2017-November-01-Social + Emotional Intelligence,
2017
East Tennessee State University
2017-November-01-Social + Emotional Intelligence, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
To Retrench Or Invest? Turnaround Strategies During A Recessionary Time,
2017
Montclair State University
To Retrench Or Invest? Turnaround Strategies During A Recessionary Time, Manveer Mann, Sang Eun Byun
Department of Marketing Faculty Scholarship and Creative Works
By analyzing retail news published between 2008 and 2011, we examined retrenchment and investment strategies employed by retailers in the U.S. in response to the Great Recession. We found four categories of retrenchment (store closings, buyouts, bankruptcies, and pull backs) and five categories of investment (market expansion, product development, service development, strategic partnerships, and corporate social responsibility). Retrenchment decisions were constrained by retailers' financial strength, whereas investment decisions varied with firms' strategic orientations and resource capabilities. Findings of this study enhance theoretical understanding of underlying factors of specific retrenchment and investment decisions that retailers pursued during a challenging economic time.
2017-November-Rock The Ball Art And Design Open House.Pdf,
2017
East Tennessee State University
2017-November-Rock The Ball Art And Design Open House.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Rock the Ball – Art and Design Open House
Where – Ball Hall, ETSU's main campus
When – November 9th from 5-7pm
What – This is our art ball, and we will be art covering almost every wall in our four-story Art and Design building located on ETSU's main campus. Also, there will be food, music, performances, and site-specific installations – all on display for our broader community.
2017-November-The Fl3tch3r Exhibit Currently On Display At Reece Museum.Pdf,
2017
East Tennessee State University
2017-November-The Fl3tch3r Exhibit Currently On Display At Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Established in memory of Barbara and Wayne Dyer’s son, Fletcher, a BFA senior at ETSU who passed away in 2009 in a motorcycle accident, the FL3TCH3R international juried exhibit focuses on work with strong social and/or political content. In addition to providing an opportunity for socially relevant expression, the FL3TCH3R Exhibit supports the annual Fletcher H. Dyer Memorial Scholarship for an ETSU Art & Design student. Entries for the 2017 FL3TCH3R Exhibit were selected by illustrator/painter Anita Kunz, a visual artist whose work has made her one of The National Post’s 50 most influential women in Canada and whose …
2017-November-01-Moore Cefp,
2017
East Tennessee State University
2017-November-01-Moore Cefp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-01-Erin Light,
2017
East Tennessee State University
2017-November-01-Erin Light, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-November-01-Oldham Tcecd,
2017
East Tennessee State University
2017-November-01-Oldham Tcecd, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017 November,
2017
Morehead State University
2017 November, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases from November of 2017.
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools,
2017
University of Louisville
Reaching Out: Expanding Your Library’S Online Presence Using Online Tools, Erin Gow
Faculty and Staff Scholarship
The article offers information on expanding the online presence of a library, with examples from the law library at the University of Louisville. Topics discussed include using social media to reach the target audience, generating content, and developing a brand.
Effects Of Individual Difference On Organizational Difference: Perceived Training Effectiveness Model For Organizational Performance,
2017
Asia Marketing Journal (AMJ)
Effects Of Individual Difference On Organizational Difference: Perceived Training Effectiveness Model For Organizational Performance, Beenish Malik, Jahanvash Karim, Tayyaba Noreen, Han
Asia Marketing Journal
Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning.
The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training …
2017-October-31-Jackson,
2017
East Tennessee State University
2017-October-31-Jackson, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-31-The Centenary Of The Bolshevik Revolution: Meaningand Legacy,
2017
East Tennessee State University
2017-October-31-The Centenary Of The Bolshevik Revolution: Meaningand Legacy, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Overcoming The Cause Marketing Paradox,
2017
Asia Marketing Journal (AMJ)
Overcoming The Cause Marketing Paradox, Shinhyoung Lee, Youjae Yi
Asia Marketing Journal
The current research examines whether and when cause marketing, whereby firms link product sales to the support of a charity or cause, can increase charitable giving and happiness. Previous research suggests that cause marketing might reduce charitable giving and happiness among consumers. However, the present research finds the opposite result by introducing nostalgia as a moderator; cause marketing can enhance consumers’ charity giving when their nostalgia is triggered. Moreover, results show that charitable giving increased by cause marketing improves feelings of happiness, suggesting that people view charitable behavior as a means of enhancing happiness. Interestingly, charitable giving and happiness are …
Examining The Impact Of Co-Branding Service Failures On Consumer Evaluations,
2017
Asia Marketing Journal (AMJ)
Examining The Impact Of Co-Branding Service Failures On Consumer Evaluations, Chia-Lin Lee
Asia Marketing Journal
Researchers do not fully understand consumers’ responses to negative co-branding events; thus, they report inconsistent evidence regarding the negative impact on the partnering brands. Our research bridges a gap in this research stream, and answers an important question: When a service failure occurs, could the two different models of consumers’ brand schema change affect their negative perception of each brand partner? By using a theoretical and mathematical modeling approach, we offer two propositions. The first proposition shows that, under consumers’ book-keeping cognitive process, the negative spillover effect occurs for both brands. The second proposition argues that, when the sub-typing model …
Effect Of Motivation Type And Reward Uncertainty On Consumers’ Marketing Promotion Participation,
2017
Asia Marketing Journal (AMJ)
Effect Of Motivation Type And Reward Uncertainty On Consumers’ Marketing Promotion Participation, Yan-Jie Zhang, Youseok Lee, Sang-Hoon Kim
Asia Marketing Journal
The current research proposes to fill a research gap by testing how reward uncertainty, different types of motivation, as well as individual risk-taking attitude affect consumers’ promotion participation. Being offered with an uncertain reward, relative to individuals with extrinsic motivation, individuals with intrinsic motivation will have greater intention to participate in marketing promotion. In contrast, being offered with a certain reward, relative to individuals with intrinsic motivation, individuals with extrinsic motivation will have greater intention to participate in marketing promotion. This effect arises only among consumers having a low level of risk-taking attitude. For consumers having a high level of …
Asia Marketing Journal Vol.19 No.3 목차,
2017
Asia Marketing Journal (AMJ)
2017-October-31-Bucky's Career Closet,
2017
East Tennessee State University
2017-October-31-Bucky's Career Closet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-31-Fossil Celebration,
2017
East Tennessee State University
2017-October-31-Fossil Celebration, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-30-Women On Wednesdays,
2017
East Tennessee State University
2017-October-30-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-October-28-Zeta Puppis,
2017
East Tennessee State University
2017-October-28-Zeta Puppis, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
