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Management Of Small Enterprises And Family Businesses In The Republic Of Kosovo, Burim Isa Berisha Dr.Sc, Burim Berisha B.B

International Journal of Business and Technology

Small businesses represent the driving force of an economy. They are the key that enables the production and marketing of thousands of products and services thus becoming the basis for a sound economic development. Consequently, small businesses are of vital importance to the economy.

Small business is a generator of innovation and a source of new jobs. The trend shows that small businesses are the backbone of all developments and movements in the economic system.

The small business scope is present in almost every pore of social and economic life.

According to the Statistical Register for Businesses, there are 9,358 …

The Process Of Adapting Innovations In Banking Services By Businesses In Kosovo, Burim Isa Berisha Dr.Sc, Burim Berisha B.B

International Journal of Business and Technology

This dissertation addresses the importance of a business model from businesses in Kosovo, which is able to adapt innovations from the banking sector such as digital services, and through which become part of a global market where such developments occur step by step. very fast At the beginning of this paper will be given definitions related to the main concepts that are addressed such as business model, innovations in banking services - digitalization of services and the role and importance of linking a business model with banking services of the time. After the theoretical part, from which the main concepts …

Agency Theory And Audit Quality, Burim Isa Berisha Bb

International Journal of Business and Technology

Auditing plays a vital role in reducing both: information asymmetry by empirically confi rming the validity of fi nancial statements and agency problems. The principal- agent confl ict illustrated in agency theory, where principal (owner) lack reasons to believe their agents (managers) because of information asymmetries and contradictory motives. Information asymmetry deals with the study of decisions in transactions where one party has more or superior information than other. Agents (either directors or auditors) may be trustworthy without further incentives to align interest or monitoring strategies such as audit or increased regulation. However, the simple agency model would recommend that …

The Process Of Adapting Innovations In Banking Services By Businesses In Kosovo, Burim Isa Berisha Dr.Sc, Burim Berisha B.B

International Journal of Business and Technology

This dissertation addresses the importance of a business model from businesses in Kosovo, which is able to adapt innovations from the banking sector such as digital services, and through which become part of a global market where such developments occur step by step. very fast At the beginning of this paper will be given definitions related to the main concepts that are addressed such as business model, innovations in banking services - digitalization of services and the role and importance of linking a business model with banking services of the time. After the theoretical part, from which the main concepts …

2023-November-09-Etsu Offers Winter Outlook For 2023-24.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The region got a taste of Old Man Winter when daytime temperature highs didn’t rise above the low 40s earlier this month.

Though the official start to the season doesn’t happen until Dec. 21, forecasters are already offering predictions for the coming cold weather months.

East Tennessee State University, home to the Tennessee Climate Office, projects:

Close to average precipitation for much of the region; Heavier rain and snow in the mountains, especially in North Carolina; And the potential for slightly below average temperatures, especially in January and February, for the Appalachian Highlands.

“These seasonal forecasts are certainly tricky, and …

2023-November-09-Student Pharmacists Get Hands-On Lesson In Cancer Research.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

A top natural products research scientist from Colombia visited East Tennessee State University Bill Gatton College of Pharmacy recently to meet with student pharmacists and help demonstrate the drug discovery process.

Dr. Ruben Torrenegra, who was recognized in 2018 by the government of Colombia as one of its top scientists, has helped progress the college’s drug discovery program since 2008 when he partnered with Dr. Victoria Palau, professor emerita of Pharmaceutical Sciences. Palau started her cancer research with plants when she came to ETSU in 2007.

In that time, Torrenegra helped train dozens of ETSU student pharmacists in cancer …

2023-November-08-Etsu To Host Quarterly Smokefree Tn Coalition Meeting Nov. 16.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Center for Cardiovascular Risk Research (CCRR) will host a quarterly meeting of the SmokeFree Tennessee Coalition this month as part of their work to help guide and develop a statewide strategic plan for tobacco control.

In 2022, the Tennessee Department of Health enlisted the ETSU College of Public Health to provide strategic planning services and expert guidance to create a five-year comprehensive tobacco control plan. The plan will be sweeping, serving as a roadmap to prevent tobacco use and create new tobacco control initiatives.

