Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments,
2016
University of Mississippi
Donor Motivation To Ncaa Division I Football Bowl Subdivision Athletic Departments, Daniel White
Electronic Theses and Dissertations
No abstract provided.
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability,
2016
University of Central Florida
Women's Professional Sports: A Case Study On Practices That Could Increase Their Profitability, Danielle H. Mcardle
Honors Undergraduate Theses
Women’s professional sports leagues have often been considered a risky business endeavor. Critics cite low attendance, lack of sponsorships, lack of media rights deals, and numerous other reasons for why women’s professional sports leagues are not profitable. In analyzing the current landscape of women’s professional sport leagues, this paper uses a case study approach to develop a strategy that will highlight lessons learned from past women’s professional sports leagues, current professional sports leagues, sponsorship agreements, fans, social, digital, and mobile marketing strategies, and management practices to show how the business of women’s sports could be made into a more profitable …
The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences,
2016
University of Mississippi
The Effects Promotional Incentives Have On College Basketball Attendance In Power Five Conferences, Alexander Ryan Cramer
Electronic Theses and Dissertations
The purpose of this study was to explore promotional incentives effects on attendance at men and women college basketball games in Power Five conferences during the 2015-16 season. The sub-objective was to explore the data to determine if distinct market segments emerged based on the promotional strategies measured as part of the study. The study variables are based on recommendations and suggestions from completed research exploring similar phenomenon among MLB teams (Boyd & Krehbiel, 2003, Boyd & Krehbiel 2006, Browning & Debolt, 2007, Howell, Klenosky, McEvoy, 2015). There were 20 men and 20 women teams from Power Five conference with …
Player Performance And Team Revenues: Nba Player Salary Analysis,
2016
Claremont McKenna College
Player Performance And Team Revenues: Nba Player Salary Analysis, Tyler Stanek
CMC Senior Theses
The National Basketball Association (NBA) generated well over $4 billion in revenues during the 2014-15 season. I analyze the value of a win to a team in terms of revenue and examine the potential underpayment or overpayment of players and superstars throughout the league relative to their marginal revenue product (MRP). My findings suggest that players are overpaid, especially superstars. However, it is important to consider the fixed-revenue streams a team receives before assuming a player is simply overpaid compared to his MRP. In congruence with previous literature, I find that veterans are overpaid at the expense of younger players’ …
An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention,
2016
University of South Carolina
An Investigation Of Mannequins’ Effect On Consumer Attitude And Intention, Hannah Shealy
Theses and Dissertations
This study examines the effect of mannequin type on consumers’ purchase decisions. Data was collected from a convenience sample of 165 respondents through an online survey to measure the variables of envisioning, consumer attitude toward the display, and purchase intention in their relationship to mannequin type. Hypothesis 1, 2, and 3 were confirmed, confirming the conceptual model and the overall investigation into whether mannequin type effects consumer purchase decisions. Mannequin type was found to have a significant effect on envisioning, and the relationships between envisioning and consumer attitude toward the display and between attitude and purchase intention were found to …
Concussion The Film,
2015
University of Central Florida
Concussion The Film, Richard C. Crepeau
On Sport and Society
Several months ago there was a minor flap over the fact that the National Football League was given the right to delete parts of the film “Concussion” before its general release to the public. At the time many, including myself, feared that the NFL would defang the bite of the film. It did not. In fact it’s hard to imagine what the NFL censored in “Concussion” given the devastating nature of the final product which is now in release.
Daily Fantasy Sites Engage In A Legal War For Survival,
2015
CUNY Graduate School of Journalism
Daily Fantasy Sites Engage In A Legal War For Survival, Danni R. Santana
Capstones
Over the past two years, the world has changed its perception of daily fantasy sports. FanDuel and DraftKings have taken the world by storm, making huge profits off even the casual fans desire to win money everyday, instead of just once at the end of a season. Lawmakers have noticed and are eager to regulate the business or ban it altogether, as seen in New York. What was once a weekend hobby is now a multi-billion dollar business. A business lawmakers say is just another form of gambling and doesn't require skill.
