Marketing Commons^™

Celebrity Chefs As Influencers Of Food Well-Being, Briana Cifelli

Senior Honors Projects, 2010-2019

The concept of being a “celebrity chef” has changed throughout the years. Using Block et al’s (2011) Food Well-Being pinwheel and Lane and Fisher’s (2015) research about celebrity chef influence on a UK student population, this study investigates celebrity chef culture as viewed by Millennials in the U.S. The research explores the potential influence of celebrity chefs as influencers of food culture and food habits, the modern chef’s role as celebrity endorsers for Corporate Social Responsibility (CSR) campaigns, and whether perceptions of celebrity chef culture differ between the UK and the U.S. Data collection was through an online survey using …

The Influence Of Price, Status Consumption And Reference Groups On Consumer Attitude To Purchase Counterfeit Sport Products In Uae, Hamza Salim Khraim

Irish Business Journal

The purpose of this study is to explore factors that influence the consumers' attitude to purchase counterfeit sports products in the UAE. We will examine the influence of price, status consumption and reference groups on consumers’ attitudes to purchase counterfeited sport products in the UAE. A sample of 235 respondents was collected for the study, which was carried out in two famous sports retailers GO Sports and Rebook in the UAE. The collected data were analyzed using SPSS. Different analytical tools have been used including, descriptive statistics, and multiple regression. Results show that price and reference groups have a positive …

Examining The Potential Of Design Thinking For Marketing Students In The Context Of Workplace Learning And Performance Challenges, Christina Pinkaow

Masters

Design thinking, which initially emerged in the 1980s, has notably been recently receiving increased attention, particularly in business communities, as a process that enables rapid, innovative, and user-centric problem solving (Lockwood, 2010). As the forthcoming generations of marketing graduates enter this ‘Consumer Age’, they will be forced to think innovatively and empathetically in order to adjust to constant and rapid changes in our environment (Hanttu, 2013). Design thinking equips modern marketers with the opportunity to become consumercentric and effectively generate innovative solutions on a constant basis to complex challenges that exists (Mohr, 2015).

While the concept is gaining increasing hold …

Trends In Manufacturing Inventory Efficiency: 1980-2013, Ahren Johnston

Atlantic Marketing Journal

This study was motivated by Cooke’s 2013 article questioning the inclusion on inventory carrying costs in CSCMP’s Annual State of Logistics Report since it is based on interest rates. This paper explores that question more fully and goes on to look at trends in inventory efficiency based on inventory turnover for U.S. manufacturing firms. Results of the study reveal that there has been a level trend between 1980 and 2013 after firm size is controlled for. Since these results are contradictory to those obtained by looking at inventory carrying costs as a percent of GDP, they suggest the need for …

Factors Influencing Efficacy Of Celebrity Endorsement In Saudi Arabia, Ibrahim Qabur

ETD Archive

The study investigates factors that influence the efficacy of celebrity endorsement on social media in Saudi Arabia. The study builds upon the findings of research done primarily in East Asia and in the U.S. This research studied how celebrity endorsement via social media influences celebrity followers on brand recognition, purchase decision, support a cause, and overall, celebrity influence. This study’s 911 respondents were selected through the snowball method of sampling. Data was conducted using online survey with Saudi nationals, both in Saudi Arabia and in the United States, on their attitudes towards the credibility of celebrities and their influence. This …

Imsa360: Spring 2018, Imsa Fund

IMSA Fund Reports

IMSA is a leader in educating and developing a diverse STEM pipeline of creative, ethical, and scientific innovators for Illinois and the world. We aspire to become a recognized global leader and catalyst in equity and excellence in STEM teaching and learning, innovation and entrepreneurship.

