Marketing Commons^™

2023-October-01-Celebrating Founders Week, University Marketing And Communication, East Tennessee State University

ETSU News

A message from President Brian Noland

East Tennessee State University was founded in 1911 with the goal of improving the quality of life for people in the region and beyond. However, the roots of this institution began to grow in 1909 when the citizens of our region sought to convince Governor Malcolm R. Patterson to locate the East Tennessee Normal School in Johnson City. 

Over the course of two years, community members worked to secure resources, persuade policymakers, and build unified support for the creation of the school here. They were successful in their endeavor because they demonstrated resourcefulness unmatched …

2023-October-01-Campus Conversations Etsu Elevates, University Marketing And Communication, East Tennessee State University

ETSU News

Campus Conversations with President Dr. Brian Noland

Campus Conversations is a new series that gives ETSU President Dr. Brian Noland the opportunity to go in-depth with leaders across the institution to learn more about and share some of the exciting initiatives that are underway here at East Tennessee State University. For this inaugural episode, Dr. Noland spoke with Dr. Susan McCracken and Nathan Farnor, two of the driving forces for the ETSU Elevates program. 

Transcript

President Noland: Thank you for joining us for a new series that we're starting on campus called "Campus Conversations," an opportunity for me to go …

2023-October-01-Etsu Moon Shot For Equity, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU community is working together to ensure that more underrepresented students and other underserved populations realize their dream of a college degree through the Moon Shot for Equity initiative.

Moot Shot for Equity focuses on removing systemic barriers for students through 15 best practices that can help increase access to higher education for all students, and, more importantly, ensure their long-term success.

Video Transcript

T-minus three, two, one.

Dr. Brian Noland:

As I reflect upon the university's engagement with EAB and the Moon Shot initiative, I'm excited by the opportunities for our outreach, our engagement but our intervention to …

2023-October-01-Renowned Health Policy Leader To Speak At Carnegie Hotel On Nov. 7, University Marketing And Communication, East Tennessee State University

ETSU News

Christopher, executive director of the National Collaborative for Health Equity (NCHE), will speak on Tuesday, Nov. 7.

Dr. Gail C. Christopher, a nationally recognized leader in health policy known for her work bringing holistic health and diversity concepts into public sector programs and policy, will give a free public lecture at East Tennessee State University next month. 

Christopher, executive director of the National Collaborative for Health Equity (NCHE), will speak on Tuesday, Nov. 7, in the Grand Soldiers Ballroom at the Carnegie Hotel at 6 p.m. A meet and greet reception will take place at 5:30 p.m. 

This is the …

2023-October-01-A Conversation With Etsu Faculty Dr Blair Reece, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Blair Reece spends most of her time in the classroom and clinical setting teaching medical students how to diagnose and treat patients.

However, her favorite thing to teach her students is how to talk to patients. 

“I love teaching students how to have difficult conversations,” said Reece, an assistant professor at East Tennessee State University’s Quillen College of Medicine. “I think that’s a really important part of our job, especially as internal medicine physicians. I have to have difficult conversations all the time, and you don’t just wake up knowing how to have those conversations.”

Reece helps her students …

2023-October-01-Campus Conversations- I Give A Buc, University Marketing And Communication, East Tennessee State University

ETSU News

In this episode of Campus Conversations, President Noland sits down with Desmond Pierce from ETSU Athletics to discuss the “I Give a Buc” campaign and the “Be Great” initiative to support the holistic development of ETSU's student athletes.

Zero Textbook Cost Syllabus For Mkt 3600 (Marketing Information For Decision Making), Kapil Bawa

Open Educational Resources

Have you ever wondered how marketers get information about markets, determine what consumers want and decide how to position products? Or how pollsters, scientists and researchers can manipulate the design of a survey or a research study to get the findings that they want? Or why some polls seem to be “stacked” to show overwhelming support or opposition to a particular issue?

This course reveals those techniques and tactics, and helps you learn how to critically evaluate the quality of the information you are exposed to on a daily basis. It provides an introduction to marketing research methods, marketing analytics …

2023-October-01-The State Of The University In, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-October-01-Etsu Board Of Trustees To Hold Quarterly Meeting Nov 17, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Board of Trustees will hold its quarterly meeting and several committee meetings on Friday, November 17.

All meetings will be conducted in person at the D.P. Culp Student Center, East Tennessee Room.

Meetings are scheduled as follows:

• Academic, Research, and Student Success Committee – 8 a.m.
• Finance and Administration Committee – 9:45 a.m.
• Audit Committee – 11:30 a.m.
• Board of Trustees Meeting – 1:30 p.m.

