The Impact Of Bilingual Labeling In The U.S. On Package And Product Evaluation,
2018
Old Dominion University
The Impact Of Bilingual Labeling In The U.S. On Package And Product Evaluation, Mahesh Gopinath, Myron Glassman, Prashanth Nyer
Journal of Applied Marketing Theory
This paper explores the effect of bilingual (English-Spanish) product packaging on the perceptions of U.S. consumers toward the package and the product inside. Two experimental studies show that 1) products in bilingual packages are seen as targeting Hispanics living in the U.S., 2) package characteristics and the product itself are rated lower when the product is in a bilingual package versus an English-only package, especially among highly ethnocentric subjects, and 3) of the three bilingual formats tested (English on two sides with Spanish on the other two; an English paragraph followed by a Spanish paragraph on the same side; and …
An Examination Of Motivation And Identification Of Football Fans,
2018
Marshall University
An Examination Of Motivation And Identification Of Football Fans, Jennifer Y. Mak, Carina King, Jinmoo Heo
Journal of Applied Marketing Theory
This study examined the fans motivation to attend the National Football League (NFL) games and how it relates to fan identification. Data from 158 fans who attended regular season games in a Midwestern city in the United States were analyzed using regression to determine the degree to which fan identification could be explained by motivation factors. It was found that self-esteem, entertainment, escape, and eustress explained 40.1% of the variance in fan identification. Understanding that fans have different levels of identification and different types of motivations will enable sport marketers can better tailor strategies to more effectively reach target markets.
2018 March,
2018
Morehead State University
2018 March, Morehead State University. Office Of Communications And Marketing
Morehead State Press Release Archive, 1961 to the Present
Press releases for March of 2018.
Examining Differences Among Primary And Secondary Rivals: Are Fan Perceptions, Behavioral, And Consumption Intentions Influenced By Degree Of Rivalry?,
2018
The University of Memphis
Examining Differences Among Primary And Secondary Rivals: Are Fan Perceptions, Behavioral, And Consumption Intentions Influenced By Degree Of Rivalry?, Cody T. Havard, Lamar Reams
Journal of Applied Marketing Theory
The current study investigated how the relevance of a rival influences perceptions and behavioral intentions toward the rival and favorite team. In particular, fans of intercollegiate athletics reported their (1) perceptions of a rival team, (2) willingness to consider committing anonymous acts of aggression toward rival participants and fans, and (3) likelihood to consume their favorite team when playing either a primary and secondary rival team. Results indicated that fans were less likely to support their primary rival when playing another team than when their secondary rival was playing another team, believed fans of the primary rival team behaved more …
Regulatory Focus And Risk Factors In Travel Planning,
2018
Springfield College
Regulatory Focus And Risk Factors In Travel Planning, Michael Musante, David Bojanic
Journal of Applied Marketing Theory
Pending publication
How Do Small Business Innovate And Improve Competitiveness,
2018
Singapore Management University
How Do Small Business Innovate And Improve Competitiveness, Anirban Mukherjee, Hannah H. Chang
Research Collection Lee Kong Chian School Of Business
No abstract provided.
Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands,
2018
Singapore Management University
Do Your Friends Make You Buy This Brand?: Modeling Social Recommendation With Topics And Brands, Minh Duc Luu, Ee Peng Lim
Research Collection School Of Computing and Information Systems
Consumer behavior and marketing research have shown that brand has significant influence on product reviews and product purchase decisions. However, there is very little work on incorporating brand related factors into product recommender systems. Meanwhile, the similarity in brand preference between a user and other socially connected users also affects her adoption decisions. To integrate seamlessly the individual and social brand related factors into the recommendation process, we propose a novel model called Social Brand–Item–Topic (SocBIT). As the original SocBIT model does not enforce non-negativity, which poses some difficulty in result interpretation, we also propose a non-negative version, called SocBIT(Formula …
2018-February-27-Kacl Spring 2018,
2018
East Tennessee State University
2018-February-27-Kacl Spring 2018, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-27-Showcases: Parallels Revisited,
2018
East Tennessee State University
2018-February-27-Showcases: Parallels Revisited, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-23-Abingdon 'Lunch And Learn',
2018
East Tennessee State University
2018-February-23-Abingdon 'Lunch And Learn', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-23-Abingdon 'Lunch And Learn',
2018
East Tennessee State University
2018-February-23-Abingdon 'Lunch And Learn', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-22-Faculty Member Lindsay Rogers Featured In Ceramic Arts Now.Pdf,
2018
East Tennessee State University
2018-February-22-Faculty Member Lindsay Rogers Featured In Ceramic Arts Now.Pdf, College Of Arts And Sciences, East Tennessee State University, University Marketing And Communication, East Tennessee State University
ETSU News
Ceramics professor Lindsay Rogers recently had her work featured in the online magazine Ceramic Arts Now. The article speaks about how Rogers embraces food as a collaborator in her practice. She keeps food in mind from start to finish, with the piece only being complete when the meal is served. She expresses herself through pottery because it is a vehicle for experiences. Rogers says, “From utilitarian tableware to complex presentation vessels, all of the forms I make have one common thread: to encourage a reconnection with each other and with the food we eat.”
To read the article please follow …
2018-February-21-Dead Man’S Cell Phone,
2018
East Tennessee State University
2018-February-21-Dead Man’S Cell Phone, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Basler Lecture,
2018
East Tennessee State University
2018-February-21-Basler Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Dead Man’S Cell Phone,
2018
East Tennessee State University
2018-February-21-Dead Man’S Cell Phone, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Basler Lecture,
2018
East Tennessee State University
2018-February-21-Basler Lecture, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Heritage Day,
2018
East Tennessee State University
2018-February-21-Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-The Swingles,
2018
East Tennessee State University
2018-February-21-The Swingles, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Vianna Isbister,
2018
East Tennessee State University
2018-February-21-Vianna Isbister, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-February-21-Celtic Knot,
2018
East Tennessee State University
2018-February-21-Celtic Knot, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
