Marketing Commons^™

Losing Face-To-Face Selling In A Digital World: An Empirical Investigation Of Relationship Selling In The Independent Insurance Agency, Casey Bell

Dissertations

Over the past 20 years, our economy has transformed into a service-based economy as opposed to the previous industrial-based economy. The service industry is growing and rapidly becoming one of the primary sectors of the economy. Relationship selling is crucial to the service industry, especially the property and casualty insurance market—because it involves complex, highly intangible services. Even though consumers use the internet before reaching out to an insurance agent, this does not mean relationship selling is unnecessary. With complex products like property and casualty insurance, relationship selling is crucial to grasp what consumers truly need and understand. The purpose …

2023-July-26-Purple Heart Recipients, Navy Seal Among Quillen College Of Medicine's Class Of 2027, University Marketing And Communication, East Tennessee State University

ETSU News

(July 26, 2023) -- When U.S. Army veteran Jason Ramos began looking into medical schools, he was struck by East Tennessee State University Quillen College of Medicine’s high percentage of military-affiliated students.

“When I applied to and interviewed at Quillen, it became my No. 1 choice,” said Ramos, one of two Purple Heart recipients who are members of Quillen’s Class of 2027. “I did not know a lot about Quillen before I applied but I started researching the school and it quickly moved itself into my No. 1 choice.

“It became the only medical school I wanted to go to,” …

2023-July-24-Passing Of Debra Wilson, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The college lost one of its most faithful supporters, Debra Wilson, PharmD, who passed away on June 22, 2023, in Johnson City Medical Center. She is the wife of Dr. Guy B. Wilson for 35 years. Together, they have been faithful supporters of the college even before its 2005 founding, serving as mentors and employers of countless ETSU pharmacy graduates.

Debra Wilson graduated with honors from the University of Tennessee College of Pharmacy in 1975 and was a 2001 graduate of the University of Pennsylvania Wharton School Executive Management Program. Until her retirement in 2021, Wilson worked for 35-years as …

2023-July-24-The Sky Is The Limit.Pdf, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The advice and guidance of a cherished mentor…?

Simply priceless!

For retired educator Dee Dee Dietrich of Kingsport, inspiring and life-changing words of wisdom came from the late Cora Cox whom she knew from the Presbyterian church they both attended. Ms. Cox was also a well-known educator and teacher of special education.

Knowing that Dee Dee’s college plans were to major in English and minor in elementary education, Ms. Cox invited her to sit in on a class she was teaching for kids with autism.

Seeing Ms. Cox in the classroom with these students and hearing her stories about the …

2023-July-24-Etsu Launching Community Music School, University Marketing And Communication, East Tennessee State University

ETSU News

(July 24, 2023) – The Department of Music at East Tennessee State University has launched a new Community Music School, a program that provides high-level music training to students of all ages and skill levels in the Appalachian Highlands. 

“Our talented faculty are thrilled to offer this instruction,” said Dr. Roya Farzaneh, named artistic director of the program. “We can help beginner students lay an excellent foundation as well as offer advanced students challenges that will take their music abilities to the next level.”

The Community Music School offers a range of classes and events. There are comprehensive music …

The Effects Of Commitment And Trust On The Relationship Between Service Quality And University Brand Loyalty In Time Of Crisis, Dongjun Rew, Wonsuk Cha, Joo Y. Jung

Management Faculty Publications

Existing literature on university brand loyalty (UBL) has less focused on a marketing-oriented perspective, or relationship marketing, and its impact on testing UBL. The aim of this study is to identity the roles and impacts of trust and commitment, which are main factors that create a relationship, in the relationship between university service quality, student satisfaction (SAT), and UBL and discuss its implications for university approaches of the marketing-oriented perspective. A self-report study was conducted with a total sample of 301 undergraduate students from four universities in the USA. PLS-SEM and path analysis were employed to test each hypothetical relationship. …

2023-July-21-Etsu Scientists Part Of Groundbreaking Team Studying Massive Stars, University Marketing And Communication, East Tennessee State University

ETSU News

(July 21, 2023) – A team of scientists from around the world have launched a groundbreaking study aimed at analyzing the most massive stars near the Milky Way.

A pair of East Tennessee State University professors are part of this international team. From discoveries entirely new to science to books about little-known maladies, Ignace and Erba are members of an ETSU faculty that regularly generate cutting-edge scholarship.

