Marketing Commons^™

Forecasting The Term Structure Of Philippine Interest Rates Using The Dynamic Nelson-Siegel Model, Elvira P. De Lara-Tuprio, Ramil T. Bataller, Allen Dominique D. Torres, Emmanuel A. Cabral, Proceso L. Fernandez Jr.

DLSU Business & Economics Review

The three-factor Nelson-Siegel model is a widely used model for forecasting the term structure of interest rates. Several extensions have recently been proposed. Even for the original model, different methods of treating the parameters have been shown. Ultimately, what works best depends on the data used to estimate the parameters. In this paper, the original three-factor model with fixed shape parameter was applied to forecast the term structure using market data from the Philippines. Instead of giving a pre-determined model for the latent factors, the best time series model for them was searched using standard statistical tools. Based on the …

2017-July-01-Tennessee Senate Lauds 'Old Smoky', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

International Trade And Unemployment: Evidence From Selected Asean+3 Countries, Atif Awad, Ishak Yussof

DLSU Business & Economics Review

The present study seeks to examine empirically whether exposure to international trade creates or destroys jobs for a sample of eight ASEAN+3 countries (APT). The findings of the PMG technique shows that trade liberalization policies have a negative influence on unemployment rate in the long run. Since medium and unskilled workers are the majority of the workforce, a reduction in trade barriers is likely to expand the trading sector. For the APT countries to compete globally, the trading sector is likely to shift to a more efficient production mode by using intensive capital and high skilled labor, leaving unskilled workers …

Transformational Leadership, Job Satisfaction, And Intention To Quit: A Sequential Mediation Model Of Meaning In Work And Work Engagement, Mohammed Yasin Ghadi

DLSU Business & Economics Review

This study aims to determine the indirect impact of transformational leadership on two job related outcomes: general job satisfaction and intention to quit, by integrating sequential mediating mechanisms of employees’ perceptions toward the job (i.e., the experience of meaningful work) and employees’ perceptions toward own self (i.e., employee engagement) as underlying mechanisms to understand transformational leadership impact in the Australian context. The proposed model was tested using a heterogeneous sample of employees working in various Australian sectors. The study sample consisted of 530 full-time employees working in Australia. This was done by applying structural equation modelling and MEDTHREE technique. The …

2017-July-01-Incontinence Research, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-Photography Exhibit To Be On Display At Slocumb Galleries Through August.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

An exhibition of black and white photographs entitled “Home & Family” will be on display at the Slocumb Galleries beginning Monday, July 24 - Friday, August 25, 2017. The Artful Aging workshop participants created these original photographs in 8 weeks of study with Katie Sheffield, ETSU Visual Resources Curator, using film-based darkroom developing and printing techniques.

Artful Aging is a unique arts education opportunity, which brings adults 55 and up together with professional teaching artists. The opportunity allows older adults to learn, make, and share art in ways that are novel, complex, and socially engaging.

An artists reception will …

From Placebo To Panacea: Exploring The Influence Of Price, Suspicion, And Persuasion Knowledge On Consumers’ Perception Of Quality, Vahid Rahmani

Marketing Theses & Dissertations

Consumers’ associate higher prices with higher levels of quality. Nevertheless, the relationship between price and objective quality (i.e., real quality) in the marketplace is not always strong or even positive. This seemingly paradoxical phenomenon could be explained by either consumers’ lack of access to the product information (which is unlikely as we live in the age of information) or their reluctance/inability to assimilate the available information and modify their price-quality judgments. The current research is built on this latter assumption and attempts to answer two substantive questions that remain to be fully addressed in the pricing literature: First, how can …

The Impact Of Remittances On The Youth’S Human Resource Development, Employment, And Entrepreneurship: Evidence From Philippine Cbms Data, Christopher James R. Cabuay

DLSU Business & Economics Review

International migration has been a significant avenue for many Filipinos to make use of interspatial differences in purchasing power, to send home remittances, and to maximize household income. However, migration has had a stigma of being disruptive to children’s educational outcomes, and remittances have been noted to cause dependence among working age members. This study estimates the impact of remittances on the human resource development, employment, and entrepreneurial outcomes and choices of the Philippine youth, individuals aged fifteen to thirty, using CBMS data census of selected De La Salle school communities. I employ an instrumental variable multinomial logistic regression to …

Evaluating Government Programs For Enhancing The Welfare Of The Youth Towards Entrepreneurship, Mitzie Irene P. Conchada, Marites M. Tiongco, Paulynne J. Castillo, Divina E. Edralin

DLSU Business & Economics Review

No abstract provided.

Market Sensing Capability And Product Innovation Advantages In Emerging Markets: The Case Of Market Entry Quality And Marketing Performance Of Batik Industry In Indonesia, Gita Sugiyarti, Elia Ardyan

DLSU Business & Economics Review

The purpose of this study is to test the effect of market sensing capabilities and product innovation advantage on market entry quality and marketing performance in emerging markets. The samples of this research are 122 respondents. The analysis used in this study is structural equation modeling (SEM). To process the data, AMOS version 21 is employed. The results show that (1) the product innovation advantage can improve market entry quality and market performance, (2) the quality of market entry has significant and positive effect on marketing performance, and (3) the capability to market sense positively and significantly affect the quality …

2017 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for July of 2017.

