Successful Marketing Strategies Employed By Traditional Am/Fm Radio Stations,
2018
Walden University
Successful Marketing Strategies Employed By Traditional Am/Fm Radio Stations, Shaquilla Nicole Smith
Walden Dissertations and Doctoral Studies
An increase in Internet radio adverting spending is negatively affecting the revenue of traditional radio stations. Some general managers and sales directors at traditional radio stations lack marketing strategies to compete effectively with Internet radio. Grounded by the attitude toward the ad theory, the purpose of this qualitative case study was to explore marketing strategies that successful general managers and sales directors used at traditional radio stations to compete effectively with Internet radio. The population consisted of 8 general managers and sales directors at traditional radio stations located in southeast Florida, who demonstrated success in developing marketing strategies to compete …
Strategies For Integrating And Sustaining Disruptive Innovations In Small Businesses,
2018
Walden University
Strategies For Integrating And Sustaining Disruptive Innovations In Small Businesses, Robert Allen
Walden Dissertations and Doctoral Studies
The evolution of technology has led to a need for business leaders to embrace disruptive technology for the purpose of capturing new markets and remaining competitive. Multiple challenges have been faced by business leaders in the processes of integrating and sustaining disruptive innovations, resulting in the failure to achieve expected efficiency and profitability. The purpose of this multiple case study was to explore strategies used by business leaders to integrate and sustain disruptive innovations. The conceptual frameworks were Roger's diffusion of innovation theory and Christensen's disruptive innovation theory. Semistructured interviews were administered to 10 business leaders and employees from institutions …
Strategies To Improve Business Performance With Information From Social Media,
2018
Walden University
Strategies To Improve Business Performance With Information From Social Media, Taylor Chan
Walden Dissertations and Doctoral Studies
In the past 3 decades, China has experienced rapid economic growth. The China retail market reached renminbi (RMB) 29,651 billion in 2016, up by 10.4% from 2015. Using traditional ways that developed before the Internet era to acquire information regarding customers' changing preferences for products and services in a fast-moving business world is insufficient to support management in the retail industry to make informed strategic decisions. The purpose of this multiple case study was to explore successful customer-centric strategies that business leaders used to improve business performance with marketing information acquired from social media. The population comprised business leaders from …
Branding Strategies Of Service Small And Medium-Sized Enterprise Owners,
2018
Walden University
Branding Strategies Of Service Small And Medium-Sized Enterprise Owners, Mohammed Aslamuddin Siddiquie
Walden Dissertations and Doctoral Studies
Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some owners of these enterprises lack the knowledge of branding strategies to succeed financially. The purpose of this multiple case study was to explore branding strategies used by owners of some successful service SMEs. Krake's funnel model for the role of brand management in SMEs was the conceptual framework used in the study. Data were collected from semistructured interviews with a purposeful sample of 6 owners of medium-sized service enterprises who used branding strategies to improve the financial performance of their companies, and a review of company …
Effective Internet Marketing Strategies For Online Fashion Jewelry Businesses,
2018
Walden University
Effective Internet Marketing Strategies For Online Fashion Jewelry Businesses, Zohreh Daemi
Walden Dissertations and Doctoral Studies
Small business owners who fail to apply effective Internet marketing strategies could negatively affect customers' purchasing decisions, and business profitability and sustainability. The purpose of this multiple case study was to explore effective Internet marketing strategies online fashion jewelry business owners used to maintain or increase profit levels. Competitive advantage theory was the conceptual framework for the study. Data were collected via semistructured interviews with 3 online fashion jewelry business owners located in the northeastern region of the United States who were in the same business for more than 5 years and generated at least $100,000 in annual revenue. Additionally, …
A Comparative Study Of American And French Fashion Conspicuous Consumption Habits On Instagram,
2018
University of Mississippi. Sally McDonnell Barksdale Honors College
A Comparative Study Of American And French Fashion Conspicuous Consumption Habits On Instagram, Hannah J. Corson
Honors Theses
As social media has become an integral part of every day communications, consumers have begun to conspicuously consume through the Internet. One social media platform, Instagram, puts a central focus on media sharing and allows its users to post photos and videos to their profiles. This makes Instagram an ideal place for Internet users to put their belongings on display. However, a user's nationality and cultural upbringing could influence how one utilizes this platform to conspicuously consume. To determine if this were true, Instagram photos from American and French users were analyzed to find any potential discrepancies. Fashion items were …
The Effect Of Social Media Addiction On Consumer Behavior: A Cultural Comparison Of Spain And The United States,
2018
University of Mississippi. Sally McDonnell Barksdale Honors College