Excerpt: From the President

Duplicity In Alternative Marketing Communications, Cristina Nistor, Taylan Yalcin, Ekin Pehlivan

Business Faculty Articles and Research

In the past couple of decades, following the advancements in communication technologies, alternative marketing communications such as consumer generated content, influencer marketing and native advertising, have emerged as a viable and gainful tactic. These alternative marketing communications blur the boundaries between the roles of consumer and marketer. The possibility of duplicity and deception in marketing relationships is fueled by the ambiguity of these roles and the lack of clarity in persuasion knowledge when alternative marketing communications are utilized. In this paper, we illustrate the various types of duplicity in marketing relationships that use alternative marketing communications. We adopt a conceptual …

Utilising Social Media To Improve Relationship Quality: The Case Of The University Library, Melissa N. Clark, Scott Bacon

Library Faculty Publications

As the centre of academic life at a university, the university library plays an important role in how students perceive their relationship with the university. This study analyses the effect that participation in library social media has on student perception of relationship quality with the university. The hypotheses proposed in this study were found to be substantiated: following the library on social media is positively related to a student's perception of their relationship quality with the university; students interested in multiple library services are likely to report the perception of a higher quality relationship with the university.

Why Can't We Be Friends? Examining The Benefits And Challenges Of Maintaining Your Friends Of The Library, Maureen Rust, Julia Stringfellow

Library Scholarship

One of the most fruitful collaborative relationships a library can have is with its Friends of the Library organization, providing that group is vibrant and progressive. This article provides insight into the history of the Friends of the Library group at a regional comprehensive university since its founding in 1962 to nearly becoming defunct in 2015. The steps taken in the transformation of the Friends of the Library since then from an inactive group with no clear direction, to a robust organization with an active board who have identified goals and strategies for successful library advocacy are described. The work …

Marketing Practices Of Socially Responsible And Sustainable Businesses, Brooke A. Bivins

Honors Undergraduate Theses

The topic of this research is marketing practices of socially responsible and sustainable businesses. It examines the strategies companies and brands use to represent themselves to the public through products, advertising, and philanthropy. This includes an evaluation of existing frameworks and case studies, as well as in-depth interviews. The question that this research will answer is as follows: How can new or existing companies embrace and integrate social responsibility or sustainability in a way that is authentic and contributes to a positive public reputation?

Younger generations are increasingly willing to switch to and, in some cases, pay more for products …

A Data-Driven And Mixed Methods Analysis Of Automotive Retail Operations Management, Mark Allen Colosimo

Wayne State University Dissertations

The importance of effective retail operations management has never been more significant. Our research aims to expand the understanding for efficiency and dynamics of franchise outlets within retail networks with a focus on sales performance and profitability. The focus and contribution is the development of an actionable data analytics driven process by which automotive dealerships (retail outlets) can be analyzed to identify areas of opportunity for improvement. In general, automotive dealerships aim to sell product to make a profit, the manufacturer of the product/brand desires to sell vehicles to make a profit, and the customer desires to find a suitable …

2018-2018 Construction Suppliers And Design Markets.Pdf, Department Of Interior Architecture, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Interior architecture students have been very busy this month visiting markets, suppliers and lumber yards.  These types of businesses play a large role in all design projects 

The Residential Design Studio and Construction Fundamentals classes toured Builder's First Source in Johnson City to learn about the construction process and materials and tour the showroom and lumber yard. 

The Residential Design Studio traveled to High point, NC for the 2018 Furniture Market.  They toured showrooms, met professionals, and shopped for their Studio project.   Students also toured the local Ferguson's Kitchen, Bath, and Lighting Showroom where they learned about appliances, lighting, plumbing, …

A Passion To Change Health Care, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Walking through the halls of the Capitol in Washington, D.C., Kira Weaver was on a mission.

As a fourth-year student at East Tennessee State University Bill Gatton College of Pharmacy, she has learned that pharmacists can do so much more, and in a world of rising health care and drug costs, expanding the role of pharmacists might be a sure-fire way to dramatically cut the nation’s spending.

Weaver, from Lake Jackson, Texas, was nominated by her faculty mentor Dr. McKenzie Calhoun and selected by Dean Debbie Byrd to attend the National Association of Chain Drug Stores’ RxIMPACT event in D.C. …

Marketing Strategies To Improve Online Sales, Paul Barrie Targett

Walden Dissertations and Doctoral Studies

Marketing executives of traditional retail firms who lack strategies to expand e-commerce business, can experience inhibited growth, higher transaction costs, and a loss of competitive advantage. The purpose of this qualitative single case study was to explore marketing strategies that marketing executives of a traditional retail firm used to improve online sales. Eight purposefully selected marketing executives in the head offices of a large traditional retail business in South Africa who had implemented effective marketing strategies to improve online sales participated in the study. Social exchange theory was the conceptual framework for the study. The data collection process entailed face-to-face …

