Marketing Commons^™

The Crusading Days Of Jackie Stewart: Evaluating The Development Of Safety In Motor Racing During The 1960s., Alex Twitchen

Journal of Motorsport Culture & History

This article critically evaluates the contribution of Jackie Stewart in making motor racing a safer sport for competitors. It challenges the validity of the popular assumption that Jackie Stewart by himself developed a ‘culture of safety’ that transformed the sport. Instead, the role of other individuals are identified alongside the importance of three social processes. These processes are identified as the changing balance of power between different masculine identities, the development of commercial sponsorship and a growth in the coverage of the sport on television.

The development of motor racing from the 1960s onwards as a safer sport in which …

Book Review- Racing With Rich Energy: How A Rogue Sponsor Took Formula One For A Ride., James Miller

Journal of Motorsport Culture & History

No abstract provided.

Book Review: I Was A Nascar Redneck: Recollections Of The Transformation Of A Yankee Farm Boy To A Southern Redneck In The Golden Era Of Nascar And Beyond., Quinn Beekwilder, Daniel Dean

Journal of Motorsport Culture & History

No abstract provided.

Gift Sharing On Social Media: What Drives It?, Mira Lee, Yoon-Hee Kang

Asia Marketing Journal

This study examines factors influencing gift sharing on social media. An online survey gathered data from American adults. It investigates how motivations for social media content posting, gift attributes, giver characteristics, and recipient reactions affect gift-sharing behavior. Findings show self-expression motives in content posting drive sharing, while social interaction motives do not. Gifts perceived as experiential and expensive are more likely to be shared. Recipient-centric gifts positively influence gift sharing, while giver-centric gifts hinder sharing. Attitude towards the gift predicts sharing, while appreciation does not. The study enhances understanding of gift sharing on social media and offers marketing insights for …

Winning Back Attendance: Effects Of Winning Performance, Online Search, And The Mlb Rule Changes For More Dynamic Games, Rhino Kim, Sue Ryung Chang

Asia Marketing Journal

As Major League Baseball (MLB)’s continuous decline in popularity has caused its game attendance to drop gradually, the league makes a desperate attempt such as game rule changes to remain relevant. Along with the introduction of new rules to make games more dynamic such as the pitch clock, bigger bases, and defensive shift limitations, it is important for MLB franchises to understand drivers for game attendance. We focus on the effect of accumulated winning performance of the two teams on game attendance, one of the key drivers of game attendance, and investigate how it is influenced by consumer and industry …

The Effects Of Self-Development, Self-Therapy, And Self-Presentation Motivations On Quality Of Life, Visitor Loyalty, And Omnivorous Cultural Engagement Through Visitor Satisfaction In Art Museums: Examining The Moderation Effect Of Age And Attitude Toward Sns Posting, Minyeong Yi, Suna La

Asia Marketing Journal

This study investigates the fulfillment of self-motivation including self-development, self-therapy, and self-presentation on the outcomes such as subjective quality of life, omnivorous cultural engagement, and visitor loyalty via visitor satisfaction in art museums. The analyses on 285 valid survey responses demonstrated that fulfillment of self-development and self-therapy needs have significant positive influence on visitor satisfaction. The effect of fulfilling self-presentation need on visitor satisfaction was found to be moderated by attitude toward SNS posting, while the age factor, based on generations, did not show a significant moderation effect. It was also found that visitor satisfaction positively influences visitor loyalty, including …

Updated Reviews And Trends In Consumer Neuroscience, Jin Ho Yun

Asia Marketing Journal

Consumer neuroscience methods have become prevalent in marketing research. Despite their proven significance, very little marketing research has addressed their applications in Asia. Thus, this review aims to introduce practical integrations with consumer neuroscience and marketing research and how they can be carefully applied to these fields, with some identified caveats. Specifically, I review the recent literature from top marketing and science journals to (1) highlight substantial applications of updated neuroscientific methods to marketing research and neuroforecasting approaches, (2) discuss the additional potential of computational models in these applications, and (3) offer a simple framework that adopts a multi-method approach …

