2018-March-30-Symphony Of The Mountains, “Twist Offaith”,
2018
East Tennessee State University
2018-March-30-Symphony Of The Mountains, “Twist Offaith”, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-30-Corazón Latino Festival,
2018
East Tennessee State University
2018-March-30-Corazón Latino Festival, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-30-Fossil Site Volunteers,
2018
East Tennessee State University
2018-March-30-Fossil Site Volunteers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-30-Brain Injury Conference,
2018
East Tennessee State University
2018-March-30-Brain Injury Conference, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-30-Generation Rx,
2018
East Tennessee State University
2018-March-30-Generation Rx, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-29-Women On Wednesdays,
2018
East Tennessee State University
2018-March-29-Women On Wednesdays, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Identifying The Influences Of Psychological Factors On Fashion Customization,
2018
Louisiana State University and Agricultural and Mechanical College
Identifying The Influences Of Psychological Factors On Fashion Customization, Sukyung Seo
LSU Master's Theses
As environmental concerns have been increasing and fashion market condition has been fierce and competitive ever before due to consumers’ ever-changing fashion tastes, customization has received growing attention considering as a solution to overcome those challenges. Despite the numerous attention, research on customization has been limited to only issues from business viewpoints whereas studies from consumers’ standpoints are little.
The purpose of the study was to examine how consumers’ psychological properties (i.e., self- promotion, need for uniqueness, self-expression, social identity, self-monitoring, and other-directedness) affect buying intention of customized apparel products mediated by perceptions of customization and extended-self. To achieve the …
Brand Loyalty To Disney Theme Parks In Mainland China,
2018
Loyola Marymount University and Loyola Law School
Brand Loyalty To Disney Theme Parks In Mainland China, Megan E. Pepi
Honors Thesis
Since 2005, Disney has attempted but failed to establish brand loyalty among Chinese consumers in the theme park market. Disney is going to retry achieving this goal through Shanghai Disney Resort, which is a theme park that opened on June 16, 2016. Facing its past failures, the challenges of appealing to unique Chinese cultural preferences, and having to cooperate with a restrictive government system, will Disney be able to implement its authentic brand identity and establish brand loyalty among Chinese consumers through its new theme park? To answer this question, a qualitative analysis of the entertainment offered at Shanghai Disney …
2018-March-28-Carter Railroad Excursion,
2018
East Tennessee State University
2018-March-28-Carter Railroad Excursion, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-28-Entrepreneurs' Club Speaker,
2018
East Tennessee State University
2018-March-28-Entrepreneurs' Club Speaker, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-27-Outstanding Thesis Award,
2018
East Tennessee State University
2018-March-27-Outstanding Thesis Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-26-Board Of Trustees,
2018
East Tennessee State University
2018-March-26-Board Of Trustees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-26-Raised On Hose Water,
2018
East Tennessee State University
2018-March-26-Raised On Hose Water, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-26-Esther Park Recital,
2018
East Tennessee State University
2018-March-26-Esther Park Recital, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-26-Appalachian Student Research Forum,
2018
East Tennessee State University
2018-March-26-Appalachian Student Research Forum, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Marketing Analysis Of Scholarly Journals In A Social World,
2018
Embry-Riddle Aeronautical University
Marketing Analysis Of Scholarly Journals In A Social World, Hunter Watson
Discovery Day - Prescott
The next methodology to the Airline Quality Rating (AQR) Social Media metrics is to determine if scholarly platforms for future use can benefit the AQR. The AQR authored by Dr. Brent Bowen and Dr. Dean Headley introduced the Airline Quality Rating (AQR) in 1993 as an objective method for comparing and scoring airline performance in areas deemed to be important for consumers. The quantitative metrics from utilizing new marketing techniques have increased the audience members attracted to this report. With a digitalized driven society, social media has been the main benefactor in gaining new attention. Continuing on the process to …
2018-March-23-Bucappella,
2018
East Tennessee State University
2018-March-23-Bucappella, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-23-Etsu Remembers,
2018
East Tennessee State University
2018-March-23-Etsu Remembers, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-March-23-'Profs Do Pop',
2018
East Tennessee State University
2018-March-23-'Profs Do Pop', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry,
2018
Cornell University
Gone With The Wind: The Evolving Influence Of Social Movements And Counter Movements On Entrepreneurial Activity In The U.S. Wind Industry, W. Chad Carlos, Wesley D. Sine, Brandon H. Lee, Heather A. Haveman
Faculty Publications
Social movements can disrupt existing industries and inspire the emergence of new markets by drawing attention to problems with the status quo and promoting alternatives. We examine how the influence of social movements on entrepreneurial activity evolves as the markets they foster mature. Theoretically, we argue that the success of social movements in furthering market expansion leads to three related outcomes. First, the movement-encouraged development of market infrastructure reduces the need for continued social movement support. Second, social movements’ efforts on behalf of new markets increase the importance of resource availability for market entry. Third, market growth motivates countermovements that …
