Inducements Of Rochester Americans Fans,
2017
St. John Fisher University
Inducements Of Rochester Americans Fans, Alex D'Agostino
Sport Management Undergraduate
The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.
The True Cost: The Bitter Truth Behind Fast Fashion,
2017
Izmir University of Economics
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …
Ruchir Sharma, Breakout Nations (2013),
2017
University of Stirling
Ruchir Sharma, Breakout Nations (2013), Victoria L. Rodner
Markets, Globalization & Development Review
No abstract provided.
Orbits Of Contemporary Globalization,
2017
University of Texas - Rio Grande Valley
Orbits Of Contemporary Globalization, A. Fuat Fırat
Markets, Globalization & Development Review
Contrary to the commonly accepted view, human beings were global (i.e., migratory and without borders) to begin with and then localized as they started to reduce hunting and gathering and got into agriculture and animal husbandry. When they were migratory, humans exchanged genes, tools, cultures – in effect, they were already globalizing. In the second part of this commentary, I analyze the contemporary conditions of globalization. I suggest that today we are experiencing a market centered iconographic culture; and the possibilities for richer and more inclusive symbolic cultures exist, and need to be cultivated.
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut,
2017
York University
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut, Russell Belk
Markets, Globalization & Development Review
Brexit and the election of Trump both relied on a particular type of nationalistic appeal to collective narcissism — an exaggerated emotional belief that the nation’s greatness is being undermined by other nations and other people. This tendency is catered to by appeals to make the nation great again by shutting borders and embracing isolationism while scapegoating refugees and immigrants. The rise of jingoistic leaders like Trump, Putin, and Erdogan can be explained by such appeals. But China, which has long suffered feelings of national humiliation is reacting in quite different ways that embrace globalism, even while rejecting multiculturalism. This …
Globalization: Mere Hiccup, Major Convulsion Or Mega Transformation?,
2017
University of Rhode Island
Globalization: Mere Hiccup, Major Convulsion Or Mega Transformation?, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance,
2017
Western Kentucky University
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a medium that is becoming increasingly relevant in the marketplace, especially in the arts arena. It is the marketing tool that allows for the more customized engagement between a brand and the target market, often at a lower price than traditional outlets. As a visual industry, dance has a lot of opportunities for content in digital marketing. Other industries in the entertainment realm, such as professional sports or concert music have similar goals with their intended target audiences: develop relationships with consumers to inevitably increase patronage to the organizations’ events. Social media content marketing allows organizations to …
2017-December-06-Screening 'Vials',
2017
East Tennessee State University
2017-December-06-Screening 'Vials', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-05-Citizen Science Project,
2017
East Tennessee State University
2017-December-05-Citizen Science Project, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-04-Bucky's Career Closet,
2017
East Tennessee State University
2017-December-04-Bucky's Career Closet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-04-Fall Commencement,
2017
East Tennessee State University
2017-December-04-Fall Commencement, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Canines For Disabled Kids,
2017
Clark University
Canines For Disabled Kids, Erin Jerrett, Margarita Mnatsakanyan, Colleen Reynolds, Yin Wang
School of Professional Studies
Canines for Disabled Kids have been working on behalf of children and their families to educate communities and promote service dog partnerships for almost twenty years. Their advocacy with local legislatures, business owners, and community leaders highlighted the difficulties encountered when differentiating service dogs from emotional support/comfort dogs. Service dogs are entitled to access by the Americans with Disabilities Act (ADA), while emotional support/comfort dogs are not protected under the federal statute or to the same rights. Canines for Disabled Kids proposed a study to obtain a current count of licensed service dogs in the Commonwealth and investigate the feasibility …
2017-December-01-A Grand Master Fiddler,
2017
East Tennessee State University
2017-December-01-A Grand Master Fiddler, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-01-Commencement Address,
2017
East Tennessee State University
2017-December-01-Commencement Address, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-01-Reunion Agents,
2017
East Tennessee State University
2017-December-01-Reunion Agents, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-01-New Nursing Program,
2017
East Tennessee State University
2017-December-01-New Nursing Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016,
2017
State University of New York College at Buffalo - Buffalo State College
The Impact Of Casino Revenue-Sharing On Tourism Efforts In Niagara Falls Usa: 2006-2016, Anthony L. Astran
Public Administration Master’s Projects
This qualitative case study examines the intersection of a Native-owned casino, revenue-sharing with its host community, and the impact of tourism marketing efforts vis-à-vis funds provided to the community’s tourism agency. Specifically, this report studies downtown Niagara Falls USA from the time period between 2006 and 2016, and seeks to determine whether and how funds from Seneca Niagara Resort & Casino boosted tourism marketing efforts by Niagara Tourism & Convention Corporation (NTCC). Background research and a series of elite interviews with city officials and tourism agency leaders uncovered overall positivity in terms of growth in Niagara Falls USA’s tourism efforts …
The Role Of Emotions And Collective Satisfaction In The Customer Journey From Service Experience To Customer Engagement,
2017
University of Texas at Arlington
The Role Of Emotions And Collective Satisfaction In The Customer Journey From Service Experience To Customer Engagement, Azam Ghazal Ghahghaei
Marketing Dissertations - Archive
Service providers serving business customers face some unique challenges in assessing and building customer satisfaction. These challenges arise when service providers have to deal with a team or a group of people within the client’s organization. Each of these individuals, depending on their role in the service provision, go through a unique customer journey and have a distinctive service experience. Imagine yourself in a situation with several bosses with different expectations and evaluations. Not only is it challenging to meet their expectations, but it is also hard to know if they are truly satisfied with you. This dissertation explores the …
Examining The Role Of Sales-Based Crm Technology And Social Media Use On Post-Sale Service Behaviors In India,
2017
The University of Texas Rio Grande Valley
Examining The Role Of Sales-Based Crm Technology And Social Media Use On Post-Sale Service Behaviors In India, Raj Agnihotri, Kevin J. Trainor, Omar S. Itani, Michael Rodriguez
Marketing Faculty Publications
Despite the growing recognition of the critical role of post-sale service on the salesperson-customer relationship, few studies have explored how salesperson service behaviors (SSB) are enhanced through tools such as sales-based customer relationship management (CRM) technology and social media. Using dyadic salesperson-customer data within a business-to-business context, this study analyzes the direct effects of sales-based CRM technology on the behaviors of diligence, information communication, inducements, empathy and sportsmanship. Additionally, the study examines the interactive effects of sales-based CRM technology and social media on these behaviors. The results indicate that sales-based CRM technology has a positive influence on SSBs and that …
Social Media Marketing Strategies In The Organic Food Industry,
2017
Dominican University of California
Social Media Marketing Strategies In The Organic Food Industry, John Haff
Senior Theses
This study used content analysis to review the social media marketing strategies of the organic food industry. The results reveal which social media channels are being used and which social media marketing strategies are being used. Qualitative techniques were used to generate a pool of eight organic companies. The social media channels used were highlighted by Chanthinok, Ussahawanitichakit, and Jhundra-indra (2015) as those used by frequency and the ability of the application to achieve the desired marketing goal. The marketing strategies assessed were categorized first as transformational or informational and then further subcategorized by the way it is perceived by …
