Marketing Commons^™

Asia Marketing Journal Vol.19 No.2 목차

Asia Marketing Journal

No abstract provided.

2017-July-28-Garden Chronicles, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-26-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Conducting A Communal Questionnaire In Community-Oriented Cultures, Forrest Watson

Markets, Globalization & Development Review

In order to enrich our scholarly knowledge we need to consider how our methodologies fit the particularities of every social context. A recent experience conducting a questionnaire in rural Turkey revealed a “community orientation” (Turan 1975) among respondents that caused me to question the individual as the center of analytic attention. Based on my findings, I propose the communal questionnaire, an innovative hybrid of the structured survey, qualitative interview, and focus group, which accounts for the non-standard nature of respondents’ social situations. I conclude with methodological suggestions for conducting research in community-oriented cultures.

How Do Soap Operas Affect The Poor? Experiences Of Turkish Women, Aras Ozgun, Dicle Yurdakul, Deniz Atik

Markets, Globalization & Development Review

The cultural aspects of poverty remain a relatively understudied subject in marketing and media studies: both fields have been concerned mostly with reaching populations with certain level of purchasing power. This study shows the effects of mass media (specifically the soap opera viewership that constitutes “media exposure”) in the low income context especially for women. Adopting a qualitative approach, also inspired by the New Audience Research in media studies, we conducted 40 in-depth interviews with Turkish women in poverty. Our findings show that identifying themselves with the fictional soap opera characters, women drive emotional fulfillment, at times finding what they …

The Paramountcy Of Context: Introduction To Special Issue On Popular Culture And Markets In Turkey, Güliz Ger

Markets, Globalization & Development Review

No abstract provided.

Lessons From The Five Data Breaches: Analyzing Framed Crisis Response Strategies And Crisis Severity, Bokyung Kim, Kristine Johnson, Sun-Young Park

College of Communication & Creative Arts Departmental Research

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the …

Redefining The Sales Call, Judi Billups

Doctor of Business Administration Dissertations

The sales process is undergoing a revolution as a result of social media and related technological advancements. Although each step of the sales process is being affected, the most drastically altered step is likely the sales call. The purpose of this research is to examine the impact the type of sales call used by sellers has on both the buyer’s evaluation of the salesperson and the seller’s attribution of sale call success or failure. The study consists of two essays. The first focuses on the buyer’s evaluation of the salesperson based on the frequency and alignment of their use of …

2017-July-21-Ltc Shawn Dodge, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-21-Postal And Passportservices Has Been Named “Mail Center Of The Year”, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-20-Buc Fest Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-19-Around The World, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-19-July Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-18-2017-18 Season, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-18-Dr. Mick Whitelaw Conducts Fossil Casting Session At Roan Mountain State Park, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Mick Whitelaw conducts fossil casting session at Roan Mountain State Park

Roan Mountain is the scene of naturalist rallies throughout the seasons, but for children, the Xtreme Roan Adventures Kid's Naturalist Rally is the best. The rally is scheduled for Friday evening, July 28, and all day Saturday, July 29, and included a Spider Hunt, Moth Party, Salamander Adventure, Wet Rocks Geology, Animal Tracking, Fossil Casting with Dr. Mick Whitelaw from ETSU’s Department of Geosciences, and much more! The rally is designed for children of all ages. The participants have ranged from 12 months old to 17 years old. …

2017-July-14-33rd Annual Tennessee Business Taxes Seminar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-July-14-Serving Our Veterans, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effects Of Loneliness On Consumers’ Digital Engagement With Social Media Ads, Yu Qin

USF Tampa Graduate Theses and Dissertations

Social media has become an integral part of consumers’ lives and a popular platform for interactive marketing communication. In an age boasting of unprecedented digital connectivity, loneliness (defined as perceived social isolation) has, paradoxically, becoming widespread, affecting consumers’ preferences for products and brands in the marketplace. The present research extends the feelings-as-information theory and develops a conceptual framework in which loneliness modifies people’s cognitive processing style and induces concrete thinking in the context of evaluating social media messages. Using a mixed methods research approach, I first take a close look through the lens of a qualitative study at what it …

2017-July-10-Alum Nicole Osborne Interviews Dc Based Artist.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design alum Nicole Osborne who is currently attending GW & Corcoran as a second-year MFA student recently sat down with DC-based artist and painter Regina Miele to discuss the history of her studios in DC, her relationship to the spaces in which she occupies, and the ways in which the city has become unsupportive of artists.

The interview took place at Nido Restaurant in Northeast DC and was originally published in the exhibition catalogue for Regina’s solo show at Gallery 102.

To read the interview please follow this link:
https://www.dirtdmv.com/writing/2017/7/10/interview-regina-miele-in-conversation-with-nicole-osborne

Nicole “Ozzy” Osborne is currently a DC-based artist, …

2017-July-10-Piano Camp Concerts, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.