As part of the development of this plan, CCRR will conduct 10 …

2023-November-08-Etsu To Reopen Popular Synthetic Ice-Skating Rink.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

After drawing hundreds of visitors to campus during the last holiday season, East Tennessee State University is preparing to once again open its synthetic ice-skating rink to the community.

The rink is located on the ETSU University Commons, adjacent to the D.P Culp Student Center.

Following ETSU’s annual holiday lights celebration on Monday, Nov. 13, the rink will be open for visitors. That evening, ETSU faculty, staff and students may skate for free with an ETSU ID. Members of the community are welcome to skate; rental rates are available on the skating website.

The grand opening celebration, Bucky’s Blizzard …

2023-November-08-Farnor Named To Volunteer Tennessee Commission.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Tennessee Gov. Bill Lee recently appointed East Tennessee State University Coordinator for Leadership and Civic Engagement Nathan Farnor to serve on the Volunteer Tennessee Commission for the State of Tennessee.

Farnor’s appointment to the commission began in September and runs through Dec. 31, 2024, with the possibility of reappointment.

"I am grateful to Gov. Lee for the opportunity to serve on the Volunteer Tennessee Commission and to help drive ongoing volunteerism and community engagement, not just in East Tennessee but across the Volunteer State,” said Farnor.

Stepping into the role of coordinator for Leadership and Civic Engagement last year, Farnor's …

2023-November-08-As Drought Grips Region, Etsu Providing Critical Analysis.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

An outdoor stroll, with the feel of grass crunching against your shoes, may have left the impression that the area is having a dry spell.

You aren’t wrong.

Moderate-to-extreme levels of drought are gripping much of Tennessee, according to East Tennessee State University’s Dr. Andrew Joyner.

A member of the Department of Geosciences, Joyner is the state’s official climatologist.

“We’ve seen reports of dry pastures and soils, as well as decreased pond levels,” said Joyner. “This is having an impact on our region and state, especially as it relates to agriculture.”

Joyner leads the Tennessee Climate Office, based at ETSU, …

2023-November-08-Etsu Offering ‘Mental Health First Aid’ Course.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Office of Professional Development will offer two “Mental Health First Aid” trainings this month.

“Mental Health First Aid” is a public education program that introduces participants to risk factors and warning signs of mental illnesses, builds understanding of their impact and gives an overview of common support frameworks.

Training will take place on Nov. 14 at the ETSU Innovation Lab and on Nov. 17 at ETSU at Sevierville. The skills-based course is designed to teach people how to identify, understand and respond to signs and symptoms of mental health or substance use challenges. Similar to physical …

2023-November-08-All Aboard- Etsu Documents Historic Train Depots.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Call it the 19th century version of Facebook.

Though difficult for today’s readers to recognize, train depots were once hubs of information, a place of near constant hustle and bustle.

Flash back more than a century ago, and East Tennessee was full of them, some designed in a Gothic style that featured low roofs and usually only enough space to conduct basic operations, with others much more elaborate in architectural style.

A new digital exhibit, cataloged by East Tennessee State University’s Archives of Appalachia, highlights many of them.

“One of the purposes behind this exhibit is to emphasize the importance …

2023-November-07-Etsu Veterans Day Program Set For Nov. 13.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will honor the nation’s military veterans, including ETSU’s own student, staff and faculty veterans, during the annual Veterans Day ceremony at 10 a.m. on Monday, Nov. 13, at the Quad, a grassy area between Brooks Gym and Gilbreath Hall.

The program will feature remarks from Command Sgt. Maj. Jay F. Lovelace. Lovelace was selected to serve as the senior enlisted adviser to ETSU Army ROTC alumnus Maj. Gen. Gary L. Harrell, commander, Special Operations Command Central at MacDill Air Force Base in Tampa, Florida.

The ceremony will also feature music by the University School Choir and …

2023-November-07-Andrew Lawson- ‘Helping To Create Something Bigger’.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

With an impressive body of work already under his belt, Andrew Lawson is well on his way toward achieving his dream of a career in film animation.

Lawson is a graduate student from Knoxville pursuing a Master of Fine Arts in digital media at East Tennessee State University.

