2017-May-24-Con Rankings,
2017
East Tennessee State University
2017-May-24-Con Rankings, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-24-'Old-Time' Farewell,
2017
East Tennessee State University
2017-May-24-'Old-Time' Farewell, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-24-Piano Camp,
2017
East Tennessee State University
2017-May-24-Piano Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-24-Tsbdc June Workshops,
2017
East Tennessee State University
2017-May-24-Tsbdc June Workshops, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-22-Research Fellowship,
2017
East Tennessee State University
2017-May-22-Research Fellowship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Impact Of Photo Angle On Food Perceptions And Evaluation,
2017
University of San Diego
Impact Of Photo Angle On Food Perceptions And Evaluation, Austin B. Jacobs
Undergraduate Honors Theses
Food photography is an increasingly popular phenomenon, especially on social media. There are over 215 million photos on Instagram with the hashtag “food.” There is a growing trend to showcase the food on social media, as both health and “food art” has become part of popular culture. The purpose of this project is to explore how the photo angle utilized in the image influences a number of consumer outcomes, including evaluations of the food itself, the company, and desire to interact with the image. Specifically, pictures of food commonly employ either a three-quarter downward looking angle (as if you were …
2017-May-19-Zilantophis Schuberti,
2017
East Tennessee State University
2017-May-19-Zilantophis Schuberti, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Do Marketing Strategies Impact Condom Sales In Uganda?,
2017
The University of San Francisco
Do Marketing Strategies Impact Condom Sales In Uganda?, Meyhar Mohammed
Master's Theses
What attracts people to buy condoms? HIV/AIDS remain one of the biggest health dangers of the world, especially in Sub-Saharan Africa. A lot of efforts have been pursued in the past two decades to drastically reduce prevalence of HIV and increase awareness about preventive mechanisms. In order to prevent relapse of success achieved so far, it is important to recognize transformation of consumer behavior due to growth in social networks, education and awareness over time. There are a lot of behavioral triggers captured by social marketing interventions in the field of public health. In an attempt to investigate the role …
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study,
2017
University of Missouri-St. Louis
Incoterms® Use In Buyer-Seller Relationships: A Mixed Methods Study, Thomas J. Schaefer
Dissertations
The negotiation and communication of logistics management decisions between buyers and sellers of goods is critical for effective supply chain management. Incoterms® rules, a set of three character acronyms, are often used by buyers and sellers to communicate each party’s logistics management responsibilities when transacting goods. Inappropriate application of Incoterms® rules can lead to miscommunication of logistics responsibilities and expose either party to unanticipated costs and risks. This three-part mixed methods research explores the circumstances that contribute to errors in logistics management decision communication within buyer-seller dyads, the consequences of these errors, and methods to improve logistics management decision communication. …
2017-May-17-New Education Dean,
2017
East Tennessee State University
2017-May-17-New Education Dean, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-17-Pet Portraits,
2017
East Tennessee State University
2017-May-17-Pet Portraits, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-17-Renaissance Camps Fundraiser,
2017
East Tennessee State University
2017-May-17-Renaissance Camps Fundraiser, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gaming Motivations Among American College Students,
2017
The University of Texas Rio Grande Valley
Gaming Motivations Among American College Students, Yeong Chi, Marvin Lovett, Orson Chi
Marketing Faculty Publications
The purpose of this study was to examine American college students’ motivations related to video games and to identify groups exhibiting common patterns of responses. This study investigated the video gaming motivations of American college students through the adoption of a gaming motivation scale, developed by Lafrenière, et al., which was composed of 18 Likert-typed items. A questionnaire survey, administered to 191 American college students at a public university in South Texas, was employed to collect primary data for this study. The gaming motivations of these participants were examined through factor analysis, which identified four reliable factors. Cluster analysis was …
2017-May-14-Hannah Oakes,
2017
East Tennessee State University
2017-May-14-Hannah Oakes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-12-Distinguished Staff,
2017
East Tennessee State University
2017-May-12-Distinguished Staff, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
From Shelf To Screen: Marketing In The Digital Age,
2017
Grand Valley State University
From Shelf To Screen: Marketing In The Digital Age, Anna Bouwkamp
Honors Projects
No abstract provided.
2017-May-11-Tsbdc May Class,
2017
East Tennessee State University
2017-May-11-Tsbdc May Class, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process,
2017
Portland State University
Drivers Of Consumers’ Emotional Engagement With Everyday Products: An Intensive Review Of The Literature And An Attempt To Conceptualize The Consumer-Product Interactions Within The Emotional Design Process, Ahmed Alibage, Antonie Jetter
Student Research Symposium
This research intensively reviews the literature on designing emotional-driven products and aims to identify the drivers of the consumers’ emotional engagement with everyday products. The research also aims to develop a conceptual framework based on the basic model of product emotions and the classical process control, by which the identified emotional drivers in consumer products, the basic concerns of consumers, the context of the consumer-product interactions, and the design approach(s) would be interrelated and modeled. Furthermore, this research will study the psychological and theoretical perspectives on the human phenomenon of emotion to understand what does an emotion means, and why …
2017-May-10-Melton Award,
2017
East Tennessee State University
2017-May-10-Melton Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-May-08-All Aboard!,
2017
East Tennessee State University
2017-May-08-All Aboard!, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