Unlocking The Power Of Marketing: Understanding The Links Between Customer Mindset Metrics, Behavior, And Profitability, J. Andrew Petersen, V. Kumar, Yolanda Polo, F. Javier Sese

Research Collection Lee Kong Chian School Of Business

Recent evidence about the central role played by perceptual constructs in driving performance outcomes has produced a renewed interest in studying customer mindset metrics (CMMs; e.g., satisfaction, service quality, and loyalty intentions). However, we still lack a proper understanding of how (i.e., process) and to what extent (i.e., magnitude) these CMMs ultimately translate into profitability at the customer level. In this study, we integrate CMMs into an individual-level framework of customer behavior and profitability and provide a conceptual understanding of the process through which these metrics influence customer profitability. Specifically, we propose three mechanisms through which CMMs affect …

Is Marketing Still Part Of Supply Chain Management, And Should Marketing Academics And Practitioners Care?, Stephen M. Rutner Ph.D., Charles David Shepherd Ph.D.

Atlantic Marketing Journal

Over the past twenty years Supply Chain Management (SCM) has exploded as both an academic field of study and a critical competency for success in the modern business landscape. From its original conceptualizations Marketing has been seen as a core component of SCM. However, in recent years Marketing appears to play a smaller and smaller role in SCM theory and practice. This paper discusses the evolution of the SCM concept and its relationship with the marketing discipline, and offers a series of questions to guide future research in exploring these trends.

The Marketing Concept And Byod In The University Classroom:, Dennis Bristow, David Titus, Garth Harris, Rajesh Gulati

Atlantic Marketing Journal

For decades marketing educators have espoused the marketing concept and consumer oriented business strategies in university classrooms. In recent years, there has been a movement away from the ‘sage on the stage’ to experiential, active learning pedagogies. Those newer pedagogies often involve the use of mobile devices, including smart phones, laptops, and e-readers as academic tools for students. While such mobile devices are nearly ubiquitous on college and university campuses, an ongoing debate revolves on the distinction between owning mobile devices and whether or not students bring them to campus and use them as educational tools. In this study, we …

Restaurant Formality And Customer Service Dimensions In The Restaurant Industry: An Empirical Study, George Kurian, Prathamesh M. Muzumdar

Atlantic Marketing Journal

The purpose of the study was to examine the different customer service dimensions in the restaurant industry. Survey-based data collected from customers that dined regularly in restaurants classified as fast food, casual dining, and fine dining was used. Our study makes an imperative contribution by applying Resource-based view theory in the field of services marketing. The results show that restaurant formality has an adverse impact on customer loyalty, but this impact is positive when restaurant formality interacts with customer gratification. There are other important findings that lead to repeat sales and improved profits for restaurants. We conclude by discussing some …

Role Of Trust And Involvement In The Effectiveness Of Digital Third-Party Organization Endorsement, Liming Guan, Vishal Lala

Atlantic Marketing Journal

In this research, an online experiment was conducted to investigate the effect of the mere presence of digital third-party organization (TPO) endorsement and the quality of information conveyed by a digital TPO, referred to as the endorsement information value effect. Involvement and institution-based trust were tested as moderators of the endorsement information value effect. The results confirm the intuitive belief of managers that the mere presence of a digital TPO endorsement benefits websites by reducing risk perceptions, improving attitudes and increasing choice likelihood. The findings from this research revealed that effectiveness of digital TPO endorsement information value was contingent upon …

A Fine Arts Marketing Elective: Justification Of Need And Proposed Course Content, Kimball P. Marshall Ph.D., Rene Desborde, Sharon Thach

Atlantic Marketing Journal

This paper explains the need for a marketing elective course that would address the business field of fine arts marketing with an emphasis on visual arts including painting in various media including drawings and print reproductions, photography, and sculpture. The proposed course would be intended for general business students, marketing majors, and fine arts majors. The paper first reviews the overall business impact of fine arts marketing from a global business and United States perspective. The paper then suggests major topics and readings that would be included in such a course and the order in which these topics might be …

How Regional Employment In The U.S. Automobile Industry Influences Consumer Ethnocentrism, William T. Neese, W. Frank Thompson Jr., Stephen C. Garrott

Atlantic Marketing Journal

The past three decades lay witness to major geographical evolution of the automobile industry in the United States. This study analyzes exactly how CETSCALE scores differ among a population that is currently either more or less economically impacted by automobile production and marketing. The analysis presented in this study illustrates a direct correlation between ethnocentric dispositions among consumers and employment opportunities in the automobile sector across U.S. Census Bureau geographical regions and divisions in each region. Comprehensive statistical details are provided that arguably demonstrate a change in what the phrase “Made in America” means, at least where automobile production is …

A Further Empirical Investigation Into The Semantic Meaning Of Advertising Price References, Jeffrey Gutenberg, James M. Quinn

Atlantic Marketing Journal

Abstract – This study extends a well-known investigation of the meaning to consumers of commonly used comparative advertising pricing claims (e.g. “compare at”) by employing a broader demographic representation of respondents than the student sample which was used in the original research. Large and statistically significant differences were found between the two groups of respondents yet the main implications for practitioners remain the same.

An Investigation Of Factors Influencing Consumer Responses To Health-Related Food Product Claims, Jean Darian, Louis A. Tucci, John Stanton, Stephen Baglione

Atlantic Marketing Journal

Abstract – The purpose of this study was to investigate the ability of general versus specific health claims in increasing consumers’ likelihood to consume more fresh mushrooms. The sample was obtained from an Internet panel; and the sample was restricted to consumers of fresh mushrooms. The results indicate that specific health benefits claims are superior to general health benefit claims in influencing consumer purchase intentions