Marketing Commons^™

2017-November-09-Luminosity, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-08-Safe Med Storage, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-08-The Diary Of Anne Frank, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-08-World Series Alum, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-07-Faith In The Future, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-07-Holiday Expo, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-07-Lauren Snapp, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Perfect Ratings With Negative Comments: Learning From Contradictory Patient Survey Responses, Andrew S. Gallan, Marina Girju, Roxana Girju

Patient Experience Journal

This research explores why patients give perfect domain scores yet provide negative comments on surveys. In order to explore this phenomenon, vendor-supplied in-patient survey data from eleven different hospitals of a major U.S. health care system were utilized. The dataset included survey scores and comments from 56,900 patients, collected from January 2015 through October 2016. Of the total number of responses, 30,485 (54%) contained at least one comment. For our analysis, we use a two-step approach: a quantitative analysis on the domain scores augmented by a qualitative text analysis of patients’ comments. To focus the research, we start by building …

2017-November-06-Chatman On Usmle Panel, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Factors Influencing Student Selection Of A Collegiate Aviation Program, Matthew J. Romero, Jose R. Ruiz Ph.D.

ASA Multidisciplinary Research Symposium

This study aims to identify the most influential characteristics that drive undergraduate students to select collegiate aviation flight programs in the US. Using preference aggregation techniques, a list of the most influential attributes is created as a result of the investigation.

Millennials And The Experience-Driven Economy

Business Exchange

Millennials expect brands to create authentic, customer-centric experiences for them, no matter whether they are looking for a place to live, eat, visit or shop. This article looks at how businesses are mining data and creating marketing plans and experiences to appeal to this younger demographic.

Utah Women And Mental Health, Robbyn T. Scribner, Susan R. Madsen, Elyse Barnes

Marketing and Strategy Faculty Publications

According to the World Health Organization, “There is no health without mental health.” A national report stated that in 2015 nearly 1 in 5 adults in the U.S. (43.4 million, or 17.9%) suffered from a mental illness and that 9.8 million Americans (4% of all adults) had a serious mental illness. Although one recent in-depth study showed Utah ranking slightly below the national average in the percentage of adults who suffer from poor mental health, the state regularly reports rates higher than the national average for depression. Another recent study that considered both the percentage of adults with mental illness …

Considerations For Small Businesses Implementing Marketing Technology, Matthew Stallings

Selected Honors Theses

Small businesses are crucial components for not only the US economy but for economies around the world. Many of the firms struggle to stay in business and do not perform effectively and profitably, especially in the marketing aspects of business. The marketing strategies that larger organizations use do not necessarily work the best for small businesses. Therefore, small businesses are mostly conducting basic marketing principles by practicing customer relationship management (CRM). However, many of them are not unlocking their full potential by utilizing the Internet, E-mail, database software, and other marketing technologies. Thus, this paper offers research evidence to provide …

2017-November-Dr. Lisa Whittington And Patricia Kabore To Give Talk At The Reece Museum.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

The FL3TCH3R Exhibit presents An Evening in the Reece Museum with an Emmett Till Painting. Join us as artists Dr. Lisa Whittington and Patricia Kabore explore art, racism, and social justice pertaining to Till's brutal murder. Both artists have work currently on display in the FL3TCJ3R Exhibit and each of them have personal connections to the Emmett Till story.

The talk will take place December 6, 2017 from 4:30-5:30pm at the Reece Museum on ETSU's main camous. The museum is located at 363 Stout Drive, Johnson City, TN.

For more information about the FL3TCH3R Exhibit or the artist's talk please …

2017-November-Faculty Member Lindsay Rogers Featured In Food Wine Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Art & Design ceramics professor Lindsay Rogers has her work featured in the November 2017 issue of Food & Wine magazine. Her work is currently in their print version and on the Food & Wine website: http://www.foodandwine.com/... Rogers has also had her work featured in Martha Stewart Living, Ceramics Monthly, as well as a host of other magazines and books. 

For more inforation on Rogers ceramics please follow this link: http://www.lindsayrogersceramics.com/

2017-November-Student Profile.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Morgan is a freshmen interior architecture student and a memeber ofETSU women's triathlon team. See her interview here.

2017-November-01-Beth Hutton Speaker, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Drop In For Adult Students, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Jones Scp Fellow, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2017-November-01-Maternal Health, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.