Sports Management Commons^™

Barriers Of Attendance For The Syracuse Crunch, Nicholas Bovenzi

Sport Management Undergraduate

The main purpose of this research was to identify the different barriers that could impact attendance for the Syracuse Crunch, a minor league hockey team (AHL). The results of this study provided the Syracuse Crunch front office with information that could have the possibility of improving marketing and promotional strategies to its varying consumer database. Prior to this study, a great amount of research has been conducted that identifies the factors that contribute to one’s attendance at other professional sporting events, however, there are limited amounts of research that have looked to uncover what effects attendance at the minor league …

Explaining Nba Success For Players With Varied College Experience, Cody Ashley

Sport Management Undergraduate

The purpose of this study was to compare early career National Basketball Association (NBA) success between college basketball players who have either one year of college experience or four years of experience. This research set out to uncover if there was a substantial difference in the early performance of these categories of players in terms of specific success metrics that were outlined. With the growing trend of players leaving college after just one season of play, it was important to understand how these athletes are performing at the next level, especially in comparison to their graduate counterparts. The results of …

Improving Communication For St. John Fisher Football, James Fiacchi

Sport Management Undergraduate

The reason for the study conducted relates back to working to improve the St John Fisher football teams communication with its main stakeholders .I worked for the St. John Fisher football team and noticed a communication issue between the team and its main stakeholders being the parents. It caused a lot of issues that were seen working while with team so a solution in order to help these things out was something that looked needed. The communication between the team and its stakeholders was not very good.

What was done to find the best way to improve the study was …

Inducements Of Rochester Americans Fans, Alex D'Agostino

Sport Management Undergraduate

The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.

Media Impact On Nfl Fans, Justin White

Sport Management Undergraduate

The purpose of the study was to examine the complex relationship between NFL fans and the media in reaction to a newly hired NFL coach. The conclusions and process were important to all three groups because each group is directly affected by the others and the results. Fans can change the way they consume media and the organizations can change the way they interact with the media in an attempt to change the way the media writes about the team. It was known that media framing exists but the extent to which it exists in NFL circles had not been …

Domestic Violence In The National Football League, James Coyne

Sport Management Undergraduate

This study was conducted to examine the relationship that existed between domestic violence incidents involving National Football League (NFL) players and the popularity of the league. With more media coverage on players’ off the field exploits there was potential that players committing crimes as heinous as domestic violence was having an impact on how fans consumed the NFL’s products. This was initially sparked by the widely publicized incident featuring former Baltimore Ravens running back, Ray Rice. As the league struggled to figure out on how to best handle player discipline for domestic violence the public opinion of the NFL diminished. …

Relationships Between Athletic Success And Applications, Timothy Grover Jr

Sport Management Undergraduate

This study was conducted to see what relationship exists between markers of athletic success of NCAA Division I FBS football teams and college applications. There have been multiple studies in the past that have proven this theory to be correct. However, the goal of this study was to understand if these same results can be seen with members outside of the power five conferences. Using systematic sampling, 31 members of the MWC, Conference-USA, MAC, Sun Belt, and AAC were chosen for this study. The data was collected over a 3-year period from 2012-2014 for all athletic success variables, which were …

Nhl Rule Changes In The Media, Brandon Caryl

Sport Management Undergraduate

The purpose of this study was to determine the impact of the media contributing to the national dialogue involving rule changes in the NHL (National Hockey League). Reporters in the media choose what is published on day to day press releases. What is released is what the consumers are taking in, using various mediums of social media, television, internet, etc. and that is the only knowledge the consumers are getting surrounding a developing story or topic.

This was an important topic to research because discussion in the media, and the way they speak on different topics and news stories is …

Relationship Between Promotions And Attendance At Rochester Red Wings Games, Dan M. Ruehle

Sport Management Undergraduate

The purpose of this research was to determine which, if any, promotions offered by the Red Wings had a stronger impact on motivating fans to attend games. The research question for the study focused on determining what relationship exists between promotional activities and attendance at Rochester Red Wings games. In the past, various studies have been done on broader motivational factors for minor league baseball attendance and the impact of specific promotional categories on MiLB attendance. The most important conclusions drawn from these studies were that promotions held on weekday games were more significant in raising attendance numbers, post-game fireworks …

Professional Hockey Elements Attracting Fans To Ahl Games, Emma Kilmer

Sport Management Undergraduate

The purpose of this study was to determine the relationships between on-ice professional hockey elements and attendance at American Hockey League games. It was important to this study that the AHL was the most successful North American professional hockey league in recent years in terms of increasing attendance and in 2015-16 the league set a record for total fans attending games at around 7 million. Also, recently the NHL and consequently AHL have implemented rules to increase scoring and decrease fighting; therefore it was important to conclude if those changes resulted in changed fan motivation to attend games. It was …

The Motivational Factors That Influence Rugby Fandom In The United States, Mark Glieco

Sport Management Undergraduate

The purpose of this research was to understand the different factors that affect varying levels of rugby fandom. Rugby is currently very popular worldwide but faces extreme competition in the United States, especially from football. This research is important because it will help marketers and sport managers better understand fan motivation in rugby. This will allow them to better market and grow the sport in the United States to compete with American sports.

