2017-May-19-Zilantophis Schuberti,
2017
East Tennessee State University
2017-May-19-Zilantophis Schuberti, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Do Marketing Strategies Impact Condom Sales In Uganda?,
2017
The University of San Francisco
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Master's Theses
What attracts people to buy condoms? HIV/AIDS remain one of the biggest health dangers of the world, especially in Sub-Saharan Africa. A lot of efforts have been pursued in the past two decades to drastically reduce prevalence of HIV and increase awareness about preventive mechanisms. In order to prevent relapse of success achieved so far, it is important to recognize transformation of consumer behavior due to growth in social networks, education and awareness over time. There are a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the role …
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study,
2017
University of Missouri-St. Louis
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study, Thomas J. Schaefer
Dissertations
The negotiation and communication of logistics management decisions between buyers and sellers of goods is critical for effective supply chain management. Incoterms® rules, a set of three character acronyms, are often used by buyers and sellers to communicate each party’s logistics management responsibilities when transacting goods. Inappropriate application of Incoterms® rules can lead to miscommunication of logistics responsibilities and expose either party to unanticipated costs and risks. This three-part mixed methods research explores the circumstances that contribute to errors in logistics management decision communication within buyer-seller dyads, the consequences of these errors, and methods to improve logistics management decision communication. …
2017-May-17-New Education Dean,
2017
East Tennessee State University
2017-May-17-New Education Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-17-Pet Portraits,
2017
East Tennessee State University
2017-May-17-Pet Portraits, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-17-Renaissance Camps Fundraiser,
2017
East Tennessee State University
2017-May-17-Renaissance Camps Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gaming Motivations Among American College Students,
2017
The University of Texas Rio Grande Valley
Gaming Motivations Among American College Students, Yeong Chi, Marvin Lovett, Orson Chi
Marketing Faculty Publications
The purpose of this study was to examine American college students’ motivations related to video games and to identify groups exhibiting common patterns of responses. This study investigated the video gaming motivations of American college students through the adoption of a gaming motivation scale, developed by Lafrenière, et al., which was composed of 18 Likert-typed items. A questionnaire survey, administered to 191 American college students at a public university in South Texas, was employed to collect primary data for this study. The gaming motivations of these participants were examined through factor analysis, which identified four reliable factors. Cluster analysis was …
2017-May-14-Hannah Oakes,
2017
East Tennessee State University
2017-May-14-Hannah Oakes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
From Shelf To Screen: Marketing In The Digital Age,
2017
Grand Valley State University
From Shelf To Screen: Marketing In The Digital Age, Anna Bouwkamp
Honors Projects
No abstract provided.
2017-May-12-Distinguished Staff,
2017
East Tennessee State University
2017-May-12-Distinguished Staff, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-11-Tsbdc May Class,
2017
East Tennessee State University
2017-May-11-Tsbdc May Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process,
2017
Portland State University
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter
Student Research Symposium
This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and why …
2017-May-10-Melton Award,
2017
East Tennessee State University
2017-May-10-Melton Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-08-All Aboard!,
2017
East Tennessee State University
2017-May-08-All Aboard!, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Corey Stewart,
2017
East Tennessee State University
2017-May-07-Corey Stewart, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Forensic Biohistory,
2017
East Tennessee State University
2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Andrew Doran,
2017
East Tennessee State University
2017-May-07-Andrew Doran, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners,
2017
James Madison University
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin
Senior Honors Projects, 2010-2019
This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards. We extend findings from the Quesenberry et al. (2012) study by investigating IMC touchpoint data within award-winning Effie campaigns from 2011-2016. Data was collected from the Effie database and then analyzed to explore how touchpoints have evolved. Results indicate that there are several new categories of touchpoints used in recent campaigns. We refer to these categories as Emerging Touchpoint Categories as a comparison against Quesenberry et al.’s category findings, hereafter referred …
Creative Advertising Portfolio,
2017
James Madison University
Creative Advertising Portfolio, Hayley E. Sunderman
Senior Honors Projects, 2010-2019
Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …
2017-May-05-Elevating Mathematics,
2017
East Tennessee State University
2017-May-05-Elevating Mathematics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
