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16,743 full-text articles. Page 388 of 709.

2018-February-15-Animal Shelter Reading, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Animal Shelter Reading, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Grammy Winners, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Grammy Winners, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Human Services Ranking, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Human Services Ranking, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-New Employees, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-New Employees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Dr. Ling Wang, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Dr. Ling Wang, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Dr. Blaine S, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Dr. Blaine S, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Retirees, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Retirees, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Showcase, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Showcase, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Leading Voices, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Leading Voices, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Haslam New Commission On Pain And Addiction Medicine Education, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Haslam New Commission On Pain And Addiction Medicine Education, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Dr. Gerardo Arceo-Gomez, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Dr. Gerardo Arceo-Gomez, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-15-Dr. Moin Uddin, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-15-Dr. Moin Uddin, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-14-I Too, Sing America: A Tribute To Black Americancomposers, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-14-I Too, Sing America: A Tribute To Black Americancomposers, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-14-Regina Holliday, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-14-Regina Holliday, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-14-Design Thinking, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-14-Design Thinking, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-13-Alumnus Edward Ho, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-13-Alumnus Edward Ho, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-13-Alumnus Edward Ho, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2018-February-12-Innovation Lab Workshop, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-12-Innovation Lab Workshop, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Airline Marketing, Blaise P. Waguespack 2018 Embry-Riddle Aeronautical University

Airline Marketing, Blaise P. Waguespack

Publications

The role of airline marketing has now expanded to include a more expansive view of the travel planning process. The chapter utilises a classic four P's approach – product, place, promotion and price – while reviewing some of the possible legal and regulatory concerns that impact on how airline marketing is addressed today. Airlines must determine what is the right product for the premium passenger mix of the airline. The chapter examines the role of how a classic promotional tool, sponsorship, can be combined with the tools of social media to provide an overall promotion campaign to target audiences. As …


2018-February-09-Fulbright Scholar, University Marketing and Communications, East Tennessee State University 2018 East Tennessee State University

2018-February-09-Fulbright Scholar, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


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