Proving Marketing Roi: A Digital Marketing Framework,
2017
Bowling Green State University
Proving Marketing Roi: A Digital Marketing Framework, Andrew Wiltsie
Master of Arts in Media and Communication Plan II Graduate Projects
The purpose of this study is to analyze emerging literature on the best practices in selecting marketing objectives, web analytics/KPI goals, and marketing mix channels by using digital marketing to provide executives with proof of marketing ROI. Evidence-based research was used to analyze emerging trends in digital marketing by combining literature on setting marketing objectives, web analytic and KPI goals, and selecting marketing mix channels. This study contributes a framework that can be used by both educators and practitioners to showcase the most common practices in digital marketing and how they can be applied to create an effective and efficient …
2017-July-07-Financial Internship Competition,
2017
East Tennessee State University
2017-July-07-Financial Internship Competition, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-07-Joint Nursing Program,
2017
East Tennessee State University
2017-July-07-Joint Nursing Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-07-Mason Roberson,
2017
East Tennessee State University
2017-July-07-Mason Roberson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-07-Sam Pettyjohn,
2017
East Tennessee State University
2017-July-07-Sam Pettyjohn, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-03-Wwi Lecture,
2017
East Tennessee State University
2017-July-03-Wwi Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Infrastructural Drivers Of Online Shopping: An International Perspective,
2017
Marquette University
Infrastructural Drivers Of Online Shopping: An International Perspective, Syed H. Akhter
Marketing Faculty Research and Publications
While online shopping expenditures have been increasing in both developed and developing economies, they still account for a small share of total retail sales. Significant differences also exist across countries in the amount of money consumers spend on a per capita basis on online purchases. The authors utilize the conceptual foundations of infrastructural framework to examine the effects of infrastructural drivers on online shopping expenditures in 43 countries. Findings show that per capita telecommunications investments and per capita gross national income are significantly associated with per capita online shopping expenditures. Privacy protection, Internet penetration, and credit card penetration were not …
Western Australian Arable Crops Industry - Overview For Potential Investors And Other Stakeholders,
2017
Coriolis
Western Australian Arable Crops Industry - Overview For Potential Investors And Other Stakeholders, Virginia Wilkinson, Tim Morris, Nicki Hall, David Hughes Professor
Farm Systems and Economics published reports
When looking at opportunities for investment in the Western Australian arable crop production system, one must consider by whom? If you were to judge purely from the popular press, you would believe Western Australia agriculture was totally controlled by billionaires and foreign speculators. Nothing could be further from the truth.
The largest farmer, the largest farmland owner, the largest investor, the largest employer and the largest agrifood research funder in Western Australia (WA) is the government. The government is also the largest builder of the infrastructure used by the industry. At the same time, the government invests in food safety …
Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment,
2017
SIT Graduate Institute
Measuring What Matters: Exploring Student Motivations To Inform International Student Recruitment, Rebecca Lubitz
Capstone Collection
Over the last decade, international students in the United States have surpassed the one million mark (Institute of International Education [IIE], 2016(a). Research found here highlights the goals and motivations of this growing constituency and examines factors that influence international students to choose educational experiences in the United States.
Two online surveys were distributed, one to international recruitment agents that work for UC Berkeley Extension, and another to international students. The paper examines survey responses along with existing research to offer data-driven theories on how international educators might more effectively approach student recruitment and program design. The research concluded that …
2017-July-01-Abeer Chaudhary,
2017
East Tennessee State University
2017-July-01-Abeer Chaudhary, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-01-Levi Bradford,
2017
East Tennessee State University
2017-July-01-Levi Bradford, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-July-01-Robotics Camp,
2017
East Tennessee State University
2017-July-01-Robotics Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Editor's Note,
2017
De La Salle University, Manila, Philippines
The Contributors,
2017
De La Salle University, Manila, Philippines
The Contributors, Marites Tiongco
DLSU Business & Economics Review
No abstract provided.
