2023-October-10-U.S. Air Force Band, Singing Sergeants Coming To Etsu.Pdf,
2023
East Tennessee State University
2023-October-10-U.S. Air Force Band, Singing Sergeants Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
The United States Air Force Band and Singing Sergeants are coming to the Appalachian Highlands.
The concert featuring these highly regarded musical ensembles is set for Tuesday, Oct. 24, at 7:30 p.m. at the ETSU Martin Center for the Arts.
“These premier ensembles are incredible to experience, and our department is honored to host such a prestigious concert,” said Dr. Alan Stevens, chair of the Department of Music. “The musical versatility of both the band and choir is impressive to experience individually, and they are absolutely extraordinary when they perform together. We invite the public to attend.”
The …
Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram,
2023
Loyola University Chicago
Curating A Consumption Ideology: Platformization And Gun Influencers On Instagram, Jenna M. Drenten Ph.D., Lauren Gurrieri, Aimee Dinnín Huff, Michelle Barnhart
School of Business: Faculty Publications and Other Works
This study explores how a platform enables social media influencers to promulgate a consumption ideology. We show how gun influencers, or “gunfluencers,” use Instagram to link products, activities, and meanings to Second Amendment ideology – a gun-centric belief system in the United States colloquially known as “2A ideology.” Through a qualitative study of 25 Instagram gunfluencers, we identify a process of curating a consumption ideology wherein social media influencers employ four curatorial tactics: glamourizing, demystifying, victimizing, and tribalizing. Findings suggest gunfluencers extend audiences and leverage algorithms to prescribe and model how supporters of 2A ideology should look, act, speak, feel, …
2023-October-10-Etsu Elevates Pitch Competition Winners.Pdf,
2023
East Tennessee State University
2023-October-10-Etsu Elevates Pitch Competition Winners.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
Nine East Tennessee State University student teams took the stage on Monday, Oct. 9, to pitch their ideas to tackle community challenges. A panel of judges selected three prize winners, and the crowd voted for its favorite.
In total, the ETSU Elevates Pitch Competition invested $25,000 into the region. The pitch competition kicked off the university’s inaugural Founders Week, a celebration of ETSU’s history and mission to improve the lives of the people of the region.
ETSU Elevates featured nine projects that paired students with nine different community partners to address an economic, social or environmental issue of their …
2023-October-07-Etsu Unveils New ‘Running Bucky’ Logo.Pdf,
2023
East Tennessee State University
2023-October-07-Etsu Unveils New ‘Running Bucky’ Logo.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
Bucky, East Tennessee State University’s energetic mascot, has taken on different looks through the years.
None have been as popular, though, as the “running Bucky,” a vault logo generally reserved for retail to maintain ETSU history but not generate confusion with the current university brand.
But at Saturday’s Homecoming football game against Mercer, ETSU unveiled a new version of “running Bucky.”
“From alumni to students, there has been so much demand for this Bucky,” said Barb Mason, director of Trademark Licensing at ETSU. “We are so excited to offer this exciting new design.”
The new logo is a more …
2023-October-06-Etsu Again Hosting Bands Of America.Pdf,
2023
East Tennessee State University
2023-October-06-Etsu Again Hosting Bands Of America.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
East Tennessee State University will again host one of the Bands of America regional championships, an esteemed honor that only a few dozen locations across the United States enjoy.
The event begins at 9:30 a.m. on Saturday, Oct. 21, at the ETSU Ballad Health Athletic Center.
“We are so excited to host this event again and meet the scores of talented students participating,” said Dr. Joe Moore, director of athletic bands and an associate professor in the Department of Music at ETSU. “This means so much to ETSU, the community and the entire Appalachian Highlands.”
High school bands from across …
2023-October-05-Etsu’S Hosting Viewing Party For Partial Eclipse.Pdf,
2023
East Tennessee State University
2023-October-05-Etsu’S Hosting Viewing Party For Partial Eclipse.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
On Saturday, Oct. 14, the sun and moon are going to put on a celestial show.
A solar eclipse will cross South, Central and North America and will be visible to much of the United States. East Tennessee State University plans to take advantage.
The university will host a public viewing.
“If you have never seen an eclipse before, even a partial one, it is an incredible experience,” said Dr. Gary Henson, a professor in the Department of Physics and Astronomy.
The department will set up telescopes with solar filters so the sun can be viewed safely. Volunteers …
2023-October-05-2024-2025 Etsu Scholarship Application Now Open.Pdf,
2023
East Tennessee State University
2023-October-05-2024-2025 Etsu Scholarship Application Now Open.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
The 2024-2025 scholarship application at East Tennessee State University is now open to current and prospective college students.