“This study, and all the papers that will follow, will produce scores of scientific insights,” said ETSU’s Dr. Richard Ignace and Dr. Christi Erba, both members of the Department of Physics and …

2023-July-21-Etsu's Reece Museum Secures $65,000 Grant, University Marketing And Communication, East Tennessee State University

ETSU News

The Reece Museum has received $65,000 in grant funding from the Henry Luce Foundation to support “The Sammie L. Nicely Collection: Black Appalachian & African American Art Project.” Named for artist Sammie L. Nicely, this growing collection of post-modern and contemporary art explores Black imagery and themes, representing a variety of media and forms.

The museum received 50 artworks from Nicely’s personal collection in 2021 and since then has been actively collecting additional pieces that support Nicely’s legacy as an artist and educator, advancing cultural awareness and promoting the arts in his native region. 

This funding will further support research …

2023-July-21-Social And Politically Engaged Art, University Marketing And Communication, East Tennessee State University

ETSU News

(July 21, 2023) Artists who speak through their work on the issues of the day are invited to enter the 2023 “FL3TCH3R Exhibit: Social & Politically Engaged Art” at East Tennessee State University.

This international juried exhibition will run from Oct. 2-Dec. 8 at the Reece Museum. Now in its 11^th year, this event represents the spirit of social and political movements of the U.S. and the world. Educator, artist and activist Adam DelMarcelle, who lost his brother to a fentanyl overdose, shares his message of the power of art to disrupt, resist and document human existence.

The …

2023-July-20-Roach Appointed To Tennessee Council On Developmental Disabilities, University Marketing And Communication, East Tennessee State University

ETSU News

(July 20, 2023) Helping students of all abilities succeed is a professional and personal passion for Dr. Evelyn N. Roach, director of the East Tennessee State University Curriculum Innovation Center.

Her work in this space will be elevated with her recent appointment to the Tennessee Council on Developmental Disabilities, which is made up of Governor-appointed private citizens who either have a disability or are a family member of a person with a disability. The council supports many different leadership and advocacy trainings for Tennesseans with disabilities, family members and professionals who serve the disability community. Helping people find and …

2023-July-19-Bestselling Author Imani Perry To Headline Etsu Conference, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) – Critically acclaimed author Dr. Imani Perry will serve as the keynote speaker for East Tennessee State University’s fifth annual Equity and Inclusion Conference. The conference, open to the public, will take place Sept. 28-30 and will be held entirely in-person for the first time since the pandemic.

Perry is renowned for her work that explores the intersections of history, race, law and culture. Born in Birmingham, Alabama, in the aftermath of the horrific 16th Street Baptist Church bombing, Perry’s life and work have been deeply imbued with a commitment to justice and progressive change.

Perry’s academic …

2023-July-19-Toward A Trauma-Informed Approach, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) Implementing trauma-informed care into organizational culture is the focus of an upcoming virtual talk in the Resilience Presentation Series of the East Tennessee State University/Ballad Health Strong BRAIN Institute.

Chris Moynihan and Nic Shields will speak on “Implementing a Trauma-Informed Approach: The Attachment, Regulation and Competency Framework” on Monday, Aug. 7, from 10:30 a.m.-noon via Zoom (registration link: tinyurl.com/37kasyt7).

Incorporating trauma-informed care into an organizational culture can be challenging. In their presentation, Moynihan and Shields will focus on lessons learned from their organization’s multi-year efforts to implement the Attachment, Regulation and Competency Framework as an approach …

2023-July-19-Etsu To Cohost International Rural Nursing Conference, University Marketing And Communication, East Tennessee State University

ETSU News

(July 19, 2023) A conference addressing the unique and varied health aspects of rural and remote communities and focusing on culture, global health, policy and interdisciplinary professional issues will be held in Johnson City Wednesday-Friday, July 26-28.

The 2023 International Rural Nursing Conference: Rural Health Equity in Practice, Education and Research will bring together nurses and other health care professionals, as well as educators and researchers, from all over the world to share research and propose solutions to nursing problems that affect all. The event, which will take place at the Carnegie Hotel, is hosted by the Rural Nurse Organization …

2023-July-18-Students With Business Ideas Can Find The Help They Need At Etsu Innovation Lab, University Marketing And Communication, East Tennessee State University

ETSU News

(July 18, 2023) Students bitten by the entrepreneurship bug may find their college years to be the ideal time to try their hand at it. And East Tennessee State University provides a great place to do just that with its Innovation Laboratory.

