Marketing Commons^™

Developing A Website For Hamilton Brothers Ranch, Anne Patricia Hamilton

Agricultural Education and Communication

The purpose of this project is to develop a website for Hamilton Brother’s Ranch purpose is to evolve Hamilton Brother’s Ranch to modern times and make it easier for the customer to see where their product is coming from. The Hamilton Family has a long history in agriculture and what they think is normal is actually very unique and consumers love reading and feeling as if they are a part of where their food comes from. The overall goal of the project is to promote Hamilton Brother’s operation as a whole through a website that will be able to connect …

Effects Of Para-Social Presence On The Consumer Decision Journey, Ayda Tahmasbi

Communication Studies

Para-social presence is investigated in this research study to determine its effects on the consumer decision journey. Attachment styles are also taken into consideration as a possible influence on establishing para-social presence. This study specifically looks at an internet personality’s social media platforms, Twitter, Instagram, and YouTube, and her social media marketing efforts for the release of her new book, Almost Adulting. This study found statistically significant relationships between increasing level of para-social presence across Twitter, Instagram, and YouTube. Further, the study found that para-social presence has a positive correlation with consumers’ initial consideration, purchase decision, and post-purchase experience. Finally, …

2017-June-01-Fl3tch3r Exhibit, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-01-Brooke Baxter, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-01-Opioid Epidemic, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-01-Science, Math, Literature, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-June-Our Appalachia- Community And Innovations Exhibition.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Department of Art & Design Slocumb Galleries’ with feature the exhibition entitled ‘Our Appalachia: Community and Innovation’. The exhibition is co-curated by Cheyenne Good, Moira Frazier, and Amber Howard, with the ambitious aims to provide a survey of the creative diversity and celebrate the various art communities of Northeast Tennessee as an Appalachian artist. The exhibit features work by Northeast Tennessee and regional artists whose art practices are iconic to the Southern Appalachian cultural identity and contemporary art.

It will run from June 26 to July 18, 2017, at Slocumb Galleries and July 6 to 28, at …

2017 June, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2017.

Consignment Auction Liquidation In Canada: A Field Study, Marvin Lovett

Marketing Faculty Publications

This paper addresses an in-field experience utilizing the C.A.L.M. (The Consignment Auction Liquidation Marketing) Method of Mass Product Distribution in Canada. This form of mass product distribution is a nontraditional one, which was originally formally started in 1993 in the United States. This method of distribution targets various audiences distributing products including retailers, wholesalers, manufacturers and entrepreneurs.

The “marketing mix”, the four primary areas of marketing include distribution, which continues to provide opportunities for growth. Utilizing consignment auctions as an additional channel of distribution may provide such opportunities. However, the utilization of consignment auctions as an additional channel of distribution …

Marketing And Advertising For Small Business In Local Economies, Nathan Ross

Graphic Communication

This paper analyzed traditional and current marketing and advertising strategies employed by small and local businesses. The research focused on understanding issues and struggles for small businesses in terms of marketing and advertising in order to develop and test a new strategy that was focused on a community event. The event was designed to assimilate successful aspects of current marketing plans into one that has low monetary risk, and little to no extra time investment for the business. A community was created by an art collective called Nomadic Artifacts which was the basis for a case study.

The “Arts & …

2017-June-01-Qcom Wildfires Project, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Business Model: California Agriculture Marketing Agency, Mary M. Alameda, Emma L. Larson

Agricultural Education and Communication

The importance of creating a marketing agency specializing in agriculture is to bridge the gap between producers and consumers. The lack of transparency from the producer has created a torn industry causing the average consumer to be questioning his or her food, or simply not understanding the agricultural way of life. An agricultural marketing firm in California can represent and advocate for local businesses to start closing the producer to consumer gap.

The American farmer excels at many things, but lacks in public communications. Modern day farmers have been able to produce more food than ever despite fewer resources and …

Rock The Runway Event Proposal, Jamie R. Foxen, Hayley Silva

Communication Studies

EVENT OVERVIEW

We will host a fundraiser to raise money for the non-profit Do It for the Love, by putting on a concert and fashion show. The concert and fashion show not only represent our passions, but will be an effective way to raise as much money as possible while making it an enjoyable experience for our guests. We will have 15-20 silent auction items for guests to bid on. Additionally, we hope to generate funds from the sale of Sextant wine by the glass at the event. This event will be a perfect and unique way to bring together …

Trends Within Craft Beer Packaging, Aurelia See

Graphic Communication

While the print industry is facing a changing atmosphere, one thing is as sure as death and taxes— there will always be a market for print within the packaging industry. There is a growing market within the craft beer industry, and with that comes competition for each brewery. Many breweries are finding it difficult to use their beer’s first point of sale, the packaging, to their advantage when attracting consumers to their product. The purpose of this research is to provide the reader with knowledge and insight into package design, with special emphasis on designing for current trends and for …

2017-May-31-Drumline Camp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-31-Mastodon Dig Volunteers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Autonomy Of A Rebrand: How Aviva Came To Ireland, Richard Brophy

The ITB Journal

This article charts the rebranding of the Hibernian Group companies in Ireland to Aviva in a manner that kept business as usual, without harming the rich tradition and brand heritage crafted over 100 years. The paper examines the progression of Hibernian to Aviva through academic literature and the course that Aviva pursued in Ireland to rename an established insurance brand cherished by both the industry and public alike.

2017-May-30-Railroads And More!, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-27-Two Big Events!, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-May-25-Board Of Trustees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.