Using The Sales Process As An Instructional Tool To Improve Student Perceptions Of Instructor Responsiveness, Pedagogical Affect, And Likelihood To Enroll: An Abstract, Cindy B. Rippe, Shannon Cummins, Suri Weisfeld-Spolter, Yuliya Yurova

Marketing & Entrepreneurship Faculty Publications

No abstract provided.

Determining Millennial Food Buying Preferences: Based On Product Marketing With “Buzzwords”, Victoria N. Hamilton

Theses and Dissertations--Community & Leadership Development

This research focuses on the importance on the Millennial Generation and their perceptions of food buzzwords. Since the Millennial Generation is the largest group purchasing and preparing their own foods, the food industry is becoming dependent on their buying preferences. A survey reflected the participants’ demographics and their buying preferences based on a series of food buzzwords when they are purchasing foods. Results show the Millennial Generation prefers “local” buzzwords. As the Millennial Generation continues to purchase foods for themselves and their families, it can be expected their choices will encourage others to do the same based on their family …

The Impact Of Childhood Socioeconomic Status On Adult Reactions Toward Quantity Surcharges, Wenjing Li

Theses and Dissertations--Marketing and Supply Chain

Quantity surcharges have been widespread in the marketplace for decades. However, little is known about what kinds of consumers and under what conditions they are more likely to be impacted by this pricing practice. The current research contributes to the existing literature by investigating how a person’s childhood socioeconomic status affects their reaction toward quantity surcharges during adulthood. Across four studies, we find that childhood socioeconomic status has a positive impact on the purchase of a large and surcharged package size. However, when the economic conditions are threatening, the positive effect of childhood socioeconomic status disappears. The current research also …

Venue Managers And Meeting Planners: A Combined Perspective Of Their Roles, Relationships, And Attributes Necessary For Hosting A Successful Meeting, Maame Afua Offeibea Adu

Theses and Dissertations--Retailing and Tourism Management

The purpose of this research was to gain the perspectives of venue managers and meeting planners on their roles in the meetings industry, their relationship with each other and attributes needed to host a successful meeting. An online survey was conducted involving these two stakeholders to define their roles, assess the strength of their relationship and identify attributes based on their experience with working together and hosting meetings. Results showed that venue managers and meeting planners are essential to the hosting of successful meetings. It also indicated that venue managers are willing to build and maintain stronger relationships with meeting …

Strategies For U.S. Manufacturers To Defend Home Markets From International Competition, Gabrielle Chan

Theses and Dissertations

The existing research on ways U.S. manufacturing firms can improve performance is limited to strategies to grow internally with focus on human resource and financial strategies. Therefore, there is little information regarding how the firms can defend themselves from international competition. With the rise of globalization, firms have to compete on an international level while trying to protect their home market. Large firms have more resources such as wealth and capital to conduct international research and strategize to compete with global competition, but small domestic firms have less resources to dedicate to the protection of their business. This research focuses …

Online Doctoral Students At A Faith-Based University: Concerns Of Online Education, Kelly Price-Rhea, Julia Price, Deborah Hayes

ETSU Faculty Works

Online doctoral education enrollment continues to rise, and the number of academic institutions who offer the degrees are increasing proportionately. Various types of institutions are involved in this growth, including those that are faith-based. Due to the competitive nature of all online doctoral degrees, including faith-based and secular programs, it is imperative to understand the needs and concerns of the students who enroll in such programs. Students enrolled in a faith-based university online doctoral program were surveyed regarding their concerns about online doctoral education. The results revealed three main themes of concerns/non-concerns, and these results could be beneficial to faith-based …

Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea

ETSU Faculty Works

Dr. Kelly Price analyzes key research confirming that elite female athletes including pro tour golfers are still judged on their physical attractiveness and social behaviors.

Marketing Plan For Columbus State University, Kaylyn Cockrell

Theses and Dissertations

Marketing is an important tool for capturing customers and sales in business, and it’s equally as important to an institution like Columbus State University (CSU) aiming to capture student customers. The development of a marketing plan through extensive research and planning will contribute to the success of all involved marketing efforts. This marketing plan will include all the standard essential elements: business mission statement, situation (SWOT) analysis, objectives, marketing strategy, implementation, and evaluation control. For the mission statement, the current statement from the 2018-2023 Strategic Plan will be used. The situation analysis will include looking at the current strengths, weakness, …

Success Strategies For Small Financial Planning Firms, Joanne H. Snider, Kevin J. Davies

International Journal of Applied Management and Technology

Small Business Administration statistics indicate that 20% of small businesses fail within the first 2 years and 50% fail within 5 years. The purpose of this case study was to explore the success factors and strategies of 12 small business owners of independent financial planning firms who achieved profitability beyond 5 years. The conceptual framework was entrepreneurship theory and Porter’s five forces model of competitive strategy. The data gathering method included semistructured interviews and analysis of business artifacts such as websites and newsletters. Initial coding of the responses preceded an analysis of recurring patterns and themes. The major themes identified …

2018-Uh Alumna Haven Kindle Begins World Race, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

University School Alumna, Haven Kindle, begins the World Race in September. Check out her journey via her blog at https://havenkindle.theworldrace.org/

2018-January-01-Rural Health Worker Of The Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-Faculty Member Patricia Mink Receives The Suellen Wilkenson Award.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Faculty member Patricia Mink received the Suellen Wilkenson Best in Show award in the national juried exhibition Form, Not Function: Quilt Art at the Carnegie. The award was presented by the Carnegie Center for Art & History in New Albany, Indiana. The fiber work, entitled "Crazy" was initially produced as part of an ETSU Major RDC Research Grant.

