It consists mainly of scrapbooks of clippings regarding Hilltopper basketball. William Jenkins' interviews regarding Diddle used in preparation of his book Man with the Red Towel are also included.

End Of The Road : Why The Istanbul F1 Grand Prix Came To A Screeching Halt, Cem Tinaz, Douglas Michele Turco, James Santomier

WCBT Faculty Publications

This case explores the series of strategic decisions by event organisers and Formula One Management that ultimately drove Formula One's Istanbul Grand Prix to a dead end. The Istanbul Grand Prix required high levels of subsidy from the Turkish government and private investors, yet ended before realizing the expected goals. Findings reveal several factors that contributed to the discontinuation of Istanbul's Formula One Grand Prix, including a misunderstanding of the Turkish market, high costs, low spectator interest, and increased competition from other cities. The case provides a model that other cities considering hosting a major international motorsport event should consider.

Athletes Quality Of Life After Retirement, Kevin Estrada

Nebraska College Preparatory Academy: Senior Capstone Projects

Professional athletes have had a long life of being able to compete in the sport they love. Once retried, most athletes quality of life worsens. Injuries and the dramatic change from competing sets up a former athlete for adversity. Most people believe that athletes are privileged individuals that earn too much money for the work they do. However, consequences such as bankruptcy, depression, and even suicide points otherwise.

●The findings show that although athletes might have a gifted early life the quick change in lifestyle sets them up for failure. Also I agree that former athletes have a worse quality …

Gender Pay Gap In Athletics, George Siliman

Nebraska College Preparatory Academy: Senior Capstone Projects

The pay gap is a measure of what women are paid relative to men. It is important to to minimize the gender pay gap in athletics so it can successfully help society move in forward progression and not hinder on the past. The effects on women in professional sport setting, and the overall difference between males and females in athletics all play a significant role on the fluctuated pay gap.

Women play a prominent role in athletics but the lack of compensation devalues them as competitors and athletes. In sum, I learned about the fluctuation of the pay gap between …

Why Referees Stay In The Game, Lynn L. Ridinger, Stacy Warner, Jacob K. Tingle, Kyungun R. Kim

Human Movement Studies & Special Education Faculty Publications

Current trends indicate the number of qualified sports officials continues to dwindle. Therefore, this research sought to better understand reasons for initial entry, continuation, and potential discontinuation with officiating, while also identifying problematic issues, and potential solutions. Content analysis was utilized to examine five open-ended online survey responses from 2,485 referees. The results indicate that Enjoyable Affiliation (58%) and Remuneration (14%) were key to referees becoming involved in officiating. Those two themes, Enjoyable Affiliation (75%) and Remuneration (14%), were also identified as important to retaining officials. Physical Limitations were mentioned by 58% of the respondents regarding why they plan to …

Examining Hybrid-Gift Philanthropy In Division I Intercollegiate Athletics: A Mixed Methods Study, John Thomas O'Sullivan

Dissertations

Over the past few decades, the money and attention associated with Intercollegiate Athletics (ICA) has exploded. At the same time, however, many ICA departments claim to be at a financial crossroads with coaching salaries and operational costs soaring upwards. Not surprisingly, ICA departments are responding by focusing on increasing their fundraising in innovative ways. Perhaps the most interesting of these is in the area of hybrid—or blended—giving, which combines cash with a deferred gift. While these gifts have the potential to help generate substantially more revenue for ICA, unfortunately there is limited empirical research surrounding them.

In an effort to …

Georgia Southern College Sports Scrapbooks, Zach S. Henderson Library Special Collections

Finding Aids

This collection includes oversized scrapbooks of local and regional newspaper clippings about college sports at Georgia Southern College. Many of these volumes were prepared by Richard Mandes as head of Georgia Southern College Publicity.

Find this collection in the University Libraries' catalog.