Marketing Commons^™

2018-Meet Dr. David Stewart, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Stewart, from Roan Mountain, Tennessee, joined the faculty of the department of pharmacy practice in 2007. Prior to his appointment of Assistant Professor at ETSU he served as an Assistant Clinical Professor at the Auburn University Harrison School of Pharmacy. Dr. Stewart was promoted to Associate Professor of Pharmacy Practice in 2012 and Professor in 2018. He also serves as Vice Chair for the Department of Pharmacy Practice, Residency Program Director for the college’s PGY2 Internal Medicine Pharmacy Residency Program, and Post-graduate Training Coordinator for the Department of Pharmacy Practice. Over his tenure at the BGCOP he …

2018-January-Faculty Member Mindy Herrin Featured In Nashville Arts Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Mindy Herrin Jewelry & Metals professor currently has an article published about her work in this month's Nashville Arts Magazine. Herrin is concurrently exhibitng the work at the Customs House Museum in Clarksville, Tennessee. Narrative Illusions: The Visions of Mindy Herrin will be on display through April 30, 2018. Herrin’s three-dimensional work incorporates realism, organic imagery, and found objects in imaginative ways. There is a trance-like quality to her figures, and sculptures laden with symbolism act like puzzles, leaving the viewer to decipher her vision.

For more information on the exhibit and to read the article please follow this link: …

2018-Faculty Members Andrew S. Ross & Mindy Herrin Congratulations To Our Faculty Members Andrew S Ross And Mindy Herrin Have Their Work In The Hunter Museum Of American Art Invitationals.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

p>Art & Design faculty members Andrew S. Ross (Drawing), and Mindy Herrin (Jewelry & Metals), have their work featured at the The Hunter Museum of American Art Invitational IV. The exhibition organized by the Hunter presents some of the most significant artwork being produced in the Southeast. Conceived in 2007 as a means to look more deeply at artists in our region, the exhibition is the fourth Invitational organized by Hunter Museum Chief Curator Nandini Makrandi. The Invitational will showcase current works by some of the most compelling, innovative artists in the Southeast today. With an eye toward trends …

2018-Now Taking Applications For Art And Design Scholarships.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Apply now for 2018 Art & Design Scholarships. Deadline is March 15th.

Please follow this link for more information: https://www.etsu.edu/cas/art/resources/scholarships.php

2018-Professor Emeritus Mike Smith To Exhibit Photographs In Asheville.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Professor Emeritus Mike Smith is currently exhibiting photographs at the Tracey Morgan Gallery in Asheville, North Carolina. The exhibit will run through November 3, 2018. The Lost State of Frankland features a selection of images that span over a decade, including recent works, that are a continuation of his career-long exploration of the character and culture of East Tennessee. Smith has visually investigated one place, remaining aesthetically aware of his surroundings in a manner that has allowed him to beautifully photograph the nuance of Eastern Tennessee over the span of almost 40 years. They hold a narrative that truthfully and …

2018-Etsu Geosciences Field Experience- New Zealand Summer 2018, Department Of Geosciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

ETSU Geosciences Field Experience : New Zealand Summer 2018

ETSU Department of Geosciences faculty Dr. Chris Gregg will offer GEOL/GEOG 3700 Field Experience (3 credits) course in summer 2018 to New Zealand. New Zealand straddles the Pacific and Australian plate boundary, forms the tip of an eighth continent—Zealandia, is dominated by geo-hazards linked to subduction, continental rifting & continent-continent collision, is a world leader in hazards and environmental policy, and site of P. Jackson’s Lord of the Rings!  The trip will include access to braided rivers, glaciers, active faults and volcanoes; geothermal, wind, hydro power plants; TePapa National Museum; …

2018-January-01-Athletes Make Team, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Elizabeth Hatch, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Guiding Conversations, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Number Seven, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2018-January-01-Reading For Teens, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Online Product Reviews: Effects Of Star Ratings And Valence On Review Perception Among Those High And Low In Need For Cognition, Jacquelyn L. Schreck

Honors Undergraduate Theses

The Internet is becoming the main source for various tasks, from learning, to working, and shopping. There are many websites one can use to shop. Almost all stores have a website from which you can order anything you might want. As online shopping becomes more prominent, it is important to understand the effects of the Internet and its product reviewers and, specific to this study, consumer decision making. This study seeks to understand the effect of star ratings and valence on review perception between the different cognitive levels of individuals. Recognition review perception, and intent to purchase were being measured. …

Sales And Marketing, Nancye Gannaway

Farm Systems and Economics published reports

Plan, prepare, Prosper - workshop

This document is part of the Plan, Prepare, Prosper program that was developed under the Pilot of Drought Reform Measures ('the pilot'), a joint initiative between the Australian Government and the Western Australian Government. The program aims to support businesses to prepare for drought, climate variability, financial and other challenges.

