High-Low Pricing (Hl) Vs. Every Day Low Pricing (Edlp) Strategy: The Consequence Of Jc Penney’S Move From Hl To Edlp,
2017
Colorado State University at Pueblo
High-Low Pricing (Hl) Vs. Every Day Low Pricing (Edlp) Strategy: The Consequence Of Jc Penney’S Move From Hl To Edlp, Abhay Shah
Journal of Applied Marketing Theory
Retailers follow one of two pricing strategies – high-low (HL) and every-day low pricing (EDLP). The HL strategy is where the retailer will start with a higher price and give deep discounts in order to attract customers. On the other hand, retailers that follow the EDLP strategy keep prices very low and rarely giving price discounts. Not too long ago, JC Penney changed its strategy from HL to EDLP that had a very negative impact on its performance. The study hypothesizes that retailers who change their strategy (from HL to EDLP or EDLP to HL) will not be successful if …
Ethnic Social Network In Public Housing Market In Singapore,
2017
Singapore Management University
Ethnic Social Network In Public Housing Market In Singapore, Sumit Agarwal, Hyunsoo Choi, Jia He, Tien Foo Sing
Research Collection Lee Kong Chian School Of Business
This paper investigates the ethnic social network in Singapore's resale public housing market using a unique dataset containing the Cash-Over-Valuation (COV) information for a sample of 73,107 resale public housing transactions from 2007 to 2012. We find that the COV per square meter (psm), which represents a premium above the "objective" housing value, significantly increases with the concentration of buyers' own ethnic group at a housing block level. The results imply that buyers value housing blocks with higher concentration of the same ethnicity group of households. However, the convexity in COV premium suggests that the premium is too large to …
The Interplay Of Customer Experience And Commitment,
2017
Singapore Management University
The Interplay Of Customer Experience And Commitment, Timothy Keiningham, Joan Ball, Sabine Benoit, Helen L. Bruce, Alexander Buoye, Julija Dzenkovska, Linda Nasr, Yi-Chun Ou, Mohamed Zaki
Research Collection Lee Kong Chian School Of Business
Purpose: This research aims to better understand customer experience, as it relates to customer commitment and provides a framework for future research into the intersection of these emerging streams of research. Design/methodology/approach: This research contributes to theoretical and practical perspectives on customer experience and its measurement by integrating extant literature with customer commitment and customer satisfaction literature. Findings: The breadth of the domains that encompass customer experience – cognitive, emotional, physical, sensorial and social – makes simplistic metrics impossible for gauging the entirety of customers’ experiences. These findings provide strong support of the need for new research into customer experience …
2017-March-31-Chicago Connections,
2017
East Tennessee State University
2017-March-31-Chicago Connections, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-Power Of Passion,
2017
East Tennessee State University
2017-March-31-Power Of Passion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-April Folly,
2017
East Tennessee State University
2017-March-31-April Folly, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-Literary Festival,
2017
East Tennessee State University
2017-March-31-Literary Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-Palette-Able Suspense,
2017
East Tennessee State University
2017-March-31-Palette-Able Suspense, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-Seventh Annual Southernappalachian Student Conference On Literature,
2017
East Tennessee State University
2017-March-31-Seventh Annual Southernappalachian Student Conference On Literature, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-Pop Culture Studies,
2017
East Tennessee State University
2017-March-31-Pop Culture Studies, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-Garrett’S Hero Run,
2017
East Tennessee State University
2017-March-31-Garrett’S Hero Run, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-In Her Shoes,
2017
East Tennessee State University
2017-March-31-In Her Shoes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-31-'Ridin' The Rails',
2017
East Tennessee State University
2017-March-31-'Ridin' The Rails', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Design Technology,
2017
Vocational Training Council
Design Technology
SIGNED: The Magazine of The Hong Kong Design Institute
These days, everyone can design, even on their mobile phones, thanks to innovative apps that allow consumers to use handy tools, broadcast their opinions and, more importantly, make purchases online. These technological advances may be assisting all design thinkers but are they changing the design landscape too radically at the same time? What does the future hold in the global design industry and is the new landscape a win, a loss or an own goal for designers?
Avondale,
2017
University of North Florida
Avondale, Telfair Stockton, E V. Toomer
City and Regional Planning -- Florida
A copy of a brochure detailing Avondale history and real estate options. Likely from the 1920's
2017-March-30-A Timeless Classic!,
2017
East Tennessee State University
2017-March-30-A Timeless Classic!, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-30-Health, Wellness, Illness,
2017
East Tennessee State University
2017-March-30-Health, Wellness, Illness, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-March-30-Once Upon A Time,
2017
East Tennessee State University
2017-March-30-Once Upon A Time, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Childcare: Impact Recommendation Report,
2017
YWCA Utah
Childcare: Impact Recommendation Report, Erin Jemison, Susan R. Madsen
Marketing and Strategy Faculty Publications
Participants: Ann Austin (Center for Women & Gender, USU), Todd Harper (Wee Care Center, UVU), Jennifer Lynn Robinson (Gardner Policy Institute, U of U), Anna Bergevin (Gardner Policy Institute, U of U), Shauna Lower (University of Utah), Bree Murphy (YWCA Utah LEEEC), Kathy Link (Utah Office of Childcare), Anne Burkholder (YWCA Utah), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Leah Schilling (USU) Categories Current Resources/Strengths Gaps/Challenges Potential Interventi
2017-March-29-Corazón Latino Festival,
2017
East Tennessee State University
2017-March-29-Corazón Latino Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
