Marketing Commons^™

2017-April-28-Dr. William N. Duncan, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-28-Percussion Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Cross-Cultural Comparative Analysis Of Print Advertisements: Fifa World Cup Sport Magazine Issues, Sarah Elliott

Undergraduate Theses

This study analyzes advertisements in the top sports magazines in the United States and United Kingdom, Sports Illustrated and SPORT respectively, during the 2014 FIFA World Cup. Sports magazines see an increase in sales during the time of the FIFA World Cup, meaning companies will put more effort into the production of their advertisements as the audience is larger and more diverse. The study uses content analysis methods to gain insight into the informational content and gender representation in the advertisements. The results demonstrate both hard and soft-sell approaches to selling goods and services. The study uses predictive analysis to …

Restaurant Entrepreneurship: Theory And Practice, Margaret Leach

Selected Honors Theses

Mirroring its industry, restaurant entrepreneurship is an expansive, evolving topic. This thesis seeks to answer the question, “How do community-focused restaurants, operated by lifestyle entrepreneurs, launch and scale?” A case study approach is taken and literature regarding restaurant ownership, entrepreneurship, and social enterprise is reviewed. Interviews of ten different non-franchise restaurant owners were obtained and analyzed. The interviewees detailed the processing of launching the venture, scaling and growing the business, and supporting and partnering with the surrounding community.

2017-April-27-Editorial Board, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-26-Tva Investment Challenge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-25-Commencement Speakers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-25-Spring Sounds, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-24-Diesel Celebration, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-24-Marching Bucs Signing, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-24-Msn Online, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-23-Rhapsodic Melodies, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-21-Als Clinic, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-21-Dr. Tina Hudson, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-21-Top Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-April-21-Dpt Dinner, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Millennial Attraction To Southwest Michigan – Retaining And Attracting Millennial Talent To Our Region’S Companies, Robert Nyhuis

Honors Theses

Businesses in our region and in our country today have a unique opportunity being presented to them. Four generations of employees are walking through the doors of our companies each day. To expect that each generation can be catered to the same would be ignorant for a CEO or manager to believe. It’s common knowledge that this new generation entering the workforce, the millennials, are unlike any other generation to come before in regards to their workplace necessities and demands. Technology, diversity, and flexibility just scratch the surface when it comes to what the millennial generation is looking for when …

Permissions Between Creators And Users: An Investigation Of Particulars In Privacy Policies For Mobile Apps, Abbigail Griffith

Honors Theses

Mobile apps create a space for users to share information with other users and, in doing so, the creators of the applications. Generally, the greater amount of sharing information that occurs between users and creators enhances the experience of the apps for both parties. However, the extent to which mobile apps use this information can cause concerns with users about privacy due to the unknown practices of mobile apps relevant to data collection, data sharing, and data storage.

Documents, such as privacy policies, exist in attempts to moderate these concerns. Additionally, mobile apps offer in-app features for the same reasons. …

The Sustainable Future Of The Fashion Industry, Zhanna Kutsenkova

Scholarly and Creative Works Conference (2015 - 2021)

Sustainable fashion is a recent movement within the fashion industry that aims to reduce textile waste and environmental depletion while increasing ethical treatment of workers; the goal is to slow down the global production and consumption process in order to form an industry that will be more sustainable in the long run. Along with the development of more socially and eco-conscious production and marketing practices, there is still room for the sustainable fashion movement to grow beyond its current scope. With the support of growing information networks and brand transparency consumers will be better equipped than ever before to make …

2017-April-20-In Memoriam, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.