Marketing Commons^™

2017-June-20-Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Conceptualizing And Measuring Design Of Retail Environments, Julie C. Steen

Doctor of Business Administration Dissertations

Managing the retail environment is critical for retailers since the retail environment affects consumer’s behavior within a store. To investigate retail environments, researchers often group the environment into three dimensions—an ambient, a social and a design dimension. While the ambient dimension is frequently investigated and research on the social dimension is gaining momentum, the design dimension has received comparably little attention. There is not a common definition of design in the literature. The lack of common definition has led to many different scales for design being offered in the literature, generating conflicting and incomparable empirical results.

This dissertation addresses these …

Hate Is A Strong Word: The Influence Of Hate-Acknowledging Advertising On Brand Outcomes, Lisa Monahan

USF Tampa Graduate Theses and Dissertations

Given a lack of tactics for addressing brand hate, most managers tend to ignore brand haters, and instead dedicate their resources towards consumers who like or love their brand. Similarly, relative to the volume of research on positive brand emotions, the academic literature exploring negative brand emotions is limited. Moreover, research indicates that compared to positive brand information, negative brand information is more diagnostic, and ultimately more damaging.

In contrast to such findings and practices, this dissertation proposes a strategy whereby using advertising to openly acknowledge that a brand is hated (i.e. hate-acknowledging advertising) can be advantageous for corporate polarizing …

2017-June-16-The Games Begin, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-16-Upward Bound Grant Renewal, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Arizona Market: A Marketing Systems Perspective On Pre- And Post-War Developments In Bosnia, With Implications For Sustainable Peace And Prosperity, Katherine Sredl

School of Business: Faculty Publications and Other Works

Through this longitudinal study of a historically significant, complex, conflicted and evolving macromarketing space, Bosnia’s Arizona Market, the authors reveal that marketing systems are not merely random artifacts of human behavior; rather, they are adaptive, purposeful, can be pernicious and/or provisioning, and ultimately—if they are to reflect our humanity—must be well integrated into other prosocial systems to affect the best possible outcomes for all stakeholders. By engaging with a marketing system in a post-conflict, divided society, we are better able to understand the genesis and evolution of markets and marketing systems; the relationships among war economy, peace accords, and the …

2017-June-14-Surveying Scholarship Recipients, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Assessing Marketing Alternatives For Small Farmers In Selected Alabama Black Belt Counties, Langston Anderson, Tasha M. Hargrove, Robert Zabawa, Andrew A. Zekeri

Professional Agricultural Workers Journal

Abstract

Market access is an important factor for the success of small farmers. In Alabama rural counties, farmers are in search of alternative market outlets to broaden their sales and make a profit. The purpose of this research was to assess marketing alternatives for small farmers in selected Alabama Black Belt Counties because local markets are essential to the economy and the overall well-being of local communities. Ethnographic field research was used to collect data by interviewing participants in selected rural counties, as well as from the Alabama Farmers Market Authority and USDA National Agricultural Statistics Service. The findings indicate …

2017-June-14-Hannah Jenkins, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-14-Olympic Bobsled Training, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-09-Etsu, Msha Joint Council, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-09-Tenure And Promotion 2017, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-07-Cyber Security Webinar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-07-Ochsenbein Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-07-Emilee Sharp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Essays On Sales Coaching, Carlin A. Nguyen

USF Tampa Graduate Theses and Dissertations

In general, scholars and practitioners agree that sales coaching enhances sales performance. Sales firms continue to invest billions of dollars towards coaching endeavors. However, despite the positive benefits of sales coaching, the fact is that most sales coaches are ineffective. In three essays, this dissertation aims to offer insight that will help companies and coaching programs improve the effectiveness of their sales coaches.

The first essay explores the sales coaching process and how it is affected by factors related to the sales manager (coach) and the salesperson (coachee). Using in-depth interviews, we identified various skills, behaviors, and abilities that reflect …

2017-June-06-Seavp Meeting, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Are Mature Female Consumers Well Served By The Fashion Retail Sector?, Amanda Ratcliffe

Conference proceedings

The fashion retail sector is going through extremely challenging times with continuing globalisation and the ongoing impact of the recent global recession in many markets. Markets are highly competitive and companies must strive to craft strategies which will deliver competitive advantage. Across the developed and the developing world, populations are ageing. The trend is so marked as to have been termed an ‘Agequake’ by A.T. Kearney, (2011, 1) in terms of its predicted impact on economies, companies and most particularly, retailers. Women aged 50 and over are now one of the most powerful consumer groups in the UK, spending more …

2017-June-05-Summer In Saltville, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-02-Trustees Meeting June 9, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.