Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior,
2017
University of North Carolina - Wilmington
Cause-Related Marketing: The Effect Of Checkout Charity Requests On Consumer Donation Behavior, Brian R. Kinard, Minerva Lacal Pardo
Atlantic Marketing Journal
The aim of this research was to understand better consumer reactions to donation requests when making point of purchase decisions. A between-subjects full factorial design manipulated product type (goods/services), consumption experience (frivolous/practical), and product/cause fit (strong/weak). In line with prior research (e.g., Chang, 2008; Savary et al, 2015; Strahilevitz & Myers, 1998), a scenario-based approach was employed to assess responses to the CRM manipulations. A total of 241 subjects participated in the study. Our results mirror extant research evidence on the positive effects of pairing frivolous products with donation requests. In that, positive donation behavior largely results as consumers compensate …
Double Trouble: Commingled Effects Of Fast Food And Sugar-Sweetened Beverage Consumption And The Intervening Role Of Physical Activity On Childhood Obesity,
2017
Colorado State University
Double Trouble: Commingled Effects Of Fast Food And Sugar-Sweetened Beverage Consumption And The Intervening Role Of Physical Activity On Childhood Obesity, Christopher Berry, Scot Burton, Elizabeth Howlett
Atlantic Marketing Journal
Children are exposed to a great deal of food and beverage promotion. This is particularly concerning given that the prevalence of childhood obesity, a critical public health challenge, may be partially due to the increased consumption of fast food and sugar-sweetened beverages. However, there are lingering questions about the complex relationships between fast food and sugar-sweetened beverage consumption, physical activity levels, and childhood obesity. To address these complex relationships, this research examines the interaction of fast food and sugar-sweetened beverage consumption, along with the frequency of physical activity, in leading to the likelihood of a child being overweight or obese. …
Entrepreneurship Marketing In North Carolina’S Wine Industry,
2017
Appalachian State University
Entrepreneurship Marketing In North Carolina’S Wine Industry, George D. Shows, Pia A. Albinsson, James E. Stoddard
Atlantic Marketing Journal
Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina wineries can lead to enhanced winery performance. A web survey was delivered to N.C. wineries by email. The results suggest that winery customer intensity and innovation was positively related to winery satisfaction of winery performance. Also, innovation and value creation were found to be positively related to percentage sales change at wineries.
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets,
2017
Lipscomb University
Couples Sleeping Apart--Separate Master Bedrooms And The Impact On The Real Estate And Related Markets, John E. Crawford
Atlantic Marketing Journal
Sleeping is a fundamental individual human need. However, most adults fulfill this need by sleeping with a partner, a behavior particularly true for married couples. A trend of couples choosing to sleep apart has emerged in recent years. For reasons practical and personally beneficial or preferred, a growing number of couples are choosing to have a home with two master bedrooms--one for him and one for her, each furnished according to the needs and tastes of the partners. Thus, some homes are being built with two master bedrooms, others are being modified to have two master bedrooms, and new empty …
Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns,
2017
Tarleton State University
Do Investors Value Comparative Ads? The Effects Of Comparative Advertising On Stock Returns, Tommy Hsu
Atlantic Marketing Journal
Comparative advertising has been more widely used in the United States. However, based on research that has been done in the past, the effectiveness of comparative advertising is still a controversial argument even though it is generally believed that comparative advertising is more effective than non-comparative advertising. Previous studies have been mainly focusing on the effects on consumer behavior. This study tries to fill the research gap to emphasize on the effects from investors’ perspectives. Therefore, the effect of comparative advertising on stock returns is investigated. Also, since many American firms are doing business in other countries and begin advertising …
The Narcissistic Salesperson: A Framework Of Their Relationships With Job Satisfaction, Organizational Commitment, And Customer Orientation,
2017
University of Houston Downtown
The Narcissistic Salesperson: A Framework Of Their Relationships With Job Satisfaction, Organizational Commitment, And Customer Orientation, J. Garry Smith
Atlantic Marketing Journal
Narcissistic salespersons can have detrimental effects on customer relationships and voluntary turnover. These impediments to organizational effectiveness occur through their relationships with customers, coworkers, supervisors, and the organization. Conversely, narcissistic salespersons also possess some attractive salesperson characteristics such as charm, resilience, confidence, competitiveness, and initial likeability. In this paper, I draw from the psychology, marketing, sales, and organizational literatures to develop a conceptual framework which illustrates the relationships of narcissistic salespersons with customers and critical job-related attitudes that affect their relationship with the organization. Specifically, this framework contains empirically testable proposed relationships between narcissism and the following specific outcomes of …
2017-November-20-November Heritage Day,
2017
East Tennessee State University
2017-November-20-November Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-17-The Garden Of Love,
2017
East Tennessee State University
2017-November-17-The Garden Of Love, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-14-Carter Railroad Museum Celebration,
2017
East Tennessee State University
2017-November-14-Carter Railroad Museum Celebration, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-14-Morgan James,
2017
East Tennessee State University
2017-November-14-Morgan James, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-14-Netsacs Meeting,
2017
East Tennessee State University
2017-November-14-Netsacs Meeting, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-13-Socon Research Forum,
2017
East Tennessee State University
2017-November-13-Socon Research Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-11-A Perfect Score!,
2017
East Tennessee State University
2017-November-11-A Perfect Score!, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-10-Showcases: Parallels,
2017
East Tennessee State University
2017-November-10-Showcases: Parallels, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-10-Duo Amadeae Recital,
2017
East Tennessee State University
2017-November-10-Duo Amadeae Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-10-Evening Of Chamber Music,
2017
East Tennessee State University
2017-November-10-Evening Of Chamber Music, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-10-Story Slam: 'Potluck',
2017
East Tennessee State University
2017-November-10-Story Slam: 'Potluck', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-10-Pinnacle Award,
2017
East Tennessee State University
2017-November-10-Pinnacle Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-09-Luminosity,
2017
East Tennessee State University
2017-November-09-Luminosity, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-09-Global Career Development Facilitator Training,
2017
East Tennessee State University
2017-November-09-Global Career Development Facilitator Training, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