Gender Gap In Entrepreneurship: Evidence From Argentina,
2017
Torcuato Di Tella University, Argentina & National University of the Center of the Buenos Aires Province (UNICEN), Argentina
Gender Gap In Entrepreneurship: Evidence From Argentina, Sebastian Auguste, Alejandro Bricker
DLSU Business & Economics Review
We investigate which factors affect the gender gap in entrepreneurship using evidence from CBMS Argentina and the Oaxaca-Blinder decomposition for nonlinear models. The dataset allows us to construct a series of personality variables (risk aversion, social aversion, outgoing attitude, flexibility desire, and effort aversion) which are usually missing in standard household surveys. In addition, we can measure current entrepreneurial activity as well as failure from the past. We find that there is no evidence of discrimination in the event of starting up, since the small gap between women and men can be fully explained once the new personality variables are …
Role Of Education In Encouraging Youth Employment And Entrepreneurship,
2017
De La Salle University, Manila, Philippines
Role Of Education In Encouraging Youth Employment And Entrepreneurship, Brian C. Gozun, John Paolo R. Rivera
DLSU Business & Economics Review
More than half of the Philippines’ jobless sector is comprised of the youth. This warrants the need to identify the constructs and create policy frameworks that would facilitate employability and entrepreneurship among the Filipino youth. Using the Community Based Monitor System (CBMS) survey on Accelerated Poverty Profiling among member schools of De La Salle Philippines, we estimate a multinomial logistic regression that highlights how demographic characteristics and level of education influence a youth’s likelihood to be employed or to be entrepreneurial. Our results provide a framework for policymakers in improving program design and policy implementation targeted towards youth employment and …
Determining The Credit Risk Factors In Accessing Debt Financing For Entrepreneurial Activities,
2017
De La Salle University, Manila, Philippines
Determining The Credit Risk Factors In Accessing Debt Financing For Entrepreneurial Activities, Junette A. Perez, Denmark C. Alarcon, Mar Andriel S. Umali
DLSU Business & Economics Review
Access to debt financing can be explained by the capability to pay of the borrower. The idea is that the better the capability to pay of a borrower, the wider his option to access debt financing and secure bank capital. As a derivative function of the individual and business characteristics of the borrower, the credit risk factors among others include housing type, education, share of income, total sales and total expenses, business and unemployment and economic skills. Using the Community Based Monitoring(CBMS) data, a three stage methodology has been implemented. Regression results show that having business capital is positively affected …
Togolese Informal Sector Workers’ Willingness To Pay For Access To Social Protection,
2017
University of Lomé, Togo
Togolese Informal Sector Workers’ Willingness To Pay For Access To Social Protection, Esso-Hanam Atake, Akoété Ega Agbodji
DLSU Business & Economics Review
In Togo, the informal sector accounts for 84% of the workforce with an annual growth rate of 5%. Despite the importance of the informal sector workers in the Togolese productive activity, they do not benefit from social protection. To address this situation, Act No. 2011-006 was adopted by the Togolese National Assembly in 2011 to provide social security to informal sector workers. However, this was not applied, which means they are still not covered by social protection. This paper seeks to estimate the willingness-to-pay (WTP) of informal workers to have access to social protection services offered by National Social Security …
Making Social Health Insurance And Micro-Savings Programs Work For The Informal Sector In The Philippines,
2017
De La Salle University, Manila, Philippines
Making Social Health Insurance And Micro-Savings Programs Work For The Informal Sector In The Philippines, Mitzie P. Conchada, Marites M. Tiongco
DLSU Business & Economics Review
In the Angelo King Institute annual report of Monitoring the Philippine Economy, the Philippines maintained its growth momentum in 2014, besting other Asian economies. Given this backdrop, it is interesting to find out whether various sectors have benefited from this growth, particularly the informal sector which includes bulk of the poor who are self-employed and are mostly engaged in the services sector. The intention of this study is aimed to determine the effect of social protection, particularly social health insurance program (known as PhilHealth Insurance) and the micro-savings scheme (known as AlkanSSSya) on informal sector especially those who are poor …
The Economics Of Brand And Marketing Activities,
2017
Thiagarajar School of Management, Thirupparakundram Madurai, India
The Economics Of Brand And Marketing Activities, Mehir Baidya, Bipasha Maity, Kamal Ghose
DLSU Business & Economics Review
Understanding the contributions of brand and marketing activities to sales is vital to make smart decisions. This study attempts to investigate this issue empirically. Data were gathered from two brands in frequently purchase packaged goods category. Two double-log regression models were fitted to data. We find that brand and marketing activities contribute to sales significantly. Managers may find our findings useful to allocate fund between short-term and long-term marketing actions. As far as our knowledge is concerned, this constitutes the first empirical work of economics of branding for regional brands in India.