His interest in digital media springs from his childhood, when he was captivated by Disney cartoons and Tim Burton’s claymation films, especially “The Nightmare Before Christmas.” Because his family moved often, he needed something to entertain himself, and so he turned to art.

“I started out getting into illustrating and drawing,” he …

2023-November-07-National Company Ranks Multiple Etsu Programs As Elite.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

When it comes to academic departments operating at a high level, offering excellent classroom instruction and hands-on learning that prepares graduates for employment and real-world impact, East Tennessee State University is an institution that continues to shine.

Intelligent.com, a longtime resource for program ranking and educational planning, included several programs at the university in its 2024 top degree programs.

“I am thrilled that ETSU’s commitment to academic excellence is reflected in these rankings of a diverse range of programs across the institution,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academic Affairs. “Our outstanding faculty offer …

2023-November-06-Etsu’S Ted Olson Earns Accolades.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University’s Dr. Ted Olson, a respected academic and writer who has helped elevate the university’s distinction in the areas of Appalachian Studies, bluegrass and more, has earned new accolades.

Olson had co-authored the liner notes for the 2022 album, “Lovey's Original Trinidad String Band: Encore Lovey!,” and it won the Certificate of Merit for Best Historical Research for its category from the ARSC (Association for Recorded Sound Collections). It is a prestigious organization that, among other charges, is dedicated to the preservation and study of sound recordings. This album featured 1912 and 1914 recordings by an important …

Feature Selection In Intrusion Detection Systems: A New Hybrid Fusion Of Bat Algorithm And Residue Number System, Yakub Kayode Saheed, Temitope Olubanjo Kehinde, Mustafa Ayobami Raji, Usman Ahmad Baba

Marketing Faculty Publications

This research introduces innovative approaches to enhance intrusion detection systems (IDSs) by addressing critical challenges in existing methods. Various machine-learning techniques, including nature-inspired metaheuristics, Bayesian algorithms, and swarm intelligence, have been proposed in the past for attribute selection and IDS performance improvement. However, these methods have often fallen short in terms of detection accuracy, detection rate, precision, and F-score. To tackle these issues, the paper presents a novel hybrid feature selection approach combining the Bat metaheuristic algorithm with the Residue Number System (RNS). Initially, the Bat algorithm is utilized to partition training data and eliminate irrelevant attributes. Recognizing the Bat …

2023-November-06-Two Faculty Earn %2240 Under Forty%22 Honor, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Nov. 6, 2023) — Two faculty at East Tennessee State University Bill Gatton College of Pharmacy were honored by the Business Journal of Tri-Cities TN/VA on Friday, Nov. 3, 2023, for their accomplishments.

Drs. Katelyn Alexander (pictured right), Director of Experiential Education, and Jessica Burchette, Associate Professor of Pharmacy Practice, were recognized as emerging leaders in the community at the Business Journal's annual "40 Under Forty" gala. The college is incredibly proud of their leadership, service, and dedication to students.

During the ceremony, their nominations were read as follows:

Dr. Katelyn Alexander

"Not only is Katelyn …

Social Media Marketing, Tyra M. Burton

KSU Distinguished Course Repository

This Social Media Marketing course explores the many realms of social media and includes case studies, discussions, interactive exercises as well as articles from the current literature. We will examine the changing role of social media in the promotional marketing mix, the role of the consumer in social media, online communities, how social media impacts both marketing and consumer lifestyles, how to measure the ROI of social media, and the metrics of social media.

2023-November-05-Creating Better Workplaces, University Marketing And Communication, East Tennessee State University

ETSU News

“Creating Better Workplaces: A Trauma-Informed Approach” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute (SBI) Resilience Series.

Dr. Wallace E. Dixon Jr. will be the speaker for the free virtual presentation on Tuesday, Dec. 5, at noon. Participants may register for the Zoom link.

In his presentation, Dixon, founding director of the SBI and a professor in the Department of Psychology at ETSU, will discuss how workplace leaders can maximize the productivity of their units by promoting employee satisfaction and belongingness through a sustainable commitment to trauma-informed practices.

This Resilience …