Cultural Disparity And The Impact On Work Life Balance,
2018
University of South Carolina - Columbia
Cultural Disparity And The Impact On Work Life Balance, Bryan Campbell
Senior Theses
This research examines the differences in work life balances between varying countries around the world. In order to do so, a proxy index was created by investigating a portion of questions from respondents of the World Values Survey. Comparing this to Hofstede's Insights on National Culture allowed for a unique perspective as to whether the country individualism ratings could then be used to assert a relationship between these metrics.
Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas,
2018
University of Arkansas, Fayetteville
Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone
Apparel Merchandising and Product Development Undergraduate Honors Theses
Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, …
Do Perceptions Of Businesses Differ Between Higher And Lower Counts Of Social Media Post Engagements?,
2018
University of Southern Mississippi
Do Perceptions Of Businesses Differ Between Higher And Lower Counts Of Social Media Post Engagements?, Tally Shaw
Honors Theses
Social media is bringing consumers and businesses together like never before. Using social metrics such as “likes” and “shares”, businesses can both measure and influence consumer attitudes and behaviors. In an effort to expand upon growing research into the effects likes and shares may have on constructs such as attitude, intent to follow, trust, and adoption intention, this study designs an experiment which manipulates one small and one national business’s actual Facebook posts to measure the effects simply having higher or lower likes and shares can have on a consumer’s perception of that business. Using T-test and Regression Analysis, adoption …
Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations,
2018
University of Mississippi
Marketers’ Use Of Alternative Front-Of-Package Nutrition Symbols: An Examination Of Effects On Product Evaluations, Christopher L. Newman, Scot Burton, J. Craig Andrews, Richard G. Netemeyer, Jeremy Kees
Marketing Faculty Research and Publications
How front-of-package (FOP) nutrition icon systems affect product evaluations for more and less healthful objective nutrition profiles is a critical question facing food marketers, consumers, and the public health community. We propose a conceptually-based hierarchical continuum to guide predictions regarding the effectiveness of several FOP systems currently used in the marketplace. In Studies 1a and 1b, we compare the effects of a broad set of FOP icons on nutrition evaluations linked to health, accuracy of evaluations, and purchase intentions for a single product. Based on these findings, Studies 2 and 3 test the effects of two conceptually-different FOP icon systems …
The Internal Effects Of Corporate Social Responsibility On Firm Performance,
2018
Liberty University
The Internal Effects Of Corporate Social Responsibility On Firm Performance, Lindsay Harris
Senior Honors Theses
The purpose of this thesis is to identify the internal effects of corporate social responsibility on firm performance. It also examines the definition of corporate social responsibility and two varying theories about the topic. This thesis explores the human resource, quality and financial aspects of firm performance and how those aspects of a company are affected by adopting significant corporate social responsibility programs. This research seeks to answer the claim that corporate social responsibility programs do not have a positive effect on the actual performance of an organization. It will examine the effect of CSR on employee attitudes, moral and …
Shop, Compra, 购买: Targeting The Multicultural Consumer,
2018
University of Arkansas, Fayetteville
Shop, Compra, 购买: Targeting The Multicultural Consumer, Evelyn Ballesteros
Marketing Undergraduate Honors Theses
Multicultural is defined as relating to or representing several different cultures. In marketing, it is the representation of several cultures in marketing strategies. According to the “The Roadmap to the New America”, the multicultural millennial makes up over 40% of the millennial population. Multicultural consumers hold a $3 trillion buying power. Once brands understand these consumers, they become lifelong consumers. Those brands that fail to understand this consumer risk losing a lifelong consumer. Multicultural consumers are shaping the American culture, taste, and style holding influence over the marketplace. Understanding and creating tactful approaches to reach this market has …
“Why The Anomaly That Is Super Bowl Marketing Is A Justifiable Investment”,
2018
University of Arkansas, Fayetteville
“Why The Anomaly That Is Super Bowl Marketing Is A Justifiable Investment”, Anthony Cole Brothers
Marketing Undergraduate Honors Theses
By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during …
SPU
An Exploratory Study Examining A Transformational Salesperson Model Mediated By Salesperson Theory-Of-Mind, Philip (Tony) A. Pizelo Dr.