ETSU’s Office of Financial Aid & Scholarships launched the scholarship application on October 1.
“The application is a student's gateway to a range of scholarships available at ETSU,” said Ronda Gross, ETSU’s assistant director of scholarships. “We have hundreds of scholarships to award to students.”
The deadline to submit the ETSU scholarship application is March 1, 2024, but students are encouraged to complete it as soon as possible.
“The scholarships typically range from $500 to $5,000 per year,” Gross said. “Most of …
2023-October-04-Etsu Student Interning With Influential Federal Contractor.Pdf,
2023
East Tennessee State University
2023-October-04-Etsu Student Interning With Influential Federal Contractor.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
As a student in East Tennessee State University’s Department of Computing, Andrew McDonald understands what it takes to find employment.
A quality internship, he said, is “probably the biggest factor if a cybersecurity student wants to score a job right after graduating.”
McDonald is in a good place.
For months, McDonald interned – and now works part time – with Core4ce, a federal contractor based in Northern Virginia that provides cybersecurity services and solutions to customers including the United States Department of Defense.
He had a role on the company’s research and development team, working on a cybersecurity …
2023-October-04-‘Near Ideal’ Conditions For Fall Color.Pdf,
2023
East Tennessee State University
2023-October-04-‘Near Ideal’ Conditions For Fall Color.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
The warm, sunny and dry weather has been especially favorable for vibrant fall color.
That’s the latest report from Travis Watson, campus arborist at East Tennessee State University.
“The drier weather has provided lots of sunshine during the day for sugar production and the cool nights combined with shortening daylight hours have set the wheels in motion for change,” said Watson. “As long as we continue to see some sporadic rainfall, conditions are near ideal.”
Watson predicts a breathtaking display of fall color this year. Peak color in the area’s highest elevations is likely over the next two …
2023-October-04-Man Wrongly Convicted Of Murder Speaking At Etsu.Pdf,
2023
East Tennessee State University
2023-October-04-Man Wrongly Convicted Of Murder Speaking At Etsu.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
In 1985, law enforcement officials arrested Anthony Ray Hinton for the murder of two fast food managers in Birmingham, Alabama. Until 2015, Hinton was behind bars.
There was one catch: Hinton didn’t actually commit the crimes.
“A virulent brew of racism, prosecutorial misconduct, poverty and cruel indifference to the innocence of this man led to his incarceration,” said Dr. Daryl Carter, professor of history, associate dean for community relations and outreach and director of the Black American Studies Program at ETSU.
Hinton is coming to ETSU next week to share his story.
The author of two well-received books, “The …
2023-October-04-Great Lecture Series Highlights Expertise Of Etsu Faculty.Pdf,
2023
East Tennessee State University
2023-October-04-Great Lecture Series Highlights Expertise Of Etsu Faculty.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
The inaugural East Tennessee State University Great Lecture Series will begin on Friday, Oct. 13, with a lecture featuring ETSU faculty members Dr. Alissa Lange and Dr. Mary Mullins.
The new lecture series celebrates and showcases the work of faculty members who have recently been promoted to full professor at ETSU. Faculty play an integral role in the mission of ETSU through their teaching, research and service, and this new lecture series provides them an opportunity to share their work with the broader community.
The first installment on Oct. 13 will begin at 2 p.m. in the East Tennessee Room, …
2023-October-03-Visiting Researcher Shows Student Pharmacists Drug Discovery Process,
2023
East Tennessee State University
2023-October-03-Visiting Researcher Shows Student Pharmacists Drug Discovery Process, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
A top natural products research scientist from Colombia visited East Tennessee State University Bill Gatton College of Pharmacy last week to meet with student pharmacists and help demonstrate the drug discovery process.
Dr. Ruben Torrenegra, who was recognized in 2018 by the government of Colombia as one of its top scientists, has helped make possible the college’s drug discovery program since 2008 when he partnered with Dr. Victoria Palau, Professor Emerita of Pharmaceutical Sciences, who started her cancer research with plants when she came to ETSU in 2007.
Torrenegra has helped train sixty ETSU student pharmacists in cancer research with …
2023-October-03-Roundup- Arts Events At Etsu In October.Pdf,
2023
East Tennessee State University
2023-October-03-Roundup- Arts Events At Etsu In October.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
Just as the leaves begin to change across the Appalachian Highlands, there are more than a dozen arts-related events happening at East Tennessee State University in October.Many events are open to the community, most at little or no cost.
ETSU is home to a vibrant arts community. And from musical performances to exhibits, there’s something for every art and culture enthusiast.Read on for more.
Department of Music
On Oct. 6, Heather Killmeyer will give an evening recital at 7:30 p.m. at the ETSU Martin Center for the Arts.
