The Oakland Nomads,
2017
University of Central Florida
The Oakland Nomads, Richard C. Crepeau
On Sport and Society
The announcement last week that the Oakland Raiders would, for the second time in its history, leave the city of Oakland came as a shock to no one. The synergistic relationship between the greed of the National Football League and the greed of the principal owner of the Raiders, made such a move an inevitability on the wheel of time. Such “loyalty” to the city of Oakland and its rabid football fans will not go unrewarded. Indeed, both the Raiders owner and the NFL will make out like bandits once again.
The Week In Woman's Sport,
2017
University of Central Florida
The Week In Woman's Sport, Richard C. Crepeau
On Sport and Society
While much of the country was caught up in the final weekend of March Madness in Phoenix, the biggest stories were taking place in Women’s sport, both on and off the field of play.
Development Of The Attitude Towards Women’S Sports Scale (Atws),
2017
University of New Haven
Development Of The Attitude Towards Women’S Sports Scale (Atws), Ceyda Mumcu, Scott Marley
Sport Management Faculty Publications
The purpose of this study was to develop a survey instrument “Attitude toward Women’s Sports (ATWS) Scale” to measure attitude toward women’s sports, and seek various validity and reliability evidences for the instrument. First, item pool of ATWS scale was reviewed by subject matter experts to collect evidence on content validity of the instrument and to refine the instrument. Second, items were tested with two pilot studies to assess effectiveness of the items within the ATWS scale by performing item analyses. Total of 49 items were deleted in two pilot studies as a result of item analyses. The remaining items …
How Can Small-Market Teams Survive In Today’S Major League Baseball?,
2017
Merrimack College
How Can Small-Market Teams Survive In Today’S Major League Baseball?, Kelsey Walton
Honors Senior Capstone Projects
Competitive balance is an issue in every major sport, though Major League Baseball struggles significantly due to the lack of a salary cap. Understandably, the players’ union disagrees and refuses to allow a salary cap, as player salaries would most likely not only be slowed but halted altogether. Major League Baseball contrasts this as perfect competition is preferred though unrealistic. Prior research indicates that competitive balance measures such as the luxury tax and revenue distribution are somewhat effective, though they still do not completely solve the issue plaguing the league, specifically small-market teams.
Undergraduate Sport Management Students’ Perceptions Of Leadership Skills Through Service Learning,
2017
South Dakota State University
Undergraduate Sport Management Students’ Perceptions Of Leadership Skills Through Service Learning, Bryan Romsa, Katelyn Romsa, Jon Lim, Scott Wurdinger
Counseling and Human Development Faculty Publications
Researchers have discovered that service learning affects students’ academic, personal, and social development. However, currently there is a gap in literature analyzing ways in which service learning affects students’ perceived leadership skills. This study examined the effectiveness of service learning on the perceived leadership skills of 74 sport management undergraduate students at a mid-sized, Midwestern, public university using Kouzes’ and Posner’s Student Leadership Practices Inventory instrument, which examines leadership practices in five areas: Model the Way, Inspire a Shared Vision, Challenge the Process, Enable Others to Act, and Encourage the Heart. The results of this study may help faculty members …
Taxation Of Income On Professional Team Athletes,
2017
Liberty University
Taxation Of Income On Professional Team Athletes, Crystal M. Williamson
Senior Honors Theses
Taxation of income for the average person can be a daunting task. However, for professional athletes, this task becomes even more tedious. Professional athletes face the jock tax. This means that athletes have to pay taxes in every state in which they play a game, practice, and perform a service that is part of their contract. Professional athletes, like every United States (U.S.) citizen, are required to pay both federal and state income taxes. Since professional athletes are constantly traveling, their state of residence becomes even more important when allocating their income to the respective state. Many question the constitutionality …
Making Seconds Count,
2017
Colby College
Making Seconds Count, Kate Carlisle
Colby Magazine
After narrowly missing the Olympics, Steve Whelpley '05 returns to Mayflower Hill ready to help train the next generation of Colby rowers.
Politics And Perceptions Of Women’S Golfing Abilities,
2017
East Tennessee State University
Politics And Perceptions Of Women’S Golfing Abilities, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price discovers a remarkable study showing a connection between tee box positions for women and the prevailing politics in the local area.
Wbc, Nba, And Nhl,
2017
University of Central Florida
Wbc, Nba, And Nhl, Richard C. Crepeau
On Sport and Society
Now that the World Baseball Classic has ended and the United States has finally notched a WBC championship, it is time to reflect on the event. For me, it was a great success not because the U.S. won, although that was important, but rather for a number of other reasons.