Committee meeting times are approximate and will begin following the conclusion of the previous meeting. The meetings are open to the public and will be conducted permitting participation by electronic or …

Sports Marketing And Branding Among Gen Z And Their Digital Associations, Jordan C. Basso

Student Publications

This study addresses the intersection between sports marketing and branding among Generation Z, investigating the challenges, opportunities, and evolving dynamics in the digital realm. The problem at hand revolves around the intricate web of issues faced by athletes and stakeholders, including the implementation of Name, Image, and Likeness (NIL) rules, ethical considerations, and the transformative impact of social media. Background information was gathered from peer-reviewed literature. Using a qualitative research method, five participants from diverse sporting backgrounds provided insights through interviews. The participants were asked questions in a semi-formal setting about their personal experiences, background and understanding, education on these …

2023 October, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for October of 2023.

2023-September-28-'Saddle Up, Bucs!'- Etsu To Celebrate Fall 2023 Homecoming.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Hold on to your cowboy hats and get ready to “Saddle Up, Bucs” for East Tennessee State University’s fall 2023 Homecoming. Set against the backdrop of a wild west theme, students, faculty, staff and the community are gearing up to celebrate from Oct. 2-8. “We are so excited for the week ahead,” said Cadee Warren, Student Government Association secretary of state and Homecoming chair. “I hope everyone enjoys the events we have planned for this year and will use this time to come together and celebrate the wonderful university that we get to call home.” Celebrations begin next week …

2023-September-28-Great Places To See Fall Color At Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As September gives way to October each year, this region becomes awash in color when the trees turn from green to brilliant shades of gold, crimson and orange. The East Tennessee State University campus features several great places to enjoy this spectacle.

Amphitheatre

The grounds surrounding ETSU’s landmark Amphitheatre provide the stage for plenty of fall color, from the bright gold gingko biloba leaves to the crimson leaves of the dogwood.

Carillon

The ETSU Foundation Carillon and Alumni Plaza is a great vantage point to see maple leaves in a variety of red and orange shades, as well as many …

2023-September-28-Etsu Inducting New Rotc Hall Of Fame Members.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s ROTC Program is inducting new members into its Hall of Fame. The storied ROTC program, a unit assigned to ETSU for more than half a century, has commissioned over 1,500 second lieutenants.

The Hall of Fame class of 2023 will be honored in a ceremony scheduled for Thursday, Oct. 5, at 2 p.m. in the Grand Soldiers Ballroom at the Carnegie Hotel in Johnson City. The event is free and open to the public and corresponds with ETSU Homecoming.

The inductees include:

Gary McAllister

a retired colonel. He graduated from ETSU in 1983, serving in …

A Gentle Introduction To Chatgpt, Steven W. Holloway

Libraries

A guest lecture on the state of commercial generative transformer technology, mid-2023, to a general audience at Staunton Public Library.

2023-September-27-Appreciate The Beauty Of Appalachia This Fall.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With a symphony of colors emerging in the highest elevations of the Appalachian Highlands, East Tennessee State University’s Travis Watson hopes regional leaf peepers appreciate the raw beauty of the area.

“The botanical diversity of the Southern Appalachian forests, consisting of over 100 species of deciduous hardwoods, provides a broad color palette and can provide a slightly longer display than the maple-dominated forests of the Northeast,” said Watson, the university’s campus arborist.

For Watson, a few trees are especially striking:

Maples are “the star of the show, and sugar maple is my favorite because I love the orange-to-yellow gradient …

2023-September-27-Revitalized Bud Frank Theatre Coming To Life.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

For years, the Bud Frank Theatre was the site of many performances and productions at East Tennessee State University, and it will continue to be a hub for the arts with the new “Cinema at the Bud Frank Theatre.”

The theater will serve the community as a site of entertainment and enrichment – and the only art cinema in the region outside of Asheville, North Carolina.

“This is important, because half of the films released – indeed, half the Oscar contenders – do not play in Northeast Tennessee on initial release,” said Dr. Matthew Holtmeier, an associate professor in the …

2023-September-27-Etsu Planning Founders Week, Oct 9-13.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The inaugural East Tennessee State University Founders Week, Oct. 9-13, is a celebration that is more than a century in the making.

Founders Week commemorates ETSU’s founding in October of 1911, and will include a variety of events that underscore the university’s ongoing commitment to improve the lives of the people of this region.

“Since it was founded as East Tennessee Normal School in 1911, this institution has served the region as a beacon of knowledge, innovation and service,” said ETSU President Dr. Brian Noland. “Founders Week is a recognition of the longstanding community support that has allowed this …

2023-September-26-Etsu Announces Summer 2023 Dean's List.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University has announced the names of students who attained a grade point average qualifying them for inclusion in the dean’s list for summer 2023.

To receive this honor, undergraduate students must pass a minimum of 12 credits (excluding audits, incompletes, repeats, and pass/fail) with no grade below B- in any course taken, and a grade point average of at least 3.5 on a 4.0 scale.

2023-September-26-Etsu Hosting 'These Shining Lives' Oct 5-8.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The Department of Theatre and Dance at East Tennessee State University will open its 2023-24 season early next month with “These Shining Lives” by Melanie Marnich.

Shows are scheduled at 7:30 p.m. Oct. 5-7, with a 2 p.m. performance on Oct. 8.

Each of the performances happen at the Bert C. Bach Theatre in the ETSU Martin Center for the Arts.

“When the Radium Dial Company opened in Ottawa, Illinois in the 1920s, the owners of the company already knew that the radium paint used to illuminate its watches was toxic, yet they offered good pay to young women in …