2017-May-07-Corey Stewart,
2017
East Tennessee State University
2017-May-07-Corey Stewart, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Forensic Biohistory,
2017
East Tennessee State University
2017-May-07-Forensic Biohistory, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-07-Andrew Doran,
2017
East Tennessee State University
2017-May-07-Andrew Doran, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners,
2017
James Madison University
An Analysis Of Original And Emerging Integrated Marketing Communication Touchpoints Among Recent Effie Award Winners, Amanda Zwerin
Senior Honors Projects, 2010-2019
This study presents a brief overview of Integrated Marketing Communications (IMC) research, including effectiveness, and a discussion of the advertising competition landscape with a focus on the Effie Awards. We extend findings from the Quesenberry et al. (2012) study by investigating IMC touchpoint data within award-winning Effie campaigns from 2011-2016. Data was collected from the Effie database and then analyzed to explore how touchpoints have evolved. Results indicate that there are several new categories of touchpoints used in recent campaigns. We refer to these categories as Emerging Touchpoint Categories as a comparison against Quesenberry et al.’s category findings, hereafter referred …
Creative Advertising Portfolio,
2017
James Madison University
Creative Advertising Portfolio, Hayley E. Sunderman
Senior Honors Projects, 2010-2019
Since I was a young child, all I wanted was to draw and write. I would compose entire binders of my artwork, as well as Microsoft Word documents of the beginnings of mystery novels. As I grew older, I let my self-doubt take over and I convinced myself that I was not talented enough to pursue any type of creative career path. I came into college as a Marketing major knowing that my future career options would be fairly vast. During my junior year, I realized my strong desire to work in creative advertising. Graphic design, copywriting, photography, videography, and …
2017-May-05-Elevating Mathematics,
2017
East Tennessee State University
2017-May-05-Elevating Mathematics, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-05-Alumni Awards,
2017
East Tennessee State University
2017-May-05-Alumni Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015),
2017
Istanbul Kemerburgaz University
Jenny Slater, Youth And Disability - A Challenge To Mr. Reasonable (2015), Murad Canbulut
Markets, Globalization & Development Review
As Dholakia and Atik (2016) emphasize in the opening article of MGDR, we can “live with” labels such as advanced and emerging, rich, mid-income and poor, ancient and modern (and postmodern), Third World and First World. In addition to these labels, this review brings out labels and dualities such as able and disabled, reasonable and unreasonable. Introducing disability studies to the marketing field, this review analyzes Jenny Slater’s book which helps us gain a critical perspective on disability research.
Nick Dyer-Witheford And Greig De Peuter, Games Of Empire: Global Capitalism And Video Games (2009),
2017
University of Rhode Island
Nick Dyer-Witheford And Greig De Peuter, Games Of Empire: Global Capitalism And Video Games (2009), Ian Reyes
Markets, Globalization & Development Review
No abstract provided.
Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016),
2017
University of Wyoming
Philip Kotler, Confronting Capitalism (2015) & Democracy In Decline (2016), Mark Peterson
Markets, Globalization & Development Review
No abstract provided.
Extending The Marketing Dialog On Poverty,
2017
George Washington University
Extending The Marketing Dialog On Poverty, Ravi S. Achrol, Philip Kotler
Markets, Globalization & Development Review
We appreciate Professor Aneel Karnani’s contributions to the marketing dialog on poverty and our article “Marketing’s Lost Frontier: The Poor” (Achrol and Kotler 2016). We do not necessarily disagree with some of his criticisms but rather see them as an opportunity for expanding the discussion of marketing’s role in reducing world poverty. In this response, we revisit and elaborate on Social Marketing for the bottom-of-the-pyramid (BOP) and Distributed Production-Consumption view presented in the original article. These new marketing models – focused on distributing economic opportunity, income and standards of life to local communities – can substantially displace the giant centralized …
Marketing And Poverty Alleviation: The Perspective Of The Poor,
2017
University of Michigan
Marketing And Poverty Alleviation: The Perspective Of The Poor, Aneel Karnani
Markets, Globalization & Development Review
The best way to reduce poverty is to focus on raising the productive capacity – not the consumption capacity – of the poor. This implies poverty reduction efforts must focus on two dimensions: raising income of the poor, and providing the poor access to basic public services (such as public health, education, sanitation, infrastructure and security). First, the best way to raise income is to create employment opportunities for the poor. The private sector is clearly the best engine for job creation; the government can play a useful facilitating role. Second, governments are responsible for, and should be held accountable …
The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence,
2017
Izmir University of Economics
The Impact Of Ethical Concerns On Fashion Consumerism: Case-Based Evidence, Lena Cavusoglu, Mourad Dakhli
Markets, Globalization & Development Review
In continuation of our previous work, “The Impact of Ethical Concerns on Fashion Consumerism: A Review,” we present here empirically based reports to support our argument that ethical concerns in the fashion industry affect consumer behavior. In line with Paper I, the initial paper of this series, we address the concept of ethical marketing, with a focus on the two dimensions of sustainable environmental practices and societally appropriate messaging. The linkages of ethical concerns in fashion with corporate image and financial performance are explored, using a set of 15 real-life cases and anecdotes. We identify challenges in this area, offer …
Adam Smith, Market And Social Change: Then And Now,
2017
University of Southern Denmark
Adam Smith, Market And Social Change: Then And Now, Dominique Bouchet
Markets, Globalization & Development Review
Adam Smith (1723-1790) provided us with a remarkable synthesis of the economic and political ideas of his time and developed a conceptual system to analyze social interactions that mattered for the wealth of nations. He proposed a radically different roadmap for the future development of the society he lived in. The fact that his original analyses were rooted in a given historical context and were founded on a well thought-through conceptual system should not be ignored. The dribs and drabs of Adam Smith ideas that are bandied about, particularly to support ‘free’ market and anti-regulatory policies, are a far cry …
Is A New Epoch Possible?,
2017
İzmir University of Economics
Is A New Epoch Possible?, Deniz Atik, Nikhilesh Dholakia
Markets, Globalization & Development Review
No abstract provided.
2017-May-04-Rotc Commissioning,
2017
East Tennessee State University
2017-May-04-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-04-Renaissance Child,
2017
East Tennessee State University
2017-May-04-Renaissance Child, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-03-Called Bot Meeting,
2017
East Tennessee State University
2017-May-03-Called Bot Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-03-Dr. Paul Kamolnick,
2017
East Tennessee State University
2017-May-03-Dr. Paul Kamolnick, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
One Hundred Dollars Now Or A Half Million Dollars Later?,
2017
Augustana College, Rock Island Illinois
One Hundred Dollars Now Or A Half Million Dollars Later?, Phuong Nguyen, Dr. Sheila Goins
Celebration of Learning
Most people do not think about retirement savings early enough and miss years of compound interest earnings. According to Investopedia, the average 55-64 year old American has approximately $104,000 in retirement savings, which translates into $310 income per month. The prospect of millions of seniors living well below the poverty level is not ideal. The purpose of our study is to determine if different methods of envisioning the future can prompt millennials to increase their savings early in life. Land-use management experts use a “backcasting” approach to generate future scenarios that enable planners to easily identify strategies to achieve those …
