The Arizona Market: A Marketing Systems Perspective On Pre- And Post-War Developments In Bosnia, With Implications For Sustainable Peace And Prosperity,
2017
Loyola University Chicago
The Arizona Market: A Marketing Systems Perspective On Pre- And Post-War Developments In Bosnia, With Implications For Sustainable Peace And Prosperity, Katherine Sredl
School of Business: Faculty Publications and Other Works
Through this longitudinal study of a historically significant, complex, conflicted and evolving macromarketing space, Bosnia’s Arizona Market, the authors reveal that marketing systems are not merely random artifacts of human behavior; rather, they are adaptive, purposeful, can be pernicious and/or provisioning, and ultimately—if they are to reflect our humanity—must be well integrated into other prosocial systems to affect the best possible outcomes for all stakeholders. By engaging with a marketing system in a post-conflict, divided society, we are better able to understand the genesis and evolution of markets and marketing systems; the relationships among war economy, peace accords, and the …
Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties,
2017
Tuskegee University
Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties, Langston Anderson, Tasha M. Hargrove, Robert Zabawa, Andrew A. Zekeri
Professional Agricultural Workers Journal
Abstract
Market access is an important factor for the success of small farmers. In Alabama rural counties, farmers are in search of alternative market outlets to broaden their sales and make a profit. The purpose of this research was to assess marketing alternatives for small farmers in selected Alabama Black Belt Counties because local markets are essential to the economy and the overall well-being of local communities. Ethnographic field research was used to collect data by interviewing participants in selected rural counties, as well as from the Alabama Farmers Market Authority and USDA National Agricultural Statistics Service. The findings indicate …
2017-June-14-Olympic Bobsled Training,
2017
East Tennessee State University
2017-June-14-Olympic Bobsled Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-14-Hannah Jenkins,
2017
East Tennessee State University
2017-June-14-Hannah Jenkins, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-09-Etsu, Msha Joint Council,
2017
East Tennessee State University
2017-June-09-Etsu, Msha Joint Council, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-09-Tenure And Promotion 2017,
2017
East Tennessee State University
2017-June-09-Tenure And Promotion 2017, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-07-Cyber Security Webinar,
2017
East Tennessee State University
2017-June-07-Cyber Security Webinar, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-07-Ochsenbein Award,
2017
East Tennessee State University
2017-June-07-Ochsenbein Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-07-Emilee Sharp,
2017
East Tennessee State University
2017-June-07-Emilee Sharp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Essays On Sales Coaching,
2017
University of South Florida
Essays On Sales Coaching, Carlin A. Nguyen
USF Tampa Graduate Theses and Dissertations
In general, scholars and practitioners agree that sales coaching enhances sales performance. Sales firms continue to invest billions of dollars towards coaching endeavors. However, despite the positive benefits of sales coaching, the fact is that most sales coaches are ineffective. In three essays, this dissertation aims to offer insight that will help companies and coaching programs improve the effectiveness of their sales coaches.
The first essay explores the sales coaching process and how it is affected by factors related to the sales manager (coach) and the salesperson (coachee). Using in-depth interviews, we identified various skills, behaviors, and abilities that reflect …
2017-June-06-Seavp Meeting,
2017
East Tennessee State University
2017-June-06-Seavp Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-05-Summer In Saltville,
2017
East Tennessee State University
2017-June-05-Summer In Saltville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Are Mature Female Consumers Well Served By The Fashion Retail Sector?,
2017
Technological University Dublin
Are Mature Female Consumers Well Served By The Fashion Retail Sector?, Amanda Ratcliffe
Conference proceedings
The fashion retail sector is going through extremely challenging times with continuing globalisation and the ongoing impact of the recent global recession in many markets. Markets are highly competitive and companies must strive to craft strategies which will deliver competitive advantage. Across the developed and the developing world, populations are ageing. The trend is so marked as to have been termed an ‘Agequake’ by A.T. Kearney, (2011, 1) in terms of its predicted impact on economies, companies and most particularly, retailers. Women aged 50 and over are now one of the most powerful consumer groups in the UK, spending more …
2017-June-02-Trustees Meeting June 9,
2017
East Tennessee State University
2017-June-02-Trustees Meeting June 9, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Developing A Website For Hamilton Brothers Ranch,
2017
California Polytechnic State University, San Luis Obispo
Developing A Website For Hamilton Brothers Ranch, Anne Patricia Hamilton
Agricultural Education and Communication
The purpose of this project is to develop a website for Hamilton Brother’s Ranch purpose is to evolve Hamilton Brother’s Ranch to modern times and make it easier for the customer to see where their product is coming from. The Hamilton Family has a long history in agriculture and what they think is normal is actually very unique and consumers love reading and feeling as if they are a part of where their food comes from. The overall goal of the project is to promote Hamilton Brother’s operation as a whole through a website that will be able to connect …
Effects Of Para-Social Presence On The Consumer Decision Journey,
2017
California Polytechnic State University, San Luis Obispo
Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi
Communication Studies
Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …
2017-June-01-Fl3tch3r Exhibit,
2017
East Tennessee State University
2017-June-01-Fl3tch3r Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-01-Brooke Baxter,
2017
East Tennessee State University
2017-June-01-Brooke Baxter, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-01-Opioid Epidemic,
2017
East Tennessee State University
2017-June-01-Opioid Epidemic, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-June-01-Science, Math, Literature,
2017
East Tennessee State University
2017-June-01-Science, Math, Literature, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