The ETSU Wind Ensemble and Concert Band will give their …
2023-October-02-Etsu Announces Winners Of 2023 Alumni Classic.Pdf,
2023
East Tennessee State University
2023-October-02-Etsu Announces Winners Of 2023 Alumni Classic.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
The 56th annual East Tennessee State University Alumni Golf Classic was held at Cattails at MeadowView in Kingsport on Friday, Sept. 22.
ETSU alumni, friends, faculty, staff, students and volunteers were present for the two-person select-shot tournament held by the ETSU National Alumni Association. Golfers chose from one of eight divisions: the Gold Division for players with a handicap of 10 and under; the Blue Division for those with a handicap of 11-20; the White Division for players with a handicap of 21 or more; faculty/staff; women; Greeks; seniors; and co-ed (male/female).
The champions of the Gold Flight were Jim …
2023-October-02-Dozens Take Oath Of Citizenship At Etsu.Pdf,
2023
East Tennessee State University
2023-October-02-Dozens Take Oath Of Citizenship At Etsu.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
Nearly 100 people took their oath of citizenship in front of a large crowd of guests and friends on Friday, Sept. 29. The Honorable J. Ronnie Greer, U.S. District Judge for the Eastern District of Tennessee and a graduate of ETSU, presided over the ceremony.
This marked the second time that ETSU hosted a naturalization ceremony after becoming the first higher education institution in East Tennessee to host one in 2018.
Following their oath of allegiance, the new U.S. citizens received certificates of citizenship, as well as American flags from the Daughters of the American Revolution.
2023-October-02-Voces8, ‘Rolls-Royce Of A Cappella Ensembles,’ Coming To Etsu.Pdf,
2023
East Tennessee State University
2023-October-02-Voces8, ‘Rolls-Royce Of A Cappella Ensembles,’ Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University
ETSU News
The group known as the “Rolls-Royce of a cappella ensembles” is coming to the Appalachian Highlands.
VOCES8, a 2023 Grammy-nominated British vocal ensemble, performs at the East Tennessee State University Martin Center for the Arts on Wednesday, Oct. 18, at 7:30 p.m.
“This is an exceptional opportunity for the community to come and hear an incredibly talented choral group,” said Dr. Alan Stevens, chair of the Department of Music. “When it comes to a cappella ensembles, VOCES8 is one of the best in the world.”
The group tours globally, performing an extensive repertoire. The music is versatile and …
Let's Speculate About It: When And Why Consumers Want To Discuss Mystery Products,
2023
University at Albany, State University of New York
Let's Speculate About It: When And Why Consumers Want To Discuss Mystery Products, Aleksandra Kovacheva, Hillary Wiener
Marketing Faculty Scholarship
Research suggests that mystery products can be appealing to consumers and can motivate interest and purchase. In this paper, we examine a different benefit of these offerings – their effect on driving conversation. We propose that such products can prompt a conversation due to their ability to motivate joint speculation, or the process of thinking about possible resolutions of the uncertainty with others. We define this novel driver of conversation, delineate it from related constructs, and situate it in the literature. We then provide initial evidence for the proposed theory in seven studies (n = 2,835), demonstrating that mystery …
Delivery Preferences Of Omnichannel Consumers,
2023
University of Arkansas, Fayetteville
Delivery Preferences Of Omnichannel Consumers, Dinesh Gauri
Marketing Faculty Publications and Presentations
Customers are demanding faster, convenient, and affordable delivery options. Retailers that can meet these demands will be better positioned to succeed in the competitive e-commerce market. This report of US Shoppers provides key insights on the current trends in delivery preferences for shopping,
Mktg 664: Methodology Ii: Measurement & Scaling,
2023
University of Mississippi
Mktg 664: Methodology Ii: Measurement & Scaling, Gary K. Hunter
GMAS Course Syllabi
No abstract provided.
2023-October-01-Etsu Bluegrass Wins Big At National Conference,
2023
East Tennessee State University
2023-October-01-Etsu Bluegrass Wins Big At National Conference, University Marketing And Communication, East Tennessee State University
ETSU News
Dozens of faculty, alumni and students represented East Tennessee State University at the 2023 International Bluegrass Music Association World of Bluegrass Conference in Raleigh, North Carolina – one of the most significant bluegrass events in the world. Several ETSU faculty and alumni from the ETSU Bluegrass, Old Time and Roots Music Studies Program earned nominations for awards, and four took home honors in their respective categories.
Artist in Residence and Grammy winning artist Tim Stafford won Songwriter of the Year. Stafford’s band Blue Highway took home Event of the Year for their annual Blue Highway Fest.
Guitar Player of the …
