Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations,
2018
California Polytechnic State University, San Luis Obispo
Bringing Awareness Of Associated Students, Inc. Club Funding Opportunities To Cal Poly Clubs: Increasing Participation Through Public Relations, Abby Lee Cavanaugh
Journalism
The following study investigates the strategies and tactics that are most important when developing and implementing a public relations campaign geared towards university students. It analyzes the best practices of researching, creating and evaluating awareness programs. This study serves as the basis for the “Bringing Awareness of Associated Students, Inc. Club Funding Opportunities to Cal Poly Clubs: Increasing Participation Through Public Relations” campaign. In this campaign, Associated Students, Inc (ASI) Club Services is seeking to increase awareness and participation in its club funding program. The campaign includes a situation analysis, SWOT analysis, goals, objectives, target audience, media, strategies, tactics, evaluation, …
Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands,
2018
Singapore Management University
Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands, Minh Duc Luu, Ee Peng Lim
Research Collection School Of Computing and Information Systems
Consumer behavior and marketing research have shown that brand has significant influence on product reviews and product purchase decisions. However, there is very little work on incorporating brand related factors into product recommender systems. Meanwhile, the similarity in brand preference between a user and other socially connected users also affects her adoption decisions. To integrate seamlessly the individual and social brand related factors into the recommendation process, we propose a novel model called Social Brand–Item–Topic (SocBIT). As the original SocBIT model does not enforce non-negativity, which poses some difficulty in result interpretation, we also propose a non-negative version, called SocBIT(Formula …
2018-February-27-Kacl Spring 2018,
2018
East Tennessee State University
2018-February-27-Kacl Spring 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-27-Showcases: Parallels Revisited,
2018
East Tennessee State University
2018-February-27-Showcases: Parallels Revisited, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-23-Abingdon 'Lunch And Learn',
2018
East Tennessee State University
2018-February-23-Abingdon 'Lunch And Learn', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-23-Abingdon 'Lunch And Learn',
2018
East Tennessee State University
2018-February-23-Abingdon 'Lunch And Learn', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-22-Faculty Member Lindsay Rogers Featured In Ceramic Arts Now.Pdf,
2018
East Tennessee State University
2018-February-22-Faculty Member Lindsay Rogers Featured In Ceramic Arts Now.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Ceramics professor Lindsay Rogers recently had her work featured in the online magazine Ceramic Arts Now. The article speaks about how Rogers embraces food as a collaborator in her practice. She keeps food in mind from start to finish, with the piece only being complete when the meal is served. She expresses herself through pottery because it is a vehicle for experiences. Rogers says, “From utilitarian tableware to complex presentation vessels, all of the forms I make have one common thread: to encourage a reconnection with each other and with the food we eat.”
To read the article please follow …
2018-February-21-Dead Man’S Cell Phone,
2018
East Tennessee State University
2018-February-21-Dead Man’S Cell Phone, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Basler Lecture,
2018
East Tennessee State University
2018-February-21-Basler Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Dead Man’S Cell Phone,
2018
East Tennessee State University
2018-February-21-Dead Man’S Cell Phone, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Basler Lecture,
2018
East Tennessee State University
2018-February-21-Basler Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Heritage Day,
2018
East Tennessee State University
2018-February-21-Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-The Swingles,
2018
East Tennessee State University
2018-February-21-The Swingles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Vianna Isbister,
2018
East Tennessee State University
2018-February-21-Vianna Isbister, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Celtic Knot,
2018
East Tennessee State University
2018-February-21-Celtic Knot, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-20-#Etsutough,
2018
East Tennessee State University
2018-February-20-#Etsutough, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-20-#Etsutough,
2018
East Tennessee State University
2018-February-20-#Etsutough, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-19-Women In Song,
2018
East Tennessee State University
2018-February-19-Women In Song, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-18-Lights Up On The Flick,
2018
East Tennessee State University
2018-February-18-Lights Up On The Flick, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-16-Board Of Trustees,
2018
East Tennessee State University
2018-February-16-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
