Comparative Price And The Design Of Effective Product Communications,
2017
Singapore Management University
Comparative Price And The Design Of Effective Product Communications, Thomas Allard, Dale Griffin
Research Collection Lee Kong Chian School Of Business
The authors propose amodel relating a product's comparative price to the construal level of its associated communications and show how perceived expensiveness shapes consumers' response to the wording of marketing communications. A series of six studies shows that for both absolute low-and high-cost product categories, comparatively expensive (inexpensive) products are preferred when accompanied by high-construal (low-construal) messages, due to the conceptual fluency of the "match" between price-induced psychological distance and construal level. The model provides novel implications for designing effective marketing communications: comparatively expensive versions of objectively low-priced products (e.g., an expensive chocolate truffle) are best promoted through more abstract …
Cyber-Empathic Design: A Data-Driven Framework For Product Design,
2017
SUNY University at Buffalo
Cyber-Empathic Design: A Data-Driven Framework For Product Design, Dipanjan Ghosh, Andrew Olewnik, Kemper Lewis, Junghan Kim, Arun Lakshaman
Research Collection Lee Kong Chian School Of Business
A critical task in product design is mapping information from consumer to design space. Currently, this process largely depends on designers identifying and mapping psychological and consumer level factors to engineered attributes. In this way, current methodologies lack provision to test a designer's cognitive reasoning and could introduce bias when mapping from consumer to design space. In addition, current dominant frameworks do not include user-product interaction data in design decision making, nor do they assist designers in understanding why a consumer has a particular perception about a product. This paper proposes a framework-cyber-empathic (CE) design-where user-product interaction data are acquired …
Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair,
2017
Technological University Dublin
Virtual Reality As A Promotional Tool: Insights From A Consumer Travel Fair, Mary O'Rawe, Alex Gibson
Books / Book chapters
Although the potential of virtual reality (VR) as a technology in tourism has been recognised for more than twenty years, (Horan, 1996; Williams and Hobson, 1995), we have witnessed a renewed interest in both academic and business circles recently (Jung, tom Dieck, Lee, & Chung, 2016). From a marketing perspective, VR offers the potential to build a sensory experience of a tourism destination or attraction, and can be used in sales contexts to complement, or indeed, supplant traditional promotional tools such as brochures. The immersive nature of the experience offers a deeper and more emotional assessment of the tourist offering …
What Do We Know About Mobile Media And Marketing?,
2017
Old Dominion University
What Do We Know About Mobile Media And Marketing?, John B. Ford
Marketing Faculty Publications
Everywhere we look, it is immediately obvious how much the mobile phone is an integral part of daily life. Yet, the medium is still relatively new to advertising research, particularly among academics who have devoted recent years of study to this topic addressed in this issue’s special package, “What We Know about Mobile Media and Marketing.”
2017-August-31-Bonsai Exhibit,
2017
East Tennessee State University
2017-August-31-Bonsai Exhibit, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-31-Dada Cabaret,
2017
East Tennessee State University
2017-August-31-Dada Cabaret, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015-2016,
2017
University of Kentucky
A Community-Based Marketing Campaign At Farmers Markets To Encourage Fruit And Vegetable Purchases In Rural Counties With High Rates Of Obesity, Kentucky, 2015-2016, Emily M. Dewitt, Margaret Louise Mcgladrey, Emily Liu, Nicole Rachael Peritore, Kelly H. Webber, Brooke F. Butterworth, Ann Vail, Alison A. Gustafson
Dietetics and Human Nutrition Faculty Publications
Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home. Using marketing strategies at farmers markets may be an …
2017-August-30-Concussion Management Program,
2017
East Tennessee State University
2017-August-30-Concussion Management Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-30-Women On Wednesdays,
2017
East Tennessee State University
2017-August-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-29-'Breaking The Silence' Reception,
2017
East Tennessee State University
2017-August-29-'Breaking The Silence' Reception, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-29-Etsu Response: Harvey,
2017
East Tennessee State University
2017-August-29-Etsu Response: Harvey, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-29-Patterson/Sutton Duo,
2017
East Tennessee State University
2017-August-29-Patterson/Sutton Duo, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-28-Breakfast Is Served,
2017
East Tennessee State University
2017-August-28-Breakfast Is Served, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Research On The Export Mode Of Sinotruck And Future Prospect In Africa,
2017
World Maritime University
Research On The Export Mode Of Sinotruck And Future Prospect In Africa, Wei Zhang
World Maritime University Dissertations
No abstract provided.
An Effective Way To Push Shipping E-Commerce - Maritime Consolidation,
2017
World Maritime University
An Effective Way To Push Shipping E-Commerce - Maritime Consolidation, Lizhou Wang
World Maritime University Dissertations
No abstract provided.
2017-August-25-Distinguished Faculty Awards,
2017
East Tennessee State University
2017-August-25-Distinguished Faculty Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-24-Board Of Trustees,
2017
East Tennessee State University
2017-August-24-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-24-Gcop Scholars,
2017
East Tennessee State University
2017-August-24-Gcop Scholars, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-24-Mcelroy Fulbright Award,
2017
East Tennessee State University
2017-August-24-Mcelroy Fulbright Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-August-23-Maggie Darden,
2017
East Tennessee State University
2017-August-23-Maggie Darden, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