The Innovation Lab, a part of the ETSU Research Corporation, is a high-tech business incubator that assists aspiring entrepreneurs in developing emerging technologies from concept through commercialization. With a focus on identifying and generating solutions to global problems, it is committed to championing entrepreneurs and building a cooperative hub and network that is a catalyst for …

2023-July-18-Etsu Chief Of Police Recognized Nationally, University Marketing And Communication, East Tennessee State University

ETSU News

(July 18, 2023) – At a conference in Las Vegas this month, East Tennessee State University’s Chief of Police and Director of Public Safety Cesar Gracia earned a special recognition as a finalist for Campus Safety Director of the Year, hosted by Campus Safety Magazine.  

It’s a prestigious, national honor.

But Gracia doesn’t want the credit.  

“Our officers work 12-hour shifts and not only respond to calls of service, but they also provide foot patrols and engage our campus community in an effort to maintain a safe living and learning environment,” he said. “Our dispatchers are also dedicated to our …

2023-July-18-Etsu Alumni Association Announces New Officers, Directors, University Marketing And Communication, East Tennessee State University

ETSU News

(July 18, 2023) A new slate of officers and directors will lead the ETSU National Alumni Association during the upcoming year.

Tom Tull, an MBA graduate from the East Tennessee State University Class of 1995, has been elected as president. Tull has over 30 years of health care experience and is a longtime member of the Ballad Health team, where he currently serves as vice president and chief experience officer.

Serving as president-elect is Dr. Virginia Bieber, a three-time graduate of ETSU whose degrees include an M.S. in clinical nutrition and an Ed.D. in educational leadership and policy …

2023-July-17-Veterans Encouraged To Apply For Etsu Strive Program, University Marketing And Communication, East Tennessee State University

ETSU News

(July 17, 2023) – STRIVE, a free entrepreneurship training program for veterans, reserve and National Guard members, is taking applications for a course that begins September 14. 

East Tennessee State University is the second institution in the nation to host a STRIVE program thanks to a partnership with Syracuse University’s Institute for Veterans and Military Families, also known as IVMF.

Course starts Sept. 14

“Helping those who have or are currently serving our country is an incredible honor,” said ETSU’s Mark Bays, director of the Tennessee Small Business Development Center. “Nationwide, IVMF has assisted more than 70,000 veteran entrepreneurs, …

Cancel Anytime! How Easy Cancellation Options Enhance Purchase Intentions For Services That Require Long-Term Commitments, Sohyeon Park, Kacy Kim, Seolwoo Park, Yung Kyun Choi, Sukki Yoon

Marketing Department Faculty Journal Articles

The authors recognize that an uncertain environment associated with prolonged pandemic conditions have made consumers reluctant to make long-term contractual commitments in various retail contexts. Hypothesizing that retailers might offer cancellation options to motivate consumers to undertake long-term commitments, the authors conduct two studies in which cancellation messages accompany ads for an online language course and a gym membership. Findings indicate that retailers can alleviate the pressures associated with long-term commitment decisions and can heighten purchase intentions by providing cancel options for consumers who register for services requiring long-term but not short-term commitments. Perceived goal achievability is identified as an …

The Effect Of Technostress On The Motivation To Teach Online In Higher Education Before And During The Covid-19 Pandemic: Perceptions Of Business Faculty, Stacy Boyer-Davis, Kevin Berry, Amy Cooper

International Journal for Business Education

This study investigated the relationships among technostress creators (techno-complexity, techno-insecurity, techno-invasion, techno-overload, and techno-uncertainty) on the motivation to teach online using the Motivation to Teach Online – Faculty Version scale. Data were collected from faculty members of the Management and Organizational Behavior Teaching Society (MOBTS), a member of the AACSB Business Education Alliance, and the American Society of Business and Behavioral Sciences (ASBBS), an interdisciplinary professional organization comprised of faculty teaching in accounting, finance, management, marketing, organizational behavior, and computer information systems early 2020 (N = 307). The findings indicated that techno-stressed faculty are less motivated to teach online. Techno-insecurity …

2023-July-13-Etsu Launches Hospitality And Tourism Concentration, University Marketing And Communication, East Tennessee State University

ETSU News

(July 13, 2023) – For those who enjoy facilitating unforgettable experiences and who hope to shape the future of a vibrant and evolving industry, East Tennessee State University is launching a hospitality and tourism concentration. 

The new concentration starts this fall. 

“The hospitality and tourism concentration opens doors to a multitude of career opportunities for tomorrow’s industry leaders,” said Dr. Dana Harrison, chair of the Department of Management, Marketing and Supply Chain. “Regardless of students’ diverse passions and interests, this concentration will provide a premiere unparalleled education and immersive experiences with organizations in the region.” 

It is available within …