2017-April-20-Niswonger Village,
2017
East Tennessee State University
2017-April-20-Niswonger Village, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Friends With Benefits: Social Coupons As A Strategy To Enhance Customers’ Social Empowerment,
2017
University of Richmond
Friends With Benefits: Social Coupons As A Strategy To Enhance Customers’ Social Empowerment, Sara Hanson, Hong Yuan
Marketing Faculty Publications
Businesses often seek to leverage customers’ social networks to acquire new customers and stimulate word-of-mouth recommendations. While customers make brand recommendations for various reasons (e.g., incentives, reputation enhancement), they are also motivated by a desire for social empowerment—to feel an impact on others. In several multi-method studies, we show that facilitating sharing of social coupons (i.e., coupon sets that include one for self-use and one to be shared) is a unique marketing strategy that facilitates social empowerment. Firms benefit from social coupons because customers who share spend more and report greater purchase intentions than those who do not. Furthermore, we …
2017-April-20-Bucsworth In Knoxville,
2017
East Tennessee State University
2017-April-20-Bucsworth In Knoxville, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Women Leaders In Marketing: Breaking Through The Glass Ceiling,
2017
Western Michigan University
Women Leaders In Marketing: Breaking Through The Glass Ceiling, Hallie Green
Honors Theses
Introduction: During my internships I was able to work with and meet women leaders in marketing. Through our discussions I learned that gender roles are still prevalent in large companies today. Many of the women I worked with talked about struggles women face in their career that men do not. There were strong emotions that women did not get equal treatment for their contributions to the company. I was surprised by these statements, especially from seemingly successful women. This thesis will be an exploration of the difficulties professional female marketers face, and the ways women that are starting their career …
Treat Transparency,
2017
Western Michigan University
Treat Transparency, Amanda Van Giesen
Honors Theses
Snacking is Growing at an Alarming Rate
As modern lifestyles change, and consumers grow ever busier, snacking is becoming a more important part of the traditional consumer’s schedule. According to Nielsen, global consumers spent roughly $374 billion dollars on snack foods between the years of 2014 and 2015 (Nielsen, 2014).
Why Students?
With college students potentially becoming customers as they begin to make their own purchase decisions, an analysis of this group and their relationships with snacks is key for manufacturers. According to my study, 73.5% of survey respondents indicated that they have consumed seven or more snacks during the …
2017-April-18-B.S.W. Info Meeting,
2017
East Tennessee State University
2017-April-18-B.S.W. Info Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Western Michigan University’S Department Of Dance Marketing Plan,
2017
Western Michigan University
Western Michigan University’S Department Of Dance Marketing Plan, Cassandra Hartline
Honors Theses
The following report constitutes the formal marketing plan for the department of dance at Western Michigan University. This plan is intended to synthesize all of the marketing related information pertinent to Western’s dance department and provide easy one step access to this material at any time. The other purpose of this plan is to dictate the primary objectives the department is looking to accomplish through implementation of marketing tactics.
The first primary objective includes increasing visibility of the department of dance as a whole to both our primary and secondary target audiences; the second objective is to create innovative marketing …
2017-April-15-Bucstock,
2017
East Tennessee State University
2017-April-15-Bucstock, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-15-Dr. Rick Hess,
2017
East Tennessee State University
2017-April-15-Dr. Rick Hess, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-15-Crofts: 'The Old Knight',
2017
East Tennessee State University
2017-April-15-Crofts: 'The Old Knight', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-15-Steads: Sustainability Award,
2017
East Tennessee State University
2017-April-15-Steads: Sustainability Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-14-Lori Grant,
2017
East Tennessee State University
2017-April-14-Lori Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Impact Of Social Judgement On Recruiting,
2017
University of Alabama in Huntsville
Impact Of Social Judgement On Recruiting, Ashton Baker, Liwu Hsu
Research Horizons Day Posters
No abstract provided.
2017-April-13-Basic Photography,
2017
East Tennessee State University
2017-April-13-Basic Photography, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Day Of Music,
2017
East Tennessee State University
2017-April-13-Day Of Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Environmental Service,
2017
East Tennessee State University
2017-April-13-Environmental Service, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Friday Night Lights,
2017
East Tennessee State University
2017-April-13-Friday Night Lights, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-13-Voter Friendly,
2017
East Tennessee State University
2017-April-13-Voter Friendly, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-12-Cardiovascular Disease,
2017
East Tennessee State University
2017-April-12-Cardiovascular Disease, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-April-12-Passion Of Pinter,
2017
East Tennessee State University
2017-April-12-Passion Of Pinter, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