Great Fun At Wbc In Miami,
2017
University of Central Florida
Great Fun At Wbc In Miami, Richard C. Crepeau
On Sport and Society
My fellow Americans, today I want to report to you that although I have been going to baseball games for over a half-century, I have never been to a baseball game like the one I went to in Miami last Saturday night.
Are Fans Proud Of The Wnba's Pride Campaign?,
2017
University of New Haven
Are Fans Proud Of The Wnba's Pride Campaign?, Ceyda Mumcu, Nancy Lough
Sport Management Faculty Publications
In May 2014, the Women’s National Basketball Association (WNBA) launched its Pride campaign and became the first professional sport league in the US to explicitly reach out to gay fans. As the public opinion toward homosexuality has been changing, sport marketers need to understand how to reach and respond to heterosexual and gay fans without alienating one or the other. The purpose of this study was to investigate heterosexual and lesbian, gay, bisexual, and transgender (LGBT) fans’ attitudes toward the Pride campaign, and the impact of fandom, attitude toward the Pride campaign and sexual orientation on consumption intentions. One-way ANOVAs, …
An Examination Of Motivation And Identification Of Football Fans,
2017
Marshall University
An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo
Marketing Faculty Research
This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams,
2017
Otterbein University
Household Life Cycle As A Segmentation Approach For Major Professional Sports Teams, Jacob S. Watkins
Undergraduate Distinction Papers
As entertainment and leisure market offerings increase, major professional sports teams need different approaches to segmenting consumers. Household life cycle represents an approach to segmenting. Using data from one major professional sports team, the household life cycle is found to have a relationship with purchase of different season ticket packages. Major professional sports team managers should offer different types of ticket packages to different segments of the household life cycle.
Ed Garvey’S Legacy,
2017
University of Central Florida
Ed Garvey’S Legacy, Richard C. Crepeau
On Sport and Society
Ed Garvey died this week at age 76. For many younger NFL fans his name will mean little. Once called “The Karl Marx of the Shower Stall,” Garvey was one of the most significant figures in the history of the National Football League in the 1970s and early ‘80s. Garvey was appointed legal counsel to the National Football League Players Association in 1970 and became Executive Director in 1971, a position he held until 1983. Along with John Mackey and others he led the players in there decades long struggle with the Commissioner and the owners. Although he did not …
Denial,
2017
University of Central Florida
Denial, Richard C. Crepeau
On Sport and Society
It seems that by now most everyone, except Patriot and Falcon fans, should have fully recovered from the Super Bowl. As someone who has seen all fifty-one of these championship games, this one certainly ranks among the most exciting, if not the best played game.
The Nfl's Alternative Facts,
2017
University of Central Florida
The Nfl's Alternative Facts, Richard C. Crepeau
On Sport and Society
One of the new buzz phrases spreading across the nation out of Washington is “alternative facts.” For those of us who have lived through several administrations and any number of sporting scenes, “alternative facts” are quite a familiar commodity.
The Australian Open,
2017
University of Central Florida
The Australian Open, Richard C. Crepeau
On Sport and Society
Each year the Australian Open seems to produce some excellent tennis in the form of a dramatic match, a surprising winner, or some other wonder. It is the first of the Grand Slam events of the year and as such has a significance for anyone even slightly interested in tennis.
Women's Golf: An Academic Perspective,
2017
East Tennessee State University
Women's Golf: An Academic Perspective, Kelly Price-Rhea
ETSU Faculty Works
You may be asking yourself, “Why should I care if women’s golf is studied by a bunch of professors?" - Dr. Kelly Price
A New Year,
2017
University of Central Florida
A New Year, Richard C. Crepeau
On Sport and Society
It is a new year in the world of sport and in just two weeks there have been a number of notable events and achievements. Yesterday there were two remarkable NFL playoff games that once again remind us of the unpredictability of sport and the excitement that is generated by it. Both games ended in dramatic fashion.
Analytics In Sport Marketing,
2017
University of New Haven
Analytics In Sport Marketing, Ceyda Mumcu, Gil Fried
Sport Management Faculty Publications
The use of analytics has been growing throughout the sport industry. Although the concepts of analytics and big data are frequently used in the sport industry and highlighted in numerous media outlets, sport management students often do not have a strong understanding of why and how analytics are important for their future career, especially as it relates to sport marketing. This case study describes a fictitious student’s interaction with an industry professional who is an expert on Customer Relationship Management (CRM) and marketing analytics in the sport industry, and the student’s desire to be an intern in the Analytics Department …