Concussions,
2015
University of Central Florida
Concussions, Richard C. Crepeau
On Sport and Society
ESPN reported this week that the NFL had pulled funding for concussion research because one of the principal researchers was Dr. Robert Stern of Boston University who has been critical of the NFL. The grant was awarded by the National Institute of Health(NIH) and the NFL denied pulling out of the grant saying that the NIH made all funding decisions and that the NFL has no veto power over the use of the $30M it had donated to the NIH in 2012 with no strings attached. It turns out however that it did retain a veto over the use of …
Bowling For No Reason,
2015
University of Central Florida
Bowling For No Reason, Richard C. Crepeau
On Sport and Society
Are you ready for some football? Are you ready for some mediocre football? Are you ready to watch teams that couldn’t break even have their time in the spotlight at some nondescript bowl game?
Influential Factors In A Division Iii Student-Athlete’S College Decision,
2015
St. John Fisher University
Influential Factors In A Division Iii Student-Athlete’S College Decision, Matthew Taylor
Sport Management Undergraduate
The college athletics landscape is one that is vastly different across the three main divisions of the NCAA. Previous literature has examined a mixture of a number of different factors influencing the student-athletes college decision. This study has uncovered what are the most influential factors in a Division III student-athlete’s college decision. A cross-sectional survey consisting of a number of different types of questions including rank order questions, validation options, and open ended questions helped to gather the most accurate and appropriate data for this study. This survey was administered to all students on the St. John Fisher College campus, …
Which Comes First? Academics Vs. Athletics: A Diii Perspective,
2015
St. John Fisher University
Which Comes First? Academics Vs. Athletics: A Diii Perspective, Eric Z. Lorraine
Sport Management Undergraduate
The implementation of NCAA Bylaw 2.14 otherwise known as the “20 hour rule” in 1991 was supposed to have universities’ student-athletes to have more time to focus on their academic pursuits. However, recent studies have shown that this Bylaw has had no significant impact in studies that were conducted on Division I student-athletes. This study examined the time conflicts and obligations that are faced by student-athletes from a Division III perspective. Data for this study was collected through the use of a cross sectional survey with a sample of 137 student-athletes at a private Division III college. The results of …
Moneyball To Moreyball: How Analytics Have Shaped The Nba Today,
2015
St. John Fisher University
Moneyball To Moreyball: How Analytics Have Shaped The Nba Today, Joseph J. Catalfano
Sport Management Undergraduate
Moreyball is the concept of emphasizing three pointers and points in the paint over mid-range shots on offense, while forcing mid-range shots on defense. Understanding this concept is crucial not just for front office personnel, but the players and the coaches of the NBA. This research explored whether or not Moreyball accurately predicts success in the NBA. The methodology used multiple regressions between specific NBA statistics and the Win/Loss record of NBA teams. The results of this research showed that on its own, the main statistics of Moreyball were significant in predicting team success in the NBA. However when additional …
Media Perceptions Of Male Homosexual Athletes,
2015
St. John Fisher University
Media Perceptions Of Male Homosexual Athletes, Anthony V. Lafica
Sport Management Undergraduate
The world is forever changing and as time has gone on homosexuals coming out have become more and more commonplace, however professional male sport is having trouble accepting societies trends. The purpose of this study is to look into the initial media response to male homosexual athletes coming out. This research will be beneficial to the academic community because it researches the relationship between sport, the media, and homosexuals. This study was conducted using secondary data from four media outlets, Sports Illustrated, ESPN the Magazine, The USA Today, and the LA Times. The data collected showed that there is limited …
Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium,
2015
Coastal Carolina University
Fan Perceptions Of Selling Alcoholic Beverages At A College Football Stadium, Danielle E. Hennessy
Honors Theses
Consuming alcohol while watching a sporting event has become a tradition within the sport commnnity. Almost one in ten sports fans leave major league stadiums with a blood alcohol level over the legal limit, with 40% of spectators consuming alcohol during the game (Lopatto, 2011). Due to this tradition, many colleges and universities have struggled to answer the question, should alcohol be sold at our athletic events? To answer this question research has been done on many factors including binge drinking, violence and safety, alcohol control policies, tailgating and attendance.