For more information on the exhibition please follow this link: 
http://www.carnegiecenter.org/2018-form-not-function-quilt-art-carnegie/

2018-Recent Graduate Of The Etsu Geosciences Department Receives Employment With Esri, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Recent graduate of the ETSU Geosciences Department, Victoria Anderson, receives employment as an ArcGIS Analyst with ESRI! After several rigorous phone interviews and the final site visit interview Tori received the GOOD NEWS regarding employment. Tori entered ETSU in 2015 and immediately went to work! She excelled academically completing numerous honors courses, appearing on the Dean’s List, and graduating with honors. Tori was very involved in GeoClub, volunteered for numerous outreach events, presented at the 2018 Appalachian Student Research Forum, 2018 American Association of Geographers co-presented at 2018 Southeastern Geological Society of America conferences and constantly worked to stay ahead …

2018-Dr. Brian Cross Named Fulbright Scholar, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. Brian Cross Named Fulbright Scholar

Dr. Brian Cross, associate professor and vice-chair of pharmacy practice, is the recipient of a Fulbright Scholarship award that has taken him to Ireland. Cross is spending several months overseas working with faculty at the Royal College of Surgeons in Ireland (RCSI).

The focus of his work will be interprofessional education and teaching others how to best provide team-based care. Cross was among six ETSU faculty and administrators to visit Ireland and Scotland last spring, serving as consultants and collaborators in interprofessional health care practice and education. The Fulbright award is allowing Cross to …

A Comparative Study Of American And French Fashion Conspicuous Consumption Habits On Instagram, Hannah J. Corson

Honors Theses

As social media has become an integral part of every day communications, consumers have begun to conspicuously consume through the Internet. One social media platform, Instagram, puts a central focus on media sharing and allows its users to post photos and videos to their profiles. This makes Instagram an ideal place for Internet users to put their belongings on display. However, a user's nationality and cultural upbringing could influence how one utilizes this platform to conspicuously consume. To determine if this were true, Instagram photos from American and French users were analyzed to find any potential discrepancies. Fashion items were …

The Effect Of Social Media Addiction On Consumer Behavior: A Cultural Comparison Of Spain And The United States, Margaret Chambers

Honors Theses

This paper will look at the new issue of social media addiction, how it has affected consumers' behaviors and their interactions with companies, and whether cultural components play a role in this. It will specifically look at the differences between the Spanish and American cultures. I conducted literature searches from the databases in the University of Mississippi library. I researched social interaction theories, social media, The Addiction Theory, and compared the two cultures. The second source of research I used was primary observational research conducted while I lived in Barcelona for five weeks. The observations were made at different points …

Examining The Potential Of Design Thinking For Marketing Students In The Context Of Workplace Learning And Performance Challenges, Christina Pinkaow

Masters

Design thinking, which initially emerged in the 1980s, has notably been recently receiving increased attention, particularly in business communities, as a process that enables rapid, innovative, and user-centric problem solving (Lockwood, 2010). As the forthcoming generations of marketing graduates enter this ‘Consumer Age’, they will be forced to think innovatively and empathetically in order to adjust to constant and rapid changes in our environment (Hanttu, 2013). Design thinking equips modern marketers with the opportunity to become consumercentric and effectively generate innovative solutions on a constant basis to complex challenges that exists (Mohr, 2015).

While the concept is gaining increasing hold …

Barnes & Noble: Business Analysis, Wendy Gregory

Undergraduate Theses, Professional Papers, and Capstone Artifacts

This thesis identifies how to conduct a Business Analysis. The publicly traded company for this project is Barnes & Noble.

Essays On The Determinants Of Success Of Crowdfunding Projects, Yee Heng Tan

Dissertations and Theses Collection (Open Access)

Crowdfunding is a method of raising funds to support a venture, typically by raising small amounts from a large number of investors (backers or patrons). This whole process is conducted on an online platform that facilitates interactions between project creators and potential contributors. We explore in the dissertation, the determinants of the success of crowdfunding projects. The first essay, using data from Kickstarter (the leading crowdfunding platform), explores how backers to a project are interconnected with other backers through their backing of common projects thus forming an implicit backer network. We find that backers that are in central positions within …

Predictors Of Investors’ Participation In The Egyptian Stock Market: Application Of Theory Of Planned Behavior, Madiha Metawie, Dalia Ahmed Elmosalamy

Business Administration

Despite the opportunities of growth for the Egyptian stock market, it still offers limited potential to attract investors. This paper explores how various factors related to attitudes, subjective norms and perceived behaviour control as indicted by the theory of planned behaviour affect stock market participation (SMP) in the emerging market of Egypt. The aim of this paper is to study how the influence of factors as financial literacy, risk, influence of others, confidence in the regulator among others, affect consumers’ investment decision to participate in the stock market. A pilot study when combined with literature review revealed eight factors that …