Today we will be working through your marketing program, and possible strategies for increasing its effectiveness and impact.

We will explore the advantages of target marketing - of focusing your marketing on those customers which best suit your business, and have the greatest potential for …

An Exploration Of Organizational Buying Behavior In The Public Sector, Kevin S. Chase

Theses and Dissertations--Marketing and Supply Chain

This dissertation begins with a comprehensive examination of the current state of research regarding organizational buying behavior. Through this review we identify a significant gap in our existing knowledge regarding organizational buying behavior in the public sector. Due to the high level of impact that government purchasing has on the economy, and the nuances that differentiate public from private sector purchasing practices, I further explore organizational buying behavior in the public sector to make the following contributions.

First, I highlight the common practice in business-to-government (B2G) and business-to-business (B2B) transactions where buyers limit suppliers’ access to them during the buying …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Quitting Together: Formative Research To Develop A Social Marketing Plan For Smoking Cessation Among Women In A Residential Treatment Facility For Substance Abuse Recovery, August D. Anderson

Theses and Dissertations--Communication

Both smoking addiction and illicit substance abuse are prevalent issues in the United States today. Furthermore, these are issues that have significant impact on women’s health and mental state. Despite research that shows that smoking cessation coupled with substance abuse recovery can decrease likelihood of relapse post-recovery, few substance abuse recovery facilities today offer smoking cessation programming options. To address the issue of smoking addiction on top of substance abuse recovery, formative research was conducted through this study to determine the underlying causes of smoking habits coupled with recovery efforts and the attitudes. Through focus group sessions with women in …

Advertising Appeals And Willingness To Pay For A Music Streaming Service, Katharine Baird

Undergraduate Honors Thesis Collection

Even with the rise of music streaming services, illegal downloads are costing the music industry $2.7 billion per year. The purpose of this study is to determine what types of advertising appeals will be most effective at enhancing the willingness to pay for a streaming service, thereby decreasing music piracy. This study examined college students’ willingness to pay for, willingness to recommend, interest in, and affective reaction to a music service after being exposed to a digital advertisement that employed either a rational, fear, or guilt appeal for a fictitious music streaming service. It was expected that music involvement, or …

A Proposed Framework For Measuring The Effectiveness Of Social Media: A Study Of Irish Tourism, Colm Barcoe

Practitioner Journals

Over the past five years, visitations of American holidaymakers to Ireland have grown exponentially owing to the online strategies of Tourism Ireland, a Destination Marketer (DMO) with a meagre budget which is extended by their understanding of best practices to maximise their monetary allowance. This suggested framework incorporates a range of Key Performance Indicators (KPIs) such as financial, marketing and operational that offer a scale of measurement from which the Irish DMO can monitor the success of each promotional campaign when targeting the US and Canada. These are presented not as final solutions but rather as suggestions based on empirical …

Marketing Leadership In A Knowledge Economy, Myles Bassell, Sonia Lambert

Atlantic Marketing Journal

Often the most valuable assets of a marketing driven firm are intangible assets such as a brand name, intellectual capital, and the expertise and knowledge of employees. The new breed of marketing leaders understand that it is important for employees to collaborate and be engaged and that leaders must be agents of change, creative, ethical, and global thinkers who can create learning organizations. The research reveals that organizations that are going to thrive in the knowledge economy are those that have marketing leaders who can build learning organizations, encourage diversity, and ensure employees are engaged in meaningful work.

A Theoretical Framework Of Sports Team’S Well-Being: An Integrative Perspective Of Emotional Intelligence And Equivocality On Trust And Happiness, Drew Sannes, Wooyang Kim

Atlantic Marketing Journal

Abstract – The purpose of this study is to develop and provide an integrative conceptual model of sports teams’ well-being to achieve a win-win situation of happiness for all stakeholders of sports teams, grounded in role theory and commitment-trust theory. We first conceptualized the well-being as an ultimate consequence by exploring sub-dimensions of happiness and provide relevant propositions linking with the respective antecedents. Second, we explored the effect of antecedents of sports team’s well-being in the spectrum of the anchor between positive and negative sides on the resultant outcomes – i.e., trust and happiness. Third, we examined the role of …