Campus Knowledge Of Esports,
2015
University of South Carolina - Columbia
Campus Knowledge Of Esports, Kenny Sugishita
Theses and Dissertations
This research study investigates private college and university admission’s officers levels of familiarity of the electronic sports (eSports) industry along with determining the level of emphasis universities place on academics and co-curricular activities. A thorough examination of the professional eSports space is extensively detailed providing information about the history of video games, the development of professional eSports, and the development of collegiate eSports. Additionally, examination of trends in higher education, especially as it relates to private institutions, is explained in detail. With the eSports industry continuing to expand, this study is timely as small private colleges and universities are searching …
Pearl Harbor,
2015
University of Central Florida
Pearl Harbor, Richard C. Crepeau
On Sport and Society
This piece on Pearl Harbor and Baseball was the fifteenth of this series of essays on Sport and Society. It dates from December of 1991 the 50th Anniversary of the attack on Pearl Harbor and was written as a radio commentary for WUCF-FM an NPR affiliate in Orlando. It aired on December 6, 1991.This seemed like a good time to retrieve it from an HD floppy disc and air it out one more time.
Extravagance,
2015
University of Central Florida
Extravagance, Richard C. Crepeau
On Sport and Society
In a recent analysis of the money flow in intercollegiate football, The Washington Post, laid out in considerable detail the not so surprising conclusion that revenue at the Power Five Conferences has increased dramatically over the past decade, while spending has exceeded the growth of revenue. Nationally between 2004 and 2014 some 48 athletic departments increased their income from $2.67B to $4.49B. Despite the apparent windfall 25 of those departments ran a deficit in 2014, and two of them, Auburn and Rutgers, lost more money in 2014 than they did in 2004.
Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises,
2015
California Polytechnic State University, San Luis Obispo
Spectator Attendance Strategies: A Best Practices Examination Of Mls Expansion Franchises, Bryce Schomburg
Recreation, Parks, and Tourism Administration
The expansion of Major League Soccer (MLS) has dramatically raised league awareness throughout the nation. This impact was influenced by the additional consideration organizations have paid to the role of spectator attendance within professional sports. The purpose of this study was to examine the best practices for spectator attendance strategies employed by recent MLS expansion franchises. The following organizations were evaluated for the comparative analysis: Seattle Sounders, Portland Timbers, and New York City FC. These organizations were analyzed through a best practices comparison guide developed by the researcher. Data were collected from the selected teams’ websites, third party organization analysis, …
A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition,
2015
University of Arkansas, Fayetteville
A Comparison Of Athletic Identity And Career Maturity Of Female Student-Athletes At Different Levels Of Competition, Simeon Hinsey
Graduate Theses and Dissertations
This study explored the relationship between the athletic identity and career maturity of women’s basketball student-athletes. Differences in athletic identity and career maturity were also investigated based on a women’s basketball student-athlete’s level of competition, race, year in school, socioeconomic status, and professional athletic career aspirations. In order to examine the relationship between these variables, a convenience sample of 209 women’s basketball student-athletes from NCAA Division I (n = 62), NCAA Division II (n = 40), NCAA Division III (n = 50), and NAIA (n = 57) institutions located in the southeastern region of the United States participated in the …
Thanksgiving,
2015
University of Central Florida
Thanksgiving, Richard C. Crepeau
On Sport and Society
As with all American traditions, if it happened once or twice it is one. Therefore I present my traditional Thanksgiving piece.