Industrial-Organizational Psychology Dissertations
A customer revolution caused by the popularity of internet commerce, the reliance on social media, and the globalization of the retail industry, calls for an examination of a sales model driven by transformational salespeople. This study examined potential salesperson performance drivers and a proposed moderated mediation model of salesperson performance. This study relied upon a foundation of transformational and other leadership attributes and salesperson theory-of-mind (SToM). Although the conditional indirect effects of the model were not statistically significant, transformational leadership was found to be a statistically significant predictor of sales performance (c’=.024, t=2.63, p =.0088). Several sub-components of transformational leadership …
From Digital Traces To Marketing Insights: Recovering Consumer Preferences For Digital Entertainment Services And Online Shopping,
2018
Singapore Management University
From Digital Traces To Marketing Insights: Recovering Consumer Preferences For Digital Entertainment Services And Online Shopping, Ai Phuong Hoang
Dissertations and Theses Collection (Open Access)
IT innovations disrupt traditional business models and challenge conventional thinking. Thus, industry incumbents face fierce competition from start-ups with new business models and new ways of engaging customers. Digital entertainment goods and personalized services have become a lucrative market, which has undergone a transformation enabled by seamless Internet connections. Meanwhile, social networks and other online platforms have brought people and business even closer.
An Investigation Of The Impact Of Changing Social Norms On Female Clothing Attire Pre And Post Ww Ii,
2018
Utah State University
An Investigation Of The Impact Of Changing Social Norms On Female Clothing Attire Pre And Post Ww Ii, Bailey Marie Burningham
Undergraduate Honors Capstone Projects
Not only did World War II bring about changes to the economy and policy in the United States, it also changed women's fashion and, consequently, the way in which women's fashion was presented through marketing efforts. This study is an investigation of how changing social norms, as seen in various marketing material, may have impacted women's attire before and after World War II. The study will be conducted by analyzing various reports on how changes came to pass throughout this time, and how different factors may have instigated the change. Additionally, an analysis of marketing materials used pre and post …
Good Taste: Expanding Profits And Geographic Horizons Through Social Responsibility,
2018
University of Arkansas, Fayetteville
Good Taste: Expanding Profits And Geographic Horizons Through Social Responsibility, Carly Cassidy
Finance Undergraduate Honors Theses
Ilusión+, otherwise known as Ilusión Más, is a socially-responsible wine enterprise founded by Pau and Gina Torres, a couple from Tarragona, Spain. In 2013, Pau was diagnosed with Amyotrophic Lateral Sclerosis (ALS), a motor neuron disease which causes muscles to weaken over time and eventually atrophy (National Institute of Neurological Disorders and Stroke). In Spanish, Ilusión signifies hope and wishful thinking, serving as an optimistic name which embodies the resilient attitude of its owners (Word Reference). Ilusión+ selects wine from Spanish vineyards and distributes them in restaurants throughout the country under their brand and story. The company donates a portion …
2018-April-30-Culp Ground Breaking,
2018
East Tennessee State University
2018-April-30-Culp Ground Breaking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Grey Fossil Site - Wolverine,
2018
East Tennessee State University
2018-April-30-Grey Fossil Site - Wolverine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Liver Disease Screening Grant,
2018
East Tennessee State University
2018-April-30-Liver Disease Screening Grant, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-New Employees,
2018
East Tennessee State University
2018-April-30-New Employees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Opioid Award,
2018
East Tennessee State University
2018-April-30-Opioid Award, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Service Awards,
2018
East Tennessee State University
2018-April-30-Service Awards, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2018-April-30-Alumni Awards Banquet,
2018
East Tennessee State University
2018-April-30-Alumni Awards Banquet, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
A Study On Linking Korean Wave And Corporate Image On Country Image, Perceived Quality,
2018
Asia Marketing Journal (AMJ)
A Study On Linking Korean Wave And Corporate Image On Country Image, Perceived Quality, Sang Mook Kim, Joo Nam Kim, Min Jae Park
Asia Marketing Journal
This study examines the linkage between Korean wave, corporate image and country image, perceived quality of products made in the country. To close a gap lacking empirical studies on impacts of corporate image to country image and to further understand impacts of Korean wave, this study conducts survey over Chinese consumers to test the effects of corporate image, Korean wave to the country image, and verify on its effects to perceived quality of the products made in the country. The results show that both corporate image and Korean wave influences to form positive country image of Korea, and perceived quality …
2018-April-30-Retirees,
2018
East Tennessee State University
2018-April-30-Retirees, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