A sample of 111 participants from a small private college in New York was surveyed for this study. The survey contained primarily quantitative questions, with one open …

An Analysis Of Scholarship Distribution By Division I Softball Coaches, Donovan James Nelson

Graduate Theses and Dissertations

The purpose of this study was to explore fairness factors used by NCAA Division I head softball coaches in scholarship distribution. Research by Hums & Chelladurai introduced Distributive Justice principles to intercollegiate athletics; indicating need was a popular distribution principle. Continued research by Mahony, Hums, & Riemer determined need as a common distribution principle in athletics. Prior to this study, no research has been done to examine distribution principles by NCAA Division I softball coaches based on distributive justice principles. This study used a single scenario of grant-in-aid distribution with six possible decisions coaches make to determine fairness of grant-in-aid …

Beauty And Women's Professional Golf, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price looks at the research linking perceived attractiveness and prizemoney on the LPGA Tour and asks 'What is Beauty?'

Examining The Factors Influencing Organizational Creativity In Professional Sport Organizations, Natalie L. Smith, B. Christine Green

ETSU Faculty Works

Excerpt: Success in marketing requires creativity, and sport marketing is no different (Schwarz & Hunter, 2008).

Understanding The Interdisciplinary Discipline: An Introduction To Sport Management, Calvin Nite, Natalie Bernard

International Journal of Exercise Science

International Journal of Exercise Science 10(6): 818-822, 2017. The International Journal of Exercise Science is going to begin accepting articles for inclusion into a new sport management section of the journal. The purpose of this paper is to introduce the sport management discipline to the readership of this journal and provide an overview of the papers appearing in this special issue. Sport management as an academic discipline is concerned with issues such as organizational, managerial, economic, and marketing theories that inform the operations of different types of sport organizations. In this regard, “sport management is all management practice in all …

Sports Analytics: Why Your Favourite Team Knows More About You Than You Think, Singapore Management University

Perspectives@SMU

t's not just the players being tracked throughout the season Each time German football team Bayern Munich plays a home game, the event generates nine million separate pieces of data. There’s data about what the players do on field gathered from sensors in their uniforms; data from videos of where the crowd moves to at different times in the event and where the bottlenecks are; data on sales at food and clothing concessions and how the crowds move to them; and data on where the workers and volunteers are at every point in the event.

Evaluation Of Attitudes Toward Women’S Collegiate Athletics, Ceyda Mumcu, Gregory Greenhalgh

Sport Management Faculty Publications

While previous research has established a clear connection between attitudes and consumption intention for men’s spectator sports (Dwyer, 2013; Lim, Martin, & Kwak, 2010; Mahony & Howard, 1998; Mahony & Moorman, 1999; Mahony & Moorman, 2000), the attitude-consumption intention relationship has not been studied in the women’s collegiate sports context. The purpose of the current study was to investigate consumer’s attitudes towards women’s collegiate basketball, examine the impact of the components of attitude on consumers’ future consumption intentions, and assess the differences in attitude and consumption intention based on gender and past consumption behavior. Findings supported the Two-Component Model of …

Why Isn't Women's Golf More Popular?, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price looks at the research on the barriers faced by women's sport in getting media coverage, public attention, and commercial support.

Investigating The Impact Of Corporate Social Responsibility On Conative Loyalty In Collegiate Sports, Sunyoong Kim

Graduate Theses and Dissertations

Corporate social responsibility (CSR) has been an important topic in business and other disciplines due to its various benefits for both society (e.g., contributing to public health, safety, education, human rights, community well-being, environment) and organizations (e.g., attracting new customers, enhancing sales of products, developing positive brand image or reputation) (Inoue, 2011; Kim, 2015; Kotler & Lee, 2005; Smith & Westerbeek, 2007). Many consumers expect corporate organizations to demonstrate their commitments and contributions to the community (Marin, Ruiz, & Rubio, 2009; Walker & Heere, 2011). Thus, it is important to satisfy their expectations through social activities since consumers are considered …

An Investigation Of Sport Sponsorship Antecedents And Outcomes Through Levels Of Sponsor Prominence, Benjamin Colin Cork

Graduate Theses and Dissertations

Currently, global sport sponsorship is a multi-billion dollar industry that continues to show strong year-to-year growth (IEG, 2016). Additionally, the current body of sport sponsorship literature has reported the effects of salient attitudinal and behavioral constructs on sponsorship effectiveness. For example, previous studies have indicated that the perceived sincerity and attitude toward a sponsor do positively effect a consumer's behavioral intentions toward a sponsor (Speed & Thompson, 2000; Biscaia, Correia, Rosado, Ross, & Maroco, 2013). Therefore, the purpose of this study is to measure consumer attitudes and behavioral intent toward sponsor, through experimental design, when exposed to one of three …