Understanding The Continuance Intention To Use Chatbot Services, Jeeyeon Kim, Yiling Li, Jeonghye Choi

Asia Marketing Journal

Chatbot services have become an essential communication tool for interacting with consumers in e-commerce. To understand consumer behavior in the context of chatbot services, we apply the Theory of Planned Behavior (TPB) to analyze continuance intention to use and additional predictors to explain behavioral intention. An analysis of data collected from 300 digital shopping users who had experienced chatbot services revealed that an extended TPB model holds for the continuous use of chatbot services, driven by both interaction and information quality. Accordingly, these findings provide a better understanding of consumer behavior toward chatbot services and valuable insights into digital customer …

2023-October-31-Etsu Training Leaders In Special Education.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With national headlines about children with special needs being left behind, special education instructors are needed now perhaps more than ever.

And East Tennessee State University is preparing graduates well for such a career.

“I was lucky to participate in many campus-related service organizations like POP Arts and Access ETSU that serve students with exceptionalities,” said Cameron Phillips, a special education teacher at Dobyns-Bennett High School. “This real-world experience of working with these individuals is unmatched.”

For Phillips, a peer mentoring program called BUDS, short for Buddies Understanding Different Students, proved life-changing. As a senior at Dobyns-Bennett – the same …

Strategic Orientation And Absorptive Capacity: The Mediating Role Of Functional Conflict, Md Daud Ismail, Zurina Samsudin, Mohd Salekhan Othman, Roshayati Binti Abdul Hamid

The South East Asian Journal of Management

Research Aims: This study investigates the mediating role of functional conflict in explaining the effect of market orientation on the absorptive capacity of small and medium enterprises (SME) exporters in emerging markets.

Design/Methodology/Approach: The data were successfully collected from 124 respondents and tested using structural equation modelling via Smart-PLS.

Research Findings: The results support the notion that responsive market orientation and proactive market orientation positively influence absorptive capacity. In addition, functional conflicts serve as a quasi-mediator in the relationship between responsive market orientation and absorptive capacity.

Theoretical Contribution/Originality: The export competitiveness of SMEs is the output of intangible assets of …

2023-October-31-Sherrod Library Reaches Out In Many Ways To Support Students, Faculty.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Academic libraries come with a built-in clientele. Students must write term papers, after all, and faculty use library resources in course preparation and research. But with the constantly changing technology and methodologies, it can be hard to keep up with the myriad ways to use the library.

Staff at the Sherrod Library of East Tennessee State University work hard to help students and faculty stay on top of it all. To do this, the library engages in two different kinds of outreach, according to David Atkins, dean of the Sherrod Library.

“First, we support students and faculty with their research …

2023-October-30-Etsu Professor Will Spend Semester Abroad.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Dr. Ingrid Luffman, an award-winning professor teaching in the Department of Geosciences, will take her expertise across the Atlantic next year as part of a budding international partnership.

Luffman will teach a semester at Harlaxton College during the 2024 spring semester.

While ETSU and Harlaxton College have been formal academic partners since 2019, Luffman is the first ETSU professor to teach a semester at the England-based school.

Such a partnership promises a wealth of opportunities that benefit faculty, staff, students and the community, including the chance to share resources and curriculum, student and faculty exchange …

2023-October-27-Etsu Cuts Ribbon On Newly Renovated Sturgill Family Dental Hygiene Clinic.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s College of Clinical and Rehabilitative Health Sciences celebrated the naming and unveiling of the newly renovated Sturgill Family Dental Hygiene Clinic on Thursday, ushering in a new era for the university’s dental hygiene program, which was established more than a half-century ago.

The Sturgill Family Dental Hygiene Clinic is named for Drs. Jeremiah and Riley Sturgill, who own Sturgill Consulting, Sturgill Endodontics and Sturgill Orthodontics.

Jeremiah is a native of Big Stone Gap, Virginia, and owns dental practices in Johnson City and Norton, Virginia. He received degrees in biology and business administration from King …

2023-October-26-Percussion Ensemble At Etsu Earns International Honor.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Comprised of talented students at East Tennessee State University, the Percussion Ensemble has earned an incredible international honor.