B2b Social Media Marketing: From Information To Decision To Retention, Roisin Vize, Monique Sherrett

Books/Book Chapters

Social networks in a business context, are referred to as two or more connected business relationships, where an ‘exchange’ exists between business partners. The concept of a ‘network’ is based on the establishment of ties between individuals, groups of people, organizational departments or corporations, that leads to the creation of social networks (Michaelidou et al., 2011:1154). Advances in web-based technology and innovation have changed the nature of social networks. Where traditional social networks involve personal and social interaction of people these interactions are now mediated by computers and web connected devices such as mobile phones, laptops, and e-notebooks. The advent …

Understanding How Immigrant Entrepreneurs View Business Opportunity Formation Through Ethnicity, Kingsley C. Njoku, Thomas M. Cooney

Books/Book Chapters

Given that international research is now consistently showing higher rates of entrepreneurial activity from immigrants above native people, research regarding our understanding of how immigrant entrepreneurs view business opportunity formation remains underdeveloped. Based upon a review of the literature, this chapter examines how ethnicity relates to business opportunity formation through constant interactions. It also introduces the Visual Mixed Embeddedness Framework as an empirical lens for understanding the differences in the business opportunity formation process models between immigrant and native entrepreneurs. By explaining how factors and traits from both home and host countries impact upon the immigrant entrepreneurial business activity process, …

2018-Meet Dr. David Roane, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Roane, from Ruston, Louisiana, joined Gatton College of Pharmacy in 2006 as the founding chair of the department of Pharmaceutical Sciences. His initial goals focused on hiring superior faculty and guiding the de novo development of the department. Previously, Dr. Roane served on faculty in the College of Pharmacy and chaired the Department of Biology as the DeGree endowed professor from 1989 to 2006 at the University of Louisiana at Monroe. Since arriving at ETSU, Dr. Roane has spent most of his time on administration, program development, and teaching. He relishes the opportunity to promote the empowerment of …

2018-Meet Dr. David Stewart, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Stewart, from Roan Mountain, Tennessee, joined the faculty of the department of pharmacy practice in 2007. Prior to his appointment of Assistant Professor at ETSU he served as an Assistant Clinical Professor at the Auburn University Harrison School of Pharmacy. Dr. Stewart was promoted to Associate Professor of Pharmacy Practice in 2012 and Professor in 2018. He also serves as Vice Chair for the Department of Pharmacy Practice, Residency Program Director for the college’s PGY2 Internal Medicine Pharmacy Residency Program, and Post-graduate Training Coordinator for the Department of Pharmacy Practice. Over his tenure at the BGCOP he …

2018-January-Faculty Member Mindy Herrin Featured In Nashville Arts Magazine.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Mindy Herrin Jewelry & Metals professor currently has an article published about her work in this month's Nashville Arts Magazine. Herrin is concurrently exhibitng the work at the Customs House Museum in Clarksville, Tennessee. Narrative Illusions: The Visions of Mindy Herrin will be on display through April 30, 2018. Herrin’s three-dimensional work incorporates realism, organic imagery, and found objects in imaginative ways. There is a trance-like quality to her figures, and sculptures laden with symbolism act like puzzles, leaving the viewer to decipher her vision.

For more information on the exhibit and to read the article please follow this link: …

2018-Faculty Members Andrew S. Ross & Mindy Herrin Congratulations To Our Faculty Members Andrew S Ross And Mindy Herrin Have Their Work In The Hunter Museum Of American Art Invitationals.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

p>Art & Design faculty members Andrew S. Ross (Drawing), and Mindy Herrin (Jewelry & Metals), have their work featured at the The Hunter Museum of American Art Invitational IV. The exhibition organized by the Hunter presents some of the most significant artwork being produced in the Southeast. Conceived in 2007 as a means to look more deeply at artists in our region, the exhibition is the fourth Invitational organized by Hunter Museum Chief Curator Nandini Makrandi. The Invitational will showcase current works by some of the most compelling, innovative artists in the Southeast today. With an eye toward trends …