The Effect Of Social Media Addiction On Consumer Behavior: A Cultural Comparison Of Spain And The United States, Margaret Chambers
Honors Theses
This paper will look at the new issue of social media addiction, how it has affected consumers' behaviors and their interactions with companies, and whether cultural components play a role in this. It will specifically look at the differences between the Spanish and American cultures. I conducted literature searches from the databases in the University of Mississippi library. I researched social interaction theories, social media, The Addiction Theory, and compared the two cultures. The second source of research I used was primary observational research conducted while I lived in Barcelona for five weeks. The observations were made at different points …
Strategies For Reducing Short-Tenured Employee Attrition In The Retail Grocery Industry,
2018
Walden University
Strategies For Reducing Short-Tenured Employee Attrition In The Retail Grocery Industry, Ogechi Ngemegwai
Walden Dissertations and Doctoral Studies
The purpose of this multiple case study was to explore strategies that managers in the retail grocery industry use in reducing short-tenured employee attrition in the West Midland states in the United Kingdom. Participants were 4 store managers who had managerial experience in the retail grocery industry, worked as a retail store manager in the West Midlands, and had experience implementing effective strategies to reduce employee attrition. The Herzberg 2-factor theory was the conceptual framework. Semistructured interviews were used to collect data. Data were analyzed using Yin's 5-step data analysis process. The major themes were: training and development, enriched job …
Marketing Strategies Of International Pharmaceutical Companies In The Middle East And North Africa Region,
2018
Walden University
Marketing Strategies Of International Pharmaceutical Companies In The Middle East And North Africa Region, Ali Abou Abbas
Walden Dissertations and Doctoral Studies
The declines in oil and gas prices in 2014 by 50% or more led governments in the Middle East and North Africa (MENA) region to decrease healthcare budgets correspondingly by more than 30%. The purpose of this multiple case study was to explore the marketing strategies that managers of international pharmaceutical companies have successfully implemented in the MENA region to ensure profitability after the 2014 decreases in the healthcare budgets, which followed the decline in oil and gas prices. The study involved data collection through semistructured interviews of 6 middle and executive managers working in 2 international pharmaceutical companies located …
Music Artists' Strategies To Generate Revenue Through Technology,
2018
Walden University
Music Artists' Strategies To Generate Revenue Through Technology, Kalilu Kamara Ii
Walden Dissertations and Doctoral Studies
Music streaming services are increasing, compact discs (CDs) and digital download sales are declining, and many music artists are becoming affected by this positive shift in music technology. Music streaming revenue does not compensate for the decrease in revenue from CDs and paid downloads. Based on organizational configuration theory (OCT), the purpose of this multiple case study was to explore the technology and marketing strategies that small business music artists used to generate sales revenue from the Internet. Six small business music artists who were 18 years or older with different music revenue streams participated in semistructured interviews. These small …
Exploring Satisfaction And Retention Strategies For Generation Y Customers,
2018
Walden University
Exploring Satisfaction And Retention Strategies For Generation Y Customers, Edmund Ehichioya Otaigbe
Walden Dissertations and Doctoral Studies
Firms in the service industry have experienced a 15-30% drop in customer satisfaction ratings and an estimated $10 billion annually due to the unpredictable tendencies of one of the most significant and fastest growing consumer segments in the marketplace, Generation Y customers. The distinctive behavior of this sizeable generational cohort may be reshaping the business landscape of the 21st century regarding how consumers will relate to service providers in the future. Using the theory of customer satisfaction management system, the purpose of this multiple case study was to explore the customer satisfaction strategies that business leaders in southern Nigeria use …
Strategies To Cultivate Sustainable Open Innovation Culture In High-Tech Organizations,
2018
Walden University
Strategies To Cultivate Sustainable Open Innovation Culture In High-Tech Organizations, Eyal Banai
Walden Dissertations and Doctoral Studies
Business leaders must adopt new business practices to sustain their organizations and meet the paradigm of global competition. In the 21st century, innovation and market readiness have become the primary criteria for sustainability of an organization. Some organizational leaders should adopt open innovation strategy to stay competitive and foster a positive impact on their organizations' performance while practicing a systematic inclusion of knowledge from sources outside of the organization. The purpose of this multiple case study was to explore effective strategies business leaders use to cultivate a sustainable open innovation culture. The population consisted of leaders from 200 high technology …
Social Media Marketing Among Small Retail Clothing Businesses,
2018
Walden University
Social Media Marketing Among Small Retail Clothing Businesses, Irene Michel Abrons
Walden Dissertations and Doctoral Studies
Social media marketing influences consumer trust in businesses, and trust accounts for about 37% of consumer purchasing decisions. The purpose of this multiple case study research was to identify the barriers to social media marketing that owners of small retail clothing businesses must overcome to be competitive. The conceptual framework was the technology acceptance model. Collected data consisted of company documents and semistructured interviews with 3 small retail clothing business owners in Chicago, Illinois, who had experience with social media marketing. Data analysis consisted of an open coding approach and member checking. The study revealed the small business owners who …
Marketing Strategies To Increase Sales In Small Family-Style Restaurant Businesses,
2018
Walden University
Marketing Strategies To Increase Sales In Small Family-Style Restaurant Businesses, Tammira Lucas
Walden Dissertations and Doctoral Studies
Small business owners understand the advantages of using social media as a marketing tool; however, some of these owners do not leverage social media marketing strategies to increase sales. Small business owners who fail to implement social media marketing strategies minimizes the potential to gain new customers; thus, negatively impacting sales. The purpose of this qualitative multiple case study was to explore social media marketing strategies used by five small family-style restaurants in Maryland. Berry's relationship marketing theory was the conceptual framework for this study. Data collection included semistructured interviews, documents pertaining to social media marketing strategies, and social media …
Media Marketing Strategies University Leaders Use To Increase Alumni Financial Support,
2018
Walden University
Media Marketing Strategies University Leaders Use To Increase Alumni Financial Support, Wesley Carter
Walden Dissertations and Doctoral Studies
Colleges and universities in the United States could end operations in record numbers largely from financial shortfalls. The Urban Institute reported that nonprofit organizations lost $3.4 billion in reneged pledges from 2013 to 2014 from donor dissatisfaction, creating a problem because financial losses can occur from a lack of understanding on how media marketing efforts affect fundraising. The purpose of this qualitative multiple case study was to identify traditional and social media marketing strategies that some nonprofit college and university leaders use to increase alumni financial support. Interviews took place with 7 college or university leaders at 3 private, nonprofit …
Strategies For Low Employee Turnover In The Hotel Industry,
2018
Walden University
Strategies For Low Employee Turnover In The Hotel Industry, Odetha Antonnett Davis
Walden Dissertations and Doctoral Studies
Employee turnover affects the profitability, performance, and customer service of an organization. The purpose of this multiple case study was to explore strategies that leaders in the hotel industry used to maintain a low rate of employee turnover. Motivation-hygiene theory was the conceptual framework for the study. The study population included 9 hotel leaders from 2 international hotels operating in Jamaica. Methodological triangulation involved the comparison of data from observation of hotel facilities and leaders' interactions with employees, review of company documents, and semistructured interviews. Data were analyzed into emerging themes using a Gadamerian hermeneutics framework of interpretation. Four major …
2018-January-01-Nursing Ranking,
2018
East Tennessee State University
2018-January-01-Nursing Ranking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Online Doctoral Students At A Faith-Based University: Concerns Of Online Education,
2018
Carson Newman University
Online Doctoral Students At A Faith-Based University: Concerns Of Online Education, Kelly Price-Rhea, Julia Price, Deborah Hayes
ETSU Faculty Works
Online doctoral education enrollment continues to rise, and the number of academic institutions who offer the degrees are increasing proportionately. Various types of institutions are involved in this growth, including those that are faith-based. Due to the competitive nature of all online doctoral degrees, including faith-based and secular programs, it is imperative to understand the needs and concerns of the students who enroll in such programs. Students enrolled in a faith-based university online doctoral program were surveyed regarding their concerns about online doctoral education. The results revealed three main themes of concerns/non-concerns, and these results could be beneficial to faith-based …
Great Score! But What About Her Hair? – When Performance Isn’T Enough,
2018
East Tennessee State University
Great Score! But What About Her Hair? – When Performance Isn’T Enough, Kelly Price-Rhea
ETSU Faculty Works
Dr. Kelly Price analyzes key research confirming that elite female athletes including pro tour golfers are still judged on their physical attractiveness and social behaviors.
Strategies For U.S. Manufacturers To Defend Home Markets From International Competition,
2018
Columbus State University
Strategies For U.S. Manufacturers To Defend Home Markets From International Competition, Gabrielle Chan
Theses and Dissertations
The existing research on ways U.S. manufacturing firms can improve performance is limited to strategies to grow internally with focus on human resource and financial strategies. Therefore, there is little information regarding how the firms can defend themselves from international competition. With the rise of globalization, firms have to compete on an international level while trying to protect their home market. Large firms have more resources such as wealth and capital to conduct international research and strategize to compete with global competition, but small domestic firms have less resources to dedicate to the protection of their business. This research focuses …