The group is heading to Indianapolis early next month for the New Percussion Ensemble Literature Showcase Concert.

The group is housed in ETSU’s Department of Music. ETSU is one of only four universities invited to present an entire showcase concert each year.

“This is the equivalent to making it to the Final Four for academic percussion programs,” said Dr. Matthew Geiger, assistant professor of percussion in the department. “I am so proud of these students and the hard work they have …

2023-October-25-Etsu’S Mock Trial Enjoying Tremendous Success.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

It’s hard to imagine a group that formed only a year ago enjoying so much success.

But that’s exactly what East Tennessee State University’s Mock Trial is doing.

Over the weekend, the team traveled to Atlanta for its first-ever invitational, the Owl Classic at Kennesaw State University. The Bucs placed first overall, besting teams that have a much larger enrollment, including Auburn University.

“Our mock trial team’s recent success is a testament to the hard work, dedication and unwavering passion of our students. We are proud to see our students excel in this highly competitive field, and we look forward …

2023-October-24-‘James And The Giant Peach’ Coming To Etsu.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Roald Dahl’s “James and the Giant Peach” has captivated audiences for generations.

And East Tennessee State University’s Department of Theatre and Dance is bringing the production to the Appalachian Highlands later this year.

“‘James and the Giant Peach’ is a musical for the whole family to enjoy,” said Cara Harker, director, as well as a professor and associate chair of the department. “Through music, dance, puppetry and more, this story celebrates the lasting bonds of friendship where everyone, be it human or insect, finds the love they so richly deserve.”

Performances are set for 7:30 p.m. Thursday-Saturday, Nov. 16-18, and …

2023-October-24-Etsu- Connecting With Nature Offers Numerous Benefits.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

As the fall season progresses and temperatures drop, now is the perfect time to step outside and take in the beauty of the season change.

Dr. Bethany Novotny, associate professor in East Tennessee State University’s Department of Counseling and Human Services, said that it is crucial for students to explore the outdoors.

She said that with the increase in technology being incorporated into our daily lives, we are spending less time outdoors. Additionally, technology is bringing added anxiety and stress into students’ lives.

The solution is to spend more intentional time outside, she said.

“I don’t think it’s a surprise …

2023-October-19-Business And Technology Inducts New Hall Of Fame Members.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s College of Business and Technology inducted four people into its Hall of Fame at an awards ceremony earlier this month. The college presented awards in three categories: Horizon, Faculty Lifetime Achievement and Lifetime Achievement Awards, honoring inductees who have earned noteworthy achievements in business, technology and community service.

Lifetime Achievement Award: Dr. B.J. King and Morris Baker.

A seasoned financial executive and educator with more than 30 years of experience, King served as the chief financial officer at ETSU from 2017 to 2023.

“Dr. King’s remarkable fiscal leadership enabled ETSU to effectively navigate the financial …

2023-October-19-Etsu Scientists- Beavers Have Been Shaping North America For 7 Million Years.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Famous for their habits of downing trees and damming rivers, beavers leave a major impact on their environments. In fact, scientists have said that beavers change their surroundings more than any other animal besides humans.

And new research suggests that these rodents have been modifying forests and rivers for millions of years.

These insights come from a study published in the journal “Palaeontologia Electronica” by Kelly Lubbers, bonebed paleontologist at The Mammoth Site in South Dakota and an alumnus of East Tennessee State University’s paleontology master’s program, and Dr. Joshua Samuels, associate professor in the ETSU Department of Geosciences …

Student Goal Setting, Goal Tracking, And Goal Accomplishment, Jared Hansen, Paul Wilson, Jeff Christensen

Browse all Datasets

This dataset came from the research paper "Sustainably engaging student personal development in a distracting digital world through experiential goal setting and weekly goal tracking" coauthored by the researchers. The project examines the effects of student weekly goal tracking reports on student goal achievement. It also examines the effect of SMART goal elements and if the goal is sustainability focused. It controls for student biological sex and for student work team drama. Using student goal achievement (0/1) as the dependent variable, the authors apply binary logistic regression analysis to the data.