Marketing Commons^™

2017-December-Mfa Alum David Mazure Featured In Print Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

East Stoudsburg Unviersity art and design professor, and ETSU MFA alum David Mazure is currently being featured in the Fall 2017 issue of Print Magazine. Mazure along with philosophy professor T. Storm Heter taught a “Human Rights and Freedom” class that produced 30 posters on an inclusion project. In early December 2017 the posters were hung throughout the ESU campus, displaying various views on political, racial/ethical, cultural, gender differences, barriers, and multiple other topics that take on issues people face every day. To view the article please visit this link: http://www.printmag.com/daily-heller/academic-freedom-sides/

2017-December-01-2018 Grammy Nomination, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-December-01-Ross: Tennessee Artist Fellow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Hormonal Influence On Female Consumption Of Revealing And Sexy Fashion Products, Ngoc B. Pham

Theses and Dissertations

This doctoral dissertation addresses the biological and psychological components of consumers’ decision-making processes. Particularly, it investigates the impact of female sex hormones on women’s consumption behaviors regarding fashion products. These hormones reach peak level when women are near ovulation, and this research examines how these hormones, when at peak level, influence women’s attitudes and purchase intention towards sexy and revealing fashion products.

The research is based on two theoretical frameworks: ovulatory shift hypothesis (OSH) and theory of reasoned action (TRA). Specifically, the OSH, based on the female ovulatory cycle postulates that women change their sexual preferences for men with perceived …

Interns Matter: Maximizing Integration Of Interns Into Community Agencies, Valerie Garcia

Capstone Projects and Master's Theses

Hope Services is a non-profit agency serving individuals with developmental disabilities in six counties. Over the years, there have been many agencies that have formed connections with Hope Services. One of these collaborative partnerships has been with CSU Monterey Bay’s (CSUMB) integration of interns through their field placement program. However, recently former Hope Services South District Manager, Greg Dinsmore, witnessed a lack of utilization and integration of interns across all Hope Services agencies. Through firsthand experience as a mentor, he witnessed the benefits of utilizing interns and saw the need for further advocacy and support for the integration of interns …

2017 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Press releases from December of 2017.

An Assessment Of When, Where And Under What Conditions In-Store Sampling Is Most Effective, Sandeep R. Chandukala, Jeffrey P. Dotson, Qing Liu

Research Collection Lee Kong Chian School Of Business

In-store product sampling is a commonly used promotional technique designed to give prospective consumers an opportunity to experience a product prior to purchase. While prior research has documented a positive relationship between short-term sales and perceptual measures of the customer shopping experience, little is known about the long-term impact of sampling or factors that moderate its success. In this paper, we develop an empirical approach that allows us to study the short-term and long-term effects of in-store sampling on both own and competitive products. We apply our approach to six store-level scanner data sets across four different product categories and …

What Happens Online Stays Online? Segment-Specific Online And Offline Effects Of Banner Advertisements, Lara Lobschat, Ernst C. Osinga, Werner J. Reinartz

Research Collection Lee Kong Chian School Of Business

Many firms allocate increasing parts of their advertising budgets to banner advertising. Yet, for firms that predominantly sell offline, existing research provides little guidance on online advertising decisions. In this study, the authors analyze the impact of banner advertising on consumers' online and offline behavior across multiple distinct campaigns for one focal firm, which predominantly sells through the offline channel. Results suggest that banner and TV advertising increase website visit incidence for consumers who had not visited the focal firm's website in the previous four weeks (non-recent online consumers). For these consumers, banner and TV advertisements indirectly increase offline sales …

Marketing For The Beginner: Resources From The Acrl Library Marketing And Outreach Interest Group, Lindsay Davis, Jennifer Park, Sabine J. Dantus, Chris Davidson, Bonnie Cohen Lafazan, Joan Petit

Faculty and Staff Publications & Presentations

Are you new to outreach work? Were you tasked with planning events highlighting your services, collections, or spaces and don’t know where to start? Do you need to create promotional materials but have no background in design? Is there little to no budget? The administrators of ACRL’s Library Marketing and Outreach Interest Group have put together a beginner’s guide that includes groups to join, blogs and websites to read, free and low-cost graphic design tools, collections of free images and icons, and other online resources that spark inspiration when you have hit the proverbial creativity wall.

2017-November-30-Reducing The Spread, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-30-Jazz Ensemble Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Unpaid Care Work: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Anne Burkholder (YWCA Utah), Renata Forste (BYU), Julie de Azevedo Hanks (therapist, researcher), Danny Harris (AARP), Erin Holmes (BYU), Erin Jemison (YWCA Utah), Susan Madsen (UWLP, UVU), Robbyn Scribner (UWLP, UVU), LaDawn Stoddard (UServeUtah), Becky Utz (University of Utah)

2017-November-29-Military Friendly Designatio, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-22-Lego Tournament, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-22-Women On Wednesdays, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-22-Dietitian Alexa Scully, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-22-Holiday Choral Concert, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-21-Delta Omega Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-21-Technology Roadshow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

How Do Consumers Adopt Imported Products In An Era Of Product Overcrowding?, Miguel Sahagun, Arturo Z. Vasquez-Parraga

Marketing Faculty Publications

When individuals decide to adopt imported products, they associate these products with one or more places. Thus, consumers are likely to think about the new cultures, ideas, and behaviors associated with these places. When adopting imported products some consumers seek some type of novelty without altering existing decisional and/or behavioral structures whereas other consumers seek novelty to create new consumption situations. Nonetheless, current research has failed to explain how determinant the influence of the product’s place and the process of adopting this product are on consumer’s purchase intention. Therefore, this research analyzes: 1) the influence of the product